{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"figital-estrategias-industria","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/figital-estrategias-industria\/","title":{"rendered":"La estrategia de los minoristas para combinar lo f\u00edsico y lo virtual"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea7c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ea7c40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf02953 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf02953\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6ced1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5f6ced1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phygital: desarrollo de estrategias complementarias de venta al por menor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08554b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"08554b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5d627e elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d627e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a279c9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a279c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a739b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a739b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eb6d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49eb6d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2046239 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2046239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Un estudio realizado por <a style=\"color: #000000;\" href=\"https:\/\/about.facebook.com\/fr\/meta\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> en junio de 2021 anuncia que el 75 % de los l\u00edderes empresariales desea implementar sistemas de realidad aumentada y realidad virtual en su estrategia de negocio para 2023. En efecto, la revoluci\u00f3n y la transici\u00f3n digital, as\u00ed como la llegada de las nuevas tecnolog\u00edas (NFT metavers, web 3.0...) est\u00e1n poniendo patas arriba las estrategias de los minoristas. Phygital aparece como la estrategia ideal y m\u00e1s completa para las marcas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b78bc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b78bc7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9291c27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9291c27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7ffe3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR y phygital: una experiencia m\u00e1gica de inmersi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5362d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a5362d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">El comercio minorista ha sido uno de los sectores m\u00e1s afectados y ha tenido que transformarse junto con los avances tecnol\u00f3gicos. Los modelos h\u00edbridos que combinan lo f\u00edsico y lo digital se han desarrollado uno tras otro. Decoraci\u00f3n, moda, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/realidad-aumentada-cosmetico\/\" target=\"_blank\" rel=\"noopener\">maquillaje<\/a>... Hay muchas cosas que se pueden aplicar en m\u00faltiples sectores de actividad. Ofrecer una experiencia inmersiva para que los usuarios se proyecten se ha convertido en un factor importante para los internautas, e incluso es clave para realizar una compra.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b404ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b404ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5e2745 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5e2745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8764fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-q3lukzbyj9hr6svp3dg5l9o68xguau6yj3s68w04pe.png\" title=\"phygital-filter-insta\" alt=\"filtro-filtro\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"592f0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-1-q3luko1w992bbhc2x8kmrcin4b0fqgy6hjychkgus2.png\" title=\"filtro-filtro\" alt=\"filtro-casto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36fdfc4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36fdfc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974f9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"974f9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">La realidad aumentada es la herramienta ideal para conseguirlo. Los internautas pueden coger simplemente su smartphone sin salir de casa y visualizar los productos que desean. La RA puede utilizarse de diferentes maneras en funci\u00f3n del producto y de las necesidades de los usuarios: visualizaci\u00f3n en 3D, prueba, embalaje inmersivo, juegos de realidad aumentada.... Se pueden poner muchas cosas para seducir a los usuarios de la web. Estos <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/creacion-filtro-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">filtros en las redes sociales<\/a> son especialmente populares por su entretenimiento y comodidad. Al combinar lo virtual y lo f\u00edsico, las empresas ofrecen experiencias omnicanal completas. Por ejemplo, es posible probarse la barra de labios de sus sue\u00f1os gracias a la realidad aumentada y luego ir a la tienda a comprarla en la vida real si los usuarios lo desean.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Esto es, en particular, lo que han puesto en marcha los principales actores del sector cosm\u00e9tico, como L'Or\u00e9al. Estas pr\u00e1cticas f\u00edticas se amplificaron durante el encierro y desde entonces forman parte de los h\u00e1bitos de consumo. La empresa <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/castorama-s-appuie-sur-la-realite-augmentee-pour-doper-ses-ventes-en-ligne,407871\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Castorama<\/span><\/a><span style=\"font-weight: 400;\"> tambi\u00e9n ha utilizado la realidad aumentada. Muy \u00fatiles, los filtros puestos en l\u00ednea en las redes sociales permiten proyectar los muebles, colocarlos en el interior o el exterior de uno y ver el resultado final. Este contenido es un \u00e9xito ya que hubo 2,5 veces m\u00e1s compras y m\u00e1s memorables 40 anuncios %. Este tipo de contenido parece ser una ayuda real en el proceso de toma de decisiones, acompa\u00f1ando a los internautas en su proceso de compra.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8803801 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8803801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df5f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df5f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba9f91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2ba9f91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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!important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32b68ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32b68ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ba28 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ec740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35ec740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El metaverso: la aparici\u00f3n de nuevos mundos virtuales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f29f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c92f29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">El <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/que-es-el-web3\/el-metaverso\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metaverso <\/span><\/a><span style=\"font-weight: 400;\">permite a los usuarios viajar por mundos virtuales compartidos en los que pueden deambular e intercambiar libremente. Para moverse en el metaverso, los internautas utilizan sus avatares. As\u00ed, las marcas tambi\u00e9n pueden situarse en este nuevo universo creando su espacio virtual dentro del metaverso. As\u00ed se pueden poner en marcha muchas cosas que interesan a muchas marcas. The Sandbox, Decentraland, Roblox, Horizon Worlds... Existen diferentes plataformas donde las marcas pueden crear su experiencia virtual. Por encima de todo, las marcas quieren crear experiencias \u00fanicas y contenidos exclusivos. En particular, las colecciones de NFT creadas por las marcas pueden estar presentes en el metaverso. Los internautas pueden entonces comprarlos si lo desean. Este es el caso, en particular, de las marcas de moda que ofrecen art\u00edculos para vestir a los avatares en el metaverso. Algunas marcas llegan a crear su propio metaverso, como Nike con su espacio virtual especial: Nikeland. Por ello, las marcas tambi\u00e9n est\u00e1n integrando nuevos accesos y espacios para distribuir sus contenidos.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-141cabe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"141cabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef06652 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef06652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d745225 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d745225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sincronizaci\u00f3n de mundos diferentes <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3344548 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3344548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd1336 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd1336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e4e59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52e4e59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/decentraland-q3lut3nv8axixrjewwd9dmxky8q9yb5367y6v9te8y.png\" title=\"descentralizadoy\" alt=\"dencentraland-visu\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-911162a exad-glass-effect-no exad-sticky-section-no\" data-id=\"911162a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3cf02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3cf02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Al abrirse a la digitalizaci\u00f3n y a las nuevas herramientas actuales, las marcas tambi\u00e9n se dirigen a nuevos objetivos en nuevos espacios. Este es el caso, sobre todo, de los videojuegos. Este es el caso, por ejemplo, de <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/arte-relacional-aumentado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">arte<\/span><\/a><span style=\"font-weight: 400;\">. Por ejemplo, obras del artista Kaws, expuestas en la Serpentine Gallery, se han integrado en Fortnite, una forma de introducir a los jugadores en un \u00e1mbito con el que est\u00e1n menos familiarizados, pero demostrando que sigue siendo accesible para todos. Tambi\u00e9n es una oportunidad para ver colaboraciones inveros\u00edmiles como la de LVMH, que ha desarrollado una colecci\u00f3n de skins para Fortnite. Estos nuevos espacios digitales nos permiten, pues, estar presentes en nuevos mundos, casar mundos y crear colaboraciones a veces nada inesperadas.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1bed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8f1bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7fb2f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7fb2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4583f0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4583f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aprovechar las competencias y los conocimientos complementarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58be379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58be379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Para crear experiencias virtuales \u00f3ptimas, es necesario tener conocimientos y habilidades t\u00e9cnicas. De hecho, hay que saber utilizar el software Spark AR para crear un filtro de Instagram, por ejemplo. As\u00ed que, tanto si se trata de crear experiencias ficticias combinando realidad y herramientas virtuales como de evolucionar en un mundo totalmente virtual, es importante recurrir a profesionales. Por ello, recurrir a una agencia de realidad aumentada es una buena soluci\u00f3n para la creaci\u00f3n de contenidos de RA de calidad.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Para cualquier asesoramiento sobre la realidad aumentada o para solicitar un presupuesto, p\u00f3ngase en contacto con <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/presupuesto-en-linea\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacte con uno de nuestros expertos <\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El phygital: desarrollo de estrategias complementarias de venta al por menor Contacte con nosotros Un estudio realizado por Meta en junio de 2021 anuncia que el 75 % de los l\u00edderes empresariales desean implantar sistemas de realidad aumentada y realidad virtual en su estrategia de negocio de aqu\u00ed a 2023. En efecto, la revoluci\u00f3n y la transici\u00f3n digitales, as\u00ed como la llegada de nuevas tecnolog\u00edas, [...]<\/p>","protected":false},"author":1,"featured_media":470900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-20221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Une \\u00e9tude men\\u00e9e par <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/about.facebook.com\\\/fr\\\/meta\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Meta<\\\/a> en juin 2021 annonce que 75 % des leaders d\\u2019entreprises souhaitent mettre en place des syst\\u00e8mes de r\\u00e9alit\\u00e9 augment\\u00e9e et de r\\u00e9alit\\u00e9 virtuelle dans leur strat\\u00e9gie d\\u2019entreprise d\\u2019ici 2023. 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Des mod\\u00e8les hybrides alliant physique et digital se sont d\\u00e9velopp\\u00e9s les uns apr\\u00e8s les autres. D\\u00e9coration, mode, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-cosmetiques\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">maquillage<\\\/a>\\u2026 Beaucoup de choses peuvent \\u00eatre mises en place dans de multiples secteurs d\\u2019activit\\u00e9s. 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Il suffit alors aux internautes de prendre leur smartphone sans m\\u00eame bouger de chez eux et visualiser les produits qu\\u2019ils souhaitent. L\\u2019AR peut \\u00eatre utilis\\u00e9e sous diff\\u00e9rentes formes en fonction du produit et des besoins des internautes : visualisation 3D, try-on, packaging immersif, jeux en r\\u00e9alit\\u00e9 augment\\u00e9e\\u2026. De nombreuses choses peuvent \\u00eatre mises en place afin de s\\u00e9duire les internautes. Ces <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtres sur les r\\u00e9seaux sociaux<\\\/a> sont notamment tr\\u00e8s populaires tant pour leur divertissement que leur praticit\\u00e9. En alliant justement le virtuel et le physique, les entreprises proposent des exp\\u00e9riences omnicanales compl\\u00e8tes. Il est par exemple possible d\\u2019essayer le rouge \\u00e0 l\\u00e8vre de ses r\\u00eaves gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et par la suite se rendre en magasin pour l\\u2019acheter en vrai si les utilisateurs le souhaitent.<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce qu\\u2019on mis en place les acteurs principaux dans le domaine des cosm\\u00e9tiques comme par exemple L\\u2019Or\\u00e9al. Ces pratiques phygitales se sont amplifi\\u00e9es durant le confinement et sont depuis rentr\\u00e9es dans les habitudes de consommation. 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Ce type de contenu appara\\u00eet donc comme une r\\u00e9elle aide \\u00e0 la d\\u00e9cision tout en accompagnant les internautes dans leurs d\\u00e9marches d\\u2019achat.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8803801\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2df5f3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2ba9f91\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"32b68ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"005ba28\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"35ec740\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : l\\u2019\\u00e9mergence de nouveaux mondes virtuels\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align_mobile\":\"center\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c92f29f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">m\\u00e9taverse <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">permet de voyager dans des mondes virtuels partag\\u00e9s au sein desquels il est possible de se balader et d\\u2019\\u00e9changer librement. Pour \\u00e9voluer au sein du m\\u00e9taverse, les internautes utilisent leur avatars. Ainsi, les marques peuvent \\u00e9galement se placer dans ce nouvel univers en cr\\u00e9ant leur espace virtuel au sein du m\\u00e9taverse. De nombreuses choses peuvent alors \\u00eatre mises en place ce qui suscitent l\\u2019int\\u00e9r\\u00eat de nombreuses marques. The Sandbox, Decentraland, Roblox, Horizon Worlds\\u2026 Il existe diff\\u00e9rentes plateformes sur lesquelles les marques peuvent par exemple cr\\u00e9er leur exp\\u00e9rience virtuelle. Les marques veulent avant tout cr\\u00e9er des exp\\u00e9riences uniques et des contenus exclusifs. Des collections de NFT cr\\u00e9\\u00e9es par les marques peuvent notamment \\u00eatre pr\\u00e9sentes dans le m\\u00e9taverse. Les internautes peuvent alors les acheter s\\u2019ils le souhaitent. C\\u2019est notamment le cas de marques de mode qui proposent des \\u00e9l\\u00e9ments pour habiller les avatars dans le m\\u00e9taverse. Certaines marques vont jusqu\\u2019\\u00e0 cr\\u00e9er leur propre m\\u00e9taverse comme par exemple Nike avec son espace virtuel sp\\u00e9cial : Nikeland. 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