{"id":5839,"date":"2021-03-18T18:21:11","date_gmt":"2021-03-18T18:21:11","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5839"},"modified":"2023-11-10T08:48:37","modified_gmt":"2023-11-10T08:48:37","slug":"daily-augmented-reality","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/actuality\/daily-augmented-reality\/","title":{"rendered":"Augmented reality is making its way into our daily lives"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5839\" class=\"elementor elementor-5839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57b239b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"57b239b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44eb3e2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44eb3e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7bac5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3b7bac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Augmented reality is making its way into our daily lives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a50a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a50a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77956da elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"77956da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8589a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3f8589a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbd7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3bbd7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a652d exad-glass-effect-no exad-sticky-section-no\" data-id=\"97a652d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961ab27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"961ab27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">As augmented reality begins to develop more and more, many sectors are taking advantage of this new technology to integrate it into our daily lives. Commerce, medicine, culture, education and video games have all benefited from augmented reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-702b84b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"702b84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10c787b exad-glass-effect-no exad-sticky-section-no\" data-id=\"10c787b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bc5a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"22bc5a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality in everyday life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570177f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"570177f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the 1990s, a new technology has emerged: augmented reality.<br \/>Its principle: to immerse the user in an immersive experience by superimposing digital content onto the real world. More and more people are now using augmented reality in their daily lives without even realising it.<\/p><p>In general, it is mainly on the smartphone that augmented reality is used. Indeed, it is what allows you, for example, to measure the dimensions of a piece of furniture or a room thanks to the \"measure\" functionality on IOS, but also to display an itinerary, or even find the location of your car thanks to the rear camera of your smartphone.<br \/>For more advanced research, there are dedicated applications, for example Slice provides a virtual pattern in the shape of a pizza, allowing you to cut exactly the number of slices you choose. Other platforms such as Ikea Place will allow you to decorate your environment and visualise your future purchases at home. But applications such as Skyview, which are more astronomy-oriented, will also allow you to identify stars or constellations with your smartphone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a8f8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5a8f8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d832ca exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d832ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74eea3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f74eea3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"699\" height=\"410\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12213\" alt=\"reality-augmented-lunette\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg 699w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-600x352.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-300x176.jpeg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0021a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0021a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7a7e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e7a7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However, augmented reality can also count on sportsmen and maintenance professionals to support its use. It is through glasses that augmented reality has manifested itself for them. A tool that allows them to have their hands free while obtaining information on their physical efforts and on the steps to take regarding a device. A real technological asset, which offers them the possibility of doing several things at the same time: analysing their data and implementing what is announced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0058cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0058cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488bf1b exad-glass-effect-no exad-sticky-section-no\" data-id=\"488bf1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb6b6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"3eb6b6e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/314Z2g?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_en\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c08a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ad0c08a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1b06d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1b06d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146f229 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"146f229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality in the fields of culture, education and the environment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c48e3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0c48e3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Augmented reality is therefore a benefit for society as a whole, as it is present in everyday life. Nevertheless, augmented reality also interacts with essential notions such as culture, education or the environment. To continue to educate, and to move in a different way, is what these different sectors wanted to do.<\/span><\/p><p><span style=\"color: #000000;\">Indeed, it is in the field of culture that augmented reality has made its appearance. Some international museums such as the MET, the Mus\u00e9e d'Orsay or the Olympic Museum have set up virtual tours featuring certain exhibits and animals, using image recognition, which, with the help of a camera, detects the monument and then displays a precise description of it on the screen.<\/span><\/p><p><span style=\"color: #000000;\">This principle is also available on the <a style=\"color: #000000;\" href=\"https:\/\/artsandculture.google.com\/partner?hl=fr\" target=\"_blank\" rel=\"noopener\">Art &amp; Culture<\/a> developed by Google, which allows its users to visualise certain prehistoric animals in 3D. A realistic visual interaction allowing them to acquire more subscribers.<\/span><\/p><p><span style=\"color: #000000;\">These virtual tours have also had a positive impact on ecology, because as the Graceland Museum in Memphis points out, many visitors cannot access them because of their geographical distance. This is why it is counting on the accessibility of this system to attract more foreign visitors. This solution is beneficial to the museum's profitability but also to the environment, since it reduces the number of journeys and therefore pollution. It should also be noted that more and more events are held virtually, thus contributing to this change.<\/span><\/p><p><span style=\"color: #000000;\">In addition, augmented reality is also used for educational purposes, as some textbooks have gone digital and interact with a smartphone to provide multimedia content. The press and media also use this system but through a QR code displaying additional information or showing 3D objects related to the written article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-987eaad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"987eaad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c7af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1c7af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2aec9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d2aec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The possibilities of augmented reality for developing the business and digital marketing of certain shops<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5a83668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented reality is also used for its multitude of possibilities, so it can be adapted and personalised according to the desires of each person. This is what companies have understood. Indeed, different brands use this tool to promote their products and thus push the consumer to buy. A marketing tool appreciated for its commercial quality.<\/p><p>Among the different services offered by augmented reality, here are the ones used by companies:<\/p><p><strong>Virtual fitting<\/strong>\u00a0 : Many major chains such as h&amp;m, asos, l'or\u00e9al and optic 2000 have offered their users the chance to test their products directly on themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e75e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e75e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e22c426 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e22c426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62dfdf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d62dfdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Sans-titre-2021-10-14T143843.736-1-q555ckd0u1mjcwb1p5ts27tgjg6pzcwz9k3hofsamw.png\" title=\"Assgard-mockup\" alt=\"Assgard-mockup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3771d53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3771d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e9e78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b8e9e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Visualising products in augmented reality<\/b> in the user's environment: thanks to the Ikea Place application, each customer can now try out the models that interest them in their cabin and adapt them to the colour and size they want.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4012f50 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4012f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer interaction<\/strong> Toy shops are the biggest users of 3D catalogues. They display and animate some of their children's products to create a link with their customers.<\/p><p><strong>Industrial support<\/strong> Augmented reality: some manufacturers, such as BMW, provide their employees with augmented reality goggles, enabling them to get help on the steps to follow when manufacturing a part, for example. A valuable aid that has proved effective and is now being used in other areas.<\/p><p>From a marketing point of view, augmented reality has also become useful for brands that use it to good effect:<\/p><p><strong>Immersive marketing for information purposes<\/strong> Like museums, some luxury and jewellery brands have set up an open space in their showrooms dedicated to sharing information about the stages in the object's design. This can also apply to bottles of wine, which have a QR code on their labels to indicate their composition and the estate where the bottle was made.<\/p><p><strong>Augmented reality merchandising<\/strong> This is what Nike recently proposed with its connected mirror principle, which allowed visitors to try on shoes without actually trying them on.<\/p><p><strong>Promotional marketing<\/strong> For example, in the case of a competition organised by certain companies using image recognition as soon as the product is scanned. This is often what soda or biscuit brands do to get maximum exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26a27b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"26a27b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d94f494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d94f494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d2fb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49d2fb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immersive experience for video games<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaaa8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecaaa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented reality games are obviously an aspect of augmented reality that should not be overlooked. A playful asset developed by many applications. It is especially with the Pokemon Go application that augmented reality became popular. Users could then catch their favourite Pok\u00e9mon in their environment and then go hunting for them in the most mythical places in their cities.\u00a0<\/p><p>Recently, Nintendo has sparked interest in the launch of the Mario kart game. This new version, which has been eagerly awaited by fans of the game, will take them straight to the go-kart track of the race.<\/p><p>Different game principles, both taking the user's world and adapting it to the game's characters, were to be implemented.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a9e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"49a9e2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a052 exad-glass-effect-no exad-sticky-section-no\" data-id=\"237a052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292d928 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"292d928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advances in medicine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b94bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5b94bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Thanks to its rich technological progress, and the research of many engineers. Augmented reality is also entering the medical sector. Within a few years, some surgeons will be guided by virtual elements superimposed on the patient's body. However, a French octogenarian has already been operated on by a surgeon equipped with an augmented reality headset. A successful operation allowed the doctor to virtually superimpose the patient's scans during the operation and to see the exact location of the joint directly on her body via a marker. This information tells him, for example, exactly where he should make the incision.<\/span><\/p><p><span style=\"color: #000000;\">In addition, augmented reality is set to revolutionise optical lenses with the <a style=\"color: #000000;\" href=\"https:\/\/www.mojo.vision\/\" target=\"_blank\" rel=\"noopener\">Mojo project.<\/a> A collaboration between a former Google and Apple employee that was originally intended for the visually impaired but will be sold to the general public in the years to come. In these lenses, a 14,000 pixel screen will be integrated capable of displaying augmented reality elements in an extremely clear manner and controlling the interface, in the manner of Google Glass.<\/span><\/p><p>From education to video games, commerce and marketing. Augmented reality is becoming more and more a part of our daily lives and is being adopted by a number of sectors. A technology that is likely to grow even more with the arrival of 5G but also with the expansion of the augmented reality market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Augmented reality is making its way into our daily lives Contact us As augmented reality begins to develop more and more, many sectors are taking advantage of this new technology to integrate it into our daily lives. Commerce, medicine, culture, education and video games have all benefited from augmented reality. 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style=\\\"text-align: center;\\\">Alors que la r\\u00e9alit\\u00e9 augment\\u00e9e commence de plus en plus \\u00e0 se d\\u00e9velopper, de nombreux secteurs profitent de cette nouvelle technologie pour l'int\\u00e9grer dans notre quotidien. Commerce, m\\u00e9decine, culture, \\u00e9ducation et jeux vid\\u00e9os se sont vus attribuer les m\\u00e9rites de la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"702b84b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"10c787b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"22bc5a8\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans la g\\u00e9n\\u00e9ralit\\u00e9 du quotidien\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"570177f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis les ann\\u00e9es 90, une nouvelle technologie a fait son apparition : la r\\u00e9alit\\u00e9 augment\\u00e9e.<br \\\/>Son principe : plonger son utilisateur dans une exp\\u00e9rience immersive gr\\u00e2ce \\u00e0 la superposition d\\u2019un contenu num\\u00e9rique au monde r\\u00e9el. Dor\\u00e9navant, de plus en plus d\\u2019utilisateurs se servent de la r\\u00e9alit\\u00e9 augment\\u00e9e dans leurs quotidiens sans m\\u00eame s\\u2019en rendre compte.<\\\/p><p>En g\\u00e9n\\u00e9ral, c\\u2019est principalement sur le smartphone que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019illustre. En effet, c\\u2019est ce qui vous permet par exemple de mesurer les dimensions d\\u2019un meuble ou d\\u2019une pi\\u00e8ce gr\\u00e2ce \\u00e0 la fonctionnalit\\u00e9 \\u201cmesure\\u201d sur IOS, mais aussi d\\u2019afficher un itin\\u00e9raire, ou m\\u00eame retrouver l\\u2019emplacement de sa voiture gr\\u00e2ce \\u00e0 la cam\\u00e9ra arri\\u00e8re de son smartphone.<br \\\/>Pour des recherches plus pouss\\u00e9es, certaines applications sont d\\u00e9di\\u00e9es \\u00e0 cela, par exemple Slice met \\u00e0 disposition un patron virtuel de la forme d\\u2019une pizza, vous permettant de couper exactement le nombre de parts que vous avez choisi. D\\u2019autres plateformes telles qu\\u2019Ikea Place vous permettront de d\\u00e9corer votre environnement et de visualiser vos futurs achats chez vous. Mais des applications comme Skyview plus tourn\\u00e9es vers l\\u2019astronomie, vous serviront aussi \\u00e0 identifier les \\u00e9toiles ou les constellations avec votre smartphone.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5a8f8ad\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"2d832ca\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"f74eea3\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/lunette-realite-augmentee.jpeg\",\"id\":12213,\"alt\":\"realite-augmentee-lunette\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"30e2440\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b0021a7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"1e7a7e1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Cependant, la r\\u00e9alit\\u00e9 augment\\u00e9e peut aussi compter sur les sportifs et les professionnels de la maintenance pour soutenir son utilisation. C\\u2019est par le biais de lunettes que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019est manifest\\u00e9e pour eux. Un outil leurs permettant d\\u2019avoir les mains libres tout en obtenant des informations sur leurs efforts physiques et sur la marche \\u00e0 suivre concernant un dispositif. Un r\\u00e9el atout technologique, qui leurs offrent la possibilit\\u00e9 de faire plusieurs choses en m\\u00eame temps : analyser leurs donn\\u00e9es et mettre en application ce qui est annonc\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0058cc7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"488bf1b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3eb6b6e\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad0c08a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"f1b06d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"146f229\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans le domaine de la culture, de l\\u2019\\u00e9ducation et de l\\u2019environnement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0c48e3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e est donc un b\\u00e9n\\u00e9fice pour l\\u2019ensemble de la soci\\u00e9t\\u00e9 \\u00e9tant donn\\u00e9 qu\\u2019elle est pr\\u00e9sente au quotidien. N\\u00e9anmoins, la r\\u00e9alit\\u00e9 augment\\u00e9e interagit aussi avec des notions essentielles telles que la culture, l\\u2019\\u00e9ducation ou encore l\\u2019environnement. Continuer \\u00e0 instruire, et \\u00e0 se d\\u00e9placer d\\u2019une diff\\u00e9rente mani\\u00e8re, c\\u2019est ce qu\\u2019ont voulu faire ces diff\\u00e9rents secteurs.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">En effet, c\\u2019est dans le domaine de la culture que la r\\u00e9alit\\u00e9 augment\\u00e9e a fait son apparition. Certains mus\\u00e9es internationaux tels que le MET, le mus\\u00e9e d'Orsay ou encore le mus\\u00e9e Olympique ont mis en place des visites virtuelles mettant en sc\\u00e8ne certaines expositions et animaux.Cela se r\\u00e9alise gr\\u00e2ce \\u00e0 la reconnaissance d\\u2019image, qui \\u00e0 l'aide de l\\u2019appareil photo d\\u00e9tecte le monument, pour ensuite afficher sur l\\u2019\\u00e9cran une description pr\\u00e9cise de celui-ci.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ce principe est aussi disponible sur l\\u2019application <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/artsandculture.google.com\\\/partner?hl=fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Art &amp; Culture<\\\/a> d\\u00e9velopp\\u00e9e par Google qui fait visualiser \\u00e0 ses utilisateurs certains animaux pr\\u00e9historiques en 3D. Une interaction visuelle r\\u00e9aliste leur permettant d'acqu\\u00e9rir plus d'abonn\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ces visites virtuelles ont aussi eu un impact positif sur l\\u2019\\u00e9cologie, car en effet comme le pr\\u00e9cise le mus\\u00e9e Graceland \\u00e0 Memphis, beaucoup de visiteurs ne peuvent pas y avoir acc\\u00e8s \\u00e0 cause de leurs \\u00e9loignements g\\u00e9ographique. C\\u2019est pourquoi il mise sur l'accessibilit\\u00e9 de ce syst\\u00e8me pour attirer plus de visiteurs \\u00e9trangers. Une solution profitable \\u00e0 la rentabilit\\u00e9 du mus\\u00e9e mais aussi \\u00e0 l\\u2019environnement puisque cela entra\\u00eene en m\\u00eame temps une baisse de trajet et donc une diminution de la pollution. Notons aussi que de plus en plus d'\\u00e9v\\u00e9nements se font en virtuels et contribuent ainsi \\u00e0 ce changement.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e \\u00e0 titre \\u00e9ducatif, \\u00e9tant donn\\u00e9 que certains manuels scolaires sont devenus num\\u00e9riques et interagissent avec un smartphone afin de proposer des contenus multim\\u00e9dias. La presse et les m\\u00e9dias utilisent aussi ce syst\\u00e8me mais au travers d\\u2019un QR code affichant des infos suppl\\u00e9mentaires ou faisant appara\\u00eetre des objets en 3D en lien avec l\\u2019article \\u00e9crit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"987eaad\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1c7af3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5d2aec9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les possibilit\\u00e9s de la r\\u00e9alit\\u00e9 augment\\u00e9e d\\u00e9veloppant le business et le marketing digital de certains commerces\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5a83668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e pour sa multitude de possibilit\\u00e9s, ainsi elle peut \\u00eatre\\u00a0 \\u00a0 adapt\\u00e9e et personnalis\\u00e9e selon les envies de chacun. C\\u2019est d\\u2019ailleurs ce qu\\u2019ont bien compris les entreprises. Effectivement, diff\\u00e9rentes marques se servent de cet outil pour promouvoir leurs produits et pousser de ce fait le consommateur \\u00e0 l\\u2019achat. Un outil marketing appr\\u00e9ci\\u00e9 pour sa qualit\\u00e9 commerciale.<\\\/p><p>Parmi les diff\\u00e9rents services que proposent la r\\u00e9alit\\u00e9 augment\\u00e9e, voici lesquelles sont utilis\\u00e9 par les entreprises :<\\\/p><p><strong>Essayage virtuel<\\\/strong>\\u00a0 :\\u00a0 De nombreuses grandes cha\\u00eenes comme h&amp;m, asos, l'or\\u00e9al, ou encore optic 2000 ont propos\\u00e9 \\u00e0 leurs utilisateurs de faire tester \\u00e0 leurs utilisateurs leurs produits directement sur eux m\\u00eames.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e75e62\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e22c426\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d62dfdf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Sans-titre-2021-10-14T143843.736-1.png\",\"id\":11241,\"alt\":\"\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aebc12d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"250\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3771d53\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b8e9e78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Visualisation des produits en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b> dans l\\u2019environnement de l\\u2019utilisateur : gr\\u00e2ce \\u00e0 l\\u2019application Ikea Place, chaque client peut maintenant essayer les mod\\u00e8les qui l'int\\u00e9ressent dans son habitacle et l\\u2019adapter selon la couleur et la taille voulue.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"4012f50\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Interaction avec le client<\\\/strong> :\\u00a0 les magasins de jouets en sont les plus gros utilisateurs avec le principe de catalogue en 3D. Ils font appara\\u00eetre et anime certains de leurs produits pour enfants afin de cr\\u00e9er un lien avec leurs clients<\\\/p><p><strong>Support industriel<\\\/strong> : certains constructeurs comme BMW, mettent \\u00e0 disposition de leurs employ\\u00e9s des lunettes en r\\u00e9alit\\u00e9 augment\\u00e9e leur permettant ainsi d\\u2019obtenir de l\\u2019aide sur les \\u00e9tapes \\u00e0 suivre pour la fabrication d\\u2019une pi\\u00e8ce par exemple. Une pr\\u00e9cieuse aide qui s\\u2019est montr\\u00e9e efficace et utilis\\u00e9e maintenant dans d\\u2019autres domaines.<\\\/p><p>D\\u2019un point de vue marketing, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi devenu utile pour les marques qui s\\u2019en servent \\u00e0 bon escient :<\\\/p><p><strong>Marketing immersif \\u00e0 titre d'information<\\\/strong> : Comme les mus\\u00e9es, certaines marques de luxes et de joaillerie mettent en place dans leurs showroom un open space d\\u00e9di\\u00e9 aux partages d\\u2019 informations concernant les \\u00e9tapes de la conception de l\\u2019objet. 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