{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-actions-phygitales-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/actualites\/5-actions-phygitales-marketing\/","title":{"rendered":"Le phygital &#8211; 5 op\u00e9rations marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15360\" class=\"elementor elementor-15360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb0936 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdb0936\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8904d41 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8904d41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbe1e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6fbe1e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le <b>phygital<\/b> : 5 exemples d'<b>op\u00e9rations marketin<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7373f05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7373f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#application\">1- Applications mobiles et affiches publicitaires<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#catalogue\">2- Catalogue immersif<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3d\">3- Repr\u00e9sentation 3D<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#borne\">4- Borne interactive en magasin<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#lettre\">5- Lettres postales<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a21ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a21ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae9eb46 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ae9eb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8093 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1bf8093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4de845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4de845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed9c5b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ed9c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7f94a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a7f94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Qu\u2019est-ce-que le phygital ? Ce terme fait r\u00e9f\u00e9rence au fait d\u2019allier le <\/span>monde digital au monde physique<span style=\"font-weight: 400;\"> : phy(sique)(di)gital. Cette technique s&rsquo;inscrit dans une d\u00e9marche <\/span>d\u2019omnicanalit\u00e9<span style=\"font-weight: 400;\">, soit le fait d\u2019utiliser plusieurs canaux. Il est vrai qu\u2019avec la multiplication des <\/span>canaux de distribution<span style=\"font-weight: 400;\"> et des <\/span>supports de communication<span style=\"font-weight: 400;\">, les entreprises doivent s\u2019adapter afin de proposer une <\/span>exp\u00e9rience client riche <span style=\"font-weight: 400;\">et<\/span> attractive<span style=\"font-weight: 400;\">. De plus, les <\/span>habitudes de consommation <span style=\"font-weight: 400;\">et <\/span>d\u2019achat<span style=\"font-weight: 400;\"> \u00e9voluent. Ainsi, pour <\/span>r\u00e9pondre aux besoins <span style=\"font-weight: 400;\">de leurs clients, les entreprises s\u2019adaptent, notamment en proposant des <\/span>services compl\u00e9mentaires<span style=\"font-weight: 400;\">. Mais alors comment se mat\u00e9rialise le phygital dans la r\u00e9alit\u00e9, et qu\u2019est-ce que mettent en place les entreprises d\u2019aujourd\u2019hui ? On vous dit tout !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-afcfe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"afcfe11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685c5ba exad-glass-effect-no exad-sticky-section-no\" data-id=\"685c5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b74d49c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b74d49c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"application\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Application et affiche publicitaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-15369\" alt=\"affiche-br\u00fblant-application-urger-kng\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-600x333.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-300x167.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1.png 1017w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c51075e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51075e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On peut comparer <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.burgerking.fr\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a><\/strong><\/span> au boss des <\/span>op\u00e9rations marketing<span style=\"font-weight: 400;\">. La c\u00e9l\u00e8bre cha\u00eene de fast-food d\u00e9borde de cr\u00e9ativit\u00e9 pour toujours proposer de <\/span>nouveaux concepts innovants et captivants<span style=\"font-weight: 400;\">. Parmi les diff\u00e9rentes op\u00e9rations mises en place, l\u2019enseigne a notamment utilis\u00e9 en 2019 la <\/span>r\u00e9alit\u00e9 augment\u00e9e <span style=\"font-weight: 400;\">pour\u2026 \u201cbr\u00fbler\u201d ses concurrents, oui vous avez bien entendu !\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-efd23b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"efd23b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbb4fa6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dbb4fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb69f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bb69f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"696\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png\" class=\"attachment-medium_large size-medium_large wp-image-15370\" alt=\"application-burger-king phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png 676w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-600x618.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-291x300.png 291w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-12x12.png 12w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7231d21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7231d21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994fc89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"994fc89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour y parvenir, Burger King a int\u00e9gr\u00e9 \u00e0 son application un bouton permettant de capturer l\u2019affiche d\u2019un fast-food concurrent, et la faire br\u00fbler. L\u2019objectif final est de faire gagner aux consommateurs actuels, et potentiels consommateurs, un bon pour un whopper gratuit. Ainsi, 500 000<\/span> <span style=\"font-weight: 400;\"> whoppers sont distribu\u00e9s, et seulement 1 par consommateur.\u00a0<\/span><\/p><p>Cette campagne, qui se nomme \u201cBurn This Ad\u201d<span style=\"font-weight: 400;\"> se base sur un \u00e9l\u00e9ment fort de la marque : le feu. Elle a \u00e9t\u00e9 mise en place seulement au Br\u00e9sil afin de promouvoir le nouvel outil technologique<\/span> Burger King Express <span style=\"font-weight: 400;\">: pr\u00e9-commander et aller retirer sa commande sans trop d&rsquo;attente, l\u2019id\u00e9al !<\/span><\/p><p><span style=\"font-weight: 400;\">Pour cette campagne, Burger King a su utiliser la r\u00e9alit\u00e9 augment\u00e9e \u00e0 la perfection. C\u2019est en alliant les <\/span>affiches publicitaires<span style=\"font-weight: 400;\"> de ses concurrents, et la r\u00e9alit\u00e9 augment\u00e9e via son application, que Burger King a mis en place une action phygitale attractive et innovante.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6336382 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6336382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be5aa8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8be5aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c45c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a0c45c9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4217a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4217a1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f2982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20f2982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80255aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"80255aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"catalogue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cc4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4397cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Catalogue immersif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-070dd55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"070dd55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d7806d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d7806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93f1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"8c93f1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LlqNdiZ3eeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-joueclub.png&quot;,&quot;id&quot;:15587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/logo-joueclub.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce41ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ce41ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e137204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e137204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/catalogue-immersif-realite-augmentee\/\" target=\"_blank\" rel=\"noopener\">catalogue immersif<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> est un outil de plus en plus convoit\u00e9. Tant pour sa simplicit\u00e9 d\u2019utilisation que pour l\u2019exp\u00e9rience immersive in\u00e9dite qu\u2019il propose, il est b\u00e9n\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\u2019appuie sur la r\u00e9alit\u00e9 augment\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\u00a0<\/span><span style=\"font-weight: 400;\">C\u2019est notamment ce que met en place <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.joueclub.fr\/\" target=\"_blank\" rel=\"noopener\">Jou\u00e9club<\/a><\/strong><\/span> pour ses catalogues de No\u00ebl. Avec son slogan \u201cLa magie de No\u00ebl s\u2019invite dans ton Jou\u00e9Club\u2026\u201d, l\u2019enseigne veut clairement faire r\u00eaver les enfants. <\/span><\/p><p><span style=\"font-weight: 400;\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \u201cjeux\u201d \u00e0 relever, la possibilit\u00e9 des cr\u00e9er sa liste de cadeaux, et m\u00eame la partager \u00e0 sa famille, ou encore suivre une chasse au tr\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. Les catalogues immersifs de ce type font donc dispara\u00eetre la fronti\u00e8re entre le monde r\u00e9el et le monde virtuel : un d\u00e9fi relev\u00e9 !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d91da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d91da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6917e45 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6917e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6a17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"03e6a17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3d\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a642a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a642a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Repr\u00e9sentation 3D\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9cceaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cceaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1287107 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1287107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a18073 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4a18073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Digital-Box-Lego-q552frcwmudnem4v5ex7jjrslf7bwnly682tm97qn4.png\" title=\"digital-box-lego\" alt=\"Ddigital-box-lego\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1784dac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1784dac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e946c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14e946c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La crise sanitaire a eu un impact fort sur le e.commerce et les habitudes de consommation. De nombreuses marques ont saisi la Covid comme une opportunit\u00e9 afin de se r\u00e9inventer, et proposer des services physiques et digitaux compl\u00e9mentaires : c\u2019est notamment le cas de <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/actualites\/lego-snapchat-lens-connected\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> <\/span><\/strong>!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Selon le groupe, <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/viuz.com\/annonce\/2021\/03\/10\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\/\" target=\"_blank\" rel=\"noopener\">les ventes consommateurs de 2020 ont augment\u00e9 de 21%<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. En effet, la crise sanitaire a acc\u00e9l\u00e9r\u00e9 la vente des briques, notamment via Internet. Ces ventes ont permis de compenser la fermeture des magasins physiques, et de faire face aux nombreux changements caus\u00e9s par la crise sanitaire.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La marque souhaite continuer cette alliance entre le physique et le digital \u00e0 travers diff\u00e9rentes actions. Elle utilise notamment la r\u00e9alit\u00e9 augment\u00e9e dans les Lego Stores. Pour cela, la marque a mis en place une <strong><span style=\"color: #ffffff;\">\u201c<\/span><\/strong><\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=-N85srjA-GQ\" target=\"_blank\" rel=\"noopener\">Digital Box\u201d<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">faisant appara\u00eetre sur l\u2019\u00e9cran une <\/span>repr\u00e9sentation 3D<span style=\"font-weight: 400;\"> de la bo\u00eete Lego s\u00e9lectionn\u00e9e par le client. Le fait de visualiser \u00e0 l\u2019avance le produit, et de le mettre en action, permet de <\/span>rassurer le client<span style=\"font-weight: 400;\"> sur son achat \u00e0 venir. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fff2b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fff2b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae58fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"dae58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9653846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9653846\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"borne\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf14f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eaf14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 4) Borne interactive en magasin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc39e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fdc39e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f967e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f967e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2531 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"36d2531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Shoowroom-Decathlon-q552f1zh3yyf8usj6vut29fuu3enzaqphfnkrznir0.png\" title=\"shoowroom-d\u00e9cathlon\" alt=\"d\u00e9cathlon-showrooming\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe798b exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fe798b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714fd56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"714fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/thunderstone.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Thunderstone<\/strong><\/a> <\/span>est une marketplace permettant aux boutiques multimarques d\u2019assurer \u00e0 leurs clients de trouver le produit qu\u2019ils souhaitent, et ainsi aux marques de ne plus rater une vente !\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La marque a notamment install\u00e9 un espace de showroom dans le Decathlon de Limoges : une i<\/span>nitiative phygitale unique<span style=\"font-weight: 400;\"> qui n\u2019a encore jamais \u00e9t\u00e9 mise en place par l\u2019enseigne. Cet espace de <\/span><span style=\"font-weight: 400;\">15 m2<\/span><span style=\"font-weight: 400;\"> regroupe 7 marques de sport fran\u00e7aises portant des valeurs \u00e9co-responsables. Des \u00e9chantillons d\u2019articles, jamais pr\u00e9sent\u00e9s par <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener\">D\u00e9cathlon<\/a> <\/strong><\/span>au pr\u00e9alable, sont mis \u00e0 disposition des clients afin de venir compl\u00e9ter les gammes de produits vendues par l\u2019enseigne.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d858a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d858a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0457c exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb0457c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4196966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La borne interactive mise \u00e0 disposition des clients est reli\u00e9e au stock e-commerce des marques. Cela permet de commander en direct le produit s\u00e9lectionn\u00e9 par les clients. Ainsi, ils ont acc\u00e8s \u00e0 l\u2019ensemble du catalogue des marques expos\u00e9es dans le showroom. Cette exp\u00e9rience 100% phygitale permet d\u2019optimiser l\u2019espace, puisqu\u2019il n\u2019y a aucune contrainte de stockage, tout en envoyant directement le produit command\u00e9 au domicile du client.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce nouveau dispositif permet donc \u00e0 D\u00e9cathlon d\u2019accueillir de nouvelles marques dans son enseigne, augmenter son volume de ventes tout en permettant aux marques d\u2019acqu\u00e9rir un nouveau canal de distribution.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b35a5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b35a5cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353b24 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e353b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c880bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c880bd7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lettre\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ccb76 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1ccb76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Lettres postales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-045b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"045b9b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a14741c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a14741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4bbec34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/filtre-insta-carte-voeux-q552fyvn07tc0s2p5j1jvbwbzvfkfaakgtercuxnh0.png\" title=\"filtre-insta-carte-voeux\" alt=\"filtre-Instagram-qr-code\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b8cda exad-glass-effect-no exad-sticky-section-no\" data-id=\"55b8cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1371d8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1371d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Actuellement dans une \u00e8re d\u2019e-mails, et d\u2019envoi massif, il est n\u00e9cessaire de se r\u00e9inventer et de notamment pr\u00e9server ses <\/span>relations clients<span style=\"font-weight: 400;\">. <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.manuscry.com\/\" target=\"_blank\" rel=\"noopener\">Manuscry<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> est une enseigne proposant l\u2019envoi de <\/span>cartes manuscrites<span style=\"font-weight: 400;\"> \u00e0 destination de ses clients. <\/span><span style=\"font-weight: 400;\">Pour des <\/span>campagnes de fid\u00e9lisation<span style=\"font-weight: 400;\">, ou m\u00eame <\/span>d&rsquo;acquisition<span style=\"font-weight: 400;\">, l\u2019envoi de ce type de carte permet r\u00e9ellement de <\/span>personnaliser l\u2019exp\u00e9rience client<span style=\"font-weight: 400;\">. Ainsi, vous trouverez ici une r\u00e9elle alternative \u00e0 l\u2019e-mail beaucoup plus <\/span>authentique, personnalis\u00e9e, et donc efficace.\u00a0<\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e, Filter Maker a notamment travaill\u00e9 avec <\/span>Manuscry<span style=\"font-weight: 400;\">. L\u2019objectif \u00e9tait d\u2019envoyer une carte \u00e0 nos clients afin de les remercier pour les <\/span>collaborations <span style=\"font-weight: 400;\">\u00e9tablies, et la <\/span>confiance <span style=\"font-weight: 400;\">accord\u00e9e. Ainsi, on retrouve sur cette carte un mot manuscrit, personnalis\u00e9 en fonction des clients, et un <\/span>QR Code<span style=\"font-weight: 400;\"> en bas \u00e0 droite.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le<\/span> QR Code est un code barre en 2 dimensions. Scann\u00e9 par les smartphones et tablettes<span style=\"font-weight: 400;\">, il permet d\u2019\u00eatre redirig\u00e9 vers une page, un site web par exemple, afin de communiquer des informations suppl\u00e9mentaires. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b9f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b9f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba8a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4aba8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048e567 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"048e567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ainsi, lorsque que le client scanne le QR Code, ils voient appara\u00eetre un filtre Instagram avec diff\u00e9rents \u00e9l\u00e9ments dynamiques permettant de remercier les collaborateurs pour leur confiance accord\u00e9e : l\u2019id\u00e9al pour allier<\/span> <span style=\"font-weight: 400;\">la<\/span> carte physique<span style=\"font-weight: 400;\"> et <\/span>l\u2019exp\u00e9rience AR.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5b3d081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Si vous souhaitez en savoir davantage sur la cr\u00e9ation des filtres, ou autres, n\u2019h\u00e9sitez pas \u00e0 <\/span><span style=\"color: #000000;\">contacter<\/span><span style=\"font-weight: 400;\"> nos experts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le phygital : 5 exemples d&rsquo;op\u00e9rations marketing 1- Applications mobiles et affiches publicitaires 2- Catalogue immersif 3- Repr\u00e9sentation 3D 4- Borne interactive en magasin 5- Lettres postales Contactez-nous Qu\u2019est-ce-que le phygital ? Ce terme fait r\u00e9f\u00e9rence au fait d\u2019allier le monde digital au monde physique : phy(sique)(di)gital. Cette technique s&rsquo;inscrit dans une d\u00e9marche d\u2019omnicanalit\u00e9, soit 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marketin<\\\/b>g\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7373f05\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#application\\\">1- Applications mobiles et affiches publicitaires<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#catalogue\\\">2- Catalogue immersif<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Qu\\u2019est-ce-que le phygital ? Ce terme fait r\\u00e9f\\u00e9rence au fait d\\u2019allier le <\\\/span>monde digital au monde physique<span style=\\\"font-weight: 400;\\\"> : phy(sique)(di)gital. Cette technique s'inscrit dans une d\\u00e9marche <\\\/span>d\\u2019omnicanalit\\u00e9<span style=\\\"font-weight: 400;\\\">, soit le fait d\\u2019utiliser plusieurs canaux. Il est vrai qu\\u2019avec la multiplication des <\\\/span>canaux de distribution<span style=\\\"font-weight: 400;\\\"> et des <\\\/span>supports de communication<span style=\\\"font-weight: 400;\\\">, les entreprises doivent s\\u2019adapter afin de proposer une <\\\/span>exp\\u00e9rience client riche <span style=\\\"font-weight: 400;\\\">et<\\\/span> attractive<span style=\\\"font-weight: 400;\\\">. De plus, les <\\\/span>habitudes de consommation <span style=\\\"font-weight: 400;\\\">et <\\\/span>d\\u2019achat<span style=\\\"font-weight: 400;\\\"> \\u00e9voluent. Ainsi, pour <\\\/span>r\\u00e9pondre aux besoins <span style=\\\"font-weight: 400;\\\">de leurs clients, les entreprises s\\u2019adaptent, notamment en proposant des <\\\/span>services compl\\u00e9mentaires<span style=\\\"font-weight: 400;\\\">. Mais alors comment se mat\\u00e9rialise le phygital dans la r\\u00e9alit\\u00e9, et qu\\u2019est-ce que mettent en place les entreprises d\\u2019aujourd\\u2019hui ? 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La c\\u00e9l\\u00e8bre cha\\u00eene de fast-food d\\u00e9borde de cr\\u00e9ativit\\u00e9 pour toujours proposer de <\\\/span>nouveaux concepts innovants et captivants<span style=\\\"font-weight: 400;\\\">. 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Tant pour sa simplicit\\u00e9 d\\u2019utilisation que pour l\\u2019exp\\u00e9rience immersive in\\u00e9dite qu\\u2019il propose, il est b\\u00e9n\\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\\u2019appuie sur la r\\u00e9alit\\u00e9 augment\\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce que met en place <span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.joueclub.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Jou\\u00e9club<\\\/a><\\\/strong><\\\/span> pour ses catalogues de No\\u00ebl. Avec son slogan \\u201cLa magie de No\\u00ebl s\\u2019invite dans ton Jou\\u00e9Club\\u2026\\u201d, l\\u2019enseigne veut clairement faire r\\u00eaver les enfants. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \\u201cjeux\\u201d \\u00e0 relever, la possibilit\\u00e9 des cr\\u00e9er sa liste de cadeaux, et m\\u00eame la partager \\u00e0 sa famille, ou encore suivre une chasse au tr\\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. Les catalogues immersifs de ce type font donc dispara\\u00eetre la fronti\\u00e8re entre le monde r\\u00e9el et le monde virtuel : un d\\u00e9fi relev\\u00e9 !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"18\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4d91da3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"6917e45\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"03e6a17\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"3d\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"a642a90\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Repr\\u00e9sentation 3D\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9cceaa1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"structure\":\"20\",\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"1287107\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"4a18073\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Digital-Box-Lego.png\",\"id\":15533,\"alt\":\"Digital box lego\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"400\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"1784dac\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"e4bed35\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"14e946c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La crise sanitaire a eu un impact fort sur le e.commerce et les habitudes de consommation. De nombreuses marques ont saisi la Covid comme une opportunit\\u00e9 afin de se r\\u00e9inventer, et proposer des services physiques et digitaux compl\\u00e9mentaires : c\\u2019est notamment le cas de <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/lego-snapchat-lens-connected\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Lego<\\\/a> <\\\/span><\\\/strong>!\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Selon le groupe, <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/viuz.com\\\/annonce\\\/2021\\\/03\\\/10\\\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">les ventes consommateurs de 2020 ont augment\\u00e9 de 21%<\\\/a> <\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">par rapport \\u00e0 l\\u2019ann\\u00e9e pr\\u00e9c\\u00e9dente. 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