{"id":18106,"date":"2022-04-28T14:09:36","date_gmt":"2022-04-28T14:09:36","guid":{"rendered":"https:\/\/filtermaker.fr\/?page_id=18106"},"modified":"2023-05-31T07:18:31","modified_gmt":"2023-05-31T07:18:31","slug":"beneficios-del-metaverso-para-las-marcas","status":"publish","type":"page","link":"https:\/\/filtermaker.fr\/es\/que-es-el-web3\/el-metaverso\/beneficios-del-metaverso-para-las-marcas\/","title":{"rendered":"El valor del metaverso para las marcas"},"content":{"rendered":"
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El beneficios<\/b> el metaverso para las marcas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Descubra las oportunidades que el metaverso ofrece a las marcas.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definici\u00f3n<\/a><\/span><\/p>

Ventajas del metaverso<\/a><\/span><\/span><\/p>

Ejemplos de marcas en The SandBox<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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El metaverso: definici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un concepto que se ha ido desarrollando y ampliando en los \u00faltimos a\u00f1os, el\u00a0metaverso<\/span><\/span><\/a>\u00a0re\u00fane universos virtuales compartidos en los que los jugadores pueden encontrarse a trav\u00e9s de avatares. Estos espacios virtuales permiten a los usuarios intercambiar, compartir, trabajar o jugar juntos. Por lo tanto, se pueden hacer muchas cosas. El metaverso es similar a los videojuegos existentes, como\u00a0Fortnite<\/a><\/span><\/span>,\u00a0Minecraft<\/a><\/span><\/span>\u00a0o incluso\u00a0Segunda vida<\/span><\/span><\/a>. De hecho, estos mundos virtuales y compartidos son permanentes y siguen existiendo incluso cuando los usuarios abandonan la plataforma.<\/p>

El metaverso es, por tanto, una tecnolog\u00eda muy popular que triunfa entre las generaciones m\u00e1s j\u00f3venes. Las marcas deben tener en cuenta estas nuevas tendencias y tecnolog\u00edas para adaptarse y comunicar de la mejor manera.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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El caj\u00f3n de arena<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Las ventajas del metaverso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las ventajas del metaverso para los consumidores son m\u00faltiples<\/b>. De hecho, esta tecnolog\u00eda que ofrece una experiencia digital \u00fanica para los internautas<\/b> a trav\u00e9s de un inmersi\u00f3n total<\/b>. Los usuarios pueden ver los productos en estos mundos virtuales conectados: una buena forma de visualizar un producto antes de realizar potencialmente una compra. De este modo, la frontera entre el mundo f\u00edsico y el virtual se difumina a\u00fan m\u00e1s en beneficio de las marcas y su desarrollo.<\/p>

El metaverso tambi\u00e9n ofrece muchas ventajas para las marcas, entre ellas\u00a0El caj\u00f3n de arena<\/a><\/span><\/span>. Se trata de un metaverso representado en p\u00edxeles 3D dentro del cual los internautas pueden pasear, alquilar e incluso comprar elementos mediante criptomonedas. En efecto, los contenidos pueden monetizarse en la plataforma a trav\u00e9s de las NFT<\/b>Son las llamadas fichas no fungibles. Las pasarelas virtuales pueden adquirirse en forma de NFT (compra certificada mediante registro en la blockchain) con el fin de construir casas, tiendas, etc.<\/b> Todo es posible. Los propietarios pueden utilizar sus terrenos como deseen para \"retransmitir partidos, crear experiencias multijugador<\/b>El Sandbox es el primero de su clase en el mundo que ofrece una amplia gama de servicios, desde viviendas a comunidades. El Sandbox cuenta actualmente con m\u00e1s de 200 marcas de diversos sectores, como Adidas, Ubisoft, Warner Music, Gucci...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Las marcas presentes en The SandBox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Warner Music: un mundo virtual dedicado a la m\u00fasica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las ventajas del metaverso para el grupo musical\u00a0Warner<\/a><\/span><\/strong>\u00a0son m\u00faltiples. De hecho, la marca ha anunciado su asociaci\u00f3n con The Sandbox el 27 de enero de 2022. \"Warner Music Group LAND\" contar\u00e1 con conciertos y otras atracciones musicales en las que los usuarios podr\u00e1n interactuar y participar en actividades. Adem\u00e1s del juego, los fans tambi\u00e9n podr\u00e1n adquirir terrenos aleda\u00f1os de Warner Music para crear sus propias experiencias virtuales. El objetivo del grupo es ofrecer una experiencia innovadora y atractiva, con conciertos en directo, eventos VIP, etc., al tiempo que invierte en inmuebles virtuales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas\u00a0<\/span>se ha apuntado al metaverso en 2021 en la plataforma. La marca ha invertido en 144 parcelas virtuales en asociaci\u00f3n con la empresa de criptomonedas Coinbase y Sandbox. El grupo alem\u00e1n de art\u00edculos deportivos ofrece NFT de productos digitales exclusivos, como sudaderas, tambi\u00e9n vinculadas a productos f\u00edsicos. Los clientes de Adidas pueden adquirir productos digitales para acceder a experiencias dentro de la plataforma, pero tambi\u00e9n tienen acceso a una oferta f\u00edsica de los m\u00faltiples y diversos beneficios que ofrece el metaverso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas<\/a><\/span><\/strong>\u00a0se ha apuntado al metaverso en 2021 en la plataforma. La marca ha invertido en 144 parcelas virtuales en asociaci\u00f3n con la empresa de criptomonedas Coinbase y Sandbox. El grupo alem\u00e1n de art\u00edculos deportivos ofrece NFT de productos digitales exclusivos, como sudaderas, tambi\u00e9n vinculadas a productos f\u00edsicos. Los clientes de Adidas pueden adquirir productos digitales para acceder a experiencias dentro de la plataforma, pero tambi\u00e9n tienen acceso a una oferta f\u00edsica de los m\u00faltiples y diversos beneficios que ofrece el metaverso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metaverso-gucci-la-caja-de-arena\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gucci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La marca de lujo italiana ofrece un concepto \u00fanico de tienda donde se pueden adquirir piezas \u00fanicas e hist\u00f3ricas. Con el nombre de \"Gucci Vault\", la marca de lujo ha querido dar a su concept store la forma de una caja. Comparable a una c\u00e1psula del tiempo, cuenta con art\u00edculos vintage de los a\u00f1os 60 y 80. Adem\u00e1s, la marca lanza una serie de NFT especiales en colaboraci\u00f3n con Superplastic. Los personajes clave de la marca se vestir\u00e1n con motivos ic\u00f3nicos de\u00a0Gucci<\/a><\/span><\/strong>. Como ventaja adicional, cada NFT tiene su propia escultura hecha a mano que se enviar\u00e1 a los propietarios, una ventaja adicional que ha hecho posible el metaverso.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como hemos dicho, todos los sectores de actividad pueden establecerse en el metaverso. Seguro de Francia\u00a0Axa<\/span><\/strong><\/a>\u00a0ha adquirido su primer portal virtual en The Sandbox. La compa\u00f1\u00eda de seguros quiere crear nuevos espacios para que sus talentos y clientes compartan este mundo paralelo virtual. De este modo, Axa quiere poner de relieve su esp\u00edritu innovador, en particular participando en los grandes avances tecnol\u00f3gicos. Los nuevos servicios especialmente adaptados al mundo virtual podr\u00edan ofrecerse a trav\u00e9s de una agencia virtual.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverso-la-caja-de-arena\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como hemos dicho, todos los sectores de actividad pueden establecerse en el metaverso. Seguro de Francia\u00a0Axa<\/span><\/strong><\/a>\u00a0ha adquirido su primer portal virtual en The Sandbox. La compa\u00f1\u00eda de seguros quiere crear nuevos espacios para que sus talentos y clientes compartan este mundo paralelo virtual. De este modo, Axa quiere poner de relieve su esp\u00edritu innovador, en particular participando en los grandes avances tecnol\u00f3gicos. Los nuevos servicios especialmente adaptados al mundo virtual podr\u00edan ofrecerse a trav\u00e9s de una agencia virtual.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"horizonte-mundo-metavers\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horizonte<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Personalidades<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En el metaverso tambi\u00e9n est\u00e1n presentes personalidades mundialmente conocidas. Es el caso del cantante Snoop Dogg, que ha recreado su propia mansi\u00f3n en The Sandbox. El cantante lanz\u00f3 recientemente su propia colecci\u00f3n en The Sandbox de sus 10.000 Doggies, avatares que representan al cantante. Permiten a los propietarios ir a conciertos, explorar el metaverso, completar misiones o simplemente pasar el rato con los amigos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Las ventajas del metaverso para las marcas Descubra las oportunidades que el metaverso ofrece a las marcas. Definici\u00f3n Ventajas del metaverso Ejemplos de marcas en The SandBox El metaverso: definici\u00f3n Concepto que no ha dejado de desarrollarse y expandirse en los \u00faltimos a\u00f1os, el metaverso re\u00fane universos virtuales compartidos en los que los jugadores pueden participar en diversos 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.elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-2a70977 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-6f94738 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-6f94738{margin-top:50px;margin-bottom:50px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-1285d26 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18106 .elementor-element.elementor-element-5a7041e > .elementor-widget-container{margin:10px 0px 5px 10px;}.elementor-18106 .elementor-element.elementor-element-5a7041e{text-align:left;}.elementor-18106 .elementor-element.elementor-element-5a7041e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:20px;font-weight:600;color:#000000;}.elementor-18106 .elementor-element.elementor-element-e3c56b0 > .elementor-widget-container{margin:19px 0px 10px 10px;padding:0px 0px 0px 0px;}.elementor-18106 .elementor-element.elementor-element-e3c56b0{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:400;color:#000000;}.elementor-18106 .elementor-element.elementor-element-3fa7f72 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-3fa7f72{margin-top:50px;margin-bottom:20px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-c216676.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-c216676 > .elementor-widget-wrap > 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.elementor-element.elementor-element-14d7c9a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:20px 0px 62px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > 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D\\u00e9finition<\\\/a><\\\/span><\\\/p>

Avantages du m\\u00e9taverse<\\\/a><\\\/span><\\\/span><\\\/p>

Exemples de marques sur The SandBox<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.4,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"be4ce5b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.292,\"content_position_tablet\":\"center\",\"_inline_size_tablet\":30,\"_inline_size_mobile\":20},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"97266e9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"c63d366\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"238842e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d3f15a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : d\\u00e9finition\",\"align\":\"center\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"625f852\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Concept qui ne cesse de se d\\u00e9velopper et prendre de l\\u2019ampleur depuis ces derni\\u00e8res ann\\u00e9es, le\\u00a0m\\u00e9taverse<\\\/span><\\\/span><\\\/a>\\u00a0rassemble des univers virtuels partag\\u00e9s au sein desquels les joueurs peuvent se retrouver gr\\u00e2ce \\u00e0 des avatars. Ces espaces virtuels permettent aux utilisateurs d\\u2019\\u00e9changer, partager, travailler ou encore jouer ensemble. Beaucoup de choses peuvent donc \\u00eatre faites. Le m\\u00e9taverse se rapproche de jeux vid\\u00e9o d\\u00e9j\\u00e0 existants, tels que\\u00a0Fortnite<\\\/a><\\\/span><\\\/span>,\\u00a0Minecraft<\\\/a><\\\/span><\\\/span>\\u00a0ou encore\\u00a0Second Life<\\\/span><\\\/span><\\\/a>. En effet, ces univers virtuels et partag\\u00e9s sont permanents et restent existants m\\u00eame lorsque les utilisateurs quittent la plateforme.<\\\/p>

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The Sandbox<\\\/span><\\\/em><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"92b2825\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"content_position\":\"center\",\"space_between_widgets\":0,\"_inline_size_tablet\":55,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false}},\"elements\":[{\"id\":\"8931640\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"advantages\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"de28ad8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages du m\\u00e9taverse\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"5\",\"left\":\"10\",\"isLinked\":false},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cfe39b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les avantages du m\\u00e9taverse pour les consommateurs sont multiples<\\\/b>. En effet, cette technologie proposant une exp\\u00e9rience num\\u00e9rique unique aux internautes<\\\/b> gr\\u00e2ce \\u00e0 une immersion totale<\\\/b>. Les utilisateurs ont la possibilit\\u00e9 de voir des produits dans ces mondes virtuels connect\\u00e9s : un bon moyen de visualiser un produit avant de passer potentiellement \\u00e0 l\\u2019achat. La fronti\\u00e8re entre le monde physique et virtuel s\\u2019estompe donc encore davantage au profit des marques et leur d\\u00e9veloppement.<\\\/p>

Le m\\u00e9taverse offre \\u00e9galement de nombreux avantages pour les marques notamment avec\\u00a0The Sandbox<\\\/a><\\\/span><\\\/span>. C\\u2019est un m\\u00e9taverse repr\\u00e9sent\\u00e9 en pixels 3D au sein duquel les internautes peuvent se balader, louer, et m\\u00eame acheter des \\u00e9l\\u00e9ments via la crypto-monnaie. En effet, le contenu peut \\u00eatre mon\\u00e9tis\\u00e9 sur la plateforme gr\\u00e2ce aux NFT<\\\/b>, les fameux jetons non-fongibles. Des passerelles virtuelles peuvent \\u00eatre achet\\u00e9es sous forme de NFT (achat certifi\\u00e9 gr\\u00e2ce \\u00e0 l\\u2019inscription dans la blockchain) afin de construire par la suite des maisons, magasins\\u2026<\\\/b> Tout est possible ! Les propri\\u00e9taires peuvent exploiter leur terrain comme ils le souhaitent pour \\u201cdiffuser des jeux, cr\\u00e9er des exp\\u00e9riences multijoueur<\\\/b>, des logements, ou encore des communaut\\u00e9s\\u201d. 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