{"id":18148,"date":"2022-05-09T07:00:00","date_gmt":"2022-05-09T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18148"},"modified":"2023-11-09T16:48:08","modified_gmt":"2023-11-09T16:48:08","slug":"amazon-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/amazon-realidad-aumentada\/","title":{"rendered":"Amazon y el metaverso"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18148\" class=\"elementor elementor-18148\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f26a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f26a05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-914b5fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"914b5fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76648d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"76648d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon y la realidad aumentada: un proyecto en desarrollo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf3f7a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf3f7a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38a8250 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"38a8250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f727500 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"f727500\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-413ba2f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"413ba2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1f810 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0f1f810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e4a068 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0e4a068\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Apple, Meta, Google... Las grandes empresas se han lanzado a la realidad aumentada. Uno tras otro, est\u00e1n trabajando en la creaci\u00f3n de nuevos productos vinculados a la realidad aumentada y la realidad virtual. En particular, han desarrollado auriculares AR\/VR, una puerta directa a un mundo virtual paralelo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a95170d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a95170d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3b403a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3b403a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0d218 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dd0d218\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El gigante del comercio electr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-daa2b22 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"daa2b22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-baddf13 exad-glass-effect-no exad-sticky-section-no\" data-id=\"baddf13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/amazon-scaled-q3lvil2cilv32yjp44yikixhvuh4gk8nst5lc7m08o.jpg\" title=\"amazon-ilustraci\u00f3n\" alt=\"amazon-vignette\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a2edea8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a2edea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a09cf0b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a09cf0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Con 470.000 millones de d\u00f3lares en ventas para 2021, <a style=\"color: #000000;\" href=\"https:\/\/www.amazon.fr\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> es uno de los gigantes de la web, el llamado GAFAM. Especializada en el comercio electr\u00f3nico, la empresa domina el sector gracias a su experiencia y su funcionamiento infalible. Con sus m\u00faltiples ofertas, la reactividad de sus servicios y la asistencia a los clientes, especialmente en lo que respecta al seguimiento, las devoluciones y los cambios de paquetes, el grupo sigue innovando y renov\u00e1ndose sin dejar de estar atento a sus clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">El grupo ya tiene muchos productos a la vanguardia de la tecnolog\u00eda, asistente de voz, objetos conectados, pantallas para interactuar... Siempre buscando novedades, el despliegue de Amazon en esta nueva tecnolog\u00eda no es una sorpresa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a1c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e7a1c8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bcca51 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3bcca51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ba53f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"27ba53f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un equipo dedicado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db367d8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"db367d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Amazon est\u00e1 en proceso de crear un equipo totalmente dedicado a la realidad aumentada y virtual. De hecho, seg\u00fan el sitio web <a style=\"color: #000000;\" href=\"https:\/\/www.protocol.com\/\" target=\"_blank\" rel=\"noopener\">Protocolo<\/a>En el marco del proyecto \"Realidad Virtual\", se han puesto en l\u00ednea varios anuncios de empleo, en particular para especialistas en visi\u00f3n por ordenador, jefes de proyecto, dise\u00f1adores, investigadores... un equipo completo y competente, del que se dice que es \"importante\" seg\u00fan los medios de comunicaci\u00f3n. Estas ofertas de trabajo se refieren a toda la creaci\u00f3n de un dispositivo de realidad aumentada\/virtual.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Tambi\u00e9n detallan las principales tareas de los puestos a cubrir. El objetivo com\u00fan es contribuir a la concepci\u00f3n de un \"sistema europeo<\/span><i><span style=\"font-weight: 400;\">nuevo producto de consumo m\u00e1gico y \u00fatil<\/span><\/i><span style=\"font-weight: 400;\">\". Este proyecto requiere, entre otras cosas, el desarrollo de c\u00f3digos para prototipos que luego se vender\u00e1n al p\u00fablico en general. Este nuevo concepto deber\u00eda ser \"<em>un sistema \u00fanico de hogar conectado<\/em>\"\u00a1Este es un gran proyecto para venir! Todav\u00eda en construcci\u00f3n, este proyecto se har\u00e1 probablemente realidad en los pr\u00f3ximos meses\/a\u00f1os: \u00a1un gran proyecto por venir!\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45d0b82 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"45d0b82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1abf6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c1abf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4576931 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"4576931\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" 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!important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3884f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3884f1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b7830e exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b7830e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d317c96 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d317c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La realidad aumentada en Amazon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93479a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93479a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El gigante del comercio electr\u00f3nico ya hab\u00eda puesto un pie en el mundo de la realidad aumentada. De hecho, en 2017 el grupo lanz\u00f3 su aplicaci\u00f3n de realidad aumentada, Amazon AR View. El objetivo es ver los productos publicados en l\u00ednea en el sitio en realidad aumentada. Esta tecnolog\u00eda consiste en superponer elementos 2D\/3D a la realidad. Es una funci\u00f3n muy \u00fatil para los internautas, ya que les permite comprobar por s\u00ed mismos si el producto responde a sus expectativas. As\u00ed que esta aplicaci\u00f3n es una verdadera ayuda a la hora de comprar.<\/p><p>En concreto, en 2018 se estableci\u00f3 una colaboraci\u00f3n con L'Or\u00e9al.  A continuaci\u00f3n, los usuarios pueden probarse directamente el maquillaje gracias a la funci\u00f3n Try-On. El objetivo es claramente mejorar la experiencia del cliente optimizando y ayudando a los usuarios a proyectarse. Esta opci\u00f3n es interesante para el maquillaje, sobre todo para ver c\u00f3mo quedan los diferentes tonos y estar seguros a la hora de hacer la compra. La realidad aumentada se ha convertido, por tanto, en un elemento de pleno derecho en el proceso de compra del minorista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d67db6b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d67db6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ae16e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ae16e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/colis-amazon-scaled-q3lvi60xh9ahx75jjyghgmq4doj91ekyeqptns8b08.jpg\" title=\"colis-amazon-ar\" alt=\"amazon-colis-ar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d7009da exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7009da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348699b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"348699b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">En 2020, Amazon sigue ampliando su \u00e9xito con el lanzamiento de su aplicaci\u00f3n para integrar la realidad aumentada en sus paquetes. Esta funci\u00f3n permite mostrar una animaci\u00f3n AR cuando un cliente recibe un paquete. Pueden aparecer personajes o el logotipo de Amazon con una sonrisa, por ejemplo. Esta aplicaci\u00f3n de realidad aumentada de Amazon fue creada principalmente con fines de entretenimiento, pero ya anunci\u00f3 el deseo de desarrollar esta tecnolog\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7f7f1ab elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f7f1ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e24e6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f9e24e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5202ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d5202ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La utilidad de la realidad aumentada para las empresas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7386d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e7386d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por ello, todas las grandes empresas se est\u00e1n adentrando en la realidad aumentada. Desde Google hasta Apple y Meta, todos han integrado este eje de desarrollo en su estrategia. Como tecnolog\u00eda del futuro, permite a las marcas destacar gracias a la propuesta de contenidos inmersivos e interactivos totalmente adaptados a las expectativas del consumidor. De hecho, ahora todo se puede encontrar en Internet, por lo que es necesario destacar gracias a un contenido m\u00e1s atractivo. La realidad aumentada permite proyectarse realmente gracias a los filtros de prueba, visualizar un objeto con la visualizaci\u00f3n en 3D o tener un contenido divertido con los juegos de RA, por ejemplo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon y la realidad aumentada: un proyecto en desarrollo P\u00f3ngase en contacto con nosotros Apple, Meta, Google... Las empresas m\u00e1s grandes est\u00e1n todas implicadas en la realidad aumentada. Una tras otra, trabajan en la creaci\u00f3n de nuevos productos vinculados a la realidad aumentada y la realidad virtual. En particular, han desarrollado 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Encore en pleine construction, ce projet se concr\\u00e9tisera probablement dans les prochains mois\\\/ann\\u00e9es : un beau projet \\u00e0 venir !\\u00a0<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"45d0b82\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"8c1abf6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4576931\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"3884f1f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5b7830e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"d317c96\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e chez Amazon\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"93479a3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Le g\\u00e9ant du e-commerce avait d\\u00e9j\\u00e0 mis un pied dans l\\u2019univers de la r\\u00e9alit\\u00e9 augment\\u00e9e. 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