{"id":18721,"date":"2022-05-16T07:00:00","date_gmt":"2022-05-16T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18721"},"modified":"2023-11-09T16:46:54","modified_gmt":"2023-11-09T16:46:54","slug":"les-nft-de-nike","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/actualites\/les-nft-de-nike\/","title":{"rendered":"Les NFT de Nike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18721\" class=\"elementor elementor-18721\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b50ffb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dcad66 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dcad66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88401e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c88401e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le monde des sneakers se met aux NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78561a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"78561a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cc9ee4f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc9ee4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116e854 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"116e854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e037aed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e037aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ad9f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ad9f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77df604 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77df604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nike.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, la grande marque am\u00e9ricaine de sportswear a derni\u00e8rement sorti les CyptoKicks, ses baskets num\u00e9riques. D\u2019autres marques de sport investissent \u00e9galement dans les NFT et le m\u00e9taverse. Mais alors quels sont les enjeux et pourquoi les marques investissent-elles de plus en plus dans cet univers ? D\u00e9cryptons ensemble !<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La question \u00e9tait de savoir si la r\u00e9alit\u00e9 augment\u00e9e de marque influence les consommateurs \u00e0 l\u2019achat plus rapidement qu\u2019une autre action marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"80dbfa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baff21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5baff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1375af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1375af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les NFT et le m\u00e9taverse chez Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00c4da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00c4da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405338a exad-glass-effect-no exad-sticky-section-no\" data-id=\"405338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-adidas-q507rzrcdxoutrmjpelt9bo6y70m6atqwgo36qmljc.png\" title=\"adidas-sandbox-m\u00e9taverse\" alt=\"adidas-m\u00e9taverse\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f9939 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ab9 elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4765ab9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Une autre marque star dans le domaine du sportswear, Adidas, est \u00e9galement pr\u00e9sente dans ce nouvel \u00e9cosyst\u00e8me virtuel partag\u00e9. La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\u00e9e <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/adidasoriginals\" target=\"_blank\" rel=\"noopener\">\u201cInto the Metaverse\u201d<\/a> est compos\u00e9e d\u2019une s\u00e9rie limit\u00e9e de produits num\u00e9riques propos\u00e9s dans le m\u00e9taverse <a style=\"color: #000000;\" href=\"https:\/\/www.sandbox.game\/en\/\" target=\"_blank\" rel=\"noopener\">The Sandbox<\/a>. L\u2019achat de ces NFT permet aux propri\u00e9taires d\u2019avoir acc\u00e8s \u00e0 de nombreux avantages tels que des exp\u00e9riences, des produits ou accessoires virtuels uniques. Ainsi, Adidas souhaite communiquer avec ces membres gr\u00e2ce aux nouvelles technologies innovantes\u00a0 afin d&rsquo;apporter de nouvelles possibilit\u00e9s de d\u00e9veloppement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c964f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c964f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099e79d exad-glass-effect-no exad-sticky-section-no\" data-id=\"099e79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d744fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2d744fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7199fad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7199fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d5f90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"39d5f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc38e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4dc38e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019arriv\u00e9e de D\u00e9cathlon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec41f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecec41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Les NFT et le m\u00e9taverse continuent de s\u00e9duire les acteurs du sport puisque D\u00e9cathlon a derni\u00e8rement mis \u00e0 l\u2019honneur le football avec une collection de baskets sur la blockchain <a style=\"color: #000000;\" href=\"https:\/\/tezos.com\/\" target=\"_blank\" rel=\"noopener\">Tezos<\/a> (XTZ). Nomm\u00e9 \u201cKipsta Barrio\u201d, ce projet se focalise sur une gamme de baskets d\u00e9di\u00e9es au Street Football. Cette collection de NFT a notamment \u00e9t\u00e9 faite en collaboration avec le footballeur fran\u00e7ais S\u00e9an Garnier, une pointure dans le football freestyle. L\u2019objectif \u00e9tait donc de lier chaque paire \u00e0 un NFT pr\u00e9sent\u00e9 sous forme de \u201cgolden ticket\u201d r\u00e9cup\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\u00e9s \u201cd\u2019exp\u00e9riences personnalis\u00e9es et exclusives\u201d : l&rsquo;id\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\u00e9riences. L\u2019enseigne de sport fran\u00e7aise marque donc son entr\u00e9e dans l\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\u00e9e en alliant exp\u00e9rience num\u00e9rique et physique. De plus, le groupe reste fid\u00e8le \u00e0 ses engagements en choisissant Tezos comme blockchain notamment pour son engagement environnemental. On a d\u00e9j\u00e0 h\u00e2te de voir les prochains projets de la marque !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e45b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6e45b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac573b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ac573b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af01ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2af01ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les NFT et le m\u00e9taverse chez Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7ed65 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b7ed65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ece7f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ece7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-nike-ok2-q3lveyevs764bm8yjd04ljfg48as2km11b9lx79nyg.png\" title=\"basket-num\u00e9rique-nike-nft\" alt=\"nft-nike\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66075a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"66075a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef745e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bef745e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Depuis leur explosion en 2021, les NFT sont devenus tr\u00e8s populaires dans de nombreux domaines. Tant dans l\u2019univers de l\u2019art, des jeux vid\u00e9o que de la mode, les internautes sont de plus en plus friands des NFT. Nike a justement rachet\u00e9 <a style=\"color: #000000;\" href=\"https:\/\/rtfkt.com\/\" target=\"_blank\" rel=\"noopener\">RTFKT<\/a>, prononc\u00e9 \u201cArt\u00e9fact\u201d, un jeune studio cr\u00e9ant de nombreuses collections de NFT. Ce studio a notamment fait divers partenariats r\u00e9alisant des avatars 3D divers et toujours plus novateurs les uns que les autres. Le rachat de cette marque de mode digitale t\u00e9moigne bien la volont\u00e9 de Nike d\u2019investir dans ce nouvel univers et faire sa place.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f409 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"916f409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Les NFT fonctionnent de paire avec l\u2019authenticit\u00e9 et la raret\u00e9, ce qui correspond parfaitement avec l\u2019univers des baskets. En effet, \u00e9tant des actifs virtuels de collection, il est courant d\u2019acheter, \u00e9changer et vendre des NFT de la m\u00eame fa\u00e7on que le font les collectionneurs de sneakers. En effet, \u00e9tant bloqu\u00e9s sur la blockchain, ces titres de propri\u00e9t\u00e9 sont disponibles en faible quantit\u00e9 afin de cr\u00e9er de l&rsquo;engouement autour de la paire et un sentiment d\u2019exclusivit\u00e9 lors de son acquisition.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Sorties en avril 2022, les <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/rtfkt-nike-cryptokicks\" target=\"_blank\" rel=\"noopener\">CryptoKicks<\/a> sont ces fameuses baskets num\u00e9riques cr\u00e9\u00e9es par la marque. Ces \u00e9ditions limit\u00e9es sont personnalisables et peuvent ainsi \u00eatre stylis\u00e9es au go\u00fbt de chacun. Vendues \u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\u00e9 leur public. La marque a \u00e9galement d\u00e9velopp\u00e9 son propre m\u00e9taverse au sein de Roblox, <a style=\"color: #000000;\" href=\"https:\/\/www.roblox.com\/nikeland\" target=\"_blank\" rel=\"noopener\">Nikeland<\/a>, afin que les acheteurs puissent par la suite \u201cessayer\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \u00e0 des mini-jeux. Les avatars peuvent notamment \u00eatre habill\u00e9s \u00e0 la guise de chaque utilisateur via la boutique. Des v\u00eatements et chaussures peuvent alors \u00eatre achet\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\u00e8te qualitative. Ainsi, lors de l\u2019achat d\u2019un NFT une bo\u00eete nomm\u00e9e \u201cCryptokick\u201d est reli\u00e9e \u00e0 un avatar cr\u00e9\u00e9 par RTFKT, des avatars d\u00e9velopp\u00e9s dans le programme \u201cClone-X\u201d, afin d&rsquo;accompagner la bo\u00eete.\u00a0<\/span><span style=\"font-weight: 400;\">Nike continue donc le d\u00e9veloppement de sa strat\u00e9gie digitale notamment via les NFT et le m\u00e9taverse en cr\u00e9ant des divertissements virtuels funs et attractifs.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le monde des sneakers se met aux NFT Contactez-nous Nike, la grande marque am\u00e9ricaine de sportswear a derni\u00e8rement sorti les CyptoKicks, ses baskets num\u00e9riques. D\u2019autres marques de sport investissent \u00e9galement dans les NFT et le m\u00e9taverse. Mais alors quels sont les enjeux et pourquoi les marques investissent-elles de plus en plus dans cet univers ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":470626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-18721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nike.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nike<\\\/a>, la grande marque am\\u00e9ricaine de sportswear a derni\\u00e8rement sorti les CyptoKicks, ses baskets num\\u00e9riques. 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La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\\u00e9e <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/adidasoriginals\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\\u201cInto the Metaverse\\u201d<\\\/a> est compos\\u00e9e d\\u2019une s\\u00e9rie limit\\u00e9e de produits num\\u00e9riques propos\\u00e9s dans le m\\u00e9taverse <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sandbox.game\\\/en\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">The Sandbox<\\\/a>. L\\u2019achat de ces NFT permet aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 de nombreux avantages tels que des exp\\u00e9riences, des produits ou accessoires virtuels uniques. 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Nomm\\u00e9 \\u201cKipsta Barrio\\u201d, ce projet se focalise sur une gamme de baskets d\\u00e9di\\u00e9es au Street Football. Cette collection de NFT a notamment \\u00e9t\\u00e9 faite en collaboration avec le footballeur fran\\u00e7ais S\\u00e9an Garnier, une pointure dans le football freestyle. L\\u2019objectif \\u00e9tait donc de lier chaque paire \\u00e0 un NFT pr\\u00e9sent\\u00e9 sous forme de \\u201cgolden ticket\\u201d r\\u00e9cup\\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\\u00e9s \\u201cd\\u2019exp\\u00e9riences personnalis\\u00e9es et exclusives\\u201d : l'id\\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\\u00e9riences. L\\u2019enseigne de sport fran\\u00e7aise marque donc son entr\\u00e9e dans l\\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\\u00e9e en alliant exp\\u00e9rience num\\u00e9rique et physique. 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Tant dans l\\u2019univers de l\\u2019art, des jeux vid\\u00e9o que de la mode, les internautes sont de plus en plus friands des NFT. Nike a justement rachet\\u00e9 <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/rtfkt.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">RTFKT<\\\/a>, prononc\\u00e9 \\u201cArt\\u00e9fact\\u201d, un jeune studio cr\\u00e9ant de nombreuses collections de NFT. Ce studio a notamment fait divers partenariats r\\u00e9alisant des avatars 3D divers et toujours plus novateurs les uns que les autres. 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En effet, \\u00e9tant des actifs virtuels de collection, il est courant d\\u2019acheter, \\u00e9changer et vendre des NFT de la m\\u00eame fa\\u00e7on que le font les collectionneurs de sneakers. En effet, \\u00e9tant bloqu\\u00e9s sur la blockchain, ces titres de propri\\u00e9t\\u00e9 sont disponibles en faible quantit\\u00e9 afin de cr\\u00e9er de l'engouement autour de la paire et un sentiment d\\u2019exclusivit\\u00e9 lors de son acquisition.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Sorties en avril 2022, les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/rtfkt-nike-cryptokicks\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">CryptoKicks<\\\/a> sont ces fameuses baskets num\\u00e9riques cr\\u00e9\\u00e9es par la marque. Ces \\u00e9ditions limit\\u00e9es sont personnalisables et peuvent ainsi \\u00eatre stylis\\u00e9es au go\\u00fbt de chacun. Vendues \\u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\\u00e9 leur public. La marque a \\u00e9galement d\\u00e9velopp\\u00e9 son propre m\\u00e9taverse au sein de Roblox, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.roblox.com\\\/nikeland\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nikeland<\\\/a>, afin que les acheteurs puissent par la suite \\u201cessayer\\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \\u00e0 des mini-jeux. Les avatars peuvent notamment \\u00eatre habill\\u00e9s \\u00e0 la guise de chaque utilisateur via la boutique. Des v\\u00eatements et chaussures peuvent alors \\u00eatre achet\\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\\u00e8te qualitative. 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