{"id":21347,"date":"2022-08-29T07:30:00","date_gmt":"2022-08-29T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=21347"},"modified":"2023-11-09T16:31:00","modified_gmt":"2023-11-09T16:31:00","slug":"estrategia-filtros-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/estrategia-filtros-snapchat\/","title":{"rendered":"Snapchat: integraci\u00f3n de un filtro en su estrategia de redes sociales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21347\" class=\"elementor elementor-21347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d108b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d108b9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4d791 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b4d791\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d95178 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6d95178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat - Los beneficios de crear e integrar un filtro en tu estrategia digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6813247 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6813247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f3e8fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8f3e8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64705f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64705f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#imagedemarque\"><span style=\"color: #000000;\">Construir una imagen de marca<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#storytelling\"><span style=\"color: #000000;\">Cuentacuentos<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#personnelle\"><span style=\"color: #000000;\">Una experiencia personalizada<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#qrcode\"><span style=\"color: #000000;\">Utilizar el c\u00f3digo QR<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#contenumarque\"><span style=\"color: #000000;\">Impulse sus contenidos<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec3e4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ec3e4bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e6655cc elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6655cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d729c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3d729c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e53e024 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e53e024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcd9a exad-glass-effect-no exad-sticky-section-no\" data-id=\"2cfcd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7520777 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7520777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">El uso de la realidad aumentada para el desarrollo de marcas se ha convertido en una importante e interesante palanca de acci\u00f3n. En efecto, la RA permite crear un v\u00ednculo directo con los internautas, generar un compromiso y un sentimiento de pertenencia entre sus clientes. <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">La RA es la red ideal para ofrecer una experiencia de inmersi\u00f3n \u00f3ptima. Te damos algunos consejos para integrar la RA en tu estrategia digital.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a188650 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a188650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d6a86 exad-glass-effect-no exad-sticky-section-no\" data-id=\"21d6a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7a053 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1d7a053\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"imagedemarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eadce2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2eadce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crear una imagen de marca fuerte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6badcf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6badcf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a02946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a02946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa17be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"efa17be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12480\" alt=\"filtros-snapchat-marcas\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg 660w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-600x400.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-300x200.jpeg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7686778 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7686778\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1a138 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd1a138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para diferenciarse de la competencia, es necesario ofrecer un contenido de marca original e innovador. Sobre todo, es necesario anclar y transmitir una imagen de marca fuerte. Para empezar, es aconsejable crear perfiles de marca. Con este perfil, pueden poner filtros personalizados y experiencias de RA \u00fanicas. Al crear contenidos envolventes, los usuarios se ver\u00e1n directamente comprometidos y se sentir\u00e1n m\u00e1s concernidos que con contenidos ciertamente de alta calidad, pero similares a otros. El uso de un perfil para las marcas en <\/span> <span style=\"font-weight: 400;\">Por lo tanto, Snapchat es una funci\u00f3n que le permite poner su contenido en l\u00ednea al tiempo que dispone de informaci\u00f3n sobre su comunidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00ad238 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00ad238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7c281 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da7c281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e664187 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e664187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Para dar vida a tu marca en la red, puedes, por ejemplo, crear un Bitmoji con la imagen de tu marca. A continuaci\u00f3n, se pueden utilizar muchas opciones para construir un perfil de marca completo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00a2d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00a2d98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4805886 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4805886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0e366 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7b0e366\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"storytelling\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed1963 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ed1963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contar historias en Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4943643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4943643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El storytelling consiste en destacar la historia de la marca, sus valores y su visi\u00f3n a trav\u00e9s de su contenido. Utilizando la emoci\u00f3n, se captar\u00e1 m\u00e1s f\u00e1cilmente la atenci\u00f3n de los internautas. Para aplicar esta estrategia de marketing, las marcas pueden utilizar la realidad aumentada. A trav\u00e9s de elementos animados, se puede resaltar la historia de una marca: la forma ideal de combinar la realidad aumentada y los contenidos atractivos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Las historias, el popular\u00edsimo contenido ef\u00edmero, han llegado por primera vez a Snapchat. Como precursor de los contenidos de RA y de numerosas funciones, es especialmente interesante el uso de historias. Es una oportunidad para crear contenidos originales y mantener un v\u00ednculo permanente con los usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d862adf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d862adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520d6fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"520d6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0942cd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e0942cd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"personnelle\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a75f37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0a75f37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ofrecer una experiencia personalizada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769a3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1769a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La personalizaci\u00f3n y la creaci\u00f3n de contenidos de calidad se han convertido en uno de los principales objetivos a la hora de crear contenidos para los usuarios de Internet. Snapchat es la red por excelencia en la que se pueden poner en l\u00ednea experiencias reales de RA. Su filtro puede adoptar diferentes formas en funci\u00f3n del producto o servicio que se promocione. Por ejemplo, la cara animada permite a los usuarios ver aparecer elementos virtuales en su rostro. Tambi\u00e9n es posible probarse virtualmente las zapatillas deportivas simplemente apuntando con el smartphone a los pies. Tambi\u00e9n es posible hacer que los envases sean interactivos, \u00a1la forma ideal de dar vida a su producto!\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En el lado de la creaci\u00f3n de su experiencia, simplemente utilice el <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lens Studio<\/span><\/a><span style=\"font-weight: 400;\"> y deja volar tu imaginaci\u00f3n. Filtro comunitario, marcos, lentes... Se pueden imaginar muchas cosas con esta herramienta.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9c8b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c37715 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0c37715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d2dc2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"c6d2dc2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d00055c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d00055c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607038d exad-glass-effect-no exad-sticky-section-no\" data-id=\"607038d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119e4c5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"119e4c5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"qrcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22de8b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d22de8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilizar el c\u00f3digo QR con los filtros de realidad aumentada de Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a1d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1a1d9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df94e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"df94e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3031684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3031684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1231832\" alt=\"creador de filtros de c\u00f3digos qr\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-1024x1024.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-12x12.jpg 12w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code.jpg 1160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75831e exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75831e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c72bc78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c72bc78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">El c\u00f3digo QR es un formato interesante. Permite vincular lo f\u00edsico con lo digital. El <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/actualidad\/5-acciones-phigitales-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phygital <\/span><\/a><span style=\"font-weight: 400;\">En particular, se ha convertido en una estrategia cada vez m\u00e1s eficaz para ofrecer una experiencia rica y atractiva al cliente. Con Snapchat, todo lo que tienes que hacer es generar un SnapCode y compartirlo. Al escanearlo, los usuarios tendr\u00e1n acceso directo al contenido y podr\u00e1n descubrir su filtro en directo.\u00a0<\/span><span style=\"font-weight: 400;\">Se puede enviar un Snapcode a los clientes en el lanzamiento de un producto, por ejemplo, o colocarlo en la tienda para acompa\u00f1ar a los clientes durante su visita.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8e8481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8e8481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82a795a exad-glass-effect-no exad-sticky-section-no\" data-id=\"82a795a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0098e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3a0098e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contenumarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3f18e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf3f18e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impulsa tu contenido de marca en Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e758f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"88e758f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">La ventaja general de Snapchat para las marcas es, por tanto, potenciar la visibilidad de sus contenidos y hacerlos atractivos e innovadores. Con la omnipresencia de los clientes en las redes sociales, se ha hecho necesario que las marcas se adapten. Snapchat es, por tanto, una de las redes sociales menos saturadas en las que es interesante posicionarse.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Lo m\u00e1s importante es poner en l\u00ednea contenidos de calidad. Para ello, es importante asegurarse de que se respetan el formato y las dimensiones verticales. Hay varias funciones disponibles para impulsar la visibilidad de su marca. Por ejemplo, se pueden a\u00f1adir enlaces para redirigir a los snapchatters a su sitio web, lo que es ideal para generar tr\u00e1fico. Adem\u00e1s, el an\u00e1lisis de las estad\u00edsticas le permite realizar cambios en su contenido para hacerlo m\u00e1s eficaz y relevante. Por \u00faltimo, tambi\u00e9n puedes utilizar Snapchat Ads como marca. S\u00f3lo hay que indicar los criterios de su p\u00fablico objetivo y seleccionar el contenido (v\u00eddeo, tienda de productos, historia, filtro...) sobre el que la marca desea ganar visibilidad y notoriedad.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Por tanto, Snapchat es una herramienta muy interesante para las marcas. Al integrarlo en su<\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/interes-marca-social\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> estrategia de medios sociales<\/span><\/a><span style=\"font-weight: 400;\">De este modo, las marcas crean experiencias inmersivas \u00fanicas que ponen de relieve su marca y su mundo. El objetivo es atraer a los Snapchatters con contenidos innovadores que se diferencien de la competencia. Como socio oficial de Snapchat, no dude en <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacte con uno de nuestros expertos<\/span><\/a><span style=\"font-weight: 400;\"> para m\u00e1s informaci\u00f3n<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat - Las ventajas de crear e integrar un filtro en su estrategia digital Construir una imagen de marca Contar historias Una experiencia personalizada Utilizar c\u00f3digos QR Impulsar su contenido Contacto Utilizar la realidad aumentada para desarrollar su marca se ha convertido en una palanca importante e interesante. En efecto, la RA permite [...]<\/p>","protected":false},"author":1,"featured_media":470817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-21347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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style=\\\"text-align: center;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e pour le d\\u00e9veloppement de sa marque est devenu un levier d\\u2019action important et int\\u00e9ressant. En effet, l\\u2019AR permet de cr\\u00e9er un lien direct avec les internautes, de g\\u00e9n\\u00e9rer un engagement et un sentiment d\\u2019appartenance aupr\\u00e8s de sa client\\u00e8le. <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Snapchat<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">, r\\u00e9el pr\\u00e9curseur dans la r\\u00e9alit\\u00e9 augment\\u00e9e, est le r\\u00e9seau id\\u00e9al pour proposer une exp\\u00e9rience immersive optimale. 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Avant tout, il faut ancrer et v\\u00e9hiculer une image de marque forte. Pour commencer, il est conseill\\u00e9 de cr\\u00e9er des brand profiles. Avec ce profil, elles peuvent mettre en ligne des filtres personnalis\\u00e9s et exp\\u00e9riences AR uniques. En cr\\u00e9ant un contenu immersif, les internautes seront directement engag\\u00e9s et se sentiront plus concern\\u00e9s qu\\u2019avec un contenu certes de qualit\\u00e9, mais semblable aux autres. L'utilisation d\\u2019un profil pour les marques sur <\\\/span> <span style=\\\"font-weight: 400;\\\">Snapchat est donc une fonctionnalit\\u00e9 permettant de mettre son contenu en ligne tout en ayant des insights sur sa communaut\\u00e9 \\u00e0 disposition.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"00ad238\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"da7c281\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e664187\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Pour donner davantage vie \\u00e0 votre marque sur le r\\u00e9seau, vous pouvez par exemple cr\\u00e9er un Bitmoji \\u00e0 l\\u2019image de votre marque. 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En passant par l\\u2019\\u00e9motion, l\\u2019attention des internautes sera capt\\u00e9e plus facilement. Pour mettre cette strat\\u00e9gie marketing en place, les marques peuvent justement avoir recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Via des \\u00e9l\\u00e9ments d\\u2019animation, l\\u2019histoire d\\u2019une marque peut alors \\u00eatre mise en avant : l\\u2019id\\u00e9al pour combiner r\\u00e9alit\\u00e9 augment\\u00e9e et contenu attrayant.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les stories, le contenu \\u00e9ph\\u00e9m\\u00e8re tr\\u00e8s populaire et appr\\u00e9ci\\u00e9 par les internautes, a d\\u00e9barqu\\u00e9 pour la premi\\u00e8re fois sur Snapchat. Pr\\u00e9curseur de contenu AR et de nombreuses fonctionnalit\\u00e9s, il est int\\u00e9ressant notamment d\\u2019utiliser les stories. C\\u2019est l\\u2019occasion de cr\\u00e9er un contenu original tout en maintenant un lien permanent avec les internautes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d862adf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"520d6fc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e0942cd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"personnelle\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0a75f37\",\"elType\":\"widget\",\"settings\":{\"title\":\"Proposer une exp\\u00e9rience personnalis\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1769a3f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La personnalisation et la cr\\u00e9ation d\\u2019un contenu de qualit\\u00e9 sont devenues un axe majeur lors de la cr\\u00e9ation de contenu \\u00e0 destination des internautes. Snapchat est le r\\u00e9seau par excellence sur lequel de r\\u00e9elles exp\\u00e9riences AR peuvent \\u00eatre mises en ligne. Votre filtre peut prendre diff\\u00e9rentes formes selon le produit ou le service mis en avant. La face animation permet par exemple aux internautes de voir appara\\u00eetre sur leur visage des \\u00e9l\\u00e9ments virtuels. Il est \\u00e9galement possible d\\u2019essayer virtuellement des baskets simplement en pointant son smartphone sur ses pieds. Il est aussi envisageable de rendre un packaging interactif, l\\u2019id\\u00e9al pour donner vie \\u00e0 son produit !\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u00f4t\\u00e9 cr\\u00e9ation de votre exp\\u00e9rience, il suffit d\\u2019utiliser l\\u2019outil <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/create\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Lens Studio<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> et de laisser parler votre imagination. Filtre communautaire, cadres, lenses\\u2026 Beaucoup de choses peuvent \\u00eatre imagin\\u00e9es avec cet outil.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d9c8b52\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"0c37715\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c6d2dc2\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d00055c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"607038d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"119e4c5\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"qrcode\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d22de8b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser le QR Code avec les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a1a1d9c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"df94e2e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"3031684\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/qr-code.jpg\",\"id\":1231832,\"alt\":\"qr code filter maker article snapchat\",\"source\":\"library\",\"size\":\"\"},\"image_custom_dimension\":{\"width\":\"1000\",\"height\":\"1000\"},\"image_size\":\"medium\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b75831e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c72bc78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le QR Code est un format int\\u00e9ressant. Il permet de lier le physique avec le digital. Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/5-actions-phygitales-marketing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">phygital <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">est notamment devenu une strat\\u00e9gie de plus en plus performante pour offrir une exp\\u00e9rience client riche et attractive. Avec Snapchat, il suffit de g\\u00e9n\\u00e9rer un SnapCode puis de le partager. En le scannant, les internautes auront directement acc\\u00e8s au contenu et pourront d\\u00e9couvrir en direct votre filtre.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">Un Snapcode peut par exemple \\u00eatre envoy\\u00e9 aux clients lors d\\u2019un lancement de produit ou alors mis en magasin pour accompagner les clients lors de leur visite.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c8e8481\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"82a795a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3a0098e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"contenumarque\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cf3f18e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Booster son contenu de marque sur Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"88e758f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019avantage g\\u00e9n\\u00e9ral de Snapchat pour les marques est donc de booster la visibilit\\u00e9 de leur contenu tout en le rendant attrayant et innovant. Avec une omnipr\\u00e9sence des clients sur les r\\u00e9seaux sociaux, il est devenu n\\u00e9cessaire pour les marques de s\\u2019adapter. Snapchat fait alors partie des r\\u00e9seaux sociaux les moins satur\\u00e9s et sur lesquels il est int\\u00e9ressant de se placer.\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Le plus important est de mettre en ligne un contenu de qualit\\u00e9. Pour cela, il faut notamment veiller au respect du format vertical et des dimensions. Diff\\u00e9rentes fonctionnalit\\u00e9s sont mises \\u00e0 disposition et permettent de booster la visibilit\\u00e9 de sa marque. Des liens peuvent par exemple \\u00eatre ajout\\u00e9s pour rediriger les snapchatteurs sur son site web, l\\u2019id\\u00e9al pour g\\u00e9n\\u00e9rer du trafic. De plus, l\\u2019analyse des statistiques permet d\\u2019apporter des modifications \\u00e0 son contenu afin qu\\u2019il soit plus efficace et pertinent. Pour finir, vous pouvez \\u00e9galement avoir recours en tant que marque aux Snapchat Ads. Il suffit alors d\\u2019indiquer les crit\\u00e8res de l\\u2019audience vis\\u00e9e et de s\\u00e9lectionner le contenu (vid\\u00e9o, boutique produit, story, filtre\\u2026) sur lequel la marque souhaite gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Snapchat est donc un outil tr\\u00e8s int\\u00e9ressant pour les marques. 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