{"id":3207772,"date":"2023-12-22T07:27:00","date_gmt":"2023-12-22T07:27:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207772"},"modified":"2023-11-13T09:33:22","modified_gmt":"2023-11-13T09:33:22","slug":"innovacion-snapchat-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/innovacion-snapchat-realidad-aumentada\/","title":{"rendered":"Snapchat sigue innovando en realidad aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207772\" class=\"elementor elementor-3207772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Todo lo que necesitas saber sobre la realidad aumentada en Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/es\/presupuesto-en-linea\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realidad aumentada (RA) ha transformado radicalmente nuestra forma de interactuar con el mundo digital. En este contexto, Snapchat, una de las plataformas de redes sociales m\u00e1s populares, est\u00e1 a la vanguardia de la remodelaci\u00f3n de la definici\u00f3n de experiencia digital. Con sus continuas innovaciones, Snapchat pretende democratizar la RA para todos los usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5361d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5361d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2446a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d776727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d776727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat y la realidad aumentada: una combinaci\u00f3n ganadora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b255765 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b255765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat no es s\u00f3lo una red social para compartir momentos fugaces. Con su <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/lens-studio-snapchat-filtro\/\">Lens Studio<\/a><\/span> y sus otras herramientas, la empresa est\u00e1 ofreciendo a la comunidad creativa potentes formas de desarrollar experiencias de RA. Al ofrecer estas herramientas, Snapchat ha generado m\u00e1s de 300.000 creadores de lentes y ha presentado a sus usuarios m\u00e1s de 3 millones de lentes, lo que demuestra el enorme potencial de la RA en el mundo de las redes sociales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bb863fb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb863fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f7636 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08f7636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feccda9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"feccda9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RA en Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160527c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"160527c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ofrece diversos formatos de RA para enriquecer la experiencia del usuario:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Lente: Se trata de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/filtros-snapchat\/\">Filtros de Snapchat<\/a><\/span> que puede transformar rostros o paisajes en tiempo real.<\/span><\/li><li><span style=\"font-weight: 400;\">Lentes del mundo: interact\u00faan con el entorno del usuario y permiten introducir elementos 3D en el mundo real.<\/span><\/li><li><span style=\"font-weight: 400;\">Snap Ads en AR: Ofrecen a las marcas la posibilidad de atraer a los usuarios a trav\u00e9s de experiencias inmersivas.<\/span><\/li><li><span style=\"font-weight: 400;\">Landmarkers: estas Lentes reconocen monumentos reales y les dan vida de una forma \u00fanica.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8411614 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8411614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf8d05 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9bf8d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c42680 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c42680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n de las compras con realidad aumentada en Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd21b27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd21b27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La llegada de la tecnolog\u00eda de realidad aumentada ha redefinido la forma en que los consumidores interact\u00faan con los productos en l\u00ednea. Snapchat, una de las plataformas sociales m\u00e1s populares, ha estado a la vanguardia de esta innovaci\u00f3n. Desde 2021, m\u00e1s de 250 millones de usuarios de Snapchat han interactuado con <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/actualidad\/compras-virtuosas-snapchat\/\">Lente de compra AR<\/a><\/span> m\u00e1s de 5.000 millones de veces. Una cifra asombrosa que atestigua el creciente impacto de esta tecnolog\u00eda.<\/span><\/p><p><span style=\"font-weight: 400;\">Y lo que es m\u00e1s interesante, m\u00e1s de la mitad de los compradores en Snapchat afirman que la tecnolog\u00eda de RA les da m\u00e1s confianza en la calidad de los productos. Este es un punto de inflexi\u00f3n importante para el comercio online, donde la indecisi\u00f3n a la hora de comprar un producto se debe a menudo a la imposibilidad de verlo o probarlo en persona.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a718903 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a718903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1a02e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1a02e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401cf23 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"401cf23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png\" class=\"attachment-large size-large wp-image-3207775\" alt=\"lente ar compras snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png 942w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-300x163.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-768x417.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637c3a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4637c3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05063e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05063e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ha entendido esta tendencia y ahora ofrece herramientas como la tecnolog\u00eda de procesamiento de im\u00e1genes AR y el gestor de activos 3D. Estas herramientas permiten a las empresas crear y distribuir experiencias de compra de RA en la plataforma. La pesta\u00f1a \"Vestirse\", por ejemplo, permite a los usuarios \"vestirse\" virtualmente con ropa y accesorios, proporcionando una experiencia de compra inmersiva a trav\u00e9s de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/creacion-filtro-redes-sociales\/filtro-snapchat\/\">Lente de Snapchat<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01953b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01953b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se han presentado productos que van desde zapatos y chaquetas de Gucci hasta relojes de Piaget, lo que demuestra el abanico de posibilidades que ofrece esta tecnolog\u00eda. Al combinar moda, tecnolog\u00eda y experiencia de usuario, Snapchat est\u00e1 allanando el camino para una nueva era de las compras en l\u00ednea.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b22bb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b22bb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a786527 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a786527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a295a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1a295a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kit de c\u00e1mara: La soluci\u00f3n SDK para una experiencia de RA sin precedentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13945 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c13945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat no deja de ampliar los l\u00edmites de la innovaci\u00f3n con sus tecnolog\u00edas de realidad aumentada. La introducci\u00f3n de la\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ar.snap.com\/camera-kit\">Kit de c\u00e1mara<\/a><\/span>\u00a0\" es un ejemplo concreto de ello. Esta soluci\u00f3n SDK multiplataforma se ha dise\u00f1ado para transferir lo mejor del ecosistema de RA de Snapchat a las aplicaciones de los socios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4818e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4818e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92d9b69 exad-glass-effect-no exad-sticky-section-no\" data-id=\"92d9b69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb0eb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6cb0eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png\" class=\"attachment-large size-large wp-image-3207774\" alt=\"kit de c\u00e1mara ar snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png 818w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-300x195.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-768x499.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6903cd2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6903cd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8123c30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8123c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con Camera Kit, los socios ya no se limitan a integrar filtros de realidad aumentada. Ahora pueden crear, planificar y gestionar sus propias experiencias de RA personalizadas para sus aplicaciones y usuarios. Esto ofrece una flexibilidad sin precedentes, lo que permite a cada marca o empresa personalizar por completo la interacci\u00f3n de RA con sus clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6a04a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d6a04a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un aspecto esencial de Camera Kit es el acceso a un potente conjunto de herramientas y an\u00e1lisis. Estos recursos proporcionan a las empresas informaci\u00f3n valiosa sobre la participaci\u00f3n de los usuarios, optimizando sus campa\u00f1as de marketing e impulsando la fidelizaci\u00f3n de los clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-12119a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"12119a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c6534 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1c6534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a805883 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a805883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Invertir en el futuro de la realidad aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5824 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2ee5824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat cree firmemente que el futuro de la interacci\u00f3n digital pasa por la realidad aumentada (RA). La plataforma cree que las experiencias inmersivas arraigadas en el mundo real, compartidas con amigos e integradas en la vida cotidiana de los usuarios de Snapchat, ser\u00e1n los motores clave de la adopci\u00f3n de la RA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf4dcd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf4dcd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a06a144 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a06a144\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6124b20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6124b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028b22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5028b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Studio: Snapchat se ha comprometido a democratizar la creaci\u00f3n de RA. Para ello, la plataforma pone a disposici\u00f3n de su amplia comunidad de creadores las mismas herramientas que se utilizan internamente en Snap para desarrollar lentes de realidad aumentada. Con acceso gratuito a Lens Studio, los creadores pueden dar vida a sus visiones, ya sea para entretenimiento, educaci\u00f3n o marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-97c6e70 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97c6e70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019fee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"019fee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distribuci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a1bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c6a1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat, Camera Kit y Spectacles: Estos tres elementos forman los pilares de la distribuci\u00f3n de RA de Snapchat. Mientras que Snapchat es la aplicaci\u00f3n principal para el descubrimiento y la interacci\u00f3n con Lens, Camera Kit extiende estas funciones a las aplicaciones asociadas. Adem\u00e1s, con Spectacles, los usuarios pueden experimentar la RA directamente desde sus gafas de RA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7ca795 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ca795\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a720d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a720d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b24a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"89b24a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Cloud: Para dar soporte a la amplia gama de experiencias de realidad aumentada que se ofrecen, Snapchat ha desarrollado Lens Cloud. Se trata de un conjunto de servicios backend construidos sobre la misma infraestructura que impulsa Snapchat. Esta plataforma en la nube permite una expansi\u00f3n significativa de lo que los desarrolladores pueden crear en realidad aumentada, garantizando que los l\u00edmites de la innovaci\u00f3n se ampl\u00eden constantemente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-888f4ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"888f4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En resumen, Snapchat no es solo una plataforma de medios sociales, sino tambi\u00e9n una pionera en el campo de la realidad aumentada. Con sus herramientas creativas, de distribuci\u00f3n y de backend, la plataforma est\u00e1 a la vanguardia de la configuraci\u00f3n del futuro de la interacci\u00f3n digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe62c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7fe62c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realidad aumentada no es s\u00f3lo una moda pasajera; est\u00e1 aqu\u00ed para redefinir c\u00f3mo interactuamos con el mundo digital. Snapchat, con su visi\u00f3n e innovaci\u00f3n, est\u00e1 esculpiendo el futuro de la RA, ofreciendo a cada usuario experiencias que antes se consideraban futuristas. A medida que avancemos, est\u00e1 claro que la RA ser\u00e1 a\u00fan m\u00e1s omnipresente, y Snapchat seguir\u00e1 siendo un actor importante en esta revoluci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Todo sobre la realidad aumentada en Snapchat Contacto La realidad aumentada (RA) ha transformado radicalmente nuestra forma de interactuar con el mundo digital. En este contexto, Snapchat, una de las plataformas de redes sociales m\u00e1s populares, est\u00e1 a la vanguardia de la remodelaci\u00f3n de la definici\u00f3n de experiencia digital. 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Avec ses <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/lens-studio\\\/\\\">Lens Studio<\\\/a><\\\/span> et ses autres outils, l'entreprise offre \\u00e0 la communaut\\u00e9 des cr\\u00e9ateurs des moyens puissants pour d\\u00e9velopper des exp\\u00e9riences en AR. En offrant ces outils, Snapchat a vu na\\u00eetre plus de 300 000 cr\\u00e9ateurs de lens et a pr\\u00e9sent\\u00e9 \\u00e0 ses utilisateurs plus de 3 millions de lens, d\\u00e9montrant ainsi l'\\u00e9norme potentiel de la AR dans l'univers des m\\u00e9dias sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bb863fb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"08f7636\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"feccda9\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'AR chez Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"160527c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat offre une vari\\u00e9t\\u00e9 de formats en AR pour enrichir l'exp\\u00e9rience utilisateur :<\\\/span><\\\/p><ul><li><span style=\\\"font-weight: 400;\\\">Lens: Il s'agit de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> interactifs qui peuvent transformer des visages ou des paysages en temps r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">World Lens: Ceux-ci interagissent avec l'environnement de l'utilisateur, permettant d'introduire des \\u00e9l\\u00e9ments 3D dans le monde r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Snap Ads en AR: Ils offrent aux marques la possibilit\\u00e9 d'engager les utilisateurs \\u00e0 travers des exp\\u00e9riences immersives.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Landmarkers: Ces Lens reconnaissent des monuments r\\u00e9els et les animent d'une mani\\u00e8re unique.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8411614\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9bf8d05\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"1c42680\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9volution du shopping AR sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd21b27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L'av\\u00e8nement de la technologie de r\\u00e9alit\\u00e9 augment\\u00e9e a red\\u00e9fini la fa\\u00e7on dont les consommateurs interagissent avec les produits en ligne. Snapchat, l'une des plateformes sociales les plus populaires, a \\u00e9t\\u00e9 \\u00e0 la pointe de cette innovation. Depuis 2021, plus de 250 millions d'utilisateurs de Snapchat ont interagi avec les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-shopping-virutel\\\/\\\">lens AR Shopping<\\\/a><\\\/span> \\u00e0 plus de 5 milliards de reprises. Un chiffre \\u00e9poustouflant qui atteste de l'impact grandissant de cette technologie.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Plus int\\u00e9ressant encore, plus de la moiti\\u00e9 des acheteurs sur Snapchat affirment que la technologie AR leur donne davantage confiance quant \\u00e0 la qualit\\u00e9 des produits. 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