{"id":15989,"date":"2022-04-11T09:26:00","date_gmt":"2022-04-11T09:26:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15989"},"modified":"2023-11-10T08:00:25","modified_gmt":"2023-11-10T08:00:25","slug":"realite-augmentee-art","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/conseils-reseaux-sociaux\/realite-augmentee-art\/","title":{"rendered":"L&rsquo;art et la r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15989\" class=\"elementor elementor-15989\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1001399 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1001399\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5660f2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5660f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a7512 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"36a7512\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'art et la r\u00e9alit\u00e9 augment\u00e9e : un duo prometteur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d75912a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d75912a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c132f84 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"c132f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f003e elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e2f003e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La r\u00e9alit\u00e9 augment\u00e9e est arriv\u00e9e dans l\u2019univers artistique aux alentours des ann\u00e9es 70. Cette nouvelle dimension a remis en question le processus de cr\u00e9ation des artistes, mais \u00e9galement la vision du public. Ainsi, c\u2019est l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me artistique qui a appris et \u00e9volu\u00e9 petit \u00e0 petit avec le num\u00e9rique. Cette nouvelle \u00e8re permet r\u00e9ellement aux artistes de mettre en action leurs \u0153uvres en leur donnant un \u201ccomportement\u201d. L\u2019art n\u2019est plus fixe comme il pouvait l\u2019\u00eatre auparavant, mais devient comparable \u00e0 un processus, quelque chose se mettant en mouvement. Mais alors de quelle mani\u00e8re se manifeste le num\u00e9rique dans l\u2019art et comment ses deux entit\u00e9s se compl\u00e8tent-elles ? On vous en dit plus !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Animer des affiches gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #fc411d;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.behance.net\/gallery\/137784229\/Principles-of-Design-AR-Posters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rigved Sathe<\/span><\/a><\/span> <\/span><span style=\"font-weight: 400;\">est un graphiste am\u00e9ricain sp\u00e9cialis\u00e9 dans l\u2019image de marque, l\u2019espace technologique et Internet. Il a derni\u00e8rement cr\u00e9\u00e9 des affiches pour expliquer les principes de base du design. Pour y parvenir, il a notamment eu recours \u00e0 la r\u00e9alit\u00e9 augment\u00e9e.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Une collection de 6 affiches met donc en avant les concepts du graphisme : la simplicit\u00e9, l\u2019unit\u00e9, la proportion, l\u2019emphase, le rythme et l\u2019\u00e9quilibre. Pour animer ses affiches, leur donner davantage d\u2019impact tout en expliquant chaque concept, il suffit aux visiteurs de se munir de leur smartphone. Les affiches, les formes et les couleurs prennent alors vie sous l&rsquo;\u0153il de la cam\u00e9ra. Un combo id\u00e9al permettant de r<\/span><span style=\"font-weight: 400;\">enforcer l\u2019identit\u00e9 graphique et visuelle via la mise en action des affiches.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a79cb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a79cb56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a229d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a229d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d35b5a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"1d35b5a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-221fd4b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"221fd4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3ca4a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e3ca4a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf272a7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"cf272a7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LLokcJaLSIs&amp;t=59s &quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-812bcb7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"812bcb7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliser une application et l\u2019univers des jeux vid\u00e9os avec Fortnite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019entreprise <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/acuteart.com\/\" target=\"_blank\" rel=\"noopener\">Acute Art<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> utilise la r\u00e9alit\u00e9 augment\u00e9e afin de permettre aux artistes contemporains de \u201ctraduire leur vision cr\u00e9ative dans de nombreux supports num\u00e9riques\u201d, soit les r\u00e9alit\u00e9s augment\u00e9es, virtuelles et mixtes. Pour y parvenir, Acute Art utilise<\/span><span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/tt\/app\/acute-art\/id1488435802\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>son application<\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\"> permettant de faire le lien entre le monde virtuel et le monde r\u00e9el.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La derni\u00e8re collaboration avec <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.artnet.fr\/artistes\/kaws\/\" target=\"_blank\" rel=\"noopener\">Kaws<\/a><\/span><\/strong>, un artiste et designer am\u00e9ricain connu dans le monde entier pour ses peintures, sculptures et jouets s\u2019impr\u00e9gnant de la pop art, allie exposition r\u00e9elle et exposition virtuelle. Les \u0153uvres de l\u2019artiste ont \u00e9t\u00e9 expos\u00e9es \u00e0 la <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.serpentinegalleries.org\/\" target=\"_blank\" rel=\"noopener\">Serpentine Gallery<\/a><\/span><\/strong><span style=\"font-weight: 400;\">, une galerie d\u2019art londonienne, de janvier \u00e0 f\u00e9vrier 2022 au sein de l&rsquo;exposition <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.serpentinegalleries.org\/whats-on\/acute-art-presents-kaws-new-fiction\/\" target=\"_blank\" rel=\"noopener\">New Fiction<\/a><\/span><\/strong><span style=\"font-weight: 400;\">. Elle pr\u00e9sentait des \u0153uvres se basant \u00e0 la fois sur la r\u00e9alit\u00e9 physique et la r\u00e9alit\u00e9 augment\u00e9e. Les visiteurs pouvaient alors utiliser l\u2019application d\u00e9velopp\u00e9e par Acute Art afin de donner vie \u00e0 l\u2019exposition. L\u2019application peut \u00eatre utilis\u00e9e \u00e0 travers le monde entier, afin de rendre l&rsquo;exposition accessible pour le plus grand nombre. Les cr\u00e9ations pouvaient \u00e9galement \u00eatre partag\u00e9es sur les r\u00e9seaux sociaux : une occasion suppl\u00e9mentaire de rendre l\u2019exposition visible \u00e0 travers le monde.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">D\u2019autre part, l\u2019exposition d\u2019art a \u00e9t\u00e9 int\u00e9gr\u00e9e \u00e0 Fortnite. C\u2019est la toute premi\u00e8re exp\u00e9rience d\u2019art contemporain mise en place dans l&rsquo;univers des jeux vid\u00e9o. L\u2019exposition New Fiction est donc h\u00e9berg\u00e9e par un jeu en ligne, ici la plateforme Fortnite g\u00e9r\u00e9e par Epic Games. Cette nouvelle exp\u00e9rience permet de multiplier les canaux de diffusion notamment en rentrant dans l&rsquo;univers virtuel des joueurs de Fortnite, soit plus de 400 millions de comptes de joueurs. Le fait d\u2019int\u00e9grer un univers \u00e0 un autre, ici l\u2019art contemporain aux jeux vid\u00e9o, permet de faire d\u00e9couvrir \u00e0 des personnes ne connaissant pas le milieu de l\u2019art un nouvel univers tout en restant dans un univers au sein duquel ils sont \u00e0 l\u2019aise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60e156b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"60e156b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0580d4f exad-glass-effect-no exad-sticky-section-no\" data-id=\"0580d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41aada8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"41aada8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/palais-numerique-ok-q5528h403rw3vuzji57vremumityxa96cu9ov3t9o2.png\" title=\"expositio-palais-num\u00e9rique\" alt=\"expositio-ar-palais-garnier\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a317aac exad-glass-effect-no exad-sticky-section-no\" data-id=\"a317aac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97ebacd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"97ebacd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Palais Garnier - une exposition d\u00e9di\u00e9e \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88c3fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d88c3fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.grandpalais.fr\/fr\/evenement\/palais-augmente\" target=\"_blank\" rel=\"noopener\">Le Grand Palais<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> a mis en place une exposition tourn\u00e9e autour de la r\u00e9alit\u00e9 augment\u00e9e en juin 2021. C\u2019\u00e9tait le premier festival totalement consacr\u00e9 \u00e0 la cr\u00e9ation artistique en r\u00e9alit\u00e9 augment\u00e9e. 5 \u0153uvres en AR d\u2019artistes internationaux \u00e9taient expos\u00e9es (Me\u0301lanie Courtinat, Lauren Moffatt, Me\u0301lodie Mousset, Manuel Rossner et Theo Triantafyllidis) et deux \u00e9coles (GOBELIN &#8211; \u00e9cole de l\u2019image, l\u2019ECAL) ont \u00e9galement pr\u00e9sent\u00e9 une oeuvre de leurs \u00e9tudiants.<\/span><\/p><p><span style=\"font-weight: 400;\">Il suffit aux visiteurs de t\u00e9l\u00e9charger<strong><span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/fr\/app\/grand-palais-paris\/id625309780\" target=\"_blank\" rel=\"noopener\">l\u2019application \u201cPalais Augment\u00e9e\u201d<\/a><\/span><\/strong> sur leur smartphone pour voir appara\u00eetre les \u0153uvres. Diff\u00e9rentes cr\u00e9ations avaient notamment pour objectif de faire r\u00e9fl\u00e9chir les visiteurs sur l\u2019art, la place de la technologie, la fa\u00e7on dont on l\u2019utilise, la place de l\u2019homme, les diff\u00e9rents mondes virtuels qui existent et la fa\u00e7on dont ils sont mis en place ; une opportunit\u00e9 pour les artistes d\u2019exprimer leur perception du r\u00e9el \u00e0 travers la r\u00e9alit\u00e9 augment\u00e9e et pour les visiteurs de d\u00e9couvrir et s&rsquo;impr\u00e9gner de leur univers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7b1f473 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b1f473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b02a8b9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b02a8b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c05e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"23c05e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/galerie-lyon-ok-q5527ibzotyfizss6na1hmwyz0h3pf1dj7oe637yie.png\" title=\"expositio-r\u00e9alit\u00e9-augment\u00e9e-galerie-1111-lyon\" alt=\"expositio-galerie-1111-lyon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d854da exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d854da\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf79b75 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf79b75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des oeuvres qui interagissent entre elles et la r\u00e9alit\u00e9 augment\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5caa639 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5caa639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><strong><span style=\"color: #fc411d;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/galeriele1111.com\/\" target=\"_blank\" rel=\"noopener\">galerie 1111 de Lyon<\/a><\/span> <\/span><\/strong><span style=\"font-weight: 400;\">exposait jusqu\u2019au 11 mars 2022 les \u0153uvres de Yacine <\/span><span style=\"font-weight: 400;\">A\u00eft <\/span><span style=\"font-weight: 400;\">Kaci, un pionnier de l\u2019art num\u00e9rique. Il est notamment le cr\u00e9ateur de la silhouette d\u2019Elyx, un personnage tr\u00e8s simple que l\u2019on peut retrouver dans des paysages r\u00e9els. Ce personnage, cr\u00e9\u00e9 en 2011, est devenu une star sur les r\u00e9seaux sociaux depuis 2015, jusqu&rsquo;\u00e0 devenir l&rsquo;ambassadeur digital des Nations Unies ! <\/span><\/p><p><span style=\"font-weight: 400;\">Au sein de cette exposition, les visiteurs retrouvent des portraits d\u2019Elyx dialoguant avec des cr\u00e9ations d\u2019Andy Warhol. Pour venir compl\u00e9ter cette exposition physique, une version virtuelle est propos\u00e9e. Elle permet de se balader notamment gr\u00e2ce \u00e0 un ordinateur, son smartphone ou un casque de r\u00e9alit\u00e9 virtuelle : un moyen de d\u00e9couvrir encore sous un nouvel angle les \u0153uvres expos\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86dbd35 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"86dbd35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des r\u00e9sultats satisfaisants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58cc955 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58cc955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Selon une \u00e9tude de <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ago.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">l\u2019Art Gallery of Ontario (AGO)<\/span><\/a><\/span><span style=\"font-weight: 400;\"> men\u00e9e au Canada, il a \u00e9t\u00e9 constat\u00e9 que les visiteurs passent 2.31 secondes devant une \u0153uvre dite \u201cclassique\u201d. Avec la mise en place d\u2019une <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ago.ca\/exhibitions\/reblink\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">application de r\u00e9alit\u00e9 augment\u00e9e,<\/span><\/a><\/span><span style=\"font-weight: 400;\"> le temps d&rsquo;attention pass\u00e9 devant chaque \u0153uvre a augment\u00e9, ce qui prouve bien l\u2019attrait croissant du public pour l\u2019art li\u00e9 au num\u00e9rique. En effet, le public va passer plus de temps devant l&rsquo;\u0153uvre notamment pour la repenser d&rsquo;une nouvelle fa\u00e7on. L\u2019exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e offre une nouvelle vision tant aux artistes qu\u2019au public. On peut notamment penser au fait qu\u2019un certain dialogue puisse se mettre en place entre l&rsquo;\u0153uvre et le visiteur. Cette approche de d\u00e9couverte, qui est plus ludique et attractive, permet d\u2019introduire sa propre vision et sa subjectivit\u00e9 dans l&rsquo;\u0153uvre : un bon moyen de stimuler son imagination \u00e9galement.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3e166 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8e3e166\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les NFT : l\u2019avenir de l\u2019art ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610afc5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"610afc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019art num\u00e9rique et <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/actualites\/marques-nft-collection\/\">les NFT<\/a><\/span> sont un vrai sujet d&rsquo;actualit\u00e9 en ce moment : \u00ab L\u2019art bas\u00e9 sur les NFT est sur le point de devenir la prochaine force r\u00e9ellement disruptive dans le march\u00e9 de l\u2019art \u00bb, a affirm\u00e9 le sp\u00e9cialiste de l\u2019art contemporain et de l\u2019art d\u2019apr\u00e8s-guerre Noah Davis. En effet, de plus en plus de transactions s\u2019effectuent en NFT lors d\u2019achats d&rsquo;\u0153uvres d\u2019art. Acheter en NFT (\u201cnon fongible tokens\u201d) revient \u00e0 \u00eatre propri\u00e9taire d\u2019une \u0153uvre mat\u00e9rielle qui sera disponible seulement en ligne, donc immat\u00e9rielle. Un certificat d\u2019authenticit\u00e9 num\u00e9rique infalsifiable permet de prouver que l\u2019acheteur est bien le propri\u00e9taire de l&rsquo;\u0153uvre num\u00e9rique. Ces preuves de possession se trouvent sur une cha\u00eene de blocs, technologie de base des crypto-monnaies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est un format qui permet notamment de stimuler la cr\u00e9ativit\u00e9 des artistes (formes, mouvements\u2026). Ainsi, de r\u00e9elles possibilit\u00e9s peuvent \u00eatre envisag\u00e9es par les artistes. On peut entendre parler d\u2019une sorte de renaissance de l\u2019art via le num\u00e9rique. En effet, les collectionneurs peuvent avoir acc\u00e8s \u00e0 des \u0153uvres du monde entier sur des plateformes sur lesquelles tout le monde peut vendre.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019art et le num\u00e9rique sont donc devenus aujourd\u2019hui deux dimensions \u00e9voluant ensemble. C\u2019est une alliance gr\u00e2ce \u00e0 laquelle de nouvelles choses novatrices et spectaculaires peuvent \u00eatre propos\u00e9es. On a d\u00e9j\u00e0 h\u00e2te de voir les prochaines nouveaut\u00e9s !\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096a7be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"096a7be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Si vous souhaitez avec des informations compl\u00e9mentaires sur la r\u00e9alit\u00e9 augment\u00e9e, n&rsquo;h\u00e9sitez pas \u00e0 nous <span style=\"color: #000000;\">contacter<\/span> !\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;art et la r\u00e9alit\u00e9 augment\u00e9e : un duo prometteur Contactez-nous La r\u00e9alit\u00e9 augment\u00e9e est arriv\u00e9e dans l\u2019univers artistique aux alentours des ann\u00e9es 70. Cette nouvelle dimension a remis en question le processus de cr\u00e9ation des artistes, mais \u00e9galement la vision du public. 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On vous en dit plus !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e419974\",\"elType\":\"widget\",\"settings\":{\"title\":\"Animer des affiches gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#010001\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #fc411d;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.behance.net\\\/gallery\\\/137784229\\\/Principles-of-Design-AR-Posters\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Rigved Sathe<\\\/span><\\\/a><\\\/span> <\\\/span><span style=\\\"font-weight: 400;\\\">est un graphiste am\\u00e9ricain sp\\u00e9cialis\\u00e9 dans l\\u2019image de marque, l\\u2019espace technologique et Internet. Il a derni\\u00e8rement cr\\u00e9\\u00e9 des affiches pour expliquer les principes de base du design. Pour y parvenir, il a notamment eu recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une collection de 6 affiches met donc en avant les concepts du graphisme : la simplicit\\u00e9, l\\u2019unit\\u00e9, la proportion, l\\u2019emphase, le rythme et l\\u2019\\u00e9quilibre. Pour animer ses affiches, leur donner davantage d\\u2019impact tout en expliquant chaque concept, il suffit aux visiteurs de se munir de leur smartphone. Les affiches, les formes et les couleurs prennent alors vie sous l'\\u0153il de la cam\\u00e9ra. Un combo id\\u00e9al permettant de r<\\\/span><span style=\\\"font-weight: 400;\\\">enforcer l\\u2019identit\\u00e9 graphique et visuelle via la mise en action des affiches.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a79cb56\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6a229d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"1d35b5a\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"221fd4b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e3ca4a0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"cf272a7\",\"elType\":\"widget\",\"settings\":{\"youtube_url\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=LLokcJaLSIs&t=59s \",\"vimeo_url\":\"https:\\\/\\\/vimeo.com\\\/235215203\",\"dailymotion_url\":\"https:\\\/\\\/www.dailymotion.com\\\/video\\\/x6tqhqb\"},\"elements\":[],\"widgetType\":\"video\"}],\"isInner\":false},{\"id\":\"812bcb7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser une application et l\\u2019univers des jeux vid\\u00e9os avec Fortnite\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019entreprise <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/acuteart.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Acute Art<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\"> utilise la r\\u00e9alit\\u00e9 augment\\u00e9e afin de permettre aux artistes contemporains de \\u201ctraduire leur vision cr\\u00e9ative dans de nombreux supports num\\u00e9riques\\u201d, soit les r\\u00e9alit\\u00e9s augment\\u00e9es, virtuelles et mixtes. Pour y parvenir, Acute Art utilise<\\\/span><span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/apps.apple.com\\\/tt\\\/app\\\/acute-art\\\/id1488435802\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong>son application<\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> permettant de faire le lien entre le monde virtuel et le monde r\\u00e9el.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La derni\\u00e8re collaboration avec <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"http:\\\/\\\/www.artnet.fr\\\/artistes\\\/kaws\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kaws<\\\/a><\\\/span><\\\/strong>, un artiste et designer am\\u00e9ricain connu dans le monde entier pour ses peintures, sculptures et jouets s\\u2019impr\\u00e9gnant de la pop art, allie exposition r\\u00e9elle et exposition virtuelle. Les \\u0153uvres de l\\u2019artiste ont \\u00e9t\\u00e9 expos\\u00e9es \\u00e0 la <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.serpentinegalleries.org\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Serpentine Gallery<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">, une galerie d\\u2019art londonienne, de janvier \\u00e0 f\\u00e9vrier 2022 au sein de l'exposition <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.serpentinegalleries.org\\\/whats-on\\\/acute-art-presents-kaws-new-fiction\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">New Fiction<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">. Elle pr\\u00e9sentait des \\u0153uvres se basant \\u00e0 la fois sur la r\\u00e9alit\\u00e9 physique et la r\\u00e9alit\\u00e9 augment\\u00e9e. Les visiteurs pouvaient alors utiliser l\\u2019application d\\u00e9velopp\\u00e9e par Acute Art afin de donner vie \\u00e0 l\\u2019exposition. L\\u2019application peut \\u00eatre utilis\\u00e9e \\u00e0 travers le monde entier, afin de rendre l'exposition accessible pour le plus grand nombre. Les cr\\u00e9ations pouvaient \\u00e9galement \\u00eatre partag\\u00e9es sur les r\\u00e9seaux sociaux : une occasion suppl\\u00e9mentaire de rendre l\\u2019exposition visible \\u00e0 travers le monde.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">D\\u2019autre part, l\\u2019exposition d\\u2019art a \\u00e9t\\u00e9 int\\u00e9gr\\u00e9e \\u00e0 Fortnite. C\\u2019est la toute premi\\u00e8re exp\\u00e9rience d\\u2019art contemporain mise en place dans l'univers des jeux vid\\u00e9o. L\\u2019exposition New Fiction est donc h\\u00e9berg\\u00e9e par un jeu en ligne, ici la plateforme Fortnite g\\u00e9r\\u00e9e par Epic Games. Cette nouvelle exp\\u00e9rience permet de multiplier les canaux de diffusion notamment en rentrant dans l'univers virtuel des joueurs de Fortnite, soit plus de 400 millions de comptes de joueurs. 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Il est notamment le cr\\u00e9ateur de la silhouette d\\u2019Elyx, un personnage tr\\u00e8s simple que l\\u2019on peut retrouver dans des paysages r\\u00e9els. Ce personnage, cr\\u00e9\\u00e9 en 2011, est devenu une star sur les r\\u00e9seaux sociaux depuis 2015, jusqu'\\u00e0 devenir l'ambassadeur digital des Nations Unies ! <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Au sein de cette exposition, les visiteurs retrouvent des portraits d\\u2019Elyx dialoguant avec des cr\\u00e9ations d\\u2019Andy Warhol. Pour venir compl\\u00e9ter cette exposition physique, une version virtuelle est propos\\u00e9e. 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Cette approche de d\\u00e9couverte, qui est plus ludique et attractive, permet d\\u2019introduire sa propre vision et sa subjectivit\\u00e9 dans l'\\u0153uvre : un bon moyen de stimuler son imagination \\u00e9galement.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e3e166\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les NFT : l\\u2019avenir de l\\u2019art ? \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"610afc5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019art num\\u00e9rique et <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/marques-nft-collection\\\/\\\">les NFT<\\\/a><\\\/span> sont un vrai sujet d'actualit\\u00e9 en ce moment : \\u00ab L\\u2019art bas\\u00e9 sur les NFT est sur le point de devenir la prochaine force r\\u00e9ellement disruptive dans le march\\u00e9 de l\\u2019art \\u00bb, a affirm\\u00e9 le sp\\u00e9cialiste de l\\u2019art contemporain et de l\\u2019art d\\u2019apr\\u00e8s-guerre Noah Davis. 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