{"id":15627,"date":"2022-03-30T10:00:00","date_gmt":"2022-03-30T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15627"},"modified":"2023-11-10T08:03:46","modified_gmt":"2023-11-10T08:03:46","slug":"crear-lens-con-lens-web-builder","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/crear-lens-con-lens-web-builder\/","title":{"rendered":"C\u00f3mo crear un filtro de Snapchat con Lens Web Builder"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15627\" class=\"elementor elementor-15627\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ccb3e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ccb3e04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3dad8d exad-glass-effect-no exad-sticky-section-no\" data-id=\"d3dad8d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8649c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa8649c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo <b>crear una lente patrocinada<\/b> en Snapchat con Lens Web Builder?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-93ae320 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"93ae320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b188d78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b188d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9778177 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9778177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step1\">Paso 1: Ir a Lens Web Builder<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step2\">Paso 2: Crear un nuevo filtro de Snapchat<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step3\">Paso 3: Personalice su lente<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d6fd7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d6fd7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769e5c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"769e5c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step4\">Paso 4: Finalizar el filtro de Snapchat<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step5\">Paso 5: Crear el anuncio<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9654ddf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9654ddf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b8e78d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b8e78d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924e26d elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"924e26d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Recientemente, Snapchat lanz\u00f3 una herramienta para que los principiantes puedan crear f\u00e1cilmente un <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/filtros-snapchat\/\">Lente de realidad aumentada<\/a><\/span>. Esta plataforma se llama Lens Web Builder y permite importar un activo y\/o una capa creada desde Canva o Photoshop sin ninguna extensi\u00f3n o plugin especial. Lens Web Builder est\u00e1 dedicado a las marcas con presencia en Snapchat que quieren lanzar una campa\u00f1a publicitaria utilizando un filtro de Snapchat. Lens Web Builder es, por tanto, un editor de filtros del mismo modo que WordPress es un editor de creaci\u00f3n de sitios web (CMS).<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">El constructor web es intuitivo y ofrece crear Lenses f\u00e1cilmente y sin tener que codificar ni una sola l\u00ednea. Esto significa que las marcas pueden crear filtros f\u00e1cilmente y publicarlos en Snapchat sin necesidad de tener conocimientos o habilidades de codificaci\u00f3n (los filtros de Snapchat funcionan con un lenguaje de c\u00f3digo diferente al HTML).\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Obviamente, a esta herramienta s\u00f3lo puede acceder la propia marca y no puede recurrir a una agencia para crear el filtro. Por lo tanto, las funcionalidades son bastante limitadas y no podr\u00e1s crear un Lens completo o cualitativo con Lens Web Builder; aunque esta herramienta de creaci\u00f3n s\u00ed permite editar, gestionar el dise\u00f1o y rellenar las palabras clave de un filtro de Snapchat f\u00e1cilmente.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">En efecto, Snapchat ofrece activos 2D (visuales) o 3D en una biblioteca, pero esto significa que todo aquel que cree un filtro tambi\u00e9n podr\u00e1 reutilizarlos. A continuaci\u00f3n, puedes optar por importar tus propios activos, pero estar\u00e1s limitado por las diferentes activaciones de Lenses que existen.<\/span><\/p><p style=\"text-align: left;\">Esta herramienta de personalizaci\u00f3n sin coste te permite crear filtros de Snapchat personalizables que podr\u00edan ser \u00fatiles en tu estrategia de comercio electr\u00f3nico para generar clics y atraer usuarios a una Url, todo ello sin plugins\/extensiones y con la ayuda de un tutorial.<\/p><p style=\"text-align: left;\">Este software de dise\u00f1o web es una de las herramientas y sitios web gratuitos m\u00e1s importantes para crear un escaparate de comercio electr\u00f3nico (por ejemplo, en su tienda Prestashop).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12015ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"12015ad\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Acceso al Lens Web Builder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c83c481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c83c481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5c885f exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5c885f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed1f8de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ed1f8de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg\" class=\"attachment-large size-large wp-image-15630\" alt=\"lens-web-builder\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-600x213.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-300x107.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-768x273.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-18x6.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens.jpg 1152w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c153867 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c153867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para ello, debe conectarse a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/ads.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Gestor de anuncios<\/a><\/span> y haz clic en el men\u00fa superior izquierdo y selecciona \"Crear una lente de realidad aumentada\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3ebf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a3ebf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73332e6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"73332e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f95c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"04f95c3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94e8f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e94e8f0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Crear un nuevo filtro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-25e8f4d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"25e8f4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-043494a exad-glass-effect-no exad-sticky-section-no\" data-id=\"043494a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg\" class=\"attachment-large size-large wp-image-15629\" alt=\"lens-web-builder-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-600x295.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-300x147.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-768x377.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1536x754.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg 1917w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa20278 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa20278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75516f6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"75516f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para que el uso de Lens Web Builder sea m\u00e1s f\u00e1cil y eficiente, Snapchat ya ofrece plantillas de filtros ya preparadas en las que solo tienes que integrar tus propios elementos despu\u00e9s. La segunda soluci\u00f3n es iniciar un filtro desde cero.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8abd0d3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"8abd0d3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Personalice su Lente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El siguiente paso es a\u00f1adir o eliminar capas de forma ilimitada en tu Lente en funci\u00f3n de lo que quieras renderizar. Para ello tienes acceso a una biblioteca de capas en la que aparecen varias categor\u00edas, como accesorios para los ojos y la nariz, accesorios para la parte superior de la cabeza, efectos especiales o incluso a\u00f1adir tus productos de maquillaje para la prueba.<\/span><\/p><p><span style=\"font-weight: 400;\">La plataforma es lo suficientemente divertida como para entender lo que hay que hacer y d\u00f3nde insertar los elementos para personalizar el filtro. Lens Web Builder tiene la funcionalidad de arrastrar y soltar como si se tratara de crear un sitio en un CMS. Como se ha explicado anteriormente, el uso de Lens Web Builder es muy superficial y no te permitir\u00e1 hacer un filtro m\u00e1s preciso que el que ofrece esta herramienta.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por supuesto, puedes probar tu Lens haciendo clic en el peque\u00f1o logo de Snapchat a la derecha de la vista previa. De este modo, recibir\u00e1s una notificaci\u00f3n en la app de Snapchat para probar tu filtro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"403\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg\" class=\"attachment-large size-large wp-image-15632\" alt=\"lens-web-builder-explication\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-600x303.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-768x387.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1536x774.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5b090 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0f5b090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de pasar al siguiente paso, no olvides grabar un v\u00eddeo de demostraci\u00f3n que ser\u00e1 importante para el resto del proceso. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f3488 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"73f3488\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243c529 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"243c529\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Finalizaci\u00f3n de la lente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-317d397 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"317d397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45e1623 exad-glass-effect-no exad-sticky-section-no\" data-id=\"45e1623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-417f678 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"417f678\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg\" class=\"attachment-large size-large wp-image-15631\" alt=\"crear-lente-constructor-web\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-600x302.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-768x386.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1536x773.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e4abd7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e4abd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f081b0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7f081b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despu\u00e9s de personalizar su filtro, haga clic en \"Siguiente\" y, a continuaci\u00f3n, d\u00e9 un nombre a su filtro e importe un icono que represente su Lente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, importa el v\u00eddeo de demostraci\u00f3n que hiciste antes. <\/span><span style=\"font-weight: 400;\">Haga clic en \"Crear su lente\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc140d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6fc140d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1096ee3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1096ee3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 - Crear el anuncio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34436fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"34436fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una vez que hayas creado tu Lente, ser\u00e1s redirigido a la p\u00e1gina de creaci\u00f3n de anuncios para introducir los detalles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Como puede ver, s\u00f3lo puede utilizar el Lens Web Builder para crear un anuncio detr\u00e1s. Tu filtro no se publicar\u00e1 en la biblioteca de filtros de Snapchat de forma gratuita.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aunque el Lens Web Builder es un paso adelante para las marcas, sigue siendo una herramienta muy simplificada y no permite crear filtros 100% \u00fanicos y personalizados. Adem\u00e1s, si utiliza el Lens Web Builder, est\u00e1 obligado a crear un anuncio para publicar la lente. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Si quieres desarrollar un filtro de Snapchat que represente tu imagen de marca y sea m\u00e1s t\u00e9cnico, no dudes en <span style=\"color: #000000;\">contacte con uno de nuestros expertos<\/span> para saber m\u00e1s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo puedo crear una lente patrocinada en Snapchat con Lens Web Builder? Paso 1: Ve a Lens Web Builder Paso 2: Crea un nuevo filtro de Snapchat Paso 3: Personaliza tu Lens Paso 4: Finaliza el filtro de Snapchat Paso 5: Crea el anuncio Contacta con nosotros Snapchat ha lanzado recientemente un 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Lens Web Builder ?\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"93ae320\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"b188d78\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"9778177\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step1\\\">\\u00c9tape 1 : Se rendre sur Lens Web Builder<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step2\\\">\\u00c9tape 2 : Cr\\u00e9er un nouveau filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step3\\\">\\u00c9tape 3 : Personnaliser sa Lens<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"8d6fd7a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"769e5c9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step4\\\">\\u00c9tape 4 : Finaliser le filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step5\\\">\\u00c9tape 5 : Cr\\u00e9er la publicit\\u00e9<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9654ddf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6b8e78d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"924e26d\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6545577\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"d5c2a0f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"622b189\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Depuis peu, Snapchat a sorti un outil fait pour les d\\u00e9butants afin de cr\\u00e9er facilement une <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">Lens en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/a><\\\/span>. Cette plateforme s\\u2019appelle Lens Web Builder et permet d'importer un asset et\\\/ou un calque cr\\u00e9\\u00e9s depuis Canva ou Photoshop sans extension ou plugin particulier. Lens Web Builder est d\\u00e9di\\u00e9e aux marques pr\\u00e9sentes sur Snapchat qui souhaiteraient lancer une campagne de publicit\\u00e9 gr\\u00e2ce \\u00e0 un filtre Snapchat. Lens Web Builder est donc un \\u00e9diteur de filtre de la m\\u00eame fa\\u00e7on que Wordpress est un \\u00e9diteur de cr\\u00e9ation de sites web (CMS).<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Le web builder est intuitif &amp; propose de r\\u00e9aliser des Lenses facilement et sans avoir \\u00e0 coder une seule ligne. Ainsi, les marques peuvent donc facilement cr\\u00e9er des filtres et les publier sur Snapchat sans aucune connaissance ni notion de codage (les filtres Snapchat fonctionnent avec un autre langage de code tr\\u00e8s diff\\u00e9rent du code HTML).\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Bien \\u00e9videmment, cet outil n\\u2019est accessible que par la marque elle-m\\u00eame et elle ne peut pas faire appel \\u00e0 une agence pour cr\\u00e9er le filtre. Les fonctionnalit\\u00e9s sont donc assez limit\\u00e9es et vous ne pourrez pas cr\\u00e9er une Lens compl\\u00e8te ou qualitative avec Lens Web Builder; bien que cet outil de cr\\u00e9ation vous permette d'\\u00e9diter, g\\u00e9rer la mise en page et renseigner les mots-cl\\u00e9s d'un filtre Snapchat facilement.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">En effet, Snapchat propose des assets 2D (visuels) ou 3D dans une biblioth\\u00e8que mais cela veut dire que toutes les personnes cr\\u00e9ant un filtre pourront aussi les r\\u00e9utiliser. Vous pouvez alors faire le choix d\\u2019importer vos propres assets mais vous serez restreint par les diff\\u00e9rentes activations des Lenses qu\\u2019il existe.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\">Cet outil de personnalisation, qui n'est pas payant, vous permet de cr\\u00e9er des filtres Snapchat personnalisables qui pourraient \\u00eatre utiles dans votre strat\\u00e9gie E-commerce pour g\\u00e9n\\u00e9rer des clics et attirer les utilisateurs vers une Url, le tout sans plugins \\\/ extensions et \\u00e0 la faveur d'un tutoriel.<\\\/p><p style=\\\"text-align: left;\\\">Ce logiciel de cr\\u00e9ation sur le web fait partie des sites internet et outils gratuits indispensables pour vous cr\\u00e9er une vitrine Ecommerce (par exemple sur votre boutique Prestashop).<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c83c481\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"b5c885f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"ed1f8de\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1-lens-web-builder-creer-lens.jpg\",\"id\":15630,\"alt\":\"lens-web-builder\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"78a8210\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"c153867\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Pour cela il faut vous connecter \\u00e0 <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"http:\\\/\\\/ads.snapchat.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Ads Manager<\\\/a><\\\/span> et cliquez sur le menu en haut \\u00e0 gauche puis s\\u00e9lectionner \\u201cCr\\u00e9er une Lens en r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6a3ebf4\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"73332e6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"04f95c3\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e94e8f0\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"step2\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"2- Cr\\u00e9er un nouveau filtre\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25e8f4d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"043494a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/2-lens-web-builder-creer-lens.jpg\",\"id\":15629,\"alt\":\"lens-web-builder-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"fa20278\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"75516f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Afin de rendre l\\u2019utilisation de Lens Web Builder plus simple et efficace, Snapchat propose d\\u00e9j\\u00e0 des templates de filtres d\\u00e9j\\u00e0 tout fait o\\u00f9 vous avez juste \\u00e0 int\\u00e9grer vos \\u00e9l\\u00e9ments \\u00e0 vous par la suite. La deuxi\\u00e8me solution est de commencer un filtre depuis le d\\u00e9but.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b8b6ef2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"fd537d4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8abd0d3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"step3\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"3- Personnaliser sa Lens\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tape suivante consiste \\u00e0 ajouter ou supprimer des calques de fa\\u00e7on illimit\\u00e9 dans votre Lens selon ce que vous voulez avoir comme rendu. 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La deuxi\u00e8me solution est de commencer un filtre depuis le d\u00e9but.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg\",\"width\":1917,\"height\":941}},{\"@type\":\"HowToStep\",\"name\":\"Personnalisez votre lens\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step3\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"L\u2019\u00e9tape suivante consiste \u00e0 ajouter ou supprimer des calques dans votre Lens selon ce que vous voulez avoir comme rendu. 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Cliquez sur \u201cCr\u00e9er votre Lens\u201d.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg\",\"width\":1920,\"height\":966}},{\"@type\":\"HowToStep\",\"name\":\"Cr\u00e9ez votre publicit\u00e9\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step5\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"Lorsque vous avez cr\u00e9\u00e9 votre Lens, vous allez \u00eatre redirig\u00e9 sur la page de cr\u00e9ation de la publicit\u00e9 afin de rentrer les d\u00e9tails. \"}}]}<\/script><!-- \/ Schema optimized by Schema Pro --><!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/\"},\"headline\":\"Comment cr\u00e9er un filtre Snapchat avec Lens Web Builder\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/01\/How-to-create-a-Snapchat-filter-with-lens-web-builder.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2022-03-30T10:00:00+0000\",\"dateModified\":\"2023-09-12T13:12:17+0000\",\"author\":{\"@type\":\"Person\",\"name\":\"Celia Albertone\",\"url\":\"https:\/\/filtermaker.fr\/author\/celia-albertone\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"470480","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/posts\/15627"}],"collection":[{"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/comments?post=15627"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/posts\/15627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/media\/470480"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/media?parent=15627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/categories?post=15627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/es\/wp-json\/wp\/v2\/tags?post=15627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}