{"id":15680,"date":"2022-04-04T10:00:00","date_gmt":"2022-04-04T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15680"},"modified":"2023-11-10T08:02:58","modified_gmt":"2023-11-10T08:02:58","slug":"cetificacion-realidad-aumentada-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/cetificacion-realidad-aumentada-snapchat\/","title":{"rendered":"Realidad aumentada: una certificaci\u00f3n para Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15680\" class=\"elementor elementor-15680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bfa8931 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bfa8931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3346148 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3346148\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50465fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"50465fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat lanza una certificaci\u00f3n de realidad aumentada<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdae03b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bdae03b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f612fa3 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f612fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08fa308 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08fa308\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-026619f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"026619f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d9eeed exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d9eeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a461427 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a461427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/resources\/snapfocus?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=FR_G_Search_Brand_Alpha-snapchatfocus&amp;utm_term=FR&amp;utm_content=snapfocus&amp;gclid=Cj0KCQjw5-WRBhCKARIsAAId9FlrIVeSLkB_fjL1ynU6mXl7PCkE5oFQTqlM330kJ3BMhnIMgKYv61YaAuYqEALw_wcB\" target=\"_blank\" rel=\"noopener\">Enfoque instant\u00e1neo<\/a> es un portal educativo. Su objetivo es ayudar a las agencias y a los comercializadores con la implementaci\u00f3n de productos publicitarios y, en general, con la funcionalidad general de la aplicaci\u00f3n. Por ejemplo, Snapchat ha presentado su primera certificaci\u00f3n de realidad aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59eb99d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59eb99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78517f3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78517f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcf32db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fcf32db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas de la certificaci\u00f3n de realidad aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe436 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20fe436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La red ofrece un curso de formaci\u00f3n dividido en 5 partes:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18e0792 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18e0792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b6a1d9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b6a1d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5609ddf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5609ddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. El AR adecuado para el fin adecuado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9202e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3b9202e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utilizar la RA para seguir las tendencias actuales es una cosa, pero entender que esta tecnolog\u00eda forma parte de una estrategia global es otra. Por lo tanto, este segundo m\u00f3dulo ayuda realmente a entender c\u00f3mo la RA ayuda a aumentar el compromiso del cliente, y c\u00f3mo conseguirlo (hacerlo bien, elegir el formato adecuado...). El objetivo de las empresas es animar a los snapchatters a interactuar para transformar los leads en clientes.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e77a845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e77a845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b9adb0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b9adb0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e6f08c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e6f08c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Amplificar los objetivos con medios de pago<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b63f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7b7b63f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se proponen ejercicios pr\u00e1cticos. Al final, la situaci\u00f3n permitir\u00e1 a los participantes saber cu\u00e1l es la mejor inversi\u00f3n que deben comprar o la distribuci\u00f3n de Lens que deben seleccionar para alcanzar sus objetivos de campa\u00f1a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-849245e exad-glass-effect-no exad-sticky-section-no\" data-id=\"849245e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d4051 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"76d4051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Medici\u00f3n y optimizaci\u00f3n de las campa\u00f1as de RA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46dc20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f46dc20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como todas las acciones tienen un impacto, tambi\u00e9n es importante conocer y seguir los informes de Ads Manager, los test A\/B y las diferentes palancas de mejora que ofrece Snapchat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-19d1f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19d1f60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c7784d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c7784d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408cb98 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"408cb98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Crear objetivos a gran escala<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa98e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eaa98e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con esta \u00faltima parte, Snapchat quiere ofrecer a los profesionales perspectivas de desarrollo mostr\u00e1ndoles que se pueden poner en marcha muchas cosas. El objetivo final es dar vida a la campa\u00f1a para ofrecer a los usuarios una experiencia \u00fanica.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a20303 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a20303\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-600e0de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"600e0de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Introducci\u00f3n a la RA para empresas\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1706cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1706cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esta parte nos permite descubrir el mundo de la realidad aumentada y ver el impacto positivo que puede tener. Con esta presentaci\u00f3n, Snap AR quiere demostrar su experiencia y su condici\u00f3n de l\u00edder en el campo de la realidad aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b17d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2b17d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As\u00ed, Snap Focus basa su certificaci\u00f3n en la pr\u00e1ctica y en estudios de casos para hacer el mejor uso de la realidad aumentada. El uso de Lens permite a las marcas atraer al p\u00fablico, ganar visibilidad y seguir creciendo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1265927 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1265927\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5577aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5577aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcf729 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"abcf729\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3953c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3953c88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc9656 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fc9656\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e078b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"39e078b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat y la realidad aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bb816 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d0bb816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Por lo tanto, Snapchat sigue desarrollando su campo de acci\u00f3n en el \u00e1mbito de la realidad aumentada. Por ejemplo, la marca ya ofrece <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/actualidad\/realidad-aumentada-shopping-snapchat\/\"><span style=\"font-weight: 400;\">Compras en AR<\/span><\/a><span style=\"font-weight: 400;\">. Por ejemplo, desde enero, los cat\u00e1logos de marcas est\u00e1n disponibles como filtros \"Try-On\". Las marcas s\u00f3lo tienen que conectar sus cat\u00e1logos de productos a la experiencia de las Lentes AR en Snapchat para que aparezcan varios productos del mismo cat\u00e1logo en una sola Lente. La propuesta de un cat\u00e1logo inmersivo es muy importante para una marca. De hecho, es una base de la presencia digital, especialmente para que la experiencia sea din\u00e1mica, escalable y, sobre todo, personalizada.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Todav\u00eda en esta perspectiva de desarrollo e integraci\u00f3n de la realidad aumentada a la aplicaci\u00f3n, Snapchat acaba de lanzar una nueva opci\u00f3n: los \"Custom Landmarkers\". Permite crear filtros de RA sobre monumentos de un barrio, estatuas, escaparates, tiendas, etc. De este modo, los propios creadores pueden crear experiencias de RA a trav\u00e9s de Lens Studio. Basta con tomar puntos de referencia para crear una experiencia de RA centrada en los monumentos locales que los creadores quieran destacar. \"Esto permitir\u00e1 a los 250.000 creadores de filtros colocar Lentes en los lugares locales que les gustan para contar historias m\u00e1s ricas a su comunidad a trav\u00e9s de la realidad aumentada\", explica Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db6133f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db6133f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c9c06 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c6c9c06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5989d68 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5989d68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las redes sociales avanzan hacia la realidad aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b6b49e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b6b49e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78d4969 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78d4969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d985ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9d985ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"582\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png\" class=\"attachment-medium_large size-medium_large wp-image-15698\" alt=\"ar-shopping-pinterest\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-600x455.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-300x227.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-1024x776.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-16x12.png 16w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping.png 1340w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba2e909 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba2e909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2da110 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b2da110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Las redes est\u00e1n invirtiendo y desarrollando su experiencia de realidad aumentada una tras otra. Este es el caso de Pinterest, que lanz\u00f3 su experiencia de realidad aumentada en febrero. Muy popular para las ideas de dise\u00f1o de interiores, la red ha desplegado el <\/span><a style=\"color: #000000;\" href=\"https:\/\/newsroom.pinterest.com\/fr\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\"Try On\" para la decoraci\u00f3n del hogar<\/span><\/a><span style=\"font-weight: 400;\">. Los internautas pueden colocar virtualmente muebles y objetos de decoraci\u00f3n en su casa: \u00a1la forma ideal de visualizar de antemano el resultado final y luego seguir adelante con la compra!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c811b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1c811b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Facebook ofrece con <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/spark-ar-filtro-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chispa AR<\/span><\/a><span style=\"font-weight: 400;\"> la posibilidad de crear filtros de realidad aumentada gratuitos, como la animaci\u00f3n de caras, el juego de RA, los productos en 3D o los envases inmersivos. Estos filtros pueden difundirse despu\u00e9s en Facebook e Instagram. Spark AR es una herramienta muy completa que est\u00e1 disponible de forma gratuita. La realidad aumentada se ha convertido as\u00ed en un verdadero eje de desarrollo para las redes sociales de Meta, y tambi\u00e9n en una importante baza para las marcas.\u00a0<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Tik Tok tambi\u00e9n se ha embarcado en la aventura de la realidad aumentada con la apertura de TikTok Effect Studio en 2021. La red est\u00e1 probando esta nueva herramienta. El sitio \"Effect House\" ofrece a creadores y desarrolladores multitud de herramientas para crear filtros de realidad aumentada. Este proyecto es todav\u00eda un \"experimento temprano\" seg\u00fan la plataforma, pero permitir\u00eda a las marcas a\u00f1adir una dosis de realidad aumentada, al tiempo que se potencia la creatividad de sus contenidos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat lanza una certificaci\u00f3n de realidad aumentada Contacto Snap Focus es un portal educativo. Su objetivo es ayudar a agencias y profesionales del marketing a crear productos publicitarios y conocer mejor las funciones generales de la aplicaci\u00f3n. Por ejemplo, Snapchat ha presentado su primera certificaci\u00f3n de realidad aumentada. 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Cr\\u00e9er des objectifs \\u00e0 grande \\u00e9chelle\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"eaa98e6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Avec cette derni\\u00e8re partie, Snapchat veut offrir aux professionnels des perspectives de d\\u00e9veloppement en leur montrant que de nombreuses choses peuvent \\u00eatre mises en place. 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Via cette introduction, Snap AR souhaite d\\u00e9montrer son expertise et son statut de leader dans le domaine de la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"e2b17d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ainsi, Snap Focus base sa certification sur la pratique et la r\\u00e9alisation d\\u2019\\u00e9tude de cas afin d\\u2019utiliser de la meilleure des fa\\u00e7ons la r\\u00e9alit\\u00e9 augment\\u00e9e. 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La marque propose d\\u00e9j\\u00e0 par exemple <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\"><span style=\\\"font-weight: 400;\\\">l\\u2019AR Shopping<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Ainsi, depuis janvier, des catalogues de marques sont disponibles sous forme de filtres \\u201cTry-On\\u201d. Il suffit aux marques de connecter leurs catalogues de produits \\u00e0 l\\u2019exp\\u00e9rience AR Lens sur Snapchat pour voir appara\\u00eetre plusieurs produits du m\\u00eame catalogue dans une seule Lens. La proposition d\\u2019un catalogue immersif est tr\\u00e8s importante pour une marque. En effet, c\\u2019est un fondement de la pr\\u00e9sence num\\u00e9rique, notamment afin de rendre l\\u2019exp\\u00e9rience dynamique, \\u00e9volutive et surtout personnalis\\u00e9e.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Toujours dans cette optique de d\\u00e9veloppement et d\\u2019int\\u00e9gration de la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 l\\u2019application, Snapchat vient de sortir une nouvelle option : la \\u201cCustom Landmarkers\\u201d. Elle permet de cr\\u00e9er des filtres en AR sur les monuments d\\u2019un quartier, des statues, des vitrines, des magasins... Ainsi, les cr\\u00e9ateurs peuvent \\u00e9laborer par eux-m\\u00eames des exp\\u00e9riences en AR via Lens Studio. Il suffit de prendre des points de rep\\u00e8re pour cr\\u00e9er une exp\\u00e9rience AR focalis\\u00e9e sur des monuments locaux que veulent mettre en avant les cr\\u00e9ateurs. \\u201cCela va permettre aux 250 000 cr\\u00e9ateurs de filtres de placer des Lenses sur des lieux locaux qu\\u2019ils affectionnent afin de raconter des histoires plus riches \\u00e0 leur communaut\\u00e9 via la r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d explique Snapchat.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db6133f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c6c9c06\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5989d68\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des r\\u00e9seaux sociaux qui s'orientent vers la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6b6b49e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"78d4969\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"9d985ae\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/pinterest-AR-shopping.png\",\"id\":15698,\"alt\":\"AR Shopping Pinterest\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"400\"},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"ba2e909\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b2da110\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux investissent et d\\u00e9veloppent tour apr\\u00e8s tour leur exp\\u00e9rience de r\\u00e9alit\\u00e9 augment\\u00e9e. C\\u2019est notamment le cas pour Pinterest qui s\\u2019est lanc\\u00e9 dans l\\u2019exp\\u00e9rience de la r\\u00e9alit\\u00e9 augment\\u00e9e en f\\u00e9vrier. Tr\\u00e8s pris\\u00e9e pour les id\\u00e9es d\\u00e9coration d\\u2019int\\u00e9rieur, le r\\u00e9seau a d\\u00e9ploy\\u00e9 aux Etats-Unis le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/newsroom.pinterest.com\\\/fr\\\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">\\u201cTry On for Home Decor\\u201d<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Les internautes peuvent placer virtuellement les meubles et articles de d\\u00e9coration dans leur int\\u00e9rieur : l\\u2019id\\u00e9al pour visualiser \\u00e0 l\\u2019avance le rendu final et passer \\u00e0 l\\u2019achat !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d1c811b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Facebook propose avec <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/spark-ar-filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Spark AR<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> la possibilit\\u00e9 de cr\\u00e9er gratuitement des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e tels que le face animation, le AR game, des produits en 3D ou encore des packaging immersifs. Ces filtres peuvent \\u00eatre ensuite diffus\\u00e9s sur Facebook et Instagram. Spark AR est un outil tr\\u00e8s complet et accessible gratuitement. La r\\u00e9alit\\u00e9 augment\\u00e9e est donc devenue un r\\u00e9el axe de d\\u00e9veloppement pour les r\\u00e9seaux sociaux de Meta, et \\u00e9galement un atout majeur pour les marques.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Tik Tok s\\u2019est \\u00e9galement lanc\\u00e9 dans l\\u2019aventure de la r\\u00e9alit\\u00e9 augment\\u00e9e avec l\\u2019ouverture de TikTok Effect Studio en 2021. Le r\\u00e9seau teste ce nouvel outil en version b\\u00eata. Le site \\u201cEffect House\\u201d propose aux cr\\u00e9ateurs et aux d\\u00e9veloppeurs une multitude d\\u2019outils afin de r\\u00e9aliser des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e. 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