{"id":5061,"date":"2021-02-17T18:02:41","date_gmt":"2021-02-17T18:02:41","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5061"},"modified":"2023-11-10T08:52:16","modified_gmt":"2023-11-10T08:52:16","slug":"manual-filtro-instagram","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/manual-filtro-instagram\/","title":{"rendered":"La gu\u00eda definitiva de los filtros de Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5061\" class=\"elementor elementor-5061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0202885 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0202885\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512cab9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"512cab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acdb05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7acdb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La gu\u00eda de los filtros de Instagram<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9107e5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9107e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a37bccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abeb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82abeb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Las caracter\u00edsticas de un filtro de Instagram: definici\u00f3n, datos, tipolog\u00eda<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre2\">Las ventajas de los filtros de instagram para tu comunicaci\u00f3n<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre3\">Errores que no se deben cometer al crear un filtro<\/a>\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre4\">Elementos para crear un filtro viral<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d78d33f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d78d33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee57b2 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ee57b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca99c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0fca99c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64be80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e64be80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4075159 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4075159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b103f42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b103f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d931d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde 2020, ha aparecido una nueva herramienta de marketing: el <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/instagram-filtro-effectos\/\">Filtros de Instagram<\/a><\/span>.<\/p><p>Cada vez son m\u00e1s las marcas que utilizan este tipo de visual para comunicar en sus cuentas. Sin embargo, para algunas personas, la utilidad de los filtros de Instagram a\u00fan no est\u00e1 muy clara, por eso compartimos nuestra gu\u00eda con todo lo que necesitas saber sobre los filtros. Hablaremos de sus caracter\u00edsticas, su tipolog\u00eda y sus ventajas para tu comunicaci\u00f3n, y despu\u00e9s de lo que debes y no debes hacer a la hora de crear un filtro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa3c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3aa3c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"358\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"filtro-instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg 612w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-600x351.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-300x175.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e6a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"da0e6a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08028 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c08028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las caracter\u00edsticas de un filtro de Instagram: definici\u00f3n, vocabulario, tipolog\u00eda  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6ede5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b6ede5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por definici\u00f3n, un filtro de Instagram representa un modelo de creaci\u00f3n de historias, cambiando no s\u00f3lo la apariencia de una imagen, sino tambi\u00e9n el efecto que tiene en el usuario que la ve. A trav\u00e9s de estos filtros, el usuario tambi\u00e9n puede incrustar el contenido de una marca con un mensaje, im\u00e1genes o un enlace que conecte la cuenta de Instagram de la marca y el filtro creado.<\/p><p>Para saber si su filtro se utiliza o no, existen varias perspectivas para medir la eficacia de su efecto. He aqu\u00ed las explicaciones de estas diferentes nociones:<\/p><ul><li>Impresiones: mide el n\u00famero total de veces que ha aparecido el efecto.<\/li><li>Aperturas: se refiere al n\u00famero de veces que se ha utilizado el efecto.<\/li><li>Capturas: permite saber cu\u00e1ntas veces se ha grabado el efecto.<\/li><li>Compartidos: determina cu\u00e1ntas veces se ha compartido el efecto.<\/li><\/ul><p>\u00a0<\/p><p>A partir de los datos de impresi\u00f3n se puede clasificar el filtro y analizar su eficacia. Por lo tanto, los efectos pueden dividirse en 3 categor\u00edas:<\/p><ul><li>los efectos que no despegaron demasiado tienen una media de 5.000 impresiones\u00a0<\/li><li>efectos que han aparecido unas 50.000 veces pero que s\u00f3lo despegan gracias a la actividad promocional<\/li><li>Los efectos con una impresi\u00f3n de m\u00e1s de 50 mil impresiones se clasifican como efectos virales.<\/li><\/ul><p>\u00a0<\/p><p>Por lo tanto, podemos ver que el objetivo de un filtro es alcanzar 50 mil impresiones. Para ello, es importante tener en cuenta que normalmente es la viralidad del filtro lo que lo hace fuerte.<\/p><p>Sin embargo, tambi\u00e9n podemos ver que los filtros se pueden clasificar seg\u00fan su tipolog\u00eda. En efecto, cada filtro es \u00fanico y corresponde a un funcionamiento particular:<\/p><ul><li>Efectos de seguimiento facial: caracterizados por efectos de c\u00e1mara que se centran en el usuario y su contenido, con efectos en su cara o a su alrededor.<\/li><li>Efectos m\u00e1s sofisticados basados en el reconocimiento de im\u00e1genes: definidos por una c\u00e1mara que coloca un objeto sobre una superficie plana, por ejemplo, y que requieren, por tanto, condiciones de trabajo especiales (iluminaci\u00f3n normal, superficie uniforme sin reflejos)<\/li><li>Juegos: un sistema atractivo que permite a la marca crear un v\u00ednculo interactivo con el usuario. Sin embargo, hay que tener en cuenta que algunas plataformas son menos adecuadas para este tipo de filtros. Es el caso, en particular, de Instagram, que es una red social m\u00e1s adaptada a los filtros selfie con contenidos m\u00e1s breves.<\/li><li>Efectos 3D: permiten visualizar los productos de una marca en realidad aumentada o realizar visitas inmersivas por lugares m\u00e1s culturales. Este tipo de filtro se utiliza m\u00e1s para la promoci\u00f3n de un producto con el fin de dar al comprador la posibilidad de probar y luego configurar un producto antes de comprarlo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b2ba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"79b2ba6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2b231 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2b231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las ventajas de los filtros de Instagram para tu comunicaci\u00f3n digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0eb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ee0eb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a sus m\u00faltiples posibilidades, los filtros son verdaderas bazas a adoptar en su comunicaci\u00f3n. En efecto, le permiten :<\/p><ul><li>Genere contenidos personalizados definiendo su propio estilo y de acuerdo con su imagen de marca. Un filtro que utilice tus colores, tu eslogan o tu logotipo ser\u00e1 m\u00e1s f\u00e1cil de identificar para tu comunidad y tus objetivos a trav\u00e9s de estas se\u00f1ales visuales. Ten en cuenta tambi\u00e9n que este tipo de filtro es m\u00e1s utilizado para alimentar la cuenta de Instagram de la marca, ya que tiene muchos elementos de branding, por lo que este tipo de filtro no es muy viral, a no ser que uno de tus usuarios quiera demostrar que pertenece a tu comunidad. \u00a0<\/li><li>Generar visitas al perfil para captar nuevos clientes. Si ofreces un filtro que atraiga al mayor n\u00famero de personas posible, esto har\u00e1 que nuevos usuarios descubran tu marca, se suscriban a tu cuenta de Instagram y ganen visibilidad.<\/li><li>Cree una estrategia de contenidos digitales de marca con un concurso con premios promocionales o un premio a ganar. Esto le permitir\u00e1 mejorar su reputaci\u00f3n electr\u00f3nica con un retorno de la inversi\u00f3n relevante.<\/li><\/ul><div>\u00a0<\/div><p>As\u00ed que podemos decir que los filtros de Instagram son una herramienta muy espec\u00edfica para generar y activar una nueva audiencia. Pero sobre todo puede ayudarte a diferenciarte de tus competidores con una estrategia de marketing digital que te permita construir una comunidad fiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f066 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"407\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12683\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-600x318.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-300x159.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-1024x542.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2.jpg 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad516bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ad516bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06ec9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b06ec9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Errores que no hay que cometer al crear un filtro :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc90ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bcc90ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Sin embargo, para aprovechar esta herramienta, es importante enumerar los errores que no se deben cometer.\u00a0<\/p><p dir=\"ltr\">De hecho, los filtros de Instagram que probablemente no adquieran notoriedad se deben principalmente a errores de dise\u00f1o que destacan :\u00a0<\/p><ul><li dir=\"ltr\" role=\"presentation\">Una marca demasiado intrusiva y omnipresente: a pesar de que los filtros representan una potente herramienta publicitaria que funciona sobre el principio de la personalizaci\u00f3n, sigue siendo necesario vigilar la forma de hacerlo, proponiendo, por ejemplo, algo m\u00e1s discreto<\/li><li dir=\"ltr\" role=\"presentation\">Una t\u00e9cnica descuidada: crear un filtro requiere ciertos conocimientos, que es importante dominar para evitar cualquier tipo de fallo. El filtro debe funcionar correctamente para no comprometer la imagen de la marca.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Demasiada creatividad: con tantos filtros en las redes sociales, es necesario hacer algo creativo para destacar del resto. Pero siempre hay que ponerse en la piel del p\u00fablico para no arriesgarse a hacer algo demasiado pensado\u00a0\u00a0\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Mec\u00e1nica compleja comprensible para un p\u00fablico limitado\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28c11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d28c11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec4b4f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los elementos para crear un filtro viral :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc060 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b7fc060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por otra parte, cuando esta herramienta se utiliza bien, puede crear una verdadera viralidad en torno a su comunidad y convertirse as\u00ed en una verdadera baza para su estrategia de comunicaci\u00f3n. Estos son los principales elementos para que un filtro sea viral y utilizable por todos.<\/p><p>Seg\u00fan la definici\u00f3n anterior, es evidente que los filtros son utilizados por el gran p\u00fablico. Por lo tanto, cuando una marca quiere crear un filtro, debe pensar en el hecho de que el filtro debe ser apreciado por su p\u00fablico y responder a las caracter\u00edsticas de su objetivo. Los filtros de Instagram son palancas para una estrategia de contenidos atractiva.<\/p><p>Te damos algunos criterios que contribuyen a esta viralidad:\u00a0<\/p><ul><li>Debe hacer m\u00e1s atractivo al usuario, de modo que \u00e9ste reciba comentarios de sus seguidores sobre su aspecto e imagen<\/li><li>Debe hacer sonre\u00edr al usuario, permiti\u00e9ndole mostrar su sentido del humor y hacer re\u00edr a su p\u00fablico.<\/li><li>Debe repercutir en c\u00f3mo se siente el usuario con respecto a su imagen; al utilizar el filtro, el usuario debe sentirse mejor. Por ejemplo, puede identificarse con un grupo o expresar su apoyo a un tema de actualidad.<\/li><li>Tambi\u00e9n puede ofrecer al usuario la posibilidad de jugar, mantenerse ocupado o ganar un premio a trav\u00e9s de un filtro.<\/li><li>Debe ayudar al usuario a sentir nostalgia<\/li><li>Debe ayudar al usuario a sentirse creativo con contenidos que reflejen su imagen y sean sin\u00f3nimo de novedad<\/li><li>Debe permitir al usuario formar parte de la tendencia actual\u00a0<\/li><\/ul><p>En resumen, el usuario har\u00e1 que un filtro se convierta en viral si le hace sentir mejor, aumenta su confianza y atrae la atenci\u00f3n de su comunidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd72454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12686\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-600x340.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-300x170.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple.jpg 883w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"24fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2b43 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aac2b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crear un filtro para la cuenta de Instagram de tu marca puede ser, por tanto, un verdadero plus a explotar en tu estrategia de comunicaci\u00f3n en redes sociales. Sin embargo, el equipo de community management debe utilizarlo de forma inteligente y meditada.&nbsp;<\/p>\n<p>Tanto si el filtro creado es un cambio en la colorimetr\u00eda de la imagen como si se crea mediante realidad aumentada, es importante definir una estrategia digital viable y conciliar las expectativas de su comunidad con la calidad del resultado. Un filtro es apreciado, utilizado y distribuido s\u00f3lo cuando atrae a su p\u00fablico. Los beneficios que se pueden enumerar son los siguientes: fidelizaci\u00f3n de su comunidad, mejor tasa de conversi\u00f3n de los clientes potenciales en Instagram.<\/p>\n<p>No obstante, esta herramienta sigue desarroll\u00e1ndose y peri\u00f3dicamente se a\u00f1aden nuevas funciones para optimizar el software de creaci\u00f3n de filtros. <span style=\"color: #000000;\">: <a style=\"color: #000000;\" href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" target=\"_blank\" rel=\"noopener\">Chispa AR<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e98781 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e98781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653b46d exad-glass-effect-no exad-sticky-section-no\" data-id=\"653b46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55dc13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d55dc13\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda con todo lo que necesitas saber sobre los 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":31,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d78d33f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3ee57b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0fca99c\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e64be80\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4075159\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"b103f42\",\"elType\":\"widget\",\"settings\":{\"title\":\"Introduction\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"28d931d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis 2020, un nouvel outil marketing a fait son apparition : les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/instagram-effet-filtre\\\/\\\">filtres Instagram<\\\/a><\\\/span>.<\\\/p><p>De plus en plus de marques ont fait appel \\u00e0 ce type de visuel pour communiquer sur leurs comptes. Cependant pour certains, l\\u2019utilit\\u00e9 des filtres instagram reste encore un peu floue, c\\u2019est pourquoi on vous partage notre guide pour tout savoir sur les filtres. On \\u00e9voquera alors ses caract\\u00e9ristiques, sa typologie et ses atouts pour votre communication, puis les do\\u2019s et dont\\u2019 \\u00e0 ne pas reproduire pour la cr\\u00e9ation d\\u2019un filtre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a3aa3c7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/instagram-filtres-animes-612x358-1.jpg\",\"id\":12682,\"alt\":\"filtre-instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"74f4398\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"da0e6a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre1\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"1c08028\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les caract\\u00e9ristiques d\\u2019un filtre instagram : d\\u00e9finition, vocabulaire, typologie  \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1b6ede5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De par sa d\\u00e9finition, un filtre Instagram repr\\u00e9sente un mod\\u00e8le de cr\\u00e9ation d'histoires, il modifie non seulement l'apparence d'une image, mais aussi l'effet qu'elle produit sur l'utilisateur qui la regarde. Au travers ces filtres, l\\u2019utilisateur peut aussi int\\u00e9grer le contenu d'une marque gr\\u00e2ce \\u00e0 un message, des \\u00e9l\\u00e9ments visuels ou un lien reliant le compte Instagram de la marque et le filtre cr\\u00e9\\u00e9.<\\\/p><p>Afin de savoir si votre filtre est utilis\\u00e9 ou pas, plusieurs insights sont mis \\u00e0 votre disposition dans le but de mesurer l\\u2019efficacit\\u00e9 de votre effet. Voici les explications\\u00a0 de ces diff\\u00e9rentes notions:<\\\/p><ul><li>Impressions : cela mesure le nombre total de fois o\\u00f9 l'effet est apparu<\\\/li><li>Ouvertures : d\\u00e9signe\\u00a0 le nombre de fois o\\u00f9 l\\u2019effet a \\u00e9t\\u00e9 utilis\\u00e9<\\\/li><li>Captures :\\u00a0 sert \\u00e0 savoir le nombre de fois o\\u00f9 l\\u2019effet \\u00a0a \\u00e9t\\u00e9 enregistr\\u00e9<\\\/li><li>Partages :\\u00a0 d\\u00e9termine combien de fois l\\u2019effet \\u00a0a \\u00e9t\\u00e9 partag\\u00e9<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>C\\u2019est \\u00e0 partir des donn\\u00e9es de l'impression que l\\u2019on peut cat\\u00e9goriser le filtre et ainsi d\\u00e9gager une analyse sur son efficacit\\u00e9. De ce fait, les effets peuvent \\u00eatre divis\\u00e9s en 3 cat\\u00e9gories :<\\\/p><ul><li>les effets n\\u2019ayant pas trop d\\u00e9coll\\u00e9 comptabilisent en moyenne 5 000 impressions\\u00a0<\\\/li><li>les effets qui sont apparu environ 50 000 fois mais qui d\\u00e9collent uniquement gr\\u00e2ce \\u00e0 une activit\\u00e9 promotionnelle<\\\/li><li>les effets ayant une impression sup\\u00e9rieure \\u00e0 50 mille impressions, quant \\u00e0 eux sont cat\\u00e9goris\\u00e9s comme des effets viraux.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Nous pouvons donc constater que le but d\\u2019un filtre est d\\u2019atteindre les 50 milles impressions. Pour y parvenir il est important de noter que c\\u2019est normalement\\u00a0 la viralit\\u00e9 du filtre qui en fait sa force.<\\\/p><p>N\\u00e9anmoins nous pouvons aussi voir que les filtres peuvent \\u00eatre class\\u00e9s selon leurs typologies. En effet chaque filtre est unique et correspond \\u00e0 un fonctionnement particulier :<\\\/p><ul><li>Les effets face tracker : caract\\u00e9ris\\u00e9 par des effets de cam\\u00e9ra mettent l\\u2019accent sur l'utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\\\/li><li>Les effets plus travaill\\u00e9s\\u00a0 bas\\u00e9 sur la reconnaissance d\\u2019image : d\\u00e9fini par une cam\\u00e9ra\\u00a0 pla\\u00e7ant par exemple un objet sur une surface plane et, par cons\\u00e9quent, n\\u00e9cessitant des conditions de travail particuli\\u00e8res (\\u00e9clairage normal, surface uniforme sans \\u00e9blouissement)<\\\/li><li>Les jeux : un syst\\u00e8me attrayant permettant \\u00e0 la marque de cr\\u00e9er un lien interactif avec l\\u2019utilisateur. Cependant il faut noter que certaines plateformes sont moins adapt\\u00e9es pour ce type de filtre. C\\u2019est notamment le cas d\\u2019Instagram, qui est un r\\u00e9seau social plus adapt\\u00e9 pour les filtres de type selfie avec un contenu plus court.<\\\/li><li>Les effets 3D : permettant de visualiser notamment des produits d\\u2019une marque en r\\u00e9alit\\u00e9 augment\\u00e9e ou encore des visites immersives pour des lieux plus culturels. Ce type de filtre est plus utilis\\u00e9 pour la promotion d\\u2019un produit afin de donner la possibilit\\u00e9 \\u00e0 l\\u2019acheteur d\\u2019essayer, puis de configurer un produit avant de l\\u2019acheter<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"79b2ba6\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre2\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"fc2b231\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les atouts des filtres Instagram pour votre communication digitale\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1ee0eb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce aux multitudes possibilit\\u00e9s, les filtres sont de vrais atouts pertinents \\u00e0 adopter dans votre communication. En effet, ils permettent de :<\\\/p><ul><li>G\\u00e9n\\u00e9rer du contenu personnalis\\u00e9 en d\\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \\u00e0 identifier par votre communaut\\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\\u00e8de de nombreux \\u00e9l\\u00e9ments de branding, c'est pourquoi ce genre de filtre n'est pas tr\\u00e8s viral, sauf si l'un de vos utilisateurs veut montrer son appartenance \\u00e0 votre communaut\\u00e9. \\u00a0<\\\/li><li>G\\u00e9n\\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\\u00e9quent, si vous proposez un filtre qui pla\\u00eet \\u00e0 un maximum de personnes, cela am\\u00e8nera des nouveaux utilisateurs \\u00e0 d\\u00e9couvrir votre marque, \\u00e0 s'abonner \\u00e0 votre compte Instagram et ainsi gagner en visibilit\\u00e9.<\\\/li><li>Cr\\u00e9er une strat\\u00e9gie digitale de contenu de marque gr\\u00e2ce \\u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \\u00e0 gagner. Cela vous permettra d'am\\u00e9liorer votre e-r\\u00e9putation avec un retour sur investissement pertinent.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Nous pouvons donc dire que les filtres Instagram constituent un outil tr\\u00e8s sp\\u00e9cifique pour g\\u00e9n\\u00e9rer et activer un nouveau public. Mais surtout cela peut vous aider \\u00e0 vous d\\u00e9marquer de vos concurrents gr\\u00e2ce \\u00e0 une strat\\u00e9gie marketing digital qui vous permettra de fid\\u00e9liser votre communaut\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e5f066\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/image1-2.jpg\",\"id\":12683,\"alt\":\"instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aed9ae6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"ad516bd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre3\",\"ekit_all_conditions_list\":[{\"_id\":\"8d4d624\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"b06ec9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les erreurs \\u00e0 ne pas reproduire lors de la cr\\u00e9ation d\\u2019un filtre :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcc90ca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\">Toutefois pour arriver \\u00e0 tirer avantage de cet outil, il est important de lister les erreurs \\u00e0 ne pas commettre.\\u00a0<\\\/p><p dir=\\\"ltr\\\">Effectivement les filtres Instagram qui ont peu de chances de gagner en notori\\u00e9t\\u00e9 sont principalement d\\u00fb \\u00e0 des erreurs de conception mettant en avant :\\u00a0<\\\/p><ul><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une marque trop intrusive et omnipr\\u00e9sente : malgr\\u00e9 le fait que les filtres repr\\u00e9sentent un fort outil publicitaire fonctionnant sur le principe de personnalisation, il faut tout de m\\u00eame rester vigilant sur la fa\\u00e7on dont cela doit \\u00eatre fait, en proposant par exemple quelques choses de plus discret<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une technique b\\u00e2cl\\u00e9e : cr\\u00e9er un filtre demande un certain savoir, qu\\u2019il est important de ma\\u00eetriser afin d'\\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\\u2019image de la marque\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une cr\\u00e9ativit\\u00e9 trop pouss\\u00e9e : vu la multitude de filtres pr\\u00e9sents sur les r\\u00e9seaux sociaux, il est n\\u00e9cessaire de faire quelque chose de cr\\u00e9atif pour se diff\\u00e9rencier des autres. Mais il faut toujours se mettre dans la peau du public pour ne pas risquer de faire quelque chose de trop r\\u00e9fl\\u00e9chi\\u00a0\\u00a0\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une m\\u00e9canique complexe compr\\u00e9hensible par un public restreint\\u00a0<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d28c11c\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre4\",\"ekit_all_conditions_list\":[{\"_id\":\"77105dd\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"ec4b4f2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9l\\u00e9ments pour cr\\u00e9er un filtre viral :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b7fc060\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En revanche, d\\u00e8s que cet outil est bien utilis\\u00e9, il peut cr\\u00e9er une\\u00a0 v\\u00e9ritable viralit\\u00e9 autour de votre communaut\\u00e9 et ainsi\\u00a0 devenir un r\\u00e9el atout pour votre strat\\u00e9gie de communication. Voici les principaux \\u00e9l\\u00e9ments pour rendre un filtre viral et utilisable par tous.<\\\/p><p>Selon la d\\u00e9finition vue pr\\u00e9c\\u00e9demment, il est \\u00e9vident que les filtres sont utilis\\u00e9s par le grand public. C\\u2019est pourquoi, lorsqu\\u2019une marque veut cr\\u00e9er un filtre, elle doit penser au fait que le filtre doit surtout \\u00eatre appr\\u00e9ci\\u00e9 par son public et r\\u00e9pondre aux caract\\u00e9ristiques de sa cible. Les filtres Instagram sont des leviers qui permettent de mettre en place une strat\\u00e9gie de contenu engageante.<\\\/p><p>Nous vous donnons quelques crit\\u00e8res contribuant \\u00e0 cette viralit\\u00e9 :\\u00a0<\\\/p><ul><li>Il doit rendre l\\u2019utilisateur plus attrayant, de ce fait l\\u2019utilisateur va susciter des r\\u00e9actions de la part de ses abonn\\u00e9s sur son apparence et son image<\\\/li><li>Il doit faire sourire l'utilisateur, ce qui lui permettra de mettre en valeur son sens de l\\u2019humour et faire rire son public<\\\/li><li>Il doit impacter le ressenti de l\\u2019utilisateur sur son image, en utilisant le filtre l\\u2019utilisateur doit se sentir mieux. 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