{"id":22119,"date":"2022-10-26T07:30:00","date_gmt":"2022-10-26T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=22119"},"modified":"2023-11-09T16:22:42","modified_gmt":"2023-11-09T16:22:42","slug":"nft-metaverse-marques-utilisation","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/conseils-reseaux-sociaux\/nft-metaverse-marques-utilisation\/","title":{"rendered":"Utiliser les NFT et le m\u00e9taverse pour les marques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22119\" class=\"elementor elementor-22119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b26161 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b26161\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eeaf8e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eeaf8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281a703 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"281a703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment utiliser les NFT et le m\u00e9taverse pour sa marque ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7513946 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7513946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-382072c elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"382072c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3b112 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"8a3b112\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-472ab61 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"472ab61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1286f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"1286f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff816d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ff816d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Les NFT sont de plus en plus pr\u00e9sents et les marques doivent s\u2019adapter. Pour cela, il existe diff\u00e9rentes formes et fa\u00e7on de les utiliser afin de mettre en avant ses produits et services. Recap ensemble sur 4 fa\u00e7ons d\u2019utiliser les NFT en tant que marque !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-430a0f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"430a0f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e064729 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e064729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2df7aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f2df7aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00c9tape 1<\/b> : Faire le pont entre le virtuel et la r\u00e9alit\u00e9 avec les NFT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192a8c1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"192a8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Les op\u00e9rations phygitales sont maintenant tr\u00e8s appr\u00e9ci\u00e9es par les internautes. R\u00e9el lien entre le physique et le digital, elles ont pour objectif de lier ses deux aspects et de les rendre compl\u00e9mentaires. Il est notamment envisageable de faire cela avec les <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/qu-est-ce-que-le-web3\/les-nft-definition\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a>, une option tr\u00e8s int\u00e9ressante pour capter l\u2019attention des internautes. Le cas des billets est un exemple type tr\u00e8s pertinent. En effet, en offrant la possibilit\u00e9 aux internautes d\u2019acheter un billet en physique, mais aussi sous forme de NFT, la marque leur offre bien plus qu\u2019un simple ticket, elle leur vend un actif num\u00e9rique avec une r\u00e9elle valeur qu\u2019ils pourront garder et collectionner. Pour les marques, c\u2019est un aspect pratique qui facilite la gestion des ventes de billets. D\u2019autre part, pour les acheteurs, avec ce billet NFT, ils peuvent avoir acc\u00e8s \u00e0 des exp\u00e9riences digitales suppl\u00e9mentaires et m\u00eame remporter diff\u00e9rents cadeaux ! Diff\u00e9rents acteurs, tels que le festival<\/span><span style=\"font-weight: 400;\"> Coachella<\/span><span style=\"font-weight: 400;\"> ou <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.wayoutwest.se\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sweden Way Out West<\/span><\/a><span style=\"font-weight: 400;\">, ont d\u00e9j\u00e0 mis en place ce type d&rsquo;action. Pour tout \u00e9v\u00e9nement de n\u2019importe quelle nature, il est envisageable de cr\u00e9er des collections de NFT repr\u00e9sentant des billets. Ces fameux actifs num\u00e9riques apparaissent ainsi comme un moyen d\u2019innover et de proposer une nouvelle exp\u00e9rience unique aux internautes.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-893a946 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"893a946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f066b exad-glass-effect-no exad-sticky-section-no\" data-id=\"a0f066b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643f329 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"643f329\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-483edf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"483edf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e23fd7e exad-glass-effect-no exad-sticky-section-no\" data-id=\"e23fd7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94894cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"94894cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00c9tape 2<\/b> : Cr\u00e9er une collection d\u2019actifs uniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee64733 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ee64733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Les NFT sont des actifs num\u00e9riques uniques et peuvent notamment \u00eatre collectionn\u00e9s. En fonction de son univers de marque et la nature de son produit, diff\u00e9rentes choses sont envisageables. Ainsi, il appara\u00eet int\u00e9ressant lors d\u2019un lancement de produit de cr\u00e9er \u00e9galement une collection de NFT \u00e0 mettre en vente. En mettant en vente leur collection, les marques cr\u00e9ent un r\u00e9el univers de marque tourn\u00e9 autour d\u2019histoires captivantes. C&rsquo;est par exemple le cas de <a style=\"color: #000000;\" href=\"https:\/\/nft.monoprix.fr\/\" target=\"_blank\" rel=\"noopener\">Monoprix<\/a> qui a lanc\u00e9 sa collection de NFT autour de l&rsquo;exp\u00e9rience \u00ab\u00a0du beau et du bon\u00a0\u00bb.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6433db1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6433db1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871db1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"871db1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1256\" height=\"826\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques.jpeg\" class=\"attachment-full size-full wp-image-814823\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques.jpeg 1256w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-300x197.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-1024x673.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-768x505.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-18x12.jpeg 18w\" sizes=\"(max-width: 1256px) 100vw, 1256px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e914f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e914f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adf029b exad-glass-effect-no exad-sticky-section-no\" data-id=\"adf029b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4bf4ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e4bf4ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00c9tape 3<\/b> : Mettre en place des \u00e9v\u00e9nements virtuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a0219 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84a0219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En alliant NFT et <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/qu-est-ce-que-le-web3\/le-metaverse\/\" target=\"_blank\" rel=\"noopener\">m\u00e9taverse<\/a>, il est \u00e9galement possible de cr\u00e9er des \u00e9v\u00e9nements virtuels, soit l\u2019id\u00e9al pour plonger les internautes dans un tout nouvel univers. Les r\u00e9unions ou les concerts sont ainsi de plus en plus mis en place par les marques afin de proposer des exp\u00e9riences immersives nouvelles et totalement uniques. Pour y parvenir, il appara\u00eet alors int\u00e9ressant de partir des \u00e9v\u00e9nements physiques et d\u2019y ajouter des \u00e9l\u00e9ments virtuels petit \u00e0 petit. En mettant en place des \u00e9v\u00e9nements virtuels, les marques peuvent alors s\u2019adresser \u00e0 un autre type de personnes, sensible au virtuel par exemple, et ainsi \u00e9largir leur potentielle client\u00e8le. De plus, c\u2019est un moyen d\u2019am\u00e9liorer l\u2019exp\u00e9rience client en proposant plusieurs possibilit\u00e9s de d\u00e9couvertes multiples. C\u2019est par exemple ce que fait <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/actualites\/spotify-metaverse-roblox\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> avec le lancement de son m\u00e9taverse \u201cSpotify Island\u2019 sur Roblox, espace au sein duquel le groupe propose notamment des concerts virtuels et des jeux vid\u00e9o.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75f1c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75f1c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb6dd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ddb6dd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00c9tape 4<\/b> : Engager son public avec une co-cr\u00e9ation de NFT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0f92 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82b0f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour finir, les marques peuvent mettre en place un syst\u00e8me de co-cr\u00e9ation. Ainsi, les marques peuvent cr\u00e9er leur NFT en relation avec les internautes. L\u2019objectif est alors d\u2019imaginer des NFT \u00e0 l\u2019image de leur marque tout en faisant participer les utilisateurs et leur cr\u00e9ativit\u00e9. Avec l\u2019essor du e-commerce et des projets web 3, il appara\u00eet important et m\u00eame n\u00e9cessaire pour les marques de s\u2019adapter et de proposer des exp\u00e9riences immersives en rapport avec ces nouvelles technologies. Ainsi, en faisant participer les internautes \u00e0 la cr\u00e9ation de NFT, cartes, photos, musique, vid\u00e9o\u2026 Les internautes personnalisent de A \u00e0 Z l\u2019exp\u00e9rience v\u00e9cue, un r\u00e9el plus recherch\u00e9 par les internautes aujourd\u2019hui.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment utiliser les NFT et le m\u00e9taverse pour sa marque ? Contactez-nous Les NFT sont de plus en plus pr\u00e9sents et les marques doivent s\u2019adapter. Pour cela, il existe diff\u00e9rentes formes et fa\u00e7on de les utiliser afin de mettre en avant ses produits et services. Recap ensemble sur 4 fa\u00e7ons d\u2019utiliser les NFT en tant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":470941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-22119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Pour cela, il existe diff\\u00e9rentes formes et fa\\u00e7on de les utiliser afin de mettre en avant ses produits et services. 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R\\u00e9el lien entre le physique et le digital, elles ont pour objectif de lier ses deux aspects et de les rendre compl\\u00e9mentaires. Il est notamment envisageable de faire cela avec les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a>, une option tr\\u00e8s int\\u00e9ressante pour capter l\\u2019attention des internautes. Le cas des billets est un exemple type tr\\u00e8s pertinent. En effet, en offrant la possibilit\\u00e9 aux internautes d\\u2019acheter un billet en physique, mais aussi sous forme de NFT, la marque leur offre bien plus qu\\u2019un simple ticket, elle leur vend un actif num\\u00e9rique avec une r\\u00e9elle valeur qu\\u2019ils pourront garder et collectionner. Pour les marques, c\\u2019est un aspect pratique qui facilite la gestion des ventes de billets. D\\u2019autre part, pour les acheteurs, avec ce billet NFT, ils peuvent avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences digitales suppl\\u00e9mentaires et m\\u00eame remporter diff\\u00e9rents cadeaux ! Diff\\u00e9rents acteurs, tels que le festival<\\\/span><span style=\\\"font-weight: 400;\\\"> Coachella<\\\/span><span style=\\\"font-weight: 400;\\\"> ou <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.wayoutwest.se\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Sweden Way Out West<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">, ont d\\u00e9j\\u00e0 mis en place ce type d'action. Pour tout \\u00e9v\\u00e9nement de n\\u2019importe quelle nature, il est envisageable de cr\\u00e9er des collections de NFT repr\\u00e9sentant des billets. 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