{"id":17094,"date":"2022-04-20T09:00:00","date_gmt":"2022-04-20T09:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=17094"},"modified":"2023-11-10T07:58:44","modified_gmt":"2023-11-10T07:58:44","slug":"marketing-influence-strategie-marques","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/conseils-reseaux-sociaux\/marketing-influence-strategie-marques\/","title":{"rendered":"Le marketing d&rsquo;influence utilis\u00e9 par les marques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17094\" class=\"elementor elementor-17094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7b7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd7b7a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b693af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b693af3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c68804 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5c68804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi int\u00e9grer le marketing d\u2019influence \u00e0 votre strat\u00e9gie ? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a258c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a258c69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a88d6ea elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a88d6ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2281d45 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2281d45\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0cbc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a0cbc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3631e exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd3631e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f4c4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f2f4c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le marketing d\u2019influence consiste \u00e0 faire la promotion de son produit\/service en s\u2019appuyant sur la visibilit\u00e9, notori\u00e9t\u00e9 et pouvoir d\u2019influence de personnalit\u00e9s : experts, leaders d\u2019opinion, influenceurs\u2026 Le marketing d\u2019influence peut prendre diff\u00e9rentes formes telles que la pr\u00e9sentation du produit\/service en story, en post, en vid\u00e9o\u2026 Les conditions seront fix\u00e9es en fonction des \u00e9changes entre la marque et l\u2019influenceur. Mais alors pourquoi mettre en place une strat\u00e9gie de marketing d&rsquo;influence ? Retour sur les 5 raisons principales !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-96d813f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"96d813f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba22380 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba22380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c0081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"21c0081\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Le marketing d'influence pour faire conna\u00eetre sa marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433481b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"433481b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">La marque de montre <a style=\"color: #000000;\" href=\"https:\/\/www.danielwellington.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Daniel Wellington<\/a> est un bon exemple. En effet, elle a r\u00e9ussi \u00e0 se faire conna\u00eetre gr\u00e2ce \u00e0 une strat\u00e9gie social media efficace et puissante. En faisant appel \u00e0 des influenceurs, la marque donne de la visibilit\u00e9 \u00e0 ses produits. En effet, les influenceurs s&rsquo;affichent en stories et\/ou posts avec une montre de la marque en utilisant des hashtags tout en proposant un code promo. Les internautes d\u00e9couvrent alors le produit, la marque et ach\u00e8teront potentiellement le produit avec le code promo partag\u00e9 : l&rsquo;id\u00e9al pour d\u00e9velopper son image de marque !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5ccd14 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c5ccd14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0b6f0e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f0b6f0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"535\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png\" class=\"attachment-medium_large size-medium_large wp-image-17108\" alt=\"info reech marketing influence\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-600x418.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-300x209.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-1024x714.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK.png 1313w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97b46fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"97b46fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ea764 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5ea764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Faire appel aux influenceurs est une r\u00e9elle opportunit\u00e9 pour gagner en visibilit\u00e9 et en notori\u00e9t\u00e9. En effet, ils pr\u00e9sentent de fa\u00e7on relativement naturelle le produit ou service des marques avec lesquelles ils travaillent. Les internautes s\u2019identifient donc tr\u00e8s facilement, une relation de proximit\u00e9 et de confiance se met en place. Avoir recours au marketing d\u2019influence permet donc de toucher des communaut\u00e9s nombreuses et engag\u00e9es. En effet, lors de la pr\u00e9sentation d\u2019un nouveau produit\/service, les internautes peuvent par la suite aller se renseigner sur la marque pr\u00e9sent\u00e9e : un moyen de gagner des abonn\u00e9s et acqu\u00e9rir de nouveaux leads !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e110f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e110f28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056f1f6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"056f1f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc2b3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"0dc2b3d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d855767 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d855767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0200a exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b0200a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cf568 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1cf568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 2) Mieux cibler pour augmenter son influence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3185a15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3185a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Une strat\u00e9gie marketing se base avant tout sur la cible. En effet, en voulant s\u2019adresser \u00e0 tout le monde, les marques s\u2019adressent finalement \u00e0 personne. Il faut donc \u00eatre pr\u00e9cis dans son ciblage afin de mettre en place une strat\u00e9gie coh\u00e9rente et efficace. Par cons\u00e9quent, la s\u00e9lection des influenceurs est une \u00e9tape importante. Il est n\u00e9cessaire de travailler avec des influenceurs en coh\u00e9rence avec son image de marque et son c\u0153ur de cible. Les internautes seront tout de suite r\u00e9actifs au produit pr\u00e9sent\u00e9 correspondant \u00e0 leurs loisirs, centres\u00a0<\/span><span style=\"font-weight: 400;\">d\u2019int\u00e9r\u00eats et inspirations. Une strat\u00e9gie d\u2019influence bien men\u00e9e permet ainsi d\u2019affirmer son positionnement et se d\u00e9marquer de la concurrence.\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\">La marque fran\u00e7ais de soins d&rsquo;hygi\u00e8ne-beaut\u00e9 naturel <a style=\"color: #000000;\" href=\"https:\/\/www.respire.co\/\" target=\"_blank\" rel=\"noopener\">Respire <\/a>a collabor\u00e9 avec des sportifs de haut niveau, tel que Laure Manaudou. Avec ce genre de collaboration la marque souhaite cibler des sportifs, attentifs \u00e0 leur consommation et l&rsquo;origine de leur produit. En mettant en avant ces collaborations, la marque m\u00e8ne une campagne social media en accord avec ses valeurs et l&rsquo;image de marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-863a990 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"863a990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1d83b exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce1d83b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bef0d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1bef0d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08d4baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"08d4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b1f00 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49b1f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Fid\u00e9liser ses clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aca2ac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3aca2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le principal pouvoir des influenceurs est la confiance de leur communaut\u00e9 et la relation de proximit\u00e9 qu\u2019ils entretiennent. Gr\u00e2ce \u00e0 cette confiance, les influenceurs d\u00e9veloppent des communaut\u00e9s d&rsquo;internautes fid\u00e8les, \u00e0 l\u2019\u00e9coute des conseils et r\u00e9f\u00e9rences d\u00e9livr\u00e9s :\u00a0 \u201c92% des consommateurs font confiance aux influenceurs, elle se construit selon eux sur une relation personnalis\u00e9e et cr\u00e9dible entre la marque, l&rsquo;influenceur et eux.\u201d <\/span><a style=\"color: #000000;\" href=\"https:\/\/blog.hubspot.fr\/marketing\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">selon les chiffres du marketing d\u2019influence de 2022 publi\u00e9s par Hubspot<\/span><span style=\"font-weight: 400;\">. <\/span><\/a><span style=\"font-weight: 400;\">Les influenceurs apparaissent donc comme de r\u00e9els ambassadeurs permettant de conqu\u00e9rir et fid\u00e9liser ses clients.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0265b2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e0265b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f04b058 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f04b058\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4)  Hausse de l\u2019engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7c42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05e7c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p30\">La r\u00e9ussite sur les r\u00e9seaux sociaux d\u00e9pend du nombre d\u2019abonn\u00e9s et de leur engagement.<\/span><span id=\"p31\">\u00a0Les likes, commentaires et partages sont tr\u00e8s importants.<\/span><span id=\"p32\">\u00a0En effet, il permet aux marques de gagner en visibilit\u00e9 et gagner en notori\u00e9t\u00e9 sur les r\u00e9seaux.<\/span><span id=\"p33\">\u00a0Le marketing d\u2019influence va justement booster cet engagement.<\/span><span id=\"p34\">\u00a0Les influenceurs mettent en avant les marques avec lesquelles ils travaillent, pour ensuite rediriger les internautes vers leurs comptes.<\/span><span id=\"p35\">\u00a0Il faut ensuite capter leur attention en proposant un contenu original et captivant.<\/span><span id=\"p36\"> Les internautes seront curieux d\u2019aller d\u00e9couvrir le contenu de la marque au-del\u00e0 du produit\/service qu\u2019ils ont d\u00e9couvert au pr\u00e9alable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8200b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8200b7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b4796e exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b4796e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb76796 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bb76796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Cr\u00e9ation de contenu originale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d23acbc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d23acbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd37732 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd37732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12ac9c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c12ac9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png\" class=\"attachment-medium size-medium wp-image-14065\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png 188w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-8x12.png 8w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd575b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd575b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd82e57 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd82e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p40\">Une collaboration est l&rsquo;opportunit\u00e9 de cr\u00e9er du contenu original et impactant.<\/span><span id=\"p41\">\u00a0Les influenceurs ont des id\u00e9es novatrices et attrayantes pour les internautes.<\/span><span id=\"p42\">\u00a0Il faut donc se servir de ses collaborations.<\/span><span id=\"p43\">\u00a0Le plus important est de cr\u00e9er un contenu pertinent et qualitatif tourn\u00e9 vers les internautes et r\u00e9pondant \u00e0 leurs attentes.<\/span><span id=\"p44\"><\/span><\/p><p><span id=\"p45\">Varier les formats est tr\u00e8s int\u00e9ressant pour attirer l\u2019attention des utilisateurs sur les r\u00e9seaux sociaux.<\/span><span id=\"p46\">\u00a0Le filtre est notamment devenu tr\u00e8s populaire sur Instagram.<\/span><span id=\"p47\">\u00a0Il propose une exp\u00e9rience immersive nouvelle et unique !<\/span><span id=\"p48\">\u00a0Il est possible de promouvoir un filtre en story, mais \u00e9galement de faire appel \u00e0 des influenceurs.<\/span><span id=\"p49\">\u00a0Ils essayeront alors le filtre et le partageront \u00e0 leur communaut\u00e9.<\/span><span id=\"p50\">\u00a0Les abonn\u00e9s pourront par la suite l\u2019utiliser et d\u00e9couvrir la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d7982 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"23d7982\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le marketing d\u2019influence est donc un axe de d\u00e9veloppement int\u00e9ressant pour les marques. Elles peuvent s\u2019en servir afin de gagner en visibilit\u00e9, affiner leur ciblage, engager et fid\u00e9liser les internautes mais \u00e9galement pour cr\u00e9er du contenu original. Les filtres de r\u00e9alit\u00e9 augment\u00e9e sont notamment de bons outils. En effet, vous proposez une strat\u00e9gie d\u2019influence efficace alliant originalit\u00e9 et exp\u00e9rience utilisateur unique. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pourquoi int\u00e9grer le marketing d\u2019influence \u00e0 votre strat\u00e9gie ? Contactez-nous Le marketing d\u2019influence consiste \u00e0 faire la promotion de son produit\/service en s\u2019appuyant sur la visibilit\u00e9, notori\u00e9t\u00e9 et pouvoir d\u2019influence de personnalit\u00e9s : experts, leaders d\u2019opinion, influenceurs\u2026 Le marketing d\u2019influence peut prendre diff\u00e9rentes formes telles que la pr\u00e9sentation du produit\/service en story, en post, en 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Le marketing d\\u2019influence consiste \\u00e0 faire la promotion de son produit\\\/service en s\\u2019appuyant sur la visibilit\\u00e9, notori\\u00e9t\\u00e9 et pouvoir d\\u2019influence de personnalit\\u00e9s : experts, leaders d\\u2019opinion, influenceurs\\u2026 Le marketing d\\u2019influence peut prendre diff\\u00e9rentes formes telles que la pr\\u00e9sentation du produit\\\/service en story, en post, en vid\\u00e9o\\u2026 Les conditions seront fix\\u00e9es en fonction des \\u00e9changes entre la marque et l\\u2019influenceur. Mais alors pourquoi mettre en place une strat\\u00e9gie de marketing d'influence ? Retour sur les 5 raisons principales !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"96d813f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"ba22380\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"21c0081\",\"elType\":\"widget\",\"settings\":{\"title\":\"1) Le marketing d'influence pour faire conna\\u00eetre sa marque\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"433481b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La marque de montre <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.danielwellington.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Daniel Wellington<\\\/a> est un bon exemple. En effet, elle a r\\u00e9ussi \\u00e0 se faire conna\\u00eetre gr\\u00e2ce \\u00e0 une strat\\u00e9gie social media efficace et puissante. En faisant appel \\u00e0 des influenceurs, la marque donne de la visibilit\\u00e9 \\u00e0 ses produits. En effet, les influenceurs s'affichent en stories et\\\/ou posts avec une montre de la marque en utilisant des hashtags tout en proposant un code promo. Les internautes d\\u00e9couvrent alors le produit, la marque et ach\\u00e8teront potentiellement le produit avec le code promo partag\\u00e9 : l'id\\u00e9al pour d\\u00e9velopper son image de marque !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c5ccd14\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"f0b6f0e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/influ-reech-OK.png\",\"id\":17108,\"alt\":\"info reech marketing influence\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"97b46fb\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d5ea764\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Faire appel aux influenceurs est une r\\u00e9elle opportunit\\u00e9 pour gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9. En effet, ils pr\\u00e9sentent de fa\\u00e7on relativement naturelle le produit ou service des marques avec lesquelles ils travaillent. Les internautes s\\u2019identifient donc tr\\u00e8s facilement, une relation de proximit\\u00e9 et de confiance se met en place. Avoir recours au marketing d\\u2019influence permet donc de toucher des communaut\\u00e9s nombreuses et engag\\u00e9es. En effet, lors de la pr\\u00e9sentation d\\u2019un nouveau produit\\\/service, les internautes peuvent par la suite aller se renseigner sur la marque pr\\u00e9sent\\u00e9e : un moyen de gagner des abonn\\u00e9s et acqu\\u00e9rir de nouveaux leads !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e110f28\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"056f1f6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0dc2b3d\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d855767\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5b0200a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"c1cf568\",\"elType\":\"widget\",\"settings\":{\"title\":\" 2) Mieux cibler pour augmenter son influence\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3185a15\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Une strat\\u00e9gie marketing se base avant tout sur la cible. En effet, en voulant s\\u2019adresser \\u00e0 tout le monde, les marques s\\u2019adressent finalement \\u00e0 personne. Il faut donc \\u00eatre pr\\u00e9cis dans son ciblage afin de mettre en place une strat\\u00e9gie coh\\u00e9rente et efficace. Par cons\\u00e9quent, la s\\u00e9lection des influenceurs est une \\u00e9tape importante. Il est n\\u00e9cessaire de travailler avec des influenceurs en coh\\u00e9rence avec son image de marque et son c\\u0153ur de cible. Les internautes seront tout de suite r\\u00e9actifs au produit pr\\u00e9sent\\u00e9 correspondant \\u00e0 leurs loisirs, centres\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">d\\u2019int\\u00e9r\\u00eats et inspirations. Une strat\\u00e9gie d\\u2019influence bien men\\u00e9e permet ainsi d\\u2019affirmer son positionnement et se d\\u00e9marquer de la concurrence.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La marque fran\\u00e7ais de soins d'hygi\\u00e8ne-beaut\\u00e9 naturel <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.respire.co\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Respire <\\\/a>a collabor\\u00e9 avec des sportifs de haut niveau, tel que Laure Manaudou. Avec ce genre de collaboration la marque souhaite cibler des sportifs, attentifs \\u00e0 leur consommation et l'origine de leur produit. En mettant en avant ces collaborations, la marque m\\u00e8ne une campagne social media en accord avec ses valeurs et l'image de marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"863a990\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"ce1d83b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1bef0d3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"08d4baf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"49b1f00\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Fid\\u00e9liser ses clients\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3aca2ac\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le principal pouvoir des influenceurs est la confiance de leur communaut\\u00e9 et la relation de proximit\\u00e9 qu\\u2019ils entretiennent. Gr\\u00e2ce \\u00e0 cette confiance, les influenceurs d\\u00e9veloppent des communaut\\u00e9s d'internautes fid\\u00e8les, \\u00e0 l\\u2019\\u00e9coute des conseils et r\\u00e9f\\u00e9rences d\\u00e9livr\\u00e9s :\\u00a0 \\u201c92% des consommateurs font confiance aux influenceurs, elle se construit selon eux sur une relation personnalis\\u00e9e et cr\\u00e9dible entre la marque, l'influenceur et eux.\\u201d <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/blog.hubspot.fr\\\/marketing\\\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">selon les chiffres du marketing d\\u2019influence de 2022 publi\\u00e9s par Hubspot<\\\/span><span style=\\\"font-weight: 400;\\\">. <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">Les influenceurs apparaissent donc comme de r\\u00e9els ambassadeurs permettant de conqu\\u00e9rir et fid\\u00e9liser ses clients.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"e0265b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"f04b058\",\"elType\":\"widget\",\"settings\":{\"title\":\"4)  Hausse de l\\u2019engagement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"05e7c42\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p30\\\">La r\\u00e9ussite sur les r\\u00e9seaux sociaux d\\u00e9pend du nombre d\\u2019abonn\\u00e9s et de leur engagement.<\\\/span><span id=\\\"p31\\\">\\u00a0Les likes, commentaires et partages sont tr\\u00e8s importants.<\\\/span><span id=\\\"p32\\\">\\u00a0En effet, il permet aux marques de gagner en visibilit\\u00e9 et gagner en notori\\u00e9t\\u00e9 sur les r\\u00e9seaux.<\\\/span><span id=\\\"p33\\\">\\u00a0Le marketing d\\u2019influence va justement booster cet engagement.<\\\/span><span id=\\\"p34\\\">\\u00a0Les influenceurs mettent en avant les marques avec lesquelles ils travaillent, pour ensuite rediriger les internautes vers leurs comptes.<\\\/span><span id=\\\"p35\\\">\\u00a0Il faut ensuite capter leur attention en proposant un contenu original et captivant.<\\\/span><span id=\\\"p36\\\"> Les internautes seront curieux d\\u2019aller d\\u00e9couvrir le contenu de la marque au-del\\u00e0 du produit\\\/service qu\\u2019ils ont d\\u00e9couvert au pr\\u00e9alable.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8200b7b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"8b4796e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"bb76796\",\"elType\":\"widget\",\"settings\":{\"title\":\"5) Cr\\u00e9ation de contenu originale\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d23acbc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"fd37732\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"c12ac9c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/puma-om-filtre.png\",\"id\":14065,\"alt\":\"\",\"source\":\"library\"},\"image_size\":\"medium\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"cd575b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"dd82e57\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p40\\\">Une collaboration est l'opportunit\\u00e9 de cr\\u00e9er du contenu original et impactant.<\\\/span><span id=\\\"p41\\\">\\u00a0Les influenceurs ont des id\\u00e9es novatrices et attrayantes pour les internautes.<\\\/span><span id=\\\"p42\\\">\\u00a0Il faut donc se servir de ses collaborations.<\\\/span><span id=\\\"p43\\\">\\u00a0Le plus important est de cr\\u00e9er un contenu pertinent et qualitatif tourn\\u00e9 vers les internautes et r\\u00e9pondant \\u00e0 leurs attentes.<\\\/span><span id=\\\"p44\\\"><\\\/span><\\\/p><p><span id=\\\"p45\\\">Varier les formats est tr\\u00e8s int\\u00e9ressant pour attirer l\\u2019attention des utilisateurs sur les r\\u00e9seaux sociaux.<\\\/span><span id=\\\"p46\\\">\\u00a0Le filtre est notamment devenu tr\\u00e8s populaire sur Instagram.<\\\/span><span id=\\\"p47\\\">\\u00a0Il propose une exp\\u00e9rience immersive nouvelle et unique !<\\\/span><span id=\\\"p48\\\">\\u00a0Il est possible de promouvoir un filtre en story, mais \\u00e9galement de faire appel \\u00e0 des influenceurs.<\\\/span><span id=\\\"p49\\\">\\u00a0Ils essayeront alors le filtre et le partageront \\u00e0 leur communaut\\u00e9.<\\\/span><span id=\\\"p50\\\">\\u00a0Les abonn\\u00e9s pourront par la suite l\\u2019utiliser et d\\u00e9couvrir la marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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