{"id":15661,"date":"2022-03-23T10:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15661"},"modified":"2023-11-10T08:05:05","modified_gmt":"2023-11-10T08:05:05","slug":"experiencia-inmersion-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/experiencia-inmersion-realidad-aumentada\/","title":{"rendered":"Experiencia inmersiva: la realidad aumentada demuestra su valor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15661\" class=\"elementor elementor-15661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb345dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fb345dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1ca1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa1ca1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8be2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"11c8be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publicidad en <b>realidad aumentada<\/b> es m\u00e1s <b>inmersi\u00f3n<\/b> que la publicidad tradicional<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d810bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d810bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba400b4 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba400b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44a18a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e44a18a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para apoyar las ofertas publicitarias de realidad aumentada en <\/span><b>Snapchat<\/b><span style=\"font-weight: 400;\">la red social realiz\u00f3 una encuesta internacional entre consumidores para analizar la calidad de un <\/span><b>experiencia de inmersi\u00f3n<\/b><span style=\"font-weight: 400;\"> en funci\u00f3n del tipo de contenido ofrecido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una experiencia de inmersi\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para caracterizar <span style=\"color: #000000;\">a <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/experiencia-inmersion\/\">experiencia de inmersi\u00f3n<\/a><\/span>Lo primero en lo que hay que centrarse es en la ciencia del cerebro. Una experiencia de inmersi\u00f3n combina los aspectos cognitivos, afectivos y conativos del cerebro. Esto significa que cuando una persona est\u00e1 inmersa, est\u00e1 centrada en la experiencia, comprometida emocionalmente y su memoria est\u00e1 recibiendo informaci\u00f3n activamente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una experiencia inmersiva puede lograrse a trav\u00e9s de varios <\/span><b>tecnolog\u00edas<\/b><span style=\"font-weight: 400;\"> cuyo <\/span><b>realidad aumentada<\/b><span style=\"font-weight: 400;\"> cada vez m\u00e1s importante en la <\/span><b>publicidad en las redes sociales<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0764f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d0764f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e2ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd8e2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a309f08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a309f08\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un estudio demuestra el \u00e9xito de la publicidad en realidad aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En este estudio, se pidi\u00f3 a los consumidores que vieran y escucharan 350 anuncios diferentes (televisi\u00f3n, cine, m\u00fasica, juegos, deportes y RA) de forma aleatoria.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para medir el nivel de<\/span><b>inmersi\u00f3n<\/b><span style=\"font-weight: 400;\"> Se utiliz\u00f3 un reloj para controlar la frecuencia cardiaca de la persona y comprobar si se encontraba en estado de inmersi\u00f3n. La escala del nivel de inmersi\u00f3n iba de 0 a 100 y cartografiaba cada cambio en la frecuencia cardiaca de una persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los resultados y el an\u00e1lisis, el estudio muestra claramente que la realidad aumentada es una experiencia inmersiva porque cautiva a los usuarios y les proporciona <\/span><b>emociones mucho m\u00e1s pronunciadas<\/b><span style=\"font-weight: 400;\">. Para hacernos una idea, el \u00edndice de inmersi\u00f3n de un anuncio de RA disponible en las plataformas (TikTok, Instagram, Facebook y Snapchat) es de 48 de media. Para otros anuncios tradicionales, el \u00edndice de inmersi\u00f3n es de 45 de media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fb01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"918fb01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para explicar por qu\u00e9 una publicidad m\u00e1s inmersiva es importante para las marcas, recordemos que la inmersi\u00f3n permite a una persona <\/span><b>recordar m\u00e1s f\u00e1cilmente<\/b><span style=\"font-weight: 400;\"> experiencia y, por tanto, tiene m\u00e1s probabilidades de convertirse en miembro de la <\/span><b>cliente<\/b><span style=\"font-weight: 400;\"> de una marca. Por eso es importante que las empresas inviertan en publicidad con contenidos de realidad aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbedfd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1cbedfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc28ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15662\" alt=\"experiencia-inmersiva-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg 650w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-600x508.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-300x254.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-14x12.jpg 14w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e8b5a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8b5a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mayor duraci\u00f3n de la atenci\u00f3n gracias a los contenidos de RA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s de destacar la mayor inmersi\u00f3n en un anuncio de realidad aumentada, de este estudio se desprende otro punto muy interesante. En efecto, mientras que la publicidad tradicional cautiva a los consumidores de forma no regular, la realidad aumentada permite <\/span><b>mantener un alto grado de compromiso emocional y atenci\u00f3n<\/b><span style=\"font-weight: 400;\"> en todo el anuncio. Esto hace que sea m\u00e1s impactante y que la memoria retenga m\u00e1s f\u00e1cilmente la experiencia inmersiva. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8023ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8023ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05665 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f05665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15663\" alt=\"experiencia-inmersi\u00f3n\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg 557w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-279x300.jpg 279w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-11x12.jpg 11w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3001e3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"3001e3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2d18c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2d18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicidad inmersiva: Snapchat se desmarca de otras redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae646cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae646cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan el estudio, Snapchat es la red social que ofrece la mejor experiencia de inmersi\u00f3n para los usuarios. De hecho, la puntuaci\u00f3n del \u00cdndice de Inmersi\u00f3n fue de 73 en Snapchat, mientras que para otras experiencias de RA en otras redes sociales fue de 43.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto puede explicarse por la <\/span><b>alta tecnolog\u00eda<\/b><span style=\"font-weight: 400;\"> que Snapchat ha desarrollado en su app para la realidad aumentada. Hay muchas caracter\u00edsticas que diferencian a Snapchat de sus competidores y siempre est\u00e1n muy por delante en cuanto a actualizaciones de realidad aumentada.<\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed, permite ofrecer una experiencia de inmersi\u00f3n cualitativa e interesante para las marcas. Adem\u00e1s, recientemente,<span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/es\/actualidad\/realidad-aumentada-shopping-snapchat\/\" target=\"_blank\" rel=\"noopener\"><strong>la funci\u00f3n de prueba en Snapchat ha evolucionado<\/strong><\/a><\/span> y permite a\u00f1adir un CTA para ir directamente al sitio web del comerciante. Adem\u00e1s de ofrecer un contenido envolvente, la marca puede animar r\u00e1pidamente a los usuarios a comprar el producto en cuesti\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para concluir, es importante que las marcas ofrezcan contenidos de realidad aumentada. Esta tecnolog\u00eda es una importante palanca que sigue demostrando su valor en el marketing. <span style=\"color: #000000;\">Contacte con uno de nuestros expertos<\/span> para saber m\u00e1s. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La publicidad de realidad aumentada es m\u00e1s inmersiva que la tradicional Contacto Para respaldar la oferta de publicidad de realidad aumentada en Snapchat, la red social realiz\u00f3 un estudio global de consumidores para analizar la calidad de una experiencia inmersiva en funci\u00f3n del tipo de contenido ofrecido. \u00bfQu\u00e9 significa una experiencia inmersiva? Para [...]<\/p>","protected":false},"author":1,"featured_media":470474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Ce qui revient \\u00e0 dire que lorsqu\\u2019une personne est en immersion, elle se concentre sur l\\u2019exp\\u00e9rience, qu\\u2019elle est \\u00e9motionnellement engag\\u00e9e et que sa m\\u00e9moire re\\u00e7oit activement des informations.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une exp\\u00e9rience immersive peut \\u00eatre r\\u00e9alis\\u00e9e gr\\u00e2ce \\u00e0 diverses <\\\/span><b>technologies<\\\/b><span style=\\\"font-weight: 400;\\\"> dont la <\\\/span><b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui prend de plus en plus de place dans les <\\\/span><b>publicit\\u00e9s sur les r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d0764f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bd8e2ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a309f08\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une \\u00e9tude qui montre la r\\u00e9ussite des publicit\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans cette \\u00e9tude, les consommateurs ont \\u00e9t\\u00e9 amen\\u00e9s \\u00e0 regarder et \\u00e9couter 350 publicit\\u00e9s diff\\u00e9rentes (t\\u00e9l\\u00e9vision, cin\\u00e9ma, musique, jeux, sport et AR) de mani\\u00e8re al\\u00e9atoire.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Pour mesurer le niveau d\\u2019<\\\/span><b>immersion<\\\/b><span style=\\\"font-weight: 400;\\\"> de la personne, une montre permettait de conna\\u00eetre la fr\\u00e9quence cardiaque afin de savoir si la personne \\u00e9tait engag\\u00e9e dans un \\u00e9tat immersif. L'\\u00e9chelle du niveau d\\u2019immersion \\u00e9tait de 0 \\u00e0 100 et elle permettait de cartographier chaque \\u00e9volution cardiaque d\\u2019une personne.<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Selon les r\\u00e9sultats et les analyses faites, l\\u2019\\u00e9tude montre clairement que la r\\u00e9alit\\u00e9 augment\\u00e9e est une exp\\u00e9rience immersive car elle captive les utilisateurs et leur procure <\\\/span><b>des \\u00e9motions bien plus prononc\\u00e9es<\\\/b><span style=\\\"font-weight: 400;\\\">. Pour donner un ordre d\\u2019id\\u00e9e, l\\u2019indice immersif pour une publicit\\u00e9 AR disponible sur les plateformes (TikTok, Instagram, Facebook et Snapchat) est de 48 en moyenne. 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Il est donc important pour les entreprises d\\u2019investir dans des publicit\\u00e9s avec des contenus en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1cbedfd\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7fc28ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561},\"elements\":[{\"id\":\"4be77c8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-snapchat-publicite\\u0301.jpg\",\"id\":15662,\"alt\":\"experience-immersive-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"cc62615\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0e8b5a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9gularit\\u00e9 de l\\u2019attention plus longue gr\\u00e2ce au contenu AR\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En plus de mettre en avant l\\u2019augmentation de l\\u2019immersion dans une publicit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e, un autre point tr\\u00e8s int\\u00e9ressant est ressorti de cette \\u00e9tude. En effet, alors que la publicit\\u00e9 traditionnelle captive les consommateurs de fa\\u00e7on non r\\u00e9guli\\u00e8re, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de <\\\/span><b>maintenir l\\u2019engagement \\u00e9motionnel et l\\u2019attention \\u00e9lev\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> tout au long de la publicit\\u00e9. Ainsi, elle est plus percutante et la m\\u00e9moire a plus de facilit\\u00e9 \\u00e0 retenir cette exp\\u00e9rience immersive. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8023ce0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7f05665\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-publicite\\u0301.jpg\",\"id\":15663,\"alt\":\"experience-immersive\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"3001e3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"fc2d18c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 immersive : Snapchat se d\\u00e9marque des autres r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae646cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon l\\u2019\\u00e9tude, Snapchat serait le r\\u00e9seau social qui proposerait la meilleure exp\\u00e9rience immersive pour les utilisateurs. En effet, le score de l\\u2019indice d\\u2019immersion \\u00e9tait de 73 sur Snapchat alors que pour les autres exp\\u00e9riences AR sur les les autres r\\u00e9seaux sociaux est de 43.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ceci peut s\\u2019expliquer par la <\\\/span><b>haute technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> que Snapchat a d\\u00e9velopp\\u00e9 sur son application pour la r\\u00e9alit\\u00e9 augment\\u00e9e. Il existe de nombreuses fonctionnalit\\u00e9s qui permettent \\u00e0 Snapchat de se d\\u00e9marquer de ses concurrents et ont toujours une grande avance sur les mises \\u00e0 jour en termes de r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi elle permet de proposer une exp\\u00e9rience immersive qualitative et int\\u00e9ressante pour les marques. De plus, depuis peu,<span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>la fonctionnalit\\u00e9 try-on sur Snapchat a \\u00e9volu\\u00e9<\\\/strong><\\\/a><\\\/span> et permet d\\u2019ajouter un CTA pour se rendre directement sur le site du commer\\u00e7ant. 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