{"id":15182,"date":"2022-03-14T08:51:53","date_gmt":"2022-03-14T08:51:53","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15182"},"modified":"2023-11-10T08:06:36","modified_gmt":"2023-11-10T08:06:36","slug":"5-tendances-reseaux-sociaux-2022","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/actualites\/5-tendances-reseaux-sociaux-2022\/","title":{"rendered":"Les 5 tendances principales des r\u00e9seaux sociaux en 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15182\" class=\"elementor elementor-15182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19caaa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19caaa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca7244 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bca7244\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522269e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"522269e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport Hootsuite : Quelles sont les 5 tendances principales des r\u00e9seaux sociaux en 2022 ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7871d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7871d52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-606af49 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"606af49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5936aa8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5936aa8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c18c696 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c18c696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd21946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd21946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab1290 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9ab1290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.hootsuite.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><span style=\"font-weight: 400;\"> a sorti son sixi\u00e8me rapport pr\u00e9sentant les 5 grandes tendances des r\u00e9seaux sociaux 2022. Gr\u00e2ce \u00e0 l\u2019analyse de 18 000 sp\u00e9cialistes du marketing, ce rapport met en avant les comportements et les nouvelles r\u00e8gles. Mais alors quelles sont ces nouvelles tendances ? Et comment s\u2019y adapter ? On fait un point ensemble !<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d85a29b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d85a29b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c82e971 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c82e971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d923579 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d923579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158c6e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"158c6e1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Videos-des-5-tendances-reseaux-sociaux.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c386524 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c386524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da58d30 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da58d30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1486b exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b1486b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aff19f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6aff19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019importance de Tik Tok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e87e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b69e87e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Tik Tok<\/a><span style=\"font-weight: 400;\"> est devenu le 7\u00e8me r\u00e9seau social le plus populaire au monde. <\/span>L\u2019application<span style=\"font-weight: 400;\"> compte depuis septembre 2021 plus d\u2019un milliard d\u2019utilisateurs. En excluant les r\u00e9seaux de messagerie, Tik Tok est le 4\u00e8me r\u00e9seau social le plus populaire au monde, apr\u00e8s <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> <span style=\"font-weight: 400;\">(2,7 milliards), <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><span style=\"font-weight: 400;\"> (2,4 milliards) et<\/span><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\"> Instagram<\/a><span style=\"font-weight: 400;\"> (1,2 milliards).\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le nombre d\u2019<\/span>utilisateurs<span style=\"font-weight: 400;\"> ne cesse d\u2019augmenter. En effet, on comptait en janvier 2021, <\/span>689 millions d\u2019utilisateurs actifs mensuels<span style=\"font-weight: 400;\"> avec une augmentation de 45% en moins d\u2019un an. En comparaison, Instagram a vu son <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">nombre d\u2019abonn\u00e9s mensuels<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0augmenter de 6% en 2020.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Autre indicateur traduisant le succ\u00e8s de Tik Tok : le nombre de recherches sur les moteurs de recherche. En effet, au cours des 12 derniers mois, le nombre de recherches a augment\u00e9 de 173%, alors que la demande de recherches pour Instagram Reels a augment\u00e9 de seulement 22%, et a m\u00eame diminu\u00e9 de 33% pour les Stories.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Malgr\u00e9 ces chiffres impressionnants, les entreprises continuent d\u2019h\u00e9siter \u00e0 investir sur ce r\u00e9seau. Les entreprises continuent d\u2019investir sur les r\u00e9seaux comme Instagram et Facebook, mais 35% des personnes interrog\u00e9es d\u00e9clarent pr\u00e9voir d&rsquo;augmenter leur investissement dans Tik Tok dans les 12 prochains mois.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces chiffres refl\u00e8tent donc l\u2019importance de Tik Tok, et la place que va prendre ce r\u00e9seau dans la strat\u00e9gie marketing des entreprises. 24% des personnes interrog\u00e9es pensent que Tik Tok est le r\u00e9seau social le plus efficace pour atteindre leurs objectifs, c\u2019est-\u00e0-dire une hausse de 700% par rapport \u00e0 2020.<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, afin de r\u00e9pondre \u00e0 cette demande croissante, Tik Tok met en place de nouveaux outils commerciaux utiles en 2020 et 2021 pour les profils commerciaux, les publicit\u00e9s et un march\u00e9 de cr\u00e9ateurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62920bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62920bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee47ae exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ee47ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9034a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9034a37\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var 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data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-856b5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"856b5bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710e936 exad-glass-effect-no exad-sticky-section-no\" data-id=\"710e936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753f730 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"753f730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des d\u00e9penses publicitaires orient\u00e9es vers les petits r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57439d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57439d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u2019impact des publicit\u00e9s \u00e9volue, et devient de plus en plus efficace sur les r\u00e9seaux tels que Tik Tok, <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.pinterest.fr\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> <span style=\"font-weight: 400;\">ou <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><span style=\"font-weight: 400;\">. En effet, ces r\u00e9seaux sont moins satur\u00e9s de publicit\u00e9s que peuvent l\u2019\u00eatre Instagram ou Facebook par exemple.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9e4e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e9e4e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76cae1d exad-glass-effect-no exad-sticky-section-no\" data-id=\"76cae1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"399\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg\" class=\"attachment-large size-large wp-image-15205\" alt=\"Graphique Hootsuite d\u00e9cryptant l&#039;investissement sur les r\u00e9seaux sociaux en 2022\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg 500w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-300x239.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-15x12.jpg 15w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11b019e exad-glass-effect-no exad-sticky-section-no\" data-id=\"11b019e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c1bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57c1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Cette nouvelle tendance se confirme notamment avec les 3 \u00e9tudes suivantes :\u00a0<\/span><\/p><ul><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u2019\u00e9tude <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\">Kantar<\/a><span style=\"font-weight: 400;\">, command\u00e9e par Tik Tok, met en avance l\u2019app\u00e9tence des utilisateurs pour les publicit\u00e9s Tik Tok, les consid\u00e9rant davantage inspirantes et agr\u00e9ables par rapport aux publicit\u00e9s d\u2019autres r\u00e9seaux.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u2019\u00e9tude de <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.nielsen.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a><span style=\"font-weight: 400;\"><strong>,<\/strong> mandat\u00e9e par Snapchat, prouve que les publicit\u00e9s sur Snapchat ont plus d\u2019effet que les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es. Cela se traduit notamment par une plus grande notori\u00e9t\u00e9 et des intentions d\u2019achat accrues.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u2019\u00e9tude <\/span><a style=\"color: #000000;\" href=\"https:\/\/business.pinterest.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Business<\/span><\/a><span style=\"font-weight: 400;\"> indique que les annonces sur Pinterest pr\u00e9sentent un meilleur retour sur investissement et des taux de conversion moins \u00e9lev\u00e9s que les annonces diffus\u00e9es sur d\u2019autres r\u00e9seaux sociaux.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a043 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c1a043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Ces \u00e9tudes confirment la tendance des plus petits r\u00e9seaux pour la diffusion de publicit\u00e9s, qui apparaissent plus naturelles, divertissantes et attractives pour les utilisateurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4701a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd4701a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1628f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1628f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30b1bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e30b1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une tendance \u00e0 acheter directement sur les r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90560d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90560d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">La p\u00e9riode de t\u00e9l\u00e9travail a g\u00e9n\u00e9r\u00e9 une augmentation de l\u2019utilisation des r\u00e9seaux sociaux. Par cons\u00e9quent, les achats via les r\u00e9seaux sociaux ont augment\u00e9. Selon le <a style=\"color: #000000;\" href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>, le commerce social repr\u00e9sentera une industrie de 80 milliards de dollars d\u2019ici 2025.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">La plupart des r\u00e9seaux sociaux int\u00e8grent \u00e0 leur plateforme des solutions d\u2019achats int\u00e9gr\u00e9s afin de r\u00e9pondre aux attentes croissante de la demande.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2355e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2355e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a5cf4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"89a5cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac9236 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1ac9236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le succ\u00e8s de la publicit\u00e9 payante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b173aa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b173aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La publicit\u00e9 payante vient compl\u00e9ter la port\u00e9e naturelle qui est en d\u00e9clin. En effet, 44% des personnes interrog\u00e9es indiquent qu\u2019il est n\u00e9cessaire d&rsquo;augmenter les budgets publicitaires pour faire face au d\u00e9clin de la port\u00e9e naturelle sur les r\u00e9seaux sociaux.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Il est toujours possible de devenir viral sans allouer de budget, sur Tik Tok par exemple. Cependant, il reste n\u00e9cessaire pour les entreprises d&rsquo;apprendre \u00e0 booster leur contenus, quel que soit le budget allou\u00e9, afin de continuer \u00e0 d\u00e9velopper les communaut\u00e9s acquises sur les diff\u00e9rents r\u00e9seaux sociaux.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Vous pouvez activer la sponsorisation payante sur les r\u00e9seaux de diff\u00e9rentes fa\u00e7ons. Il est par exemple possible de <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/comment-sponsoriser-un-filtre-instagram-en-story\/\" target=\"_blank\" rel=\"noopener\">sponsoriser son filtre en story sur Instagram et Facebook.<\/a><span style=\"font-weight: 400;\"> Ainsi, en sponsorisant votre filtre vous lui donnerez davantage de visibilit\u00e9. Il appara\u00eet dans le feed des stories, afin d\u2019assurer une large diffusion et un nombre d\u2019impressions en hausse.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e009f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e009f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a06092 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a06092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea97399 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea97399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un service client par t\u00e9l\u00e9phone qui tend \u00e0 s\u2019effacer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c6a07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9c6a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Selon une \u00e9tude Nielsen mandat\u00e9e par Facebook, 64% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu&rsquo;elles pr\u00e9f\u00e9reraient envoyer un message plut\u00f4t que d\u2019appeler une entreprise. De plus, <a style=\"color: #000000;\" href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> d\u00e9clare que 60% de toutes les demandes de service client seront g\u00e9r\u00e9es par des canaux num\u00e9riques d\u2019ici 2023. Ainsi, il devient n\u00e9cessaire de mettre en place un service client efficace sur les r\u00e9seaux sociaux afin de r\u00e9pondre \u00e0 la demande croissante des utilisateurs.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cad0933 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cad0933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cde5957 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cde5957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4bf088 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c4bf088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15206\" alt=\"Graphique Hootsuite entreprise\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg 620w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-100x100.jpg 100w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-600x600.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-12x12.jpg 12w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ad017f exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ad017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491452f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"491452f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Selon le rapport Trends 2022 Hootsuite, 36% des organisations n\u2019ont pas encore commenc\u00e9 \u00e0 investir un service client sur les m\u00e9dias sociaux, et 34% ne pr\u00e9voient m\u00eame pas de le faire. Le rapport sugg\u00e8re \u00e9galement que cette tendance \u00e9volue et change. En effet, 59% des personnes interrog\u00e9es s\u2019accordent \u00e0 dire que le service client sur les r\u00e9seaux sociaux a augment\u00e9 en valeur pour leur organisation.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Ainsi, l\u2019importance de Tik Tok, l\u2019essor des d\u00e9penses publicitaires sur les petits r\u00e9seaux sociaux, l\u2019essor de l\u2019achat via les r\u00e9seaux, le succ\u00e8s de la publicit\u00e9 payante ou encore le service client par t\u00e9l\u00e9phone qui tend \u00e0 s\u2019effacer sont donc les tendances principales des r\u00e9seaux sociaux \u00e0 retenir pour 2022.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c49e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7c49e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f611118 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f611118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1744493 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1744493\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5b3dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e5b3dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa08ebc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa08ebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">On revient vers vous en <b>quelques minutes \u2714<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rapport Hootsuite : Quelles sont les 5 tendances principales des r\u00e9seaux sociaux en 2022 ? Contactez-nous Hootsuite a sorti son sixi\u00e8me rapport pr\u00e9sentant les 5 grandes tendances des r\u00e9seaux sociaux 2022. Gr\u00e2ce \u00e0 l\u2019analyse de 18 000 sp\u00e9cialistes du marketing, ce rapport met en avant les comportements et les nouvelles r\u00e8gles. Mais alors quelles sont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":470443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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En excluant les r\\u00e9seaux de messagerie, Tik Tok est le 4\\u00e8me r\\u00e9seau social le plus populaire au monde, apr\\u00e8s <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a> <span style=\\\"font-weight: 400;\\\">(2,7 milliards), <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.youtube.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Youtube<\\\/a><span style=\\\"font-weight: 400;\\\"> (2,4 milliards) et<\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"> Instagram<\\\/a><span style=\\\"font-weight: 400;\\\"> (1,2 milliards).\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le nombre d\\u2019<\\\/span>utilisateurs<span style=\\\"font-weight: 400;\\\"> ne cesse d\\u2019augmenter. En effet, on comptait en janvier 2021, <\\\/span>689 millions d\\u2019utilisateurs actifs mensuels<span style=\\\"font-weight: 400;\\\"> avec une augmentation de 45% en moins d\\u2019un an. En comparaison, Instagram a vu son <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">nombre d\\u2019abonn\\u00e9s mensuels<\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">\\u00a0augmenter de 6% en 2020.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Autre indicateur traduisant le succ\\u00e8s de Tik Tok : le nombre de recherches sur les moteurs de recherche. En effet, au cours des 12 derniers mois, le nombre de recherches a augment\\u00e9 de 173%, alors que la demande de recherches pour Instagram Reels a augment\\u00e9 de seulement 22%, et a m\\u00eame diminu\\u00e9 de 33% pour les Stories.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Malgr\\u00e9 ces chiffres impressionnants, les entreprises continuent d\\u2019h\\u00e9siter \\u00e0 investir sur ce r\\u00e9seau. Les entreprises continuent d\\u2019investir sur les r\\u00e9seaux comme Instagram et Facebook, mais 35% des personnes interrog\\u00e9es d\\u00e9clarent pr\\u00e9voir d'augmenter leur investissement dans Tik Tok dans les 12 prochains mois.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ces chiffres refl\\u00e8tent donc l\\u2019importance de Tik Tok, et la place que va prendre ce r\\u00e9seau dans la strat\\u00e9gie marketing des entreprises. 24% des personnes interrog\\u00e9es pensent que Tik Tok est le r\\u00e9seau social le plus efficace pour atteindre leurs objectifs, c\\u2019est-\\u00e0-dire une hausse de 700% par rapport \\u00e0 2020.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi, afin de r\\u00e9pondre \\u00e0 cette demande croissante, Tik Tok met en place de nouveaux outils commerciaux utiles en 2020 et 2021 pour les profils commerciaux, les publicit\\u00e9s et un march\\u00e9 de cr\\u00e9ateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"62920bc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"4ee47ae\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9034a37\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"856b5bb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"710e936\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"753f730\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des d\\u00e9penses publicitaires orient\\u00e9es vers les petits r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"57439d7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019impact des publicit\\u00e9s \\u00e9volue, et devient de plus en plus efficace sur les r\\u00e9seaux tels que Tik Tok, <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.pinterest.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Pinterest<\\\/a> <span style=\\\"font-weight: 400;\\\">ou <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><span style=\\\"font-weight: 400;\\\">. En effet, ces r\\u00e9seaux sont moins satur\\u00e9s de publicit\\u00e9s que peuvent l\\u2019\\u00eatre Instagram ou Facebook par exemple.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e9e4e5d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"76cae1d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/graphique-Hootsuite.jpg\",\"id\":15205,\"alt\":\"Graphique Hootsuite d\\u00e9cryptant l'investissement sur les r\\u00e9seaux sociaux en 2022\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"11b019e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"57c1bba\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Cette nouvelle tendance se confirme notamment avec les 3 \\u00e9tudes suivantes :\\u00a0<\\\/span><\\\/p><ul><li><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.kantar.com\\\/fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kantar<\\\/a><span style=\\\"font-weight: 400;\\\">, command\\u00e9e par Tik Tok, met en avance l\\u2019app\\u00e9tence des utilisateurs pour les publicit\\u00e9s Tik Tok, les consid\\u00e9rant davantage inspirantes et agr\\u00e9ables par rapport aux publicit\\u00e9s d\\u2019autres r\\u00e9seaux.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nielsen.com\\\/fr\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nielsen<\\\/a><span style=\\\"font-weight: 400;\\\"><strong>,<\\\/strong> mandat\\u00e9e par Snapchat, prouve que les publicit\\u00e9s sur Snapchat ont plus d\\u2019effet que les publicit\\u00e9s t\\u00e9l\\u00e9vis\\u00e9es. Cela se traduit notamment par une plus grande notori\\u00e9t\\u00e9 et des intentions d\\u2019achat accrues.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/business.pinterest.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Pinterest Business<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> indique que les annonces sur Pinterest pr\\u00e9sentent un meilleur retour sur investissement et des taux de conversion moins \\u00e9lev\\u00e9s que les annonces diffus\\u00e9es sur d\\u2019autres r\\u00e9seaux sociaux.<\\\/span><\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5c1a043\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">Ces \\u00e9tudes confirment la tendance des plus petits r\\u00e9seaux pour la diffusion de publicit\\u00e9s, qui apparaissent plus naturelles, divertissantes et attractives pour les utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"dd4701a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1628f9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e30b1bf\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une tendance \\u00e0 acheter directement sur les r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"90560d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La p\\u00e9riode de t\\u00e9l\\u00e9travail a g\\u00e9n\\u00e9r\\u00e9 une augmentation de l\\u2019utilisation des r\\u00e9seaux sociaux. Par cons\\u00e9quent, les achats via les r\\u00e9seaux sociaux ont augment\\u00e9. Selon le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.emarketer.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">eMarketer<\\\/a>, le commerce social repr\\u00e9sentera une industrie de 80 milliards de dollars d\\u2019ici 2025.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La plupart des r\\u00e9seaux sociaux int\\u00e8grent \\u00e0 leur plateforme des solutions d\\u2019achats int\\u00e9gr\\u00e9s afin de r\\u00e9pondre aux attentes croissante de la demande.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2355e08\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"89a5cf4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1ac9236\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le succ\\u00e8s de la publicit\\u00e9 payante\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b173aa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La publicit\\u00e9 payante vient compl\\u00e9ter la port\\u00e9e naturelle qui est en d\\u00e9clin. En effet, 44% des personnes interrog\\u00e9es indiquent qu\\u2019il est n\\u00e9cessaire d'augmenter les budgets publicitaires pour faire face au d\\u00e9clin de la port\\u00e9e naturelle sur les r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Il est toujours possible de devenir viral sans allouer de budget, sur Tik Tok par exemple. Cependant, il reste n\\u00e9cessaire pour les entreprises d'apprendre \\u00e0 booster leur contenus, quel que soit le budget allou\\u00e9, afin de continuer \\u00e0 d\\u00e9velopper les communaut\\u00e9s acquises sur les diff\\u00e9rents r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Vous pouvez activer la sponsorisation payante sur les r\\u00e9seaux de diff\\u00e9rentes fa\\u00e7ons. Il est par exemple possible de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/comment-sponsoriser-un-filtre-instagram-en-story\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">sponsoriser son filtre en story sur Instagram et Facebook.<\\\/a><span style=\\\"font-weight: 400;\\\"> Ainsi, en sponsorisant votre filtre vous lui donnerez davantage de visibilit\\u00e9. 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