{"id":1619730,"date":"2023-07-03T07:21:00","date_gmt":"2023-07-03T07:21:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=1619730"},"modified":"2023-11-09T15:38:28","modified_gmt":"2023-11-09T15:38:28","slug":"marcas-de-muebles-utilizan-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/marcas-de-muebles-utilizan-realidad-aumentada\/","title":{"rendered":"Ejemplos de marcas de muebles que utilizan la realidad aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1619730\" class=\"elementor elementor-1619730\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ventajas y ejemplos de realidad aumentada utilizados por las marcas de muebles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas marcas ya est\u00e1n utilizando la realidad aumentada en su estrategia digital, ya que esta nueva tecnolog\u00eda est\u00e1 demostrando ser una ventaja real para desarrollar la experiencia del usuario y del cliente en digital.<\/p><p>Por ejemplo, varias marcas de muebles ofrecen contenidos de realidad aumentada en distintos soportes. De hecho, la realidad aumentada es muy \u00fatil para ver los muebles directamente en casa del consumidor. Es lo que se conoce como prueba virtual y ofrece muchas ventajas a las marcas de comercio electr\u00f3nico. Los futuros clientes podr\u00e1n ver los muebles en 3D directamente en el sal\u00f3n de su casa, y podr\u00e1n ver el tama\u00f1o, los colores y el dise\u00f1o sin tener que visitar una tienda.<\/p><p>Para explicarle con m\u00e1s detalle las distintas posibilidades, aqu\u00ed tiene los 3 medios diferentes que le permitir\u00e1n integrar la realidad aumentada en su estrategia digital. Tambi\u00e9n encontrar\u00e1 ejemplos de marcas de muebles que utilizan la realidad aumentada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982938e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"982938e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las redes sociales son lugares ideales para la realidad aumentada. De hecho, las redes sociales ya han integrado la realidad aumentada en sus aplicaciones, lo que hace posible que muchas marcas ofrezcan experiencias de RA en la plataforma. Ver muebles en 3D tambi\u00e9n es ampliamente posible en Instagram, Snapchat y Pinterest, y varias marcas de muebles ya est\u00e1n utilizando esta funci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41df27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d41df27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las ventajas de la realidad aumentada en las redes sociales <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e12f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e12f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e67d65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e67d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2b086 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"fc2b086\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/761776591?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13502a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b13502a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56761e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56761e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En primer lugar, el uso de la realidad aumentada para ver muebles en las redes sociales permitir\u00e1 a su marca llegar a un nuevo p\u00fablico objetivo que est\u00e1 fuera de su alcance fuera de estas aplicaciones. Las generaciones m\u00e1s j\u00f3venes no tienen los mismos patrones de consumo y no son tan sensibles a la publicidad tradicional y a la televisi\u00f3n, por ejemplo. Por eso es importante que las empresas encuentren en las redes sociales una forma de entrar en contacto con ellos. Adem\u00e1s, est\u00e1n muy interesados en <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/creacion-filtro-redes-sociales\/\">filtros y efectos<\/a><\/span> y las utilizan a diario. As\u00ed que es una buena forma de aumentar tu visibilidad en las redes sociales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a428f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80a428f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En segundo lugar, aunque tu objetivo no sea la generaci\u00f3n m\u00e1s joven, es importante utilizar la realidad aumentada como nuevo punto de contacto. Las redes sociales tambi\u00e9n son utilizadas por personas de otras franjas de edad. As\u00ed que si ofreces un filtro de realidad aumentada para ver tus muebles, los clientes potenciales de las redes sociales podr\u00e1n verlos y comprar m\u00e1s r\u00e1pidamente. Esto aumentar\u00e1 su tasa de conversi\u00f3n en las redes sociales.<\/span><\/p><p><span style=\"font-weight: 400;\">En tercer lugar, el uso de la realidad aumentada en las redes sociales es la soluci\u00f3n m\u00e1s f\u00e1cil de integrar en su estrategia digital y no requiere el mismo presupuesto que otras soluciones. De hecho, las redes sociales han hecho que el acceso a esta funcionalidad sea muy sencillo y eficaz, de modo que cualquiera que quiera crear un filtro puede hacerlo. Para ello se utiliza un software de realidad aumentada, pero es mucho m\u00e1s sencillo y, por tanto, mucho m\u00e1s r\u00e1pido de aprender. As\u00ed que puedes acudir a una agencia especializada en la creaci\u00f3n de filtros para redes sociales para que te hagan el trabajo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570795f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"570795f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adf047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6adf047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ejemplos de marcas de muebles que utilizan la realidad aumentada en las redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9121b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9121b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e386c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3e386c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7ad39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd7ad39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-188x300.png\" class=\"attachment-medium size-medium wp-image-13162\" alt=\"las marcas de muebles castorama utilizan la realidad aumentada\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-188x300.png 188w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-8x12.png 8w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-884801a exad-glass-effect-no exad-sticky-section-no\" data-id=\"884801a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eeaf8a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6eeaf8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Castorama y sus filtros de Instagram<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1deca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ea1deca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Castorama ya ofrece varios filtros de Instagram para probar diferentes muebles en la app. Esta estrategia les ha permitido aumentar r\u00e1pidamente su tasa de conversi\u00f3n. Nuestra agencia, especializada en el dise\u00f1o de filtros para redes sociales, ha producido algunos de estos filtros. Puedes encontrar los <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/caso-de-uso-castorama\/\">Caso pr\u00e1ctico de Castorama<\/a><\/span> en nuestro sitio web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29fe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f29fe2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e86a08 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e86a08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29213e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"29213e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-1024x544.png\" class=\"attachment-large size-large wp-image-14820\" alt=\"Pinterest - realidad aumentada - redes sociales\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-1024x544.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-600x319.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-300x159.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-768x408.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on.png 1213w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b08c462 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b08c462\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8774f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8774f63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maison du monde y Leroy Merlin en Pinterest<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05c4f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b05c4f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hace unos a\u00f1os, Pinterest lanz\u00f3 la funci\u00f3n de prueba en su aplicaci\u00f3n para muebles y maquillaje. Maison du Monde y Leroy Merlin fueron los primeros en dar el paso, ofreciendo un cat\u00e1logo de muebles para ver en esta red social.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a32f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a32f4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b14765 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b14765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99ead35 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"99ead35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Aplicaciones m\u00f3viles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c680400 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c680400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las aplicaciones tambi\u00e9n pueden utilizarse para integrar la realidad aumentada en su estrategia digital. Puede optar por crear una aplicaci\u00f3n dedicada a la realidad aumentada o integrar la realidad aumentada directamente en su cat\u00e1logo de muebles. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17550e9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"17550e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de la realidad aumentada para las aplicaciones m\u00f3viles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196cbf8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"196cbf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las aplicaciones m\u00f3viles tienen una serie de ventajas que optimizan la experiencia del usuario y del cliente al ver muebles en 3D. Aunque los filtros en las redes sociales son una buena forma de utilizar la realidad aumentada, no ofrecen una experiencia tan optimizada como una aplicaci\u00f3n m\u00f3vil. Esto se debe a que el peso de los archivos 3D que se pueden cargar en las redes sociales es mucho menor que en una aplicaci\u00f3n. Por eso, si utilizas una app, puedes ofrecer muebles en 3D con mucho m\u00e1s detalle real y una calidad de textura optimizada.<\/span><\/p><p><span style=\"font-weight: 400;\">Las aplicaciones m\u00f3viles tambi\u00e9n permiten ofrecer todo un cat\u00e1logo de muebles en realidad aumentada y dedicar la aplicaci\u00f3n a ello. En las redes sociales, realmente no se puede mostrar una ficha de producto y a\u00f1adir informaci\u00f3n sobre los muebles. Pero en una app, la interfaz puede dise\u00f1arse especialmente para ello.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78347e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"78347e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ejemplos de marcas de muebles que utilizan la realidad aumentada en aplicaciones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5286b86 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5286b86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e79be6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1e79be6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f632e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5f632e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar.jpg\" class=\"attachment-large size-large wp-image-1620187\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar.jpg 896w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-300x200.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-768x513.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fee9437 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fee9437\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54c40a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f54c40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Redoute y su cat\u00e1logo inmersivo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9d4ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7a9d4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Redoute ha creado una funci\u00f3n en su aplicaci\u00f3n para proyectar muebles en realidad aumentada en el entorno real del usuario. Los usuarios pueden girar y mover los muebles para colocarlos en el lugar adecuado simplemente utilizando la pantalla t\u00e1ctil de su smartphone. Acompa\u00f1ados por un chatbot, los consumidores son guiados a lo largo de su recorrido para mejorar la experiencia de compra. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8eb7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8eb7ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc26a29 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dc26a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a223a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1a223a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12443\" alt=\"tendencias en realidad aumentada\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg 830w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-600x333.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-300x166.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-768x426.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7d92a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c7d92a0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd1556c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bd1556c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ikea y sus aplicaciones de realidad aumentada<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fc300 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"79fc300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ikea es una de las marcas de muebles pioneras en el campo de la realidad aumentada. De hecho, es una de las empresas que m\u00e1s ha invertido en esta nueva tecnolog\u00eda para ofrecer <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/ikea-realidad-aumentada\/\">experiencias de usuario inmersivas<\/a><\/span>. As\u00ed, los usuarios pueden descargarse varias aplicaciones que les permiten utilizar distintas funciones de realidad aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71e2e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"71e2e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-829baa4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"829baa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa947f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0aa947f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Sitios de Internet y la Web AR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a063f45 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a063f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realidad aumentada tambi\u00e9n puede integrarse directamente en los sitios web mediante la RA web. Integrando un c\u00f3digo, puede a\u00f1adir muebles en 3D a la p\u00e1gina del producto para ayudar a los usuarios a realizar su compra. El \u00fanico inconveniente de esta soluci\u00f3n es el aumento del tiempo de carga de la p\u00e1gina, que puede ir en detrimento del buen funcionamiento y rendimiento de su sitio web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633b0f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"633b0f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de la realidad aumentada para los sitios web<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfba41 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7bfba41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En primer lugar, la RA Web est\u00e1 integrada directamente en el sitio web, por lo que los usuarios no tienen que descargarse una aplicaci\u00f3n ni visitar las redes sociales para utilizar la realidad aumentada. As\u00ed que no hay riesgo de perder a un futuro comprador porque no salga de tu sitio web de venta de muebles.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd4c92f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd4c92f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b0e9f0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b0e9f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af83389 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"af83389\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"322\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo.jpeg\" class=\"attachment-large size-large wp-image-12174\" alt=\"volvo comercio electr\u00f3nico\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo.jpeg 450w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo-300x215.jpeg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99dd6cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"99dd6cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9285b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eb9285b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En segundo lugar, en t\u00e9rminos de SEO, Google destaca m\u00e1s f\u00e1cilmente los sitios web que ofrecen experiencias de usuario eficaces y \u00fatiles. En efecto, la realidad aumentada est\u00e1 muy bien integrada en el motor de b\u00fasqueda y es una ventaja para subir r\u00e1pidamente en las p\u00e1ginas SERP. Es m\u00e1s, si integras la web de realidad aumentada de tus muebles en la p\u00e1gina de producto, es posible que Google muestre la experiencia de realidad aumentada directamente en la SERP en primera posici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d33c33 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0d33c33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ejemplo de una marca de muebles que utiliza la realidad aumentada en su sitio web<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-183040d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"183040d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55f6aa4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"55f6aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaea3d4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"eaea3d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"750\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee.jpg\" class=\"attachment-large size-large wp-image-1620159\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee.jpg 714w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee-286x300.jpg 286w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee-11x12.jpg 11w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9d6da2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9d6da2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8470bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a8470bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target y sus miles de productos AR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0d699 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cd0d699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Objetivo<\/a><\/span> es una marca de muebles que ofrece proyectar sus muebles en el entorno del usuario desde su p\u00e1gina web. Miles de muebles est\u00e1n disponibles en RA web en su sitio web desde 2017. Adem\u00e1s de fotos y modelados en 3D de los muebles, se ha a\u00f1adido una funci\u00f3n para que los usuarios puedan colocar los muebles en realidad aumentada en el sal\u00f3n de su casa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a408f5c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a408f5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realidad aumentada es, por tanto, una baza que las marcas de muebles ya est\u00e1n explotando, pues permite a los usuarios ver los muebles en su propia casa sin necesidad de desplazarse a la tienda. Esto permite a las marcas aumentar sus ingresos procedentes de los canales digitales y, al mismo tiempo, ofrecer al cliente una experiencia pr\u00e1cticamente igual a la de una tienda f\u00edsica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas y ejemplos de realidad aumentada utilizados por las marcas de muebles Contacte con nosotros Muchas marcas ya est\u00e1n utilizando la realidad aumentada en su estrategia digital, ya que esta nueva tecnolog\u00eda est\u00e1 demostrando ser una ventaja real para desarrollar la experiencia del usuario y del cliente en digital. Por ejemplo, varias marcas de muebles est\u00e1n ofreciendo una gama de contenidos en realidad aumentada 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*\/"},"_elementor_data":"[{\"id\":\"6bf9d5f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"62550bb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"4021ba9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Avantages et exemples de la r\\u00e9alit\\u00e9 augment\\u00e9e utilis\\u00e9e par les marques de 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de marques utilisent d\\u00e9j\\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e dans leur strat\\u00e9gie digitale puisque cette nouvelle technologie s\\u2019av\\u00e8re \\u00eatre un r\\u00e9el avantage pour d\\u00e9velopper l\\u2019exp\\u00e9rience utilisateur et client dans le digital.<\\\/p><p>Par exemple, plusieurs marques de meubles proposent divers contenus en r\\u00e9alit\\u00e9 augment\\u00e9e sur diff\\u00e9rents supports. En effet, la r\\u00e9alit\\u00e9 augment\\u00e9e est tr\\u00e8s utile pour visualiser des meubles directement chez les consommateurs. Ceci s\\u2019appelle le try-on virtuel et offre de nombreux avantages pour les marques de e-commerce. Gr\\u00e2ce \\u00e0 cela, les futurs clients vont pouvoir visualiser le meuble en 3D directement dans leur salon et pourront se rendre compte de la taille, des couleurs et du design sans se rendre dans un magasin.<\\\/p><p>Pour vous expliquer plus en d\\u00e9tails les diff\\u00e9rentes possibilit\\u00e9s, voici les 3 diff\\u00e9rents supports qui vous permettront d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre strat\\u00e9gie digitale. Vous retrouverez aussi des exemples de marques de meubles qui utilisent la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"1- Les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"982938e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux sociaux sont des emplacements id\\u00e9aux pour la r\\u00e9alit\\u00e9 augment\\u00e9e. En effet, les r\\u00e9seaux sociaux ont d\\u00e9j\\u00e0 int\\u00e9gr\\u00e9 la r\\u00e9alit\\u00e9 augment\\u00e9e dans leurs applications et cela permet donc \\u00e0 de nombreuses marques de proposer des exp\\u00e9riences AR sur la plateforme. La visualisation des meubles en 3D est aussi largement possible sur Instagram, Snapchat et Pinterest et plusieurs marques de meubles utilisent d\\u00e9j\\u00e0 cette fonctionnalit\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d41df27\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages de la r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d1e12f8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"3e67d65\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"fc2b086\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/761776591?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"b13502a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"56761e3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Premi\\u00e8rement, utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e pour visualiser les meubles sur les r\\u00e9seaux sociaux permettra \\u00e0 votre marque de toucher une nouvelle cible qui est hors d\\u2019atteinte en dehors de ces applications. En effet, les jeunes g\\u00e9n\\u00e9rations n\\u2019ont pas le m\\u00eame sch\\u00e9ma de consommation et ne sont pas aussi sensible \\u00e0 la publicit\\u00e9 traditionnelle et \\u00e0 la t\\u00e9l\\u00e9 par exemple. Il est donc important pour les entreprises de trouver un moyen pour entrer en contact avec eux sur les r\\u00e9seaux sociaux. De plus, ils sont tr\\u00e8s friands <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\">des filtres et effets<\\\/a><\\\/span> et les utilisent quotidiennement. C\\u2019est donc un bon moyen d\\u2019augmenter sa visibilit\\u00e9 sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"80a428f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Deuxi\\u00e8mement, m\\u00eame si votre cible ne sont pas les jeunes g\\u00e9n\\u00e9rations, il est important d\\u2019utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e comme nouveau point de contact. En effet, les r\\u00e9seaux sociaux sont aussi utilis\\u00e9s par des personnes qui appartiennent \\u00e0 d\\u2019autres fourchettes d'\\u00e2ge. Ainsi, si vous proposez un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e pour visualiser vos meubles, les potentiels clients qui se trouvent sur les r\\u00e9seaux sociaux pourront les visualiser et donc acheter plus rapidement. Cela vous permettra d\\u2019augmenter votre taux de conversion sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Troisi\\u00e8mement, utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux est la solution la plus facile \\u00e0 int\\u00e9grer dans votre strat\\u00e9gie digitale et ne n\\u00e9cessite pas le m\\u00eame budget que pour les autres solutions. En effet, les r\\u00e9seaux sociaux ont rendu l\\u2019acc\\u00e8s \\u00e0 cette fonctionnalit\\u00e9 tr\\u00e8s simple et efficace afin que chaque personne souhaitant cr\\u00e9er un filtre puisse le faire. 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Cette strat\\u00e9gie leur a permis d\\u2019augmenter leur taux de conversion rapidement. Notre agence sp\\u00e9cialis\\u00e9e dans la conception de filtre pour les r\\u00e9seaux sociaux a r\\u00e9alis\\u00e9 certains de ces filtres. Vous pourrez retrouver le <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/use-case-castorama\\\/\\\">use case de Castorama<\\\/a><\\\/span> sur notre site internet.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9f29fe2\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"8e86a08\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"29213e7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Pinterest-try-on.png\",\"id\":14820,\"size\":\"\",\"alt\":\"Pinterest - r\\u00e9alit\\u00e9 augment\\u00e9e - r\\u00e9seaux sociaux\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b08c462\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"8774f63\",\"elType\":\"widget\",\"settings\":{\"title\":\"Maison du monde et Leroy Merlin sur Pinterest\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b05c4f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Depuis quelques ann\\u00e9es, Pinterest a lanc\\u00e9 la fonctionnalit\\u00e9 de try-on sur son application pour les meubles et le maquillage. Maison du Monde et Leroy Merlin ont \\u00e9t\\u00e9 les premiers \\u00e0 se lancer afin de proposer un catalogue de meubles \\u00e0 visualiser sur ce r\\u00e9seau social.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6a32f4f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5b14765\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"99ead35\",\"elType\":\"widget\",\"settings\":{\"title\":\"2- Les applications mobiles\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c680400\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les applications permettent aussi d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre strat\\u00e9gie digitale. Vous pouvez choisir de cr\\u00e9er une application d\\u00e9di\\u00e9e \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e ou d'int\\u00e9grer directement la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre catalogue de meuble. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"17550e9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages de la r\\u00e9alit\\u00e9 augment\\u00e9e sur les applications mobiles\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"196cbf8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les applications mobiles ont plusieurs avantages qui permettent d\\u2019optimiser l\\u2019exp\\u00e9rience utilisateur et client lorsqu\\u2019il visualise les meubles en 3D. En effet, bien que les filtres sur les r\\u00e9seaux sociaux soient une bonne solution pour utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e, elle ne permet pas de proposer une exp\\u00e9rience aussi optimis\\u00e9e que sur une application mobile. Ceci s\\u2019explique par le poids des fichiers 3D que vous pouvez charger sur les r\\u00e9seaux sociaux qui est bien plus faibles que sur une application. Ainsi, si vous utilisez une app, vous pourrez proposer des meubles en 3D avec des d\\u00e9tails bien plus r\\u00e9els et une qualit\\u00e9 de texture optimis\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les applications mobiles permettent aussi de proposer un catalogue entier de meuble en r\\u00e9alit\\u00e9 augment\\u00e9e et de d\\u00e9dier l\\u2019application \\u00e0 cela. En effet, sur les r\\u00e9seaux sociaux, vous ne pouvez pas r\\u00e9ellement afficher une fiche produit et ajouter des informations sur le meuble. 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