{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-acciones-phigitales-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/5-acciones-phigitales-marketing\/","title":{"rendered":"El phygital - 5 operaciones de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15360\" class=\"elementor elementor-15360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb0936 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdb0936\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8904d41 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8904d41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbe1e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6fbe1e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El <b>phygital<\/b> 5 ejemplos de<b>operaciones de mercado<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7373f05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7373f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#application\">1- Aplicaciones m\u00f3viles y vallas publicitarias<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#catalogue\">2- Cat\u00e1logo inmersivo<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3d\">3- Representaci\u00f3n 3D<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#borne\">4- Quiosco interactivo en la tienda<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#lettre\">5- Cartas postales<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a21ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a21ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae9eb46 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ae9eb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8093 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1bf8093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4de845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4de845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed9c5b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ed9c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7f94a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a7f94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el fitotipo? Este t\u00e9rmino se refiere a la combinaci\u00f3n de <\/span>mundo digital al mundo f\u00edsico<span style=\"font-weight: 400;\"> : fico(sico)(di)gital. Esta t\u00e9cnica forma parte de un enfoque <\/span>de la omnicanalidad<span style=\"font-weight: 400;\">Esto significa utilizar varios canales. Es cierto que con la multiplicaci\u00f3n de <\/span>canales de distribuci\u00f3n<span style=\"font-weight: 400;\"> y <\/span>materiales de comunicaci\u00f3n<span style=\"font-weight: 400;\">Las empresas tienen que adaptarse para ofrecer una <\/span>una rica experiencia para el cliente <span style=\"font-weight: 400;\">y<\/span> atractivo<span style=\"font-weight: 400;\">. Adem\u00e1s, el <\/span>h\u00e1bitos de consumo <span style=\"font-weight: 400;\">y <\/span>comprar<span style=\"font-weight: 400;\"> est\u00e1n cambiando. As\u00ed, para <\/span>satisfacer las necesidades <span style=\"font-weight: 400;\">de sus clientes, las empresas se est\u00e1n adaptando, sobre todo ofreciendo <\/span>servicios adicionales<span style=\"font-weight: 400;\">. Pero, \u00bfc\u00f3mo se materializa en la realidad el phygital, y qu\u00e9 est\u00e1n poniendo en marcha las empresas de hoy? Te lo contamos todo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-afcfe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"afcfe11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685c5ba exad-glass-effect-no exad-sticky-section-no\" data-id=\"685c5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b74d49c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b74d49c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"application\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Solicitud y cartel publicitario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-15369\" alt=\"cartel-quemado-solicitud-hamburguesa-kng\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-600x333.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-300x167.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1.png 1017w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c51075e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51075e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esto puede compararse con <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.burgerking.fr\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a><\/strong><\/span> al jefe de la <\/span>operaciones de marketing<span style=\"font-weight: 400;\">. La famosa cadena de comida r\u00e1pida rebosa de creatividad para ofrecer siempre <\/span>nuevos conceptos innovadores y emocionantes<span style=\"font-weight: 400;\">. Entre las diversas operaciones implementadas, la empresa utiliz\u00f3 en 2019 la <\/span>realidad aumentada <span style=\"font-weight: 400;\">para... \"quemar\" a sus competidores, \u00a1s\u00ed, has o\u00eddo bien!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-efd23b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"efd23b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbb4fa6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dbb4fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb69f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bb69f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"696\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png\" class=\"attachment-medium_large size-medium_large wp-image-15370\" alt=\"aplicaci\u00f3n-burger-king phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png 676w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-600x618.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-291x300.png 291w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-12x12.png 12w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7231d21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7231d21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994fc89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"994fc89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para ello, Burger King ha integrado en su aplicaci\u00f3n un bot\u00f3n que permite capturar y quemar un cartel de la competencia. El objetivo final es conseguir que los consumidores actuales y potenciales obtengan un vale para un whopper gratuito. Como resultado, 500.000<\/span> <span style=\"font-weight: 400;\"> se distribuyen whoppers, y s\u00f3lo 1 por consumidor.\u00a0<\/span><\/p><p>La campa\u00f1a, que se llama \"Burn This Ad<span style=\"font-weight: 400;\"> se basa en un elemento fuerte de la marca: el fuego. S\u00f3lo se introdujo en Brasil para promover la nueva herramienta tecnol\u00f3gica<\/span> Burger King Express <span style=\"font-weight: 400;\">Prep\u00e1rese y recoja su pedido sin demasiadas esperas, \u00a1ideal!<\/span><\/p><p><span style=\"font-weight: 400;\">Para esta campa\u00f1a, Burger King hizo un uso perfecto de la realidad aumentada. Es mediante la combinaci\u00f3n de la <\/span>carteles publicitarios<span style=\"font-weight: 400;\"> y la realidad aumentada a trav\u00e9s de su aplicaci\u00f3n, que Burger King ha puesto en marcha una atractiva e innovadora acci\u00f3n phygital.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6336382 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6336382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be5aa8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8be5aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c45c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a0c45c9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4217a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4217a1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f2982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20f2982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80255aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"80255aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"catalogue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cc4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4397cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Cat\u00e1logo inmersivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-070dd55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"070dd55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d7806d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d7806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93f1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"8c93f1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LlqNdiZ3eeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-joueclub.png&quot;,&quot;id&quot;:15587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/logo-joueclub.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproducir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce41ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ce41ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e137204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e137204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/catalogo-inmersivo-realidad-aumentada\/\" target=\"_blank\" rel=\"noopener\">cat\u00e1logo inmersivo<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> es una herramienta cada vez m\u00e1s codiciada. Tanto por su facilidad de uso como por la experiencia inmersiva \u00fanica que ofrece, es beneficioso para las marcas implementar este tipo de cat\u00e1logo. De hecho, los consumidores pueden simplemente coger su smartphone o tableta y ver los productos del cat\u00e1logo en 3D. Esta tecnolog\u00eda se basa en la realidad aumentada. Permite a las marcas sumergir a los consumidores en su mundo y llevarlos de viaje.\u00a0<\/span><span style=\"font-weight: 400;\">Esto es lo que est\u00e1 haciendo <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.joueclub.fr\/\" target=\"_blank\" rel=\"noopener\">Jou\u00e9club<\/a><\/strong><\/span> para sus cat\u00e1logos de Navidad. Con su eslogan \"La magia de la Navidad llega a tu Jou\u00e9Club...\", la marca quiere claramente hacer so\u00f1ar a los ni\u00f1os. <\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo hacen? Basta con escanear las p\u00e1ginas del cat\u00e1logo para acceder a las fichas de producto de los juguetes, disponer de animaciones en 3D, retos de \"juegos\" para realizar, la posibilidad de crear una lista de regalos, e incluso compartirla con su familia, o seguir una b\u00fasqueda del tesoro de Disney: m\u00faltiples funciones, a cada cual m\u00e1s innovadora. Los cat\u00e1logos inmersivos de este tipo difuminan as\u00ed la frontera entre el mundo real y el virtual: \u00a1un reto aceptado!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d91da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d91da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6917e45 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6917e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6a17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"03e6a17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3d\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a642a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a642a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Representaci\u00f3n en 3D\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9cceaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cceaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1287107 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1287107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a18073 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4a18073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Digital-Box-Lego-q552frcwmudnem4v5ex7jjrslf7bwnly682tm97qn4.png\" title=\"digital-box-lego\" alt=\"Ddigital-box-lego\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1784dac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1784dac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e946c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14e946c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La crisis sanitaria ha tenido un fuerte impacto en el comercio electr\u00f3nico y en los h\u00e1bitos de consumo. Muchas marcas han aprovechado el Covid como una oportunidad para reinventarse y ofrecer servicios f\u00edsicos y digitales complementarios: es el caso, sobre todo, de <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/es\/actualidad\/lego-snapchat-lens-conectado\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> <\/span><\/strong>!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seg\u00fan el grupo, <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/viuz.com\/annonce\/2021\/03\/10\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\/\" target=\"_blank\" rel=\"noopener\">Las ventas al consumidor en 2020 aumentaron en 21%<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">en comparaci\u00f3n con el a\u00f1o anterior. De hecho, la crisis sanitaria aceler\u00f3 la venta de ladrillos, sobre todo a trav\u00e9s de Internet. Estas ventas compensaron el cierre de las tiendas f\u00edsicas y ayudaron a hacer frente a los numerosos cambios provocados por la crisis sanitaria.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La marca desea continuar esta alianza entre lo f\u00edsico y lo digital a trav\u00e9s de diversas acciones. En concreto, utiliza la realidad aumentada en las tiendas Lego. Para ello, la marca ha creado un <strong><span style=\"color: #ffffff;\">\"<\/span><\/strong><\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=-N85srjA-GQ\" target=\"_blank\" rel=\"noopener\">Caja digital\".<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">haciendo que aparezca un \"verde\" en la pantalla. <\/span>Representaci\u00f3n en 3D<span style=\"font-weight: 400;\"> de la caja de Lego seleccionada por el cliente. Visualizar el producto con antelaci\u00f3n y ponerlo en marcha permite <\/span>tranquilizar al cliente<span style=\"font-weight: 400;\"> en su futura compra. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fff2b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fff2b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae58fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"dae58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9653846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9653846\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"borne\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf14f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eaf14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 4) Quiosco interactivo en la tienda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc39e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fdc39e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f967e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f967e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2531 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"36d2531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Shoowroom-Decathlon-q552f1zh3yyf8usj6vut29fuu3enzaqphfnkrznir0.png\" title=\"shoowroom-decathlon\" alt=\"decathlon-showrooming\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe798b exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fe798b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714fd56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"714fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/thunderstone.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Thunderstone<\/strong><\/a> <\/span>es un mercado que permite a las tiendas multimarca asegurarse de que sus clientes encuentren el producto que desean, \u00a1y que las marcas ya no pierdan una venta!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En particular, la marca ha instalado una sala de exposici\u00f3n en la tienda de Decathlon en Limoges: un i<\/span>iniciativa \u00fanica de phygital<span style=\"font-weight: 400;\"> que nunca antes hab\u00eda sido creado por la empresa. Este espacio de <\/span><span style=\"font-weight: 400;\">15 m2<\/span><span style=\"font-weight: 400;\"> re\u00fane a 7 marcas deportivas francesas con valores eco-responsables. Muestras de art\u00edculos, nunca presentadas por <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener\">Decathlon<\/a> <\/strong><\/span>se ponen a disposici\u00f3n de los clientes para complementar la gama de productos que vende la empresa.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d858a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d858a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0457c exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb0457c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4196966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El terminal interactivo a disposici\u00f3n de los clientes est\u00e1 vinculado al stock de comercio electr\u00f3nico de las marcas. Esto permite a los clientes pedir directamente el producto que han seleccionado. As\u00ed, tienen acceso a todo el cat\u00e1logo de las marcas expuestas en la sala de exposiciones. Esta experiencia fitog\u00e9nica 100% optimiza el espacio, ya que no hay limitaciones de almacenamiento, al tiempo que env\u00eda el producto solicitado directamente al domicilio del cliente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Este nuevo acuerdo permite a Decathlon dar la bienvenida a nuevas marcas a su marca, aumentar su volumen de ventas y permitir a las marcas adquirir un nuevo canal de distribuci\u00f3n.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b35a5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b35a5cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353b24 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e353b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c880bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c880bd7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lettre\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ccb76 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1ccb76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Cartas postales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-045b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"045b9b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a14741c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a14741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4bbec34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/filtre-insta-carte-voeux-q552fyvn07tc0s2p5j1jvbwbzvfkfaakgtercuxnh0.png\" title=\"filtro-tarjeta-deseos\" alt=\"filter-Instagram-qr-code\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b8cda exad-glass-effect-no exad-sticky-section-no\" data-id=\"55b8cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1371d8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1371d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la actualidad, en la era del correo electr\u00f3nico y del env\u00edo masivo, es necesario reinventarse y, en particular, preservar la <\/span>relaciones con los clientes<span style=\"font-weight: 400;\">. <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.manuscry.com\/\" target=\"_blank\" rel=\"noopener\">Manuscrito<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> es una empresa que ofrece enviar <\/span>tarjetas escritas a mano<span style=\"font-weight: 400;\"> a sus clientes. <\/span><span style=\"font-weight: 400;\">Para <\/span>campa\u00f1as de fidelizaci\u00f3n<span style=\"font-weight: 400;\">o incluso <\/span>adquisici\u00f3n<span style=\"font-weight: 400;\">El env\u00edo de este tipo de tarjetas permite realmente <\/span>personalizar la experiencia del cliente<span style=\"font-weight: 400;\">. As\u00ed, encontrar\u00e1 aqu\u00ed una alternativa real al correo electr\u00f3nico mucho m\u00e1s <\/span>aut\u00e9nticos, personalizados y, por tanto, eficaces.\u00a0<\/p><p><span style=\"font-weight: 400;\">Para la temporada festiva, Filter Maker trabaj\u00f3 con <\/span>Manuscrito<span style=\"font-weight: 400;\">. El objetivo era enviar una tarjeta a nuestros clientes para agradecerles la <\/span>colaboraciones <span style=\"font-weight: 400;\">establecido, y el <\/span>confiar en <span style=\"font-weight: 400;\">concedido. As\u00ed, la tarjeta contiene una nota manuscrita, personalizada para el cliente, y un <\/span>C\u00f3digo QR<span style=\"font-weight: 400;\"> en la parte inferior derecha.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El<\/span> El c\u00f3digo QR es un c\u00f3digo de barras bidimensional. Escaneado mediante tel\u00e9fonos inteligentes y tabletas<span style=\"font-weight: 400;\">Permite redirigirle a una p\u00e1gina, un sitio web por ejemplo, para comunicarle informaci\u00f3n adicional. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b9f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b9f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba8a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4aba8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048e567 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"048e567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando el cliente escanea el c\u00f3digo QR, aparece un filtro de Instagram con varios elementos din\u00e1micos para agradecer a los empleados su confianza: la forma ideal de combinar<\/span> <span style=\"font-weight: 400;\">el<\/span> mapa f\u00edsico<span style=\"font-weight: 400;\"> y <\/span>la experiencia de la RA.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5b3d081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Si quiere saber m\u00e1s sobre la creaci\u00f3n de filtros, etc., no dude en <\/span><span style=\"color: #000000;\">contactar con<\/span><span style=\"font-weight: 400;\"> nuestros expertos.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Phygital: 5 ejemplos de operaciones de marketing 1- Aplicaciones m\u00f3viles y carteles publicitarios 2- Cat\u00e1logo inmersivo 3- Representaci\u00f3n en 3D 4- Quiosco interactivo en tienda 5- Cartas postales Contacto \u00bfQu\u00e9 es phygital? Este t\u00e9rmino hace referencia al hecho de combinar el mundo digital con el mundo f\u00edsico: phy(sic)(di)gital. Esta t\u00e9cnica forma parte de un enfoque omnicanal, es decir, el uso de un 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marketin<\\\/b>g\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7373f05\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#application\\\">1- Applications mobiles et affiches publicitaires<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#catalogue\\\">2- Catalogue immersif<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Qu\\u2019est-ce-que le phygital ? Ce terme fait r\\u00e9f\\u00e9rence au fait d\\u2019allier le <\\\/span>monde digital au monde physique<span style=\\\"font-weight: 400;\\\"> : phy(sique)(di)gital. Cette technique s'inscrit dans une d\\u00e9marche <\\\/span>d\\u2019omnicanalit\\u00e9<span style=\\\"font-weight: 400;\\\">, soit le fait d\\u2019utiliser plusieurs canaux. Il est vrai qu\\u2019avec la multiplication des <\\\/span>canaux de distribution<span style=\\\"font-weight: 400;\\\"> et des <\\\/span>supports de communication<span style=\\\"font-weight: 400;\\\">, les entreprises doivent s\\u2019adapter afin de proposer une <\\\/span>exp\\u00e9rience client riche <span style=\\\"font-weight: 400;\\\">et<\\\/span> attractive<span style=\\\"font-weight: 400;\\\">. De plus, les <\\\/span>habitudes de consommation <span style=\\\"font-weight: 400;\\\">et <\\\/span>d\\u2019achat<span style=\\\"font-weight: 400;\\\"> \\u00e9voluent. Ainsi, pour <\\\/span>r\\u00e9pondre aux besoins <span style=\\\"font-weight: 400;\\\">de leurs clients, les entreprises s\\u2019adaptent, notamment en proposant des <\\\/span>services compl\\u00e9mentaires<span style=\\\"font-weight: 400;\\\">. Mais alors comment se mat\\u00e9rialise le phygital dans la r\\u00e9alit\\u00e9, et qu\\u2019est-ce que mettent en place les entreprises d\\u2019aujourd\\u2019hui ? 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La c\\u00e9l\\u00e8bre cha\\u00eene de fast-food d\\u00e9borde de cr\\u00e9ativit\\u00e9 pour toujours proposer de <\\\/span>nouveaux concepts innovants et captivants<span style=\\\"font-weight: 400;\\\">. 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Tant pour sa simplicit\\u00e9 d\\u2019utilisation que pour l\\u2019exp\\u00e9rience immersive in\\u00e9dite qu\\u2019il propose, il est b\\u00e9n\\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\\u2019appuie sur la r\\u00e9alit\\u00e9 augment\\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce que met en place <span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.joueclub.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Jou\\u00e9club<\\\/a><\\\/strong><\\\/span> pour ses catalogues de No\\u00ebl. Avec son slogan \\u201cLa magie de No\\u00ebl s\\u2019invite dans ton Jou\\u00e9Club\\u2026\\u201d, l\\u2019enseigne veut clairement faire r\\u00eaver les enfants. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \\u201cjeux\\u201d \\u00e0 relever, la possibilit\\u00e9 des cr\\u00e9er sa liste de cadeaux, et m\\u00eame la partager \\u00e0 sa famille, ou encore suivre une chasse au tr\\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. Les catalogues immersifs de ce type font donc dispara\\u00eetre la fronti\\u00e8re entre le monde r\\u00e9el et le monde virtuel : un d\\u00e9fi relev\\u00e9 !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"18\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4d91da3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"6917e45\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"03e6a17\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"3d\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"a642a90\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Repr\\u00e9sentation 3D\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9cceaa1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"structure\":\"20\",\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"1287107\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"4a18073\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Digital-Box-Lego.png\",\"id\":15533,\"alt\":\"Digital box lego\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"400\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"1784dac\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"e4bed35\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"14e946c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La crise sanitaire a eu un impact fort sur le e.commerce et les habitudes de consommation. De nombreuses marques ont saisi la Covid comme une opportunit\\u00e9 afin de se r\\u00e9inventer, et proposer des services physiques et digitaux compl\\u00e9mentaires : c\\u2019est notamment le cas de <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/lego-snapchat-lens-connected\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Lego<\\\/a> <\\\/span><\\\/strong>!\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Selon le groupe, <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/viuz.com\\\/annonce\\\/2021\\\/03\\\/10\\\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">les ventes consommateurs de 2020 ont augment\\u00e9 de 21%<\\\/a> <\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">par rapport \\u00e0 l\\u2019ann\\u00e9e pr\\u00e9c\\u00e9dente. 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