{"id":14648,"date":"2022-02-07T10:00:00","date_gmt":"2022-02-07T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=14648"},"modified":"2023-11-10T08:10:53","modified_gmt":"2023-11-10T08:10:53","slug":"instagram-subscription-creadores","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/es\/actualidad\/instagram-subscription-creadores\/","title":{"rendered":"Instagram lanza la suscripci\u00f3n a Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14648\" class=\"elementor elementor-14648\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2159314 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2159314\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056867c exad-glass-effect-no exad-sticky-section-no\" data-id=\"056867c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bf8a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"21bf8a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Instagram se lanza a <b>Suscripci\u00f3n a Instagram<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-16c662b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"16c662b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b5ef839 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ef839\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc6f69 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ebc6f69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18c0ca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18c0ca3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b944a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b944a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a66a40e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a66a40e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para animar a los creadores a compartir contenidos en Instagram, la red social est\u00e1 probando una suscripci\u00f3n (Instagram Subscription) que los suscriptores pagar\u00e1n para acceder a contenidos exclusivos del creador. Esta funci\u00f3n \"Instagram Subscriptions\" se est\u00e1 probando con una docena de personas para adaptar cada detalle lo mejor posible.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram es una red social mundialmente conocida (en forma de aplicaci\u00f3n m\u00f3vil para Ios y Android) con millones de usuarios \u00fanicos cada mes, cuyo objetivo es compartir fotos y otros medios utilizando hashtags. Entre la lista de redes sociales m\u00e1s populares, Instagram es una de las m\u00e1s utilizadas y atrae a muchos anunciantes.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4257905 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4257905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92ca4f3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"92ca4f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e2574 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"11e2574\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/instagram-subscriptions-q5532g6otq5eysmoe9gvovbnxdbwzy0huw3robf42y.jpeg\" title=\"instagram-subscripciones\" alt=\"instagram-suscripci\u00f3n\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f0450f exad-glass-effect-no exad-sticky-section-no\" data-id=\"0f0450f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e26f945 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e26f945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suscripci\u00f3n a Instagram: \u00bfqu\u00e9 es?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e01261 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6e01261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En un <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/business.instagram.com\/blog\/subscriptions-creators-instagram-recurring-monthly-income\/\" target=\"_blank\" rel=\"noopener\">comunicado de prensa<\/a><\/span><\/strong>Instagram explica en qu\u00e9 consiste la suscripci\u00f3n a Instagram. El concepto es sencillo: los suscriptores (cuyo uso de las redes sociales ha evolucionado) que deseen <\/span><b>recibir contenidos exclusivos y animar a sus creadores favoritos podr\u00e1n pagar una cuota de suscripci\u00f3n de 0,99$ a 9,99$<\/b><span style=\"font-weight: 400;\"> al mes. Estos contenidos exclusivos pueden ser historias o vidas creadas por el creador. Para animar a la comunidad a suscribirse a este abono, cada persona que haya pagado por el abono <\/span><b>tendr\u00e1 una peque\u00f1a pegatina visible para el dise\u00f1ador<\/b><span style=\"font-weight: 400;\">. Esta t\u00e9cnica de monetizaci\u00f3n (id\u00e9ntica a la de Twitch y Youtube) permite a los creadores reconocer a los abonados que pagan y dedicarles m\u00e1s tiempo si les apetece.<\/span><\/p><p><span style=\"font-weight: 400;\">Para justificar esta funci\u00f3n de pago, Adam Mosseri dijo que \"<\/span><i><span style=\"font-weight: 400;\">Los creadores hacen lo que hacen para ganarse la vida y es importante que esto sea predecible. Las suscripciones son una de las mejores formas de tener unos ingresos predecibles, que no est\u00e1n ligados a la audiencia que consigas en un determinado post, que inevitablemente subir\u00e1 y bajar\u00e1 con el tiempo<\/span><\/i><span style=\"font-weight: 400;\">\"<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-97b4b28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"97b4b28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cf1f4b exad-glass-effect-no exad-sticky-section-no\" data-id=\"3cf1f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2351ff1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2351ff1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contacto<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/nP9M21?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_es\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof 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!important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8434c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8434c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d572846 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d572846\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483552d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"483552d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple-768x576.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-14651\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple-768x576.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple-600x450.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple-300x225.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple-16x12.jpeg 16w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/instagram-subscription-exemple.jpeg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b05e50d exad-glass-effect-no exad-sticky-section-no\" data-id=\"b05e50d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a72c723 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a72c723\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suscripci\u00f3n a Instagram: todo para ayudar a los creadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75803ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"75803ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estas suscripciones de pago no est\u00e1n ah\u00ed por casualidad. De hecho, el verano pasado Mark Zuckerberg anunci\u00f3 que el <\/span><b>Meta Group invertir\u00e1 1.000 millones de d\u00f3lares para ayudar a los creadores<\/b><span style=\"font-weight: 400;\"> ganarse mejor la vida monetizando sus contenidos. Instagram no es la primera red social del grupo que lanza este tipo de suscripci\u00f3n de pago, pues Facebook ya lo hace desde noviembre de 2021.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El grupo Meta dijo <\/span><b>no percibir ninguna comisi\u00f3n hasta finales de 2023 por estas opciones remuneradas<\/b><span style=\"font-weight: 400;\"> pero entra en juego un impuesto de Apple debido a sus t\u00e9rminos y condiciones que gravan con 30% las compras in-app de la Apple Store. Facebook hab\u00eda compartido un truco para evitar este impuesto pero no sabemos si ser\u00e1 igual para Instagram. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8a8aa99 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a8aa99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46a51d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c46a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c097811 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c097811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una forma de competir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93301 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0b93301\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">La funci\u00f3n de suscripci\u00f3n a Instagram no es s\u00f3lo para <\/span><b>ayuda a los creadores<\/b><span style=\"font-weight: 400;\">. De hecho, para mantenerse en la carrera de la red social m\u00e1s utilizada, Instagram debe <\/span><b>captar a los millones de usuarios activos mensuales para que no se vayan a Youtube y otras plataformas como Wechat&nbsp;<\/b>(una red social que permite chatear en una aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea), Viber, Weibo, Periscope, Messenger y TikTok (su competidor n\u00famero uno).<span style=\"font-weight: 400;\">. Por ello, es importante que ofrezcan <\/span><b>contenidos interesantes y de calidad<\/b><span style=\"font-weight: 400;\">y por lo tanto tener <\/span><b>creadores presentes y activos<\/b><span style=\"font-weight: 400;\"> exclusivamente en Instagram. Muchos influencers est\u00e1n migrando a TikTok para llegar a un p\u00fablico objetivo m\u00e1s joven y \u00e1vido de contenidos. Con esta nueva funci\u00f3n, Instagram permite a sus usuarios crear a\u00fan m\u00e1s contenido en las redes sociales, llegar a millones de visitantes \u00fanicos y, al mismo tiempo, cobrar en la mayor red social que existe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la explosi\u00f3n de TikTok, todas las redes sociales han intentado atraer a los creadores de diferentes maneras, y han pagado cientos de millones de d\u00f3lares por ellos. Por ello, varias redes sociales populares han tenido que reaccionar para mantener activa su base de usuarios. Entre ellas <\/span><b>Youtube invertir\u00e1 100 millones de d\u00f3lares en un fondo para los creadores de cortos<\/b><span style=\"font-weight: 400;\">. Snapchat ha hecho lo propio, recaudando 250 millones de d\u00f3lares de aqu\u00ed a 2021 (Fuente: M\u00e9diam\u00e9trie). En el mundo de las redes sociales, Francia no se queda atr\u00e1s: la red social francesa BeReal sigue desarroll\u00e1ndose sin suscripci\u00f3n y aspira a convertirse en la red social preferida n\u00ba 1 en Francia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram est\u00e1 seguro de que la funci\u00f3n de suscripci\u00f3n a Instagram ser\u00e1 un gran \u00e9xito, ya que la red social ofrece muchas funciones diferentes (carretes, foto, historia, v\u00eddeo largo...) y que capta a muchos creadores y suscriptores que pueden crear y ver <\/span><b>contenidos completamente diferentes en una misma aplicaci\u00f3n<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\">\u00bfQuieres impulsar tu marca en Instagram? <b><span style=\"color: #000000;\">Contacte con uno de nuestros expertos <\/span>\u00a1para crear un filtro!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Instagram lanza Instagram Subscription Contacto Para animar a los creadores a compartir contenidos en Instagram, la red social est\u00e1 probando una suscripci\u00f3n (Instagram Subscription) que los suscriptores pagar\u00e1n para acceder a contenidos exclusivos del creador. Esta funci\u00f3n \"Instagram Subscriptions\" se est\u00e1 probando con una docena de personas para adaptar mejor cada 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