{"id":5839,"date":"2021-03-18T18:21:11","date_gmt":"2021-03-18T18:21:11","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5839"},"modified":"2023-11-10T08:48:37","modified_gmt":"2023-11-10T08:48:37","slug":"realidad-aumento-en-nuestro-diaro","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/realidad-aumento-en-nuestro-diaro\/","title":{"rendered":"La realidad aumentada se abre paso en nuestra vida cotidiana"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5839\" class=\"elementor elementor-5839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57b239b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"57b239b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44eb3e2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44eb3e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7bac5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3b7bac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La realidad aumentada se abre paso en nuestra vida cotidiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a50a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a50a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77956da elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"77956da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8589a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3f8589a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbd7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3bbd7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a652d exad-glass-effect-no exad-sticky-section-no\" data-id=\"97a652d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961ab27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"961ab27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">A medida que la realidad aumentada empieza a desarrollarse m\u00e1s y m\u00e1s, muchos sectores aprovechan esta nueva tecnolog\u00eda para integrarla en nuestra vida cotidiana. El comercio, la medicina, la cultura, la educaci\u00f3n y los videojuegos se han beneficiado de la realidad aumentada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-702b84b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"702b84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10c787b exad-glass-effect-no exad-sticky-section-no\" data-id=\"10c787b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bc5a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"22bc5a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realidad aumentada en la vida cotidiana<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570177f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"570177f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde la d\u00e9cada de 1990, ha surgido una nueva tecnolog\u00eda: la realidad aumentada.<br \/>Su principio: sumergir al usuario en una experiencia inmersiva superponiendo contenidos digitales al mundo real. Cada vez m\u00e1s personas utilizan la realidad aumentada en su vida cotidiana sin darse cuenta.<\/p><p>En general, la realidad aumentada se utiliza principalmente en el smartphone. En efecto, es lo que le permite, por ejemplo, medir las dimensiones de un mueble o de una habitaci\u00f3n gracias a la funcionalidad \"medir\" de IOS, pero tambi\u00e9n visualizar un itinerario, o incluso encontrar la ubicaci\u00f3n de su coche gracias a la c\u00e1mara trasera de su smartphone.<br \/>Para una investigaci\u00f3n m\u00e1s avanzada, hay aplicaciones dedicadas, por ejemplo, Slice proporciona un patr\u00f3n virtual en forma de pizza, que permite cortar exactamente el n\u00famero de porciones que se elija. Otras plataformas como Ikea Place te permitir\u00e1n decorar tu entorno y visualizar tus futuras compras en casa. Pero aplicaciones como Skyview, m\u00e1s orientadas a la astronom\u00eda, tambi\u00e9n te permitir\u00e1n identificar estrellas o constelaciones con tu smartphone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a8f8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5a8f8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d832ca exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d832ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74eea3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f74eea3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"699\" height=\"410\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12213\" alt=\"realidad-aumentada-luneta\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg 699w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-600x352.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-300x176.jpeg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0021a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0021a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7a7e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e7a7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sin embargo, la realidad aumentada tambi\u00e9n puede contar con deportistas y profesionales del mantenimiento que apoyen su uso. Es a trav\u00e9s de las gafas que la realidad aumentada se ha manifestado para ellos. Una herramienta que les permite tener las manos libres mientras obtienen informaci\u00f3n sobre sus esfuerzos f\u00edsicos y sobre los pasos a seguir respecto a un dispositivo. Una verdadera baza tecnol\u00f3gica que les ofrece la posibilidad de hacer varias cosas a la vez: analizar sus datos y poner en pr\u00e1ctica lo anunciado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0058cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0058cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488bf1b exad-glass-effect-no exad-sticky-section-no\" data-id=\"488bf1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb6b6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"3eb6b6e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof 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!important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c08a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ad0c08a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1b06d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1b06d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146f229 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"146f229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realidad aumentada en los \u00e1mbitos de la cultura, la educaci\u00f3n y el medio ambiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c48e3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0c48e3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">La realidad aumentada es, por tanto, un beneficio para toda la sociedad, ya que est\u00e1 presente en la vida cotidiana. Sin embargo, la realidad aumentada tambi\u00e9n interact\u00faa con nociones esenciales como la cultura, la educaci\u00f3n o el medio ambiente. Seguir educando, y moverse de una manera diferente, es lo que quer\u00edan hacer estos diferentes sectores.<\/span><\/p><p><span style=\"color: #000000;\">De hecho, es en el \u00e1mbito de la cultura donde la realidad aumentada ha hecho su aparici\u00f3n. Algunos museos internacionales, como el MET, el Museo de Orsay o el Museo Ol\u00edmpico, han puesto en marcha visitas virtuales con determinadas exposiciones y animales, utilizando el reconocimiento de im\u00e1genes, que, con la ayuda de una c\u00e1mara, detecta el monumento y luego muestra una descripci\u00f3n precisa del mismo en la pantalla.<\/span><\/p><p><span style=\"color: #000000;\">Este principio tambi\u00e9n est\u00e1 disponible en el <a style=\"color: #000000;\" href=\"https:\/\/artsandculture.google.com\/partner?hl=fr\" target=\"_blank\" rel=\"noopener\">Arte y Cultura<\/a> desarrollado por Google, que permite a sus usuarios visualizar ciertos animales prehist\u00f3ricos en 3D. Una interacci\u00f3n visual realista que les permite conseguir m\u00e1s abonados.<\/span><\/p><p><span style=\"color: #000000;\">Estas visitas virtuales tambi\u00e9n han tenido un impacto positivo en la ecolog\u00eda, ya que, como se\u00f1ala el Museo Graceland de Memphis, muchos visitantes no pueden acceder a ellas por su distancia geogr\u00e1fica. Por ello, cuenta con la accesibilidad de este sistema para atraer a m\u00e1s visitantes extranjeros. Esta soluci\u00f3n es beneficiosa para la rentabilidad del museo, pero tambi\u00e9n para el medio ambiente, ya que reduce el n\u00famero de desplazamientos y, por tanto, la contaminaci\u00f3n. Tambi\u00e9n hay que tener en cuenta que cada vez se celebran m\u00e1s eventos de forma virtual, lo que contribuye a este cambio.<\/span><\/p><p><span style=\"color: #000000;\">Adem\u00e1s, la realidad aumentada tambi\u00e9n se utiliza con fines educativos, ya que algunos libros de texto se han digitalizado e interact\u00faan con un smartphone para ofrecer contenidos multimedia. La prensa y los medios de comunicaci\u00f3n tambi\u00e9n utilizan este sistema, pero a trav\u00e9s de un c\u00f3digo QR que muestra informaci\u00f3n adicional o muestra objetos 3D relacionados con el art\u00edculo escrito.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-987eaad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"987eaad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c7af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1c7af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2aec9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d2aec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las posibilidades de la realidad aumentada para desarrollar el negocio y el marketing digital de determinados comercios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5a83668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La realidad aumentada tambi\u00e9n se utiliza por su multitud de posibilidades, por lo que se puede adaptar y personalizar seg\u00fan los deseos de cada persona. Esto es lo que han entendido las empresas. De hecho, diferentes marcas utilizan esta herramienta para promocionar sus productos y as\u00ed empujar al consumidor a comprar. Una herramienta de marketing apreciada por su calidad comercial.<\/p><p>Entre los diferentes servicios que ofrece la realidad aumentada, estos son los que utilizan las empresas:<\/p><p><strong>Adaptaci\u00f3n virtual<\/strong>\u00a0 : Muchas grandes cadenas como h&amp;m, asos, l'or\u00e9al y optic 2000 han ofrecido a sus usuarios la posibilidad de probar sus productos directamente en ellos mismos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e75e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e75e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e22c426 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e22c426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62dfdf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d62dfdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Sans-titre-2021-10-14T143843.736-1-q555ckd0u1mjcwb1p5ts27tgjg6pzcwz9k3hofsamw.png\" title=\"Maqueta Assgard\" alt=\"Maqueta Assgard\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3771d53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3771d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e9e78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b8e9e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Visualizaci\u00f3n de productos en realidad aumentada<\/b> en el entorno del usuario: gracias a la aplicaci\u00f3n Ikea Place, cada cliente puede probar los modelos que le interesan en su cabina y adaptarlos al color y tama\u00f1o que desee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4012f50 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4012f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Interacci\u00f3n con el cliente<\/strong> Las jugueter\u00edas son las que m\u00e1s utilizan los cat\u00e1logos en 3D. Muestran y animan algunos de sus productos infantiles para crear un v\u00ednculo con sus clientes.<\/p><p><strong>Apoyo industrial<\/strong> Realidad aumentada: algunos fabricantes, como BMW, proporcionan a sus empleados gafas de realidad aumentada, que les permiten obtener ayuda sobre los pasos a seguir en la fabricaci\u00f3n de una pieza, por ejemplo. Una valiosa ayuda que ha demostrado su eficacia y que ahora se utiliza en otros \u00e1mbitos.<\/p><p>Desde el punto de vista del marketing, la realidad aumentada tambi\u00e9n se ha convertido en algo \u00fatil para las marcas que la utilizan con buenos resultados:<\/p><p><strong>Marketing inmersivo con fines informativos<\/strong> Al igual que los museos, algunas marcas de lujo y joyer\u00eda han habilitado un espacio abierto en sus salas de exposici\u00f3n dedicado a compartir informaci\u00f3n sobre las etapas del dise\u00f1o del objeto. Esto tambi\u00e9n puede aplicarse a las botellas de vino, que llevan un c\u00f3digo QR en sus etiquetas para indicar su composici\u00f3n y la finca donde se elabor\u00f3 la botella.<\/p><p><strong>Comercializaci\u00f3n de realidad aumentada<\/strong> Esto es lo que Nike propuso recientemente con su principio del espejo conectado, que permit\u00eda a los visitantes probarse las zapatillas sin prob\u00e1rselas realmente.<\/p><p><strong>Marketing promocional<\/strong> Por ejemplo, en el caso de un concurso organizado por determinadas empresas que utilizan el reconocimiento de im\u00e1genes en cuanto se escanea el producto. Es lo que suelen hacer las marcas de refrescos o galletas para conseguir la m\u00e1xima difusi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26a27b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"26a27b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d94f494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d94f494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d2fb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49d2fb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experiencia inmersiva para videojuegos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaaa8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecaaa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los juegos de realidad aumentada son, obviamente, un aspecto de la realidad aumentada que no debe pasarse por alto. Un activo l\u00fadico desarrollado por muchas aplicaciones. Es especialmente con la aplicaci\u00f3n Pokemon Go que la realidad aumentada se hizo popular. As\u00ed, los usuarios pod\u00edan atrapar a sus Pok\u00e9mon favoritos en su entorno y luego ir a buscarlos a los lugares m\u00e1s m\u00edticos de sus ciudades.\u00a0<\/p><p>Recientemente, Nintendo ha despertado el inter\u00e9s por el lanzamiento del juego Mario kart. Esta nueva versi\u00f3n, muy esperada por los fans del juego, les llevar\u00e1 directamente al circuito de karts de la carrera.<\/p><p>Hab\u00eda que aplicar diferentes principios de juego, tanto tomando el mundo del usuario como adapt\u00e1ndolo a los personajes del juego.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a9e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"49a9e2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a052 exad-glass-effect-no exad-sticky-section-no\" data-id=\"237a052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292d928 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"292d928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avances en medicina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b94bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5b94bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Gracias a su rico progreso tecnol\u00f3gico y a la investigaci\u00f3n de muchos ingenieros. La realidad aumentada tambi\u00e9n est\u00e1 entrando en el sector m\u00e9dico. Dentro de unos a\u00f1os, algunos cirujanos se guiar\u00e1n por elementos virtuales superpuestos al cuerpo del paciente. Sin embargo, un octogenario franc\u00e9s ya ha sido operado por un cirujano equipado con un casco de realidad aumentada. El \u00e9xito de la operaci\u00f3n permiti\u00f3 al m\u00e9dico superponer virtualmente las exploraciones de la paciente durante la operaci\u00f3n y ver la ubicaci\u00f3n exacta de la articulaci\u00f3n directamente en su cuerpo mediante un marcador. Esta informaci\u00f3n le indica, por ejemplo, d\u00f3nde debe hacer la incisi\u00f3n exactamente.<\/span><\/p><p><span style=\"color: #000000;\">Adem\u00e1s, la realidad aumentada est\u00e1 llamada a revolucionar las lentes \u00f3pticas con la <a style=\"color: #000000;\" href=\"https:\/\/www.mojo.vision\/\" target=\"_blank\" rel=\"noopener\">Proyecto Mojo.<\/a> Una colaboraci\u00f3n entre un antiguo empleado de Google y Apple que en principio estaba destinada a los discapacitados visuales, pero que se vender\u00e1 al p\u00fablico en general en los pr\u00f3ximos a\u00f1os. En estas lentes se integrar\u00e1 una pantalla de 14.000 p\u00edxeles capaz de mostrar elementos de realidad aumentada de forma extremadamente clara y de controlar la interfaz, a la manera de las Google Glass.<\/span><\/p><p>Desde la educaci\u00f3n hasta los videojuegos, pasando por el comercio y el marketing. La realidad aumentada forma parte cada vez m\u00e1s de nuestra vida cotidiana y est\u00e1 siendo adoptada por numerosos sectores. Una tecnolog\u00eda que probablemente crecer\u00e1 a\u00fan m\u00e1s con la llegada del 5G, pero tambi\u00e9n con la expansi\u00f3n del mercado de la realidad aumentada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La realidad aumentada se abre paso en nuestra vida cotidiana Cont\u00e1ctenos A medida que la realidad aumentada comienza a desarrollarse m\u00e1s y m\u00e1s, muchos sectores aprovechan esta nueva tecnolog\u00eda para integrarla en nuestra vida cotidiana. El comercio, la medicina, la cultura, la educaci\u00f3n y los videojuegos se han beneficiado de la realidad aumentada. La realidad aumentada en 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Un r\\u00e9el atout technologique, qui leurs offrent la possibilit\\u00e9 de faire plusieurs choses en m\\u00eame temps : analyser leurs donn\\u00e9es et mettre en application ce qui est annonc\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0058cc7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"488bf1b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3eb6b6e\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad0c08a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"f1b06d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"146f229\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans le domaine de la culture, de l\\u2019\\u00e9ducation et de l\\u2019environnement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0c48e3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e est donc un b\\u00e9n\\u00e9fice pour l\\u2019ensemble de la soci\\u00e9t\\u00e9 \\u00e9tant donn\\u00e9 qu\\u2019elle est pr\\u00e9sente au quotidien. N\\u00e9anmoins, la r\\u00e9alit\\u00e9 augment\\u00e9e interagit aussi avec des notions essentielles telles que la culture, l\\u2019\\u00e9ducation ou encore l\\u2019environnement. Continuer \\u00e0 instruire, et \\u00e0 se d\\u00e9placer d\\u2019une diff\\u00e9rente mani\\u00e8re, c\\u2019est ce qu\\u2019ont voulu faire ces diff\\u00e9rents secteurs.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">En effet, c\\u2019est dans le domaine de la culture que la r\\u00e9alit\\u00e9 augment\\u00e9e a fait son apparition. Certains mus\\u00e9es internationaux tels que le MET, le mus\\u00e9e d'Orsay ou encore le mus\\u00e9e Olympique ont mis en place des visites virtuelles mettant en sc\\u00e8ne certaines expositions et animaux.Cela se r\\u00e9alise gr\\u00e2ce \\u00e0 la reconnaissance d\\u2019image, qui \\u00e0 l'aide de l\\u2019appareil photo d\\u00e9tecte le monument, pour ensuite afficher sur l\\u2019\\u00e9cran une description pr\\u00e9cise de celui-ci.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ce principe est aussi disponible sur l\\u2019application <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/artsandculture.google.com\\\/partner?hl=fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Art &amp; Culture<\\\/a> d\\u00e9velopp\\u00e9e par Google qui fait visualiser \\u00e0 ses utilisateurs certains animaux pr\\u00e9historiques en 3D. Une interaction visuelle r\\u00e9aliste leur permettant d'acqu\\u00e9rir plus d'abonn\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ces visites virtuelles ont aussi eu un impact positif sur l\\u2019\\u00e9cologie, car en effet comme le pr\\u00e9cise le mus\\u00e9e Graceland \\u00e0 Memphis, beaucoup de visiteurs ne peuvent pas y avoir acc\\u00e8s \\u00e0 cause de leurs \\u00e9loignements g\\u00e9ographique. C\\u2019est pourquoi il mise sur l'accessibilit\\u00e9 de ce syst\\u00e8me pour attirer plus de visiteurs \\u00e9trangers. Une solution profitable \\u00e0 la rentabilit\\u00e9 du mus\\u00e9e mais aussi \\u00e0 l\\u2019environnement puisque cela entra\\u00eene en m\\u00eame temps une baisse de trajet et donc une diminution de la pollution. Notons aussi que de plus en plus d'\\u00e9v\\u00e9nements se font en virtuels et contribuent ainsi \\u00e0 ce changement.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e \\u00e0 titre \\u00e9ducatif, \\u00e9tant donn\\u00e9 que certains manuels scolaires sont devenus num\\u00e9riques et interagissent avec un smartphone afin de proposer des contenus multim\\u00e9dias. La presse et les m\\u00e9dias utilisent aussi ce syst\\u00e8me mais au travers d\\u2019un QR code affichant des infos suppl\\u00e9mentaires ou faisant appara\\u00eetre des objets en 3D en lien avec l\\u2019article \\u00e9crit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"987eaad\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1c7af3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5d2aec9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les possibilit\\u00e9s de la r\\u00e9alit\\u00e9 augment\\u00e9e d\\u00e9veloppant le business et le marketing digital de certains commerces\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5a83668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e pour sa multitude de possibilit\\u00e9s, ainsi elle peut \\u00eatre\\u00a0 \\u00a0 adapt\\u00e9e et personnalis\\u00e9e selon les envies de chacun. C\\u2019est d\\u2019ailleurs ce qu\\u2019ont bien compris les entreprises. Effectivement, diff\\u00e9rentes marques se servent de cet outil pour promouvoir leurs produits et pousser de ce fait le consommateur \\u00e0 l\\u2019achat. Un outil marketing appr\\u00e9ci\\u00e9 pour sa qualit\\u00e9 commerciale.<\\\/p><p>Parmi les diff\\u00e9rents services que proposent la r\\u00e9alit\\u00e9 augment\\u00e9e, voici lesquelles sont utilis\\u00e9 par les entreprises :<\\\/p><p><strong>Essayage virtuel<\\\/strong>\\u00a0 :\\u00a0 De nombreuses grandes cha\\u00eenes comme h&amp;m, asos, l'or\\u00e9al, ou encore optic 2000 ont propos\\u00e9 \\u00e0 leurs utilisateurs de faire tester \\u00e0 leurs utilisateurs leurs produits directement sur eux m\\u00eames.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e75e62\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e22c426\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d62dfdf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Sans-titre-2021-10-14T143843.736-1.png\",\"id\":11241,\"alt\":\"\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aebc12d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"250\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3771d53\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b8e9e78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Visualisation des produits en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b> dans l\\u2019environnement de l\\u2019utilisateur : gr\\u00e2ce \\u00e0 l\\u2019application Ikea Place, chaque client peut maintenant essayer les mod\\u00e8les qui l'int\\u00e9ressent dans son habitacle et l\\u2019adapter selon la couleur et la taille voulue.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"4012f50\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Interaction avec le client<\\\/strong> :\\u00a0 les magasins de jouets en sont les plus gros utilisateurs avec le principe de catalogue en 3D. 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C\\u2019est souvent ce que proposent des marques de soda ou de biscuits afin d\\u2019obtenir un maximum de visibilit\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"26a27b1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"d94f494\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"49d2fb6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exp\\u00e9rience immersive pour les jeux vid\\u00e9os\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ecaaa8f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les jeux en r\\u00e9alit\\u00e9 augment\\u00e9e sont \\u00e9videmment un aspect de la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 ne pas n\\u00e9gliger. Un atout ludique d\\u00e9velopp\\u00e9 par de nombreuses applications. C\\u2019est surtout avec l\\u2019application Pokemon Go que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019est d\\u00e9mocratis\\u00e9e. Les utilisateurs pouvaient alors attraper leurs Pok\\u00e9mon pr\\u00e9f\\u00e9r\\u00e9s dans leur environnement et par la suite partir \\u00e0 la chasse au Pok\\u00e9mon dans des lieux les plus mythiques de leurs villes.\\u00a0<\\\/p><p>Derni\\u00e8rement c\\u2019est Nintendo qui a suscit\\u00e9 l'int\\u00e9r\\u00eat des utilisateurs pour le lancement du jeu Mario kart. 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Une information lui indiquant ainsi par exemple \\u00e0 quel endroit pr\\u00e9cis\\u00e9ment il doit inciser.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e a pr\\u00e9vu de r\\u00e9volutionner les lentilles optiques avec le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.mojo.vision\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">projet Mojo.<\\\/a> Une collaboration entre un ancien de Google et un autre d'Apple qui \\u00e9tait de base destin\\u00e9es aux mal-voyants mais devront \\u00eatre vendues au grand public dans les ann\\u00e9es \\u00e0 venir. 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