{"id":18721,"date":"2022-05-16T07:00:00","date_gmt":"2022-05-16T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18721"},"modified":"2023-11-09T16:46:54","modified_gmt":"2023-11-09T16:46:54","slug":"nike-nft-marca","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/nike-nft-marca\/","title":{"rendered":"NFTs de Nike"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18721\" class=\"elementor elementor-18721\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b50ffb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dcad66 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dcad66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88401e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c88401e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El mundo de las zapatillas se vuelve NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78561a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"78561a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cc9ee4f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc9ee4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116e854 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"116e854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e037aed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e037aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ad9f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ad9f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77df604 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77df604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nike.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>La gran marca americana de ropa deportiva ha lanzado recientemente CyptoKicks, sus zapatillas digitales. Otras marcas deportivas tambi\u00e9n est\u00e1n invirtiendo en NFT y en el metaverso. Pero, \u00bfqu\u00e9 es lo que est\u00e1 en juego y por qu\u00e9 las marcas invierten cada vez m\u00e1s en este universo? \u00a1Descifremos juntos!<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La pregunta era si la realidad aumentada de marca influye en los consumidores para que compren m\u00e1s r\u00e1pidamente que otra acci\u00f3n de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"80dbfa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baff21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5baff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1375af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1375af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las NFT y el metaverso en Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00c4da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00c4da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405338a exad-glass-effect-no exad-sticky-section-no\" data-id=\"405338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-adidas-q507rzrcdxoutrmjpelt9bo6y70m6atqwgo36qmljc.png\" title=\"adidas-sandbox-metaverse\" alt=\"adidas-metaverse\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f9939 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ab9 elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4765ab9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Otra marca estrella de ropa deportiva, Adidas, tambi\u00e9n est\u00e1 presente en este nuevo ecosistema virtual compartido. La marca ha optado por mostrar la rama de estilo de vida Adidas Originals. La colecci\u00f3n denominada <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/adidasoriginals\" target=\"_blank\" rel=\"noopener\">\"En el metaverso<\/a> se compone de una serie limitada de productos digitales ofrecidos en el metaverso <a style=\"color: #000000;\" href=\"https:\/\/www.sandbox.game\/en\/\" target=\"_blank\" rel=\"noopener\">El caj\u00f3n de arena<\/a>. La compra de estos NFTs da a los propietarios acceso a muchos beneficios, como experiencias virtuales \u00fanicas, productos o accesorios. De este modo, Adidas quiere comunicarse con sus miembros a trav\u00e9s de nuevas e innovadoras tecnolog\u00edas para ofrecerles nuevas oportunidades de desarrollo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c964f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c964f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099e79d exad-glass-effect-no exad-sticky-section-no\" data-id=\"099e79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d744fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2d744fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7199fad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7199fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d5f90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"39d5f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc38e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4dc38e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La llegada de Decathlon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec41f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecec41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Las NFT y el metaverso siguen seduciendo a los deportistas, ya que Decathlon ha puesto recientemente el foco en el f\u00fatbol con una colecci\u00f3n de zapatillas en blockchain <a style=\"color: #000000;\" href=\"https:\/\/tezos.com\/\" target=\"_blank\" rel=\"noopener\">Tezos<\/a> (XTZ). Con el nombre de \"Kipsta Barrio\", este proyecto se centra en una serie de entrenadores dedicados al f\u00fatbol callejero. Esta colecci\u00f3n de NFT se realiz\u00f3 en colaboraci\u00f3n con el futbolista franc\u00e9s S\u00e9an Garnier, un gran nombre del f\u00fatbol de estilo libre. El objetivo era vincular cada par a un NFT presentado en forma de \"billete dorado\" que se puede recoger en Tezos. Adem\u00e1s, estas NFT van acompa\u00f1adas de \"experiencias personalizadas y exclusivas\": ideales para los aficionados al f\u00fatbol, las NFT y las personas a las que les gustan las nuevas experiencias. El minorista deportivo franc\u00e9s marca as\u00ed su entrada en el mundo del blockchain y las NFTs, al tiempo que contin\u00faa su impulso combinando experiencias digitales y f\u00edsicas. Adem\u00e1s, el grupo se mantiene fiel a sus compromisos al elegir a Tezos como blockchain, especialmente por su compromiso medioambiental. Estamos deseando ver los pr\u00f3ximos proyectos de la marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e45b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6e45b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac573b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ac573b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af01ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2af01ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las NFT y el metaverso en Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7ed65 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b7ed65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ece7f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ece7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-nike-ok2-q3lveyevs764bm8yjd04ljfg48as2km11b9lx79nyg.png\" title=\"baloncesto-digital-nike-nft\" alt=\"nft-nike\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66075a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"66075a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef745e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bef745e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Desde su explosi\u00f3n en 2021, los NFT se han hecho muy populares en muchos campos. En el mundo del arte, los videojuegos y la moda, las NFT son cada vez m\u00e1s populares. Nike acaba de comprar <a style=\"color: #000000;\" href=\"https:\/\/rtfkt.com\/\" target=\"_blank\" rel=\"noopener\">RTFKT<\/a>pronunciado \"Artefact\", un joven estudio que crea numerosas colecciones de NFT. Este estudio ha realizado notablemente varias colaboraciones creando diversos avatares 3D, cada uno m\u00e1s innovador que el anterior. La adquisici\u00f3n de esta marca de moda digital muestra la voluntad de Nike de invertir en este nuevo universo y hacerse un hueco.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f409 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"916f409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Las NFT van de la mano de la autenticidad y la rareza, lo que encaja perfectamente con el mundo de los entrenadores. De hecho, al tratarse de activos virtuales coleccionables, es habitual comprar, intercambiar y vender NFT de la misma manera que lo hacen los coleccionistas de zapatillas. De hecho, al estar bloqueados en la cadena de bloques, estos t\u00edtulos de propiedad est\u00e1n disponibles en peque\u00f1as cantidades con el fin de crear emoci\u00f3n en torno al par y una sensaci\u00f3n de exclusividad al adquirirlo.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Publicado en abril de 2022, el <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/rtfkt-nike-cryptokicks\" target=\"_blank\" rel=\"noopener\">CryptoKicks<\/a> son las famosas zapatillas digitales creadas por la marca. Estas ediciones limitadas son personalizables y se pueden dise\u00f1ar seg\u00fan el gusto de cada uno. Vendidos a m\u00e1s de 10.000 $, estos pares de zapatillas virtuales han encontrado su p\u00fablico. La marca tambi\u00e9n ha desarrollado su propio metaverso dentro de Roblox, <a style=\"color: #000000;\" href=\"https:\/\/www.roblox.com\/nikeland\" target=\"_blank\" rel=\"noopener\">Nikeland<\/a>Esta plataforma es un espacio de videojuegos gratuito y totalmente abierto donde los jugadores pueden participar en minijuegos y tener la oportunidad de probar sus CryptoKicks. Esta plataforma es un espacio de videojuegos gratuito y totalmente abierto donde los jugadores pueden participar en minijuegos. Los avatares pueden vestirse como cada usuario desee a trav\u00e9s de la tienda. A continuaci\u00f3n, se puede comprar ropa y calzado, incluido un par de zapatillas Nike. La marca quer\u00eda ofrecer un paquete completo de calidad. As\u00ed, al comprar una NFT, una caja llamada \"Cryptokick\" est\u00e1 vinculada a un avatar creado por RTFKT, avatares desarrollados en el programa \"Clone-X\", para acompa\u00f1ar la caja.\u00a0<\/span><span style=\"font-weight: 400;\">Por ello, Nike sigue desarrollando su estrategia digital, especialmente a trav\u00e9s de las NFT y el metaverso, creando un entretenimiento virtual divertido y atractivo.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El mundo de las zapatillas se pasa a las NFT Contacte con nosotros Nike, la gran marca estadounidense de ropa deportiva, acaba de lanzar CyptoKicks, sus zapatillas digitales. Otras marcas deportivas tambi\u00e9n est\u00e1n invirtiendo en las NFT y el metaverso. Entonces, \u00bfcu\u00e1les son los problemas y por qu\u00e9 las marcas invierten cada vez m\u00e1s en este mundo? [...]<\/p>","protected":false},"author":1,"featured_media":470626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-18721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nike.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nike<\\\/a>, la grande marque am\\u00e9ricaine de sportswear a derni\\u00e8rement sorti les CyptoKicks, ses baskets num\\u00e9riques. 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La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\\u00e9e <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/adidasoriginals\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\\u201cInto the Metaverse\\u201d<\\\/a> est compos\\u00e9e d\\u2019une s\\u00e9rie limit\\u00e9e de produits num\\u00e9riques propos\\u00e9s dans le m\\u00e9taverse <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sandbox.game\\\/en\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">The Sandbox<\\\/a>. L\\u2019achat de ces NFT permet aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 de nombreux avantages tels que des exp\\u00e9riences, des produits ou accessoires virtuels uniques. 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Nomm\\u00e9 \\u201cKipsta Barrio\\u201d, ce projet se focalise sur une gamme de baskets d\\u00e9di\\u00e9es au Street Football. Cette collection de NFT a notamment \\u00e9t\\u00e9 faite en collaboration avec le footballeur fran\\u00e7ais S\\u00e9an Garnier, une pointure dans le football freestyle. L\\u2019objectif \\u00e9tait donc de lier chaque paire \\u00e0 un NFT pr\\u00e9sent\\u00e9 sous forme de \\u201cgolden ticket\\u201d r\\u00e9cup\\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\\u00e9s \\u201cd\\u2019exp\\u00e9riences personnalis\\u00e9es et exclusives\\u201d : l'id\\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\\u00e9riences. L\\u2019enseigne de sport fran\\u00e7aise marque donc son entr\\u00e9e dans l\\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\\u00e9e en alliant exp\\u00e9rience num\\u00e9rique et physique. 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Tant dans l\\u2019univers de l\\u2019art, des jeux vid\\u00e9o que de la mode, les internautes sont de plus en plus friands des NFT. Nike a justement rachet\\u00e9 <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/rtfkt.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">RTFKT<\\\/a>, prononc\\u00e9 \\u201cArt\\u00e9fact\\u201d, un jeune studio cr\\u00e9ant de nombreuses collections de NFT. Ce studio a notamment fait divers partenariats r\\u00e9alisant des avatars 3D divers et toujours plus novateurs les uns que les autres. 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En effet, \\u00e9tant des actifs virtuels de collection, il est courant d\\u2019acheter, \\u00e9changer et vendre des NFT de la m\\u00eame fa\\u00e7on que le font les collectionneurs de sneakers. En effet, \\u00e9tant bloqu\\u00e9s sur la blockchain, ces titres de propri\\u00e9t\\u00e9 sont disponibles en faible quantit\\u00e9 afin de cr\\u00e9er de l'engouement autour de la paire et un sentiment d\\u2019exclusivit\\u00e9 lors de son acquisition.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Sorties en avril 2022, les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/rtfkt-nike-cryptokicks\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">CryptoKicks<\\\/a> sont ces fameuses baskets num\\u00e9riques cr\\u00e9\\u00e9es par la marque. Ces \\u00e9ditions limit\\u00e9es sont personnalisables et peuvent ainsi \\u00eatre stylis\\u00e9es au go\\u00fbt de chacun. Vendues \\u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\\u00e9 leur public. La marque a \\u00e9galement d\\u00e9velopp\\u00e9 son propre m\\u00e9taverse au sein de Roblox, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.roblox.com\\\/nikeland\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nikeland<\\\/a>, afin que les acheteurs puissent par la suite \\u201cessayer\\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \\u00e0 des mini-jeux. Les avatars peuvent notamment \\u00eatre habill\\u00e9s \\u00e0 la guise de chaque utilisateur via la boutique. Des v\\u00eatements et chaussures peuvent alors \\u00eatre achet\\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\\u00e8te qualitative. 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