{"id":4694,"date":"2021-02-10T15:08:31","date_gmt":"2021-02-10T15:08:31","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4694"},"modified":"2023-11-10T08:53:58","modified_gmt":"2023-11-10T08:53:58","slug":"elegir-objectivo-redes-sociales","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/elegir-objectivo-redes-sociales\/","title":{"rendered":"Clientes objetivo y redes sociales: te damos las claves para una estrategia de \u00e9xito en las redes sociales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7a6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a7a6a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554271c exad-glass-effect-no exad-sticky-section-no\" data-id=\"554271c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fa29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"18fa29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Destinatarios<\/b> y redes sociales: te damos las claves para triunfar <b>su estrategia<\/b> redes sociales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0233d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0233d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8b0f26 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f8b0f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b178f4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b178f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Facebook la red social m\u00e1s antigua<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#instagram\">Instagram, la red social de moda para los j\u00f3venes <\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\">Snapchat la red social ef\u00edmera para adolescentes<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-35c3c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"35c3c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd68938 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd68938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb09c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ffb09c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62972bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62972bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-601f5d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"601f5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1857b04 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1857b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Facebook, Instagram, Snapchat y Linkedin cuentan ya con miles de millones de usuarios en todo el mundo. Como empresa, es importante estar presente en las redes sociales. Te da mayor visibilidad ante tu p\u00fablico objetivo y te ayuda a encontrar nuevos clientes. Sin embargo, si quieres comunicarte eficazmente en estas plataformas, tienes que adaptar tu estrategia en las redes sociales en funci\u00f3n del medio que elijas. Cada aplicaci\u00f3n tiene su propia especialidad, p\u00fablico objetivo y tendencias. Elegir la plataforma adecuada para su comunicaci\u00f3n tambi\u00e9n depende de su negocio, sus objetivos, su p\u00fablico objetivo y <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/creacion-filtro-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">contenido que desea compartir<\/a>. <\/span>Filter Maker te da algunos consejos y cifras clave para una exitosa campa\u00f1a de comunicaci\u00f3n en estas herramientas digitales que asegurar\u00e1n la imagen de tu marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5766172 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5766172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e13a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97e13a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfa126 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7dfa126\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd56b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6bd56b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook: la red social m\u00e1s antigua con un amplio p\u00fablico objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0cdbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0cdbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0263e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f0263e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd233e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dd233e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg\" class=\"attachment-large size-large wp-image-12603\" alt=\"facebook imagen tel\u00e9fono - objetivo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126cca8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"126cca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacc336 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dacc336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span> sigue siendo la m\u00e1s antigua de las redes sociales. Esto le confiere el p\u00fablico objetivo m\u00e1s amplio posible, aunque cabe se\u00f1alar que la aplicaci\u00f3n est\u00e1 perdiendo valor entre los j\u00f3venes, m\u00e1s presentes en redes como Instagram y Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd07e1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd07e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sin embargo, ofrece a las empresas la oportunidad de<b>interactuar con sus clientes<\/b> y dejar que opinen sobre sus productos y servicios. Tambi\u00e9n le permite<b>organizar eventos privados<\/b> dentro de una comunidad, y conseguir que compartan sus opiniones en las encuestas.<\/p><p>Adem\u00e1s, Facebook fue tambi\u00e9n la primera red social en ofrecer <b>diferentes emoticonos<\/b> en la barra de \"me gusta\" para matizar y<b> diversificar la opini\u00f3n de los usuarios<\/b>.<\/p><p>Facebook tambi\u00e9n ha conquistado a sus usuarios con su <b>mercado<\/b>\u00a0 y <b>grupo privado<\/b>. Para la mayor\u00eda de la gente, Facebook se utiliza con fines informativos o como medio de comunicaci\u00f3n a trav\u00e9s de Messenger. Para las empresas, hay que saber jugar con sus distintas funciones y explotarlas al 100%.<\/p><p>Aunque Facebook est\u00e1 perdiendo popularidad entre los usuarios m\u00e1s j\u00f3venes, sigue siendo un actor clave en la <b>principal red social dominante<\/b> este tipo de sector.\u00a0<span style=\"color: var( --e-global-color-text );\">Por lo tanto, es esencial disponer de <b>p\u00e1gina de la empresa en Facebook<\/b> porque podr\u00e1 llegar a un gran n\u00famero de usuarios con un <b>audiencia amplia y diferenciada<\/b> y llegar al mayor n\u00famero de personas posible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-947f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"947f5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeea931 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aeea931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd9204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3fd9204\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"instagram\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cda027 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9cda027\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram: la red social de moda entre los j\u00f3venes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00b5f2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00b5f2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e40252 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e40252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003ba58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"003ba58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg\" class=\"attachment-large size-large wp-image-12605\" alt=\"aplicaci\u00f3n de instagram para tel\u00e9fonos - target\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b468cc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b468cc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50132e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"50132e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprado por Facebook, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span> ha experimentado un crecimiento exponencial en los \u00faltimos tiempos, ofreciendo a muchas marcas la oportunidad de compartir sus contenidos visuales en forma de v\u00eddeos cortos o fotos. Una poderosa herramienta de marketing que cada vez llega a m\u00e1s usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60686a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b60686a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Como empresa, esta herramienta puede ayudarle a crear o ampliar su negocio. <b>consolide su imagen de marca<\/b>Por eso es importante compartir el contenido digital adecuado para crear una identidad visual acorde con lo que es Instagram. En otras palabras, contenidos digitales centrados en la fotograf\u00eda y en elementos visuales que est\u00e9n a la vanguardia de las tendencias.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Sin embargo, con instagram, todav\u00eda tienes que tener cuidado de no caer en el olvido, porque hay muchas cuentas en la plataforma. Por eso necesitas tener una buena <b>estrategia de contenidos<\/b> para averiguar <b>destacar entre la multitud<\/b> de forma inteligente y <b>fuera de lo com\u00fan<\/b>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">A trav\u00e9s de diversas actualizaciones, Instagram ofrece nuevas herramientas para mantener un cierto v\u00ednculo con el usuario y desarrollar la conciencia de marca. Este es el caso, en particular, de la aparici\u00f3n de Real, historia o <strong><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/creacion-filtro-redes-sociales\/\">filtros<\/a>.<\/strong><\/span><\/p><p>Desde el punto de vista del cliente: Instagram est\u00e1 m\u00e1s en sinton\u00eda con un <b>Objetivo BtoC<\/b>. De hecho, la presencia de influencers representa una ventaja para las marcas con una clientela BtoC, gracias a las posibilidades de asociaci\u00f3n y a la plataforma Instagram shop.<\/p><p><span style=\"color: var( --e-global-color-text );\">Si su p\u00fablico objetivo es m\u00e1s BtoB, le aconsejamos que recurra a Linkedin, que le permitir\u00e1 desarrollar una red profesional.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">Instagram tiene una base de usuarios bastante joven, en su gran mayor\u00eda menores de 35 a\u00f1os y que viven en suburbios o ciudades. Por tanto, esta plataforma responde a una <b>grupo destinatario bastante joven y a la moda<\/b> con las \u00faltimas tendencias entrando varias veces en la aplicaci\u00f3n. Pero en Instagram, lo importante es adaptar tu estrategia en funci\u00f3n de la visibilidad que desees, para <b>siga las tendencias y sea activo<\/b>. Tener una cuenta de Instagram como empresa sigue siendo una herramienta que conviene desarrollar, ya que es una red social con gran influencia para negocios con una fuerte identidad visual y un p\u00fablico objetivo que tiende a ser joven y con ganas de probar algo nuevo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17fba8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17fba8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e49f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0e49f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9439966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9439966\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d13c430 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d13c430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9bafc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d9bafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd7957 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd7957\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2693de9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2693de9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat: la red social ef\u00edmera para adolescentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc1937 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc1937\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e8feea exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8feea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b733f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"57b733f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg\" class=\"attachment-large size-large wp-image-12606\" alt=\"snapchat en el tel\u00e9fono - objetivo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b089877 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b089877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0240d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd0240d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actualmente cuenta con millones de usuarios, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> se ha hecho un nombre con su concepto de compartir fotos y v\u00eddeos instant\u00e1neos. Entre sus usuarios, son los j\u00f3venes adolescentes quienes m\u00e1s la utilizan. Una plataforma que se ha vuelto m\u00e1s segmentada y dirigida es la federadora del principio de la historia y el filtro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c75d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d7c75d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De hecho, ese es el punto fuerte de Snapchat. M\u00e1s de 60% de los Snaps enviados cada d\u00eda se retocan gracias a las numerosas herramientas creativas de edici\u00f3n de fotos y v\u00eddeos. Como resultado, m\u00e1s de<b>mil millones de Snaps abiertos cada d\u00eda contienen filtros<\/b>. Y m\u00e1s de un tercio de los usuarios activos diarios juegan con Lentes (filtros animados).<\/p><p>Por lo tanto, el p\u00fablico objetivo t\u00edpico de Snapchat es esencialmente una poblaci\u00f3n bastante joven. <b>j\u00f3venes a los que les gusta el concepto ef\u00edmero y divertido<\/b> de la red social y la noci\u00f3n de \"momento\". Para poder comunicar en este tipo de plataforma, haz tuyos los c\u00f3digos de Snapchat, sin dejar de tener en cuenta el aspecto \"estrafalario\" de la red social.<\/p><p>A los Snapchatters les gustan los contenidos breves e instant\u00e1neos que causen una impresi\u00f3n inmediata. Para tus Snap Ads, aprovecha la pantalla completa para difundir anuncios de calidad en formato v\u00eddeo, GIF o Cinemagraph. Para tus Stories, aprovecha todas las herramientas creativas que te ofrece Snapchat. El objetivo es crear interacci\u00f3n con tu comunidad lanzando, por ejemplo <b>juegos en tus Historias<\/b>.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text );\">Como empresa, puede utilizar estas herramientas para crear una aut\u00e9ntica comunidad en torno a su marca sin dejar de ser coherente con su imagen. Sin embargo, con Snapchat, es necesario definir previamente las preferencias de su p\u00fablico objetivo y sus objetivos de comunicaci\u00f3n para no olvidar el principio temporal de la aplicaci\u00f3n y enviar as\u00ed el mensaje adecuado a la persona adecuada en el momento ideal para captar toda su atenci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e3129 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4e3129\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed7fbd6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7fbd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62400eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"62400eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclusi\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85376a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85376a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como ves, ya sea en Facebook, Instagram o Snapchat, es importante utilizar tus medios de comunicaci\u00f3n en funci\u00f3n de tu target y tus objetivos.<\/p><p>En Instagram se compartir\u00e1 m\u00e1s comunicaci\u00f3n de moda, en Facebook informaci\u00f3n objetiva y en Snapchat cosas m\u00e1s temporales y creativas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a5db9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1a5db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Concierte una cita con uno de nuestros expertos para crear uno de sus futuros filtros como parte de su estrategia de redes sociales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Clientes objetivo y redes sociales: te damos las claves para una estrategia de \u00e9xito en redes sociales Facebook la red social m\u00e1s antigua Instagram la red social de moda entre los j\u00f3venes Snapchat la red social ef\u00edmera para adolescentes Contacta con nosotros Facebook, Instagram, Snapchat y Linkedin cuentan ya con miles de millones de usuarios en todo el mundo. 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C'est-\\u00e0-dire un contenu digital, ax\\u00e9 sur la photographie, des visuels travaill\\u00e9s \\u00e0 la pointe de la tendance.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Cependant, avec instagram, il faut tout de m\\u00eame faire attention \\u00e0 ne pas tomber dans l\\u2019oubli, car il y a quand m\\u00eame une multitude de comptes pr\\u00e9sents sur la plateforme. C\\u2019est pourquoi, il faut avoir une bonne <b>strat\\u00e9gie de contenu<\\\/b> afin de savoir <b>se diff\\u00e9rencier<\\\/b> de mani\\u00e8re intelligente et de <b>sortir de l\\u2019ordinaire<\\\/b>.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Au travers de diverses mises \\u00e0 jour, Instagram propose de nouveaux outils pour garder un certain lien avec l'utilisateur et d\\u00e9velopper la notori\\u00e9t\\u00e9 des marques. 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Effectivement, gr\\u00e2ce \\u00e0 la pr\\u00e9sence d\\u2019influenceurs, cela repr\\u00e9sente un avantage pour les marques avec une client\\u00e8le en BtoC avec les possibilit\\u00e9s de partenariat et la plateforme Instagram shop.<\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Si votre cible est plus tourn\\u00e9e vers une client\\u00e8le en BtoB, nous vous conseillons de plus vous tourner vers Linkedin, qui vous permettra de d\\u00e9velopper un r\\u00e9seau professionnel.<\\\/span><\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Instagram, concerne des utilisateurs plut\\u00f4t jeunes avec une grande majorit\\u00e9 ayant entre moins de 35 ans vivant en banlieue ou en ville. Cette plateforme r\\u00e9pond donc \\u00e0 une <b>cible assez jeune plut\\u00f4t branch\\u00e9e<\\\/b> au courant des tendances se connectant plusieurs fois sur l\\u2019application. 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