{"id":22866,"date":"2022-12-16T07:30:00","date_gmt":"2022-12-16T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=22866"},"modified":"2023-11-09T16:13:07","modified_gmt":"2023-11-09T16:13:07","slug":"relation-client-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/conseils-reseaux-sociaux\/relation-client-reseaux-sociaux\/","title":{"rendered":"Cr\u00e9er une relation client sur les r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22866\" class=\"elementor elementor-22866\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ac35b7e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac35b7e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5eb03d exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5eb03d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c730b19 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c730b19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment instaurer une relation client sur les r\u00e9seaux sociaux ? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62a3cf elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"f62a3cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce0c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ce0c5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83c80ff exad-glass-effect-no exad-sticky-section-no\" data-id=\"83c80ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3031684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3031684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/socia-media-scaled-q3lvfdgc1elp61u50sfe7hq8e1h6vzdrzv0svchv24.jpg\" title=\"social-media-ok\" alt=\"social-media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68d4444 exad-glass-effect-no exad-sticky-section-no\" data-id=\"68d4444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f818c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"13f818c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">La pr\u00e9sence sur le digital, et notamment les r\u00e9seaux sociaux, est devenue primordiale pour l\u2019\u00e9volution des marques. En effet, les clients valorisent maintenant les canaux hybrides alliant exp\u00e9rience physique, mais aussi virtuelle. Les marques doivent donc s\u2019adapter et notamment d\u00e9velopper leur e-r\u00e9putation. En \u00e9tant actif sur les r\u00e9seaux, les marques cr\u00e9ent petit \u00e0 petit un lien avec les internautes. Mais alors comment cr\u00e9er une relation client sur les r\u00e9seaux sociaux ?<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d08ec elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59d08ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9271d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9271d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b26af48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"b26af48\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-320a9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"320a9c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6a3567 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6a3567\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d83c6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d5d83c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La <b>relation client<\/b>, un point clef <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a06c2d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a06c2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">La relation client fait r\u00e9f\u00e9rence \u00e0 l\u2019ensemble des interactions entretenues entre la marque et ses clients. Elle touche tous les domaines de l\u2019entreprise allant de partie commerciale, logistique, marketing jusqu\u2019\u00e0 la communication. La qualit\u00e9 du service client, l\u2019accompagnement et les r\u00e9ponses apport\u00e9es sont une r\u00e9elle valeur ajout\u00e9e importante \u00e0 valoriser. Avec la digitalisation de notre soci\u00e9t\u00e9, les entreprises s\u2019adaptent. Ainsi, les services se digitalisent \u00e9galement petit \u00e0 petit. Logistique, plateforme utilis\u00e9e, outils de partage\u2026 De nombreuses choses peuvent \u00eatre digitalis\u00e9es et c\u2019est notamment le cas de la communication. C\u2019est ainsi que les r\u00e9seaux sociaux sont devenus des outils cl\u00e9s pour s\u2019adresser \u00e0 sa cible de fa\u00e7on originale et novatrice. Live, jeux concours, filtres de r\u00e9alit\u00e9 augment\u00e9e, sondage\u2026 <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/creation-filtre-reseaux-sociaux\/filtre-instagram\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/creation-filtre-reseaux-sociaux\/filtre-snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a><\/span> et encore bien d&rsquo;autres apparaissent comme un moyen de s\u2019adresser \u00e0 sa cible et de la fid\u00e9liser gr\u00e2ce \u00e0 un contenu vari\u00e9 et qualitatif.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3f452 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2d3f452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9pondre aux attentes des clients gr\u00e2ce aux <b>r\u00e9seaux sociaux<\/b> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a49219c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a49219c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">L&rsquo;inbound marketing est une strat\u00e9gie visant \u00e0 faire venir \u00e0 soi les clients en r\u00e9pondant \u00e0 leurs questions. Un client est donc satisfait lorsqu\u2019il trouve la r\u00e9ponse et toutes les informations dont il a besoin. Avec les r\u00e9seaux sociaux, les internautes trouvent alors tr\u00e8s facilement et rapidement ce qu\u2019ils cherchent. En effet, avec la multitude d&rsquo;informations mises en ligne sur Internet, aucun doute de trouver l&rsquo;information dont on a besoin. C\u2019est \u00e0 ce moment-l\u00e0 que les entreprises peuvent interagir avec les internautes en r\u00e9pondant \u00e0 leurs besoins. Que ce soit des futurs clients ou des clients d\u00e9j\u00e0 acquis, il est tr\u00e8s important de r\u00e9pondre rapidement \u00e0 leurs questionnements tout en apportant l\u2019expertise d\u2019un professionnel.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pour cr\u00e9er une relation client de qualit\u00e9 sur les r\u00e9seaux sociaux, il est donc n\u00e9cessaire de mettre en ligne un contenu de qualit\u00e9 touchant plusieurs th\u00e9matiques, une pr\u00e9sentation de son offre, de son histoire, des r\u00e9ponses, des conseils, des tutos\u2026 Tout cela permet ainsi de cr\u00e9er un cercle vertueux rassurant les internautes et leur prouvant que la marque prend en compte et r\u00e9pond \u00e0 ses besoins.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment instaurer une relation client sur les r\u00e9seaux sociaux ? Contactez-nous La pr\u00e9sence sur le digital, et notamment les r\u00e9seaux sociaux, est devenue primordiale pour l\u2019\u00e9volution des marques. En effet, les clients valorisent maintenant les canaux hybrides alliant exp\u00e9rience physique, mais aussi virtuelle. Les marques doivent donc s\u2019adapter et notamment d\u00e9velopper leur e-r\u00e9putation. 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Elle touche tous les domaines de l\\u2019entreprise allant de partie commerciale, logistique, marketing jusqu\\u2019\\u00e0 la communication. La qualit\\u00e9 du service client, l\\u2019accompagnement et les r\\u00e9ponses apport\\u00e9es sont une r\\u00e9elle valeur ajout\\u00e9e importante \\u00e0 valoriser. Avec la digitalisation de notre soci\\u00e9t\\u00e9, les entreprises s\\u2019adaptent. Ainsi, les services se digitalisent \\u00e9galement petit \\u00e0 petit. Logistique, plateforme utilis\\u00e9e, outils de partage\\u2026 De nombreuses choses peuvent \\u00eatre digitalis\\u00e9es et c\\u2019est notamment le cas de la communication. C\\u2019est ainsi que les r\\u00e9seaux sociaux sont devenus des outils cl\\u00e9s pour s\\u2019adresser \\u00e0 sa cible de fa\\u00e7on originale et novatrice. 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Un client est donc satisfait lorsqu\\u2019il trouve la r\\u00e9ponse et toutes les informations dont il a besoin. Avec les r\\u00e9seaux sociaux, les internautes trouvent alors tr\\u00e8s facilement et rapidement ce qu\\u2019ils cherchent. En effet, avec la multitude d'informations mises en ligne sur Internet, aucun doute de trouver l'information dont on a besoin. C\\u2019est \\u00e0 ce moment-l\\u00e0 que les entreprises peuvent interagir avec les internautes en r\\u00e9pondant \\u00e0 leurs besoins. 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