{"id":4899,"date":"2021-02-15T09:20:49","date_gmt":"2021-02-15T09:20:49","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4899"},"modified":"2023-11-10T08:53:05","modified_gmt":"2023-11-10T08:53:05","slug":"augmented-reality-ikea","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/augmented-reality-ikea\/","title":{"rendered":"Ikea: strategy based primarily on augmented reality"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4899\" class=\"elementor elementor-4899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-080b028 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"080b028\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b24d7a9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b24d7a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3320c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"db3320c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ikea : strategy <b>based primarily on augmented reality<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e4b3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"73e4b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#zoom\">The IKEA Place app: the immersive catalogue<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snap\">The Everyday Experiments platform: a way to rethink your home<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-af680f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af680f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7be9621 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"7be9621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b112cec elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"b112cec\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-09bdabb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"09bdabb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e33f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e33f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9cb86 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c9cb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IKEA, the iconic Swedish company, has stopped <b>the production of its paper catalogues<\/b> since 7 December 2020 after 70 years of production. It was distributed to more than 200 million people in 2016, more than the Bible and the Koran. This catalogue had become a <b>emblematic product for all<\/b> but IKEA has seen consumer behaviour change, especially with the confinements that people have experienced. For example, in 2020, the <b>number of sales from their website increased by 451TP2Q<\/b> for 4 billion visitors. However, these changes had already been anticipated by IKEA and the company was already investing heavily <b>in digital<\/b>. The Swedish brand has launched <b>several free mobile applications<\/b> dedicated to consumers with the latest technology as well as <b>augmented reality, artificial intelligence<\/b>.<\/p><p>The abandonment of catalogue production is therefore not a sign of weakness, but rather a sign that the <b>a conversion to digital<\/b>This is a brutal, but well thought-out process. Several applications are already available and some are revolutionising the world of online sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3b384 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"cf3b384\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/brYckYpexaU&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-cf3b384{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d76ac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"89d76ac\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"zoom\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8244 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e5d8244\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The IKEA Place app: the immersive catalogue <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43be304 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"43be304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This application, launched in 2017 on IOS, is free and is in a way <b>IKEA's new smart catalogue<\/b>. Thanks to augmented reality and artificial intelligence, the application makes it possible to <b>scan an entire room to remove objects<\/b> and replace them with d<b>IKEA products<\/b> with a fine level of detail.<\/p><p>In its early days, the company focused on <b>the most bulky and popular products<\/b> to attract the largest number of users, but with the removal of their catalogue, virtually all <b>the products will be available<\/b> on their application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b7d0d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7d0d00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80f5522 exad-glass-effect-no exad-sticky-section-no\" data-id=\"80f5522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c37e09 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7c37e09\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/314Z2g?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_en\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee5e9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee5e9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdc7f9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdc7f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a61e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3a61e6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"930\" height=\"618\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-12621\" alt=\"ikea place augmented reality\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place.jpg 930w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-600x399.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-300x199.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-768x510.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b37be0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b37be0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eaeb88 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8eaeb88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\"><strong>IKEA Place<\/strong><\/a> <\/span>is made up of <b>numerous functions<\/b> such as communication with a <b>chatbot<\/b>the addition of favourite products, the <b>screen or video capture<\/b> to share their desires but also <b>visual search<\/b>. This last feature is a key element of the application as it allows the application to<b>identify a piece of furniture in a room and suggest items that look like it<\/b> to this one in the catalogue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfbf13 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"adfbf13\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/en\/castorama-use-case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our Castorama use case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-725d805 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"725d805\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2667ce9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2667ce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e90ee2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3e90ee2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snap\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c02efb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8c02efb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Everyday Experiments platform: a way to rethink your home<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1aae234 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1aae234\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b16e00 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b16e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181b3db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"181b3db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-12624\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12.jpg 1920w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-600x338.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-300x169.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-1024x576.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-768x432.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f743681 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f743681\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d756b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"95d756b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launched in June 2017, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.everydayexperiments.com\/\" target=\"_blank\" rel=\"noopener\">Everyday Experiments<\/a> <\/span><\/strong>is equipped with the<b>artificial intelligence<\/b>machine learning, the <b>augmented reality<\/b> and the<b>advanced spatial intelligence<\/b>. It offers users the opportunity to learn more about and <b>taking ownership of the usable space<\/b> of his home.<\/p><p>And it comes at the right time! During the first lockdown, most people spent almost two months in their homes. Consumers have therefore understood the need for a pleasant and practical home, so they want to furnish their homes in a way that makes them feel good.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2756616 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2756616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ba0cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"43ba0cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb041f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6eb041f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To sum up, the IKEA platform offers several features that make it easy to measure and rediscover each room in your home. For example, there are \"<b>Extreme Measures<\/b>\" which <b>detects the size and volume of a room<\/b> aesthetically, as the platform inserts a <b>inflatable elephant<\/b> very nice to look at in the room and gives you the <b>exact dimensions<\/b>. Another feature available is \"<b>Light Filters<\/b>\"which allows <b>visualise a room with different light levels<\/b>. This allows you to be referred to the <b>choice of lamp and lighting<\/b> ideal for one room.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa3d80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dfa3d80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d80ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"81d80ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6732c07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6732c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Augmented reality: an important lever for marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1a029 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac1a029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IKEA has not stopped at simply using augmented reality to sell its products. It also offers an application <b>dedicated to children<\/b> which <b>transforms furniture into living creatures<\/b> to stimulate the imagination of children. The Swedish company has therefore understood very well that augmented reality will be present everywhere and that it <b>will revolutionise online shopping<\/b>. It did not want to miss this opportunity and today we can say that it has appropriated augmented reality well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ikea: a strategy based above all on augmented reality The IKEA Place app: the immersive catalogue The Everyday Experiments platform: a way to rethink your interior Contact us IKEA, the iconic Swedish company, stopped making its paper catalogues on 7 December 2020 after 70 years of production. It was distributed to [...]<\/p>","protected":false},"author":1,"featured_media":469849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_235c9b334844555bcb20b31adb6871a6":"","_oembed_24f7a3d176998f500bdd06576764c72e":"","_oembed_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_3c7859dc85d46600880635f919400b9a":"","_oembed_4749525b170905627f44a7746f1a7d88":"","_oembed_4c54929ac1b6592d72828757d5e5893a":"","_oembed_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_505358fd5e0933f205f561274e3414fc":"","_oembed_54c55e3f542c47da742c732515998a4e":"","_oembed_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_557e9459c07e1f477386c64f74a05439":"","_oembed_5625aa6f7c33da95707e65126528ccf7":"","_oembed_59ca591c7658e934a2236f4b5b52ccea":"","_oembed_6221688a397b060677337ecd31aebfe3":"","_oembed_63ca3a25b1e145444b553c317c007240":"","_oembed_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_68855bf9ba91f5e92ed99a78c5bd9086":"","_oembed_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_6e60995708a5f446c98b0db0c0410378":"","_oembed_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_7bb0363f1d330f8850cf2e3c7b970bd5":"","_oembed_8099de3d4816802901a2797670ce202e":"","_oembed_825c9c57fa13dc74a679c976e65db211":"","_oembed_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_8780b6ae78841c839dece01a258eff85":"","_oembed_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_94b96c931893774c218d36c22fc258a5":"","_oembed_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_9db10ec3423e2719b773ef814cc826fc":"","_oembed_9ff4c278e518a3598aa51364d3df35ad":"","_oembed_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_b390d29659ce26650caeacc0a081e2ac":"","_oembed_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_be3b6715c1140bbd5ca0f2fbe01a82be":"","_oembed_bead4a1599fb92348098d41772cfd2e9":"","_oembed_c798e4759b1269b9726a5635bdcfd294":"","_oembed_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_d381323909fc29f061b0130598655411":"","_oembed_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_dda6f56c64ca226dc719a923801b428d":"","_oembed_de49de54ba49959fd59cdf9011a6f340":"","_oembed_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_f29eeae3da2c475ef69933d1be546969":"","_oembed_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_f489b75b257c506d64da24977bcd9182":"","_oembed_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_f4de8ede679f4a4c1db630d80dfcc9cd":"","_oembed_f5a7f7b518d49d1574843ae66b002314":"","_oembed_fab9b9c3e902a194f6696181a17da817":"<iframe title=\"IKEA axe sa strat\u00e9gie sur la r\u00e9alit\u00e9 augment\u00e9e\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/brYckYpexaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_fc7eff42093b9cb936bc0e475f7d078c":"","_oembed_ff4208306ebf7fbc9b89fc89854ba0bd":"","_oembed_time_03d885375ad6453f1fe115961a86cc4a":"","_oembed_time_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_time_064a0419bb564377dbdb3201f568c408":"","_oembed_time_0d357a831bfcea92be3b5565c083b836":"","_oembed_time_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_time_19080feaefc74a1cbc2e299463544704":"","_oembed_time_1b36688543d4d62a4a94550f822b61eb":"","_oembed_time_1b8bc1db4b0141814d3e2b44b387643d":"","_oembed_time_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_time_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_time_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_time_218af4a3dee8d3451730883eb225f792":"","_oembed_time_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_time_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_time_235c9b334844555bcb20b31adb6871a6":"","_oembed_time_24f7a3d176998f500bdd06576764c72e":"","_oembed_time_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_time_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_time_3c7859dc85d46600880635f919400b9a":"","_oembed_time_4749525b170905627f44a7746f1a7d88":"","_oembed_time_4c54929ac1b6592d72828757d5e5893a":"","_oembed_time_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_time_54c55e3f542c47da742c732515998a4e":"","_oembed_time_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_time_557e9459c07e1f477386c64f74a05439":"","_oembed_time_5625aa6f7c33da95707e65126528ccf7":"","_oembed_time_59ca591c7658e934a2236f4b5b52ccea":"","_oembed_time_6221688a397b060677337ecd31aebfe3":"","_oembed_time_63ca3a25b1e145444b553c317c007240":"","_oembed_time_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_time_68855bf9ba91f5e92ed99a78c5bd9086":"","_oembed_time_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_time_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_time_6e60995708a5f446c98b0db0c0410378":"","_oembed_time_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_time_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_time_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_time_7bb0363f1d330f8850cf2e3c7b970bd5":"","_oembed_time_8099de3d4816802901a2797670ce202e":"","_oembed_time_825c9c57fa13dc74a679c976e65db211":"","_oembed_time_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_time_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_time_8780b6ae78841c839dece01a258eff85":"","_oembed_time_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_time_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_time_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_time_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_time_94b96c931893774c218d36c22fc258a5":"","_oembed_time_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_time_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_time_9db10ec3423e2719b773ef814cc826fc":"","_oembed_time_9ff4c278e518a3598aa51364d3df35ad":"","_oembed_time_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_time_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_time_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_time_b390d29659ce26650caeacc0a081e2ac":"","_oembed_time_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_time_be3b6715c1140bbd5ca0f2fbe01a82be":"","_oembed_time_bead4a1599fb92348098d41772cfd2e9":"","_oembed_time_c798e4759b1269b9726a5635bdcfd294":"","_oembed_time_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_time_d381323909fc29f061b0130598655411":"","_oembed_time_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_time_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_time_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_time_dda6f56c64ca226dc719a923801b428d":"","_oembed_time_de49de54ba49959fd59cdf9011a6f340":"","_oembed_time_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_time_f29eeae3da2c475ef69933d1be546969":"","_oembed_time_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_time_f489b75b257c506d64da24977bcd9182":"","_oembed_time_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_time_f5a7f7b518d49d1574843ae66b002314":"","_oembed_time_fab9b9c3e902a194f6696181a17da817":"1635859929","_oembed_time_fc7eff42093b9cb936bc0e475f7d078c":"","_oembed_time_ff4208306ebf7fbc9b89fc89854ba0bd":"","_pingme":null,"_seopress_robots_primary_cat":"none","_wp_desired_post_slug":"","article-20650-author":"","article-20650-author-fieldtype":"","article-20650-author-url":"","article-20650-author-url-fieldtype":"","article-20650-description":"","article-20650-description-fieldtype":"","article-20650-image":"","article-20650-image-fieldtype":"","article-20650-main-entity":"","article-20650-main-entity-fieldtype":"","article-20650-modified-date":"","article-20650-modified-date-fieldtype":"","article-20650-name":"","article-20650-name-fieldtype":"","article-20650-orgnization-name":"","article-20650-orgnization-name-fieldtype":"","article-20650-published-date":"","article-20650-published-date-fieldtype":"","article-20650-schema-type":"","article-20650-schema-type-fieldtype":"","article-20650-site-logo":"","article-20650-site-logo-fieldtype":"","enclosure":"","how-to-24049-description":"","how-to-24049-description-fieldtype":"","how-to-24049-name":"","how-to-24049-name-fieldtype":"","how-to-24049-steps":"","how-to-24049-steps-fieldtype":"","how-to-24049-supply":"","how-to-24049-supply-fieldtype":"","how-to-24049-tool":"","how-to-24049-tool-fieldtype":"","how-to-24049-total-time":"","how-to-24049-total-time-fieldtype":"","how-to-24738-description":"","how-to-24738-description-fieldtype":"","how-to-24738-name":"","how-to-24738-name-fieldtype":"","how-to-24738-steps":"","how-to-24738-steps-fieldtype":"","how-to-24738-supply":"","how-to-24738-supply-fieldtype":"","how-to-24738-tool":"","how-to-24738-tool-fieldtype":"","how-to-24738-total-time":"","how-to-24738-total-time-fieldtype":"","product-24044-avail":"","product-24044-avail-fieldtype":"","product-24044-brand-name":"","product-24044-brand-name-fieldtype":"","product-24044-currency":"","product-24044-currency-fieldtype":"","product-24044-description":"","product-24044-description-fieldtype":"","product-24044-image":"","product-24044-image-fieldtype":"","product-24044-mpn":"","product-24044-mpn-fieldtype":"","product-24044-name":"","product-24044-name-fieldtype":"","product-24044-price":"","product-24044-price-fieldtype":"","product-24044-price-valid-until":"","product-24044-price-valid-until-fieldtype":"","product-24044-product-review":"","product-24044-product-review-fieldtype":"","product-24044-rating":"","product-24044-rating-fieldtype":"","product-24044-review-count":"","product-24044-review-count-fieldtype":"","product-24044-sku":"","product-24044-sku-fieldtype":"","product-24044-url":"","product-24044-url-fieldtype":"","rank_math_description":"Avec l'am\u00e9lioration technologique de la r\u00e9alit\u00e9 augment\u00e9e, Ikea a d\u00e9cid\u00e9 de favoriser l'AR dans sa strat\u00e9gie pour rendre l'exp\u00e9rience client immersive.","rank_math_focus_keyword":"IKEA,catalogue immersif,r\u00e9alit\u00e9 augment\u00e9e,IKEA Place,Everyday experiments","rank_math_internal_links_processed":"1","rank_math_pillar_content":"","rank_math_primary_category":"","rank_math_seo_score":"57","rank_math_title":"Ikea : strat\u00e9gie bas\u00e9e avant tout sur la r\u00e9alit\u00e9 augment\u00e9e","saswp_article_image_20412_detail":"","saswp_article_organization_logo_20412_detail":"","saswp_modify_this_schema_20412":"","_backorders":null,"_crosssell_ids":null,"_download_expiry":null,"_download_limit":null,"_downloadable":null,"_manage_stock":null,"_price":null,"_product_version":null,"_regular_price":null,"_sold_individually":null,"_stock":null,"_stock_status":null,"_tax_class":null,"_tax_status":null,"_virtual":null,"_wc_average_rating":null,"_wc_review_count":null,"_wsform_woocommerce_meta_data":null,"total_sales":null,"data_group_array":null,"saswp_article_author_description_20412":null,"saswp_article_author_name_20412":null,"saswp_article_author_type_20412":null,"saswp_article_author_url_20412":null,"saswp_article_body_20412":null,"saswp_article_date_modified_20412":null,"saswp_article_date_published_20412":null,"saswp_article_description_20412":null,"saswp_article_editor_name_20412":null,"saswp_article_headline_20412":null,"saswp_article_image_20412":null,"saswp_article_inlanguage_20412":null,"saswp_article_keywords_20412":null,"saswp_article_main_entity_of_page_20412":null,"saswp_article_organization_logo_20412":null,"saswp_article_organization_name_20412":null,"saswp_article_section_20412":null,"saswp_article_url_20412":null,"saswp_attached_collection":null,"saswp_attahced_reviews":null,"saswp_business_type":null,"saswp_custom_meta_field":null,"saswp_enable_itemlist_schema":null,"saswp_enable_speakable_schema":null,"saswp_event_type":null,"saswp_fixed_image":null,"saswp_fixed_text":null,"saswp_item_list_custom":null,"saswp_item_list_tags":null,"saswp_itemlist_item_type":null,"saswp_meta_list_val":null,"saswp_review_item_reviewed_20412":null,"saswp_taxonomy_term":null,"schema_options":null,"schema_type":null,"_schema_article_type":null,"_schema_categories":null,"_schema_post_types":null,"_schema_type":null,"data":null,"user_id":null,"user_ip":null,"user_login":null,"_billing_address_1":null,"_billing_address_2":null,"_billing_address_index":null,"_billing_city":null,"_billing_company":null,"_billing_country":null,"_billing_email":null,"_billing_first_name":null,"_billing_last_name":null,"_billing_phone":null,"_billing_postcode":null,"_cart_hash":null,"_completed_date":null,"_created_via":null,"_customer_ip_address":null,"_customer_user":null,"_customer_user_agent":null,"_date_completed":null,"_date_paid":null,"_download_permissions_granted":null,"_new_order_email_sent":null,"_order_key":null,"_order_stock_reduced":null,"_paid_date":null,"_payment_method":null,"_payment_method_title":null,"_recorded_coupon_usage_counts":null,"_recorded_sales":null,"_shipping_address_index":null,"_stripe_charge_captured":null,"_stripe_currency":null,"_stripe_customer_id":null,"_stripe_fee":null,"_stripe_intent_id":null,"_stripe_net":null,"_stripe_refund_id":null,"_stripe_source_id":null,"_transaction_id":null,"_xlwcty_thankyou_page":null,"is_vat_exempt":null,"trp_language":null,"_refund_amount":null,"_refund_reason":null,"_refunded_by":null,"_refunded_payment":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_conditional_logic":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_library_id":null,"_wpcode_library_version":null,"_wpcode_location_extra":null,"_wpcode_note":null,"_wpcode_priority":null,"_xlwcty_additional_info_border_color":null,"_xlwcty_additional_info_border_style":null,"_xlwcty_additional_info_border_width":null,"_xlwcty_additional_info_component_bg":null,"_xlwcty_additional_info_enable":null,"_xlwcty_builder_layout":null,"_xlwcty_builder_template":null,"_xlwcty_chosen_order_preview":null,"_xlwcty_customer_information_after_customer_information_desc_alignment":null,"_xlwcty_customer_information_after_heading_desc_alignment":null,"_xlwcty_customer_information_border_color":null,"_xlwcty_customer_information_border_style":null,"_xlwcty_customer_information_border_width":null,"_xlwcty_customer_information_component_bg":null,"_xlwcty_customer_information_enable":null,"_xlwcty_customer_information_heading":null,"_xlwcty_customer_information_heading_alignment":null,"_xlwcty_customer_information_heading_font_size":null,"_xlwcty_customer_information_layout":null,"_xlwcty_customer_information_show_billing":null,"_xlwcty_customer_information_show_shipping":null,"_xlwcty_google_map_address":null,"_xlwcty_google_map_border_color":null,"_xlwcty_google_map_border_style":null,"_xlwcty_google_map_border_width":null,"_xlwcty_google_map_built_in_icon":null,"_xlwcty_google_map_component_bg":null,"_xlwcty_google_map_desc_alignment":null,"_xlwcty_google_map_enable":null,"_xlwcty_google_map_heading_alignment":null,"_xlwcty_google_map_heading_font_size":null,"_xlwcty_google_map_icon":null,"_xlwcty_google_map_marker_text":null,"_xlwcty_google_map_style":null,"_xlwcty_google_map_zoom_level":null,"_xlwcty_image_border_color_1":null,"_xlwcty_image_border_style_1":null,"_xlwcty_image_border_width_1":null,"_xlwcty_image_btn_bg_color_1":null,"_xlwcty_image_btn_color_1":null,"_xlwcty_image_btn_font_size_1":null,"_xlwcty_image_btn_link_1":null,"_xlwcty_image_btn_text_1":null,"_xlwcty_image_component_bg_1":null,"_xlwcty_image_desc_alignment_1":null,"_xlwcty_image_enable_1":null,"_xlwcty_image_heading_alignment_1":null,"_xlwcty_image_heading_font_size_1":null,"_xlwcty_image_img_cont_ratio_1":null,"_xlwcty_image_img_l_link_1":null,"_xlwcty_image_img_r_link_1":null,"_xlwcty_image_layout_1":null,"_xlwcty_image_show_btn_1":null,"_xlwcty_is_default":null,"_xlwcty_menu_order":null,"_xlwcty_order_built_in":null,"_xlwcty_order_built_in_color":null,"_xlwcty_order_details_after_heading_desc_alignment":null,"_xlwcty_order_details_below_order_table_desc_alignment":null,"_xlwcty_order_details_border_color":null,"_xlwcty_order_details_border_style":null,"_xlwcty_order_details_border_width":null,"_xlwcty_order_details_component_bg":null,"_xlwcty_order_details_display_images":null,"_xlwcty_order_details_downloads":null,"_xlwcty_order_details_enable":null,"_xlwcty_order_details_heading":null,"_xlwcty_order_details_heading_alignment":null,"_xlwcty_order_details_heading_font_size":null,"_xlwcty_order_details_layout":null,"_xlwcty_order_enable":null,"_xlwcty_order_heading1":null,"_xlwcty_order_heading1_color":null,"_xlwcty_order_heading1_font_size":null,"_xlwcty_order_heading2":null,"_xlwcty_order_heading2_color":null,"_xlwcty_order_heading2_font_size":null,"_xlwcty_order_icon":null,"_xlwcty_simple_text_alignment_1":null,"_xlwcty_simple_text_border_color_1":null,"_xlwcty_simple_text_border_style_1":null,"_xlwcty_simple_text_border_width_1":null,"_xlwcty_simple_text_component_bg_1":null,"_xlwcty_simple_text_enable_1":null,"_xlwcty_simple_text_heading_alignment_1":null,"_xlwcty_simple_text_heading_font_size_1":null,"_xlwcty_simple_text_text_1":null,"_xlwcty_text_border_color_1":null,"_xlwcty_text_border_style_1":null,"_xlwcty_text_border_width_1":null,"_xlwcty_text_component_bg_1":null,"_xlwcty_text_enable_1":null,"_xlwcty_text_heading_alignment_1":null,"_xlwcty_text_heading_font_size_1":null,"_xlwcty_video_border_color_1":null,"_xlwcty_video_border_style_1":null,"_xlwcty_video_border_width_1":null,"_xlwcty_video_btn_bg_color_1":null,"_xlwcty_video_btn_color_1":null,"_xlwcty_video_btn_font_size_1":null,"_xlwcty_video_btn_link_1":null,"_xlwcty_video_btn_text_1":null,"_xlwcty_video_component_bg_1":null,"_xlwcty_video_desc_alignment_1":null,"_xlwcty_video_enable_1":null,"_xlwcty_video_heading_alignment_1":null,"_xlwcty_video_heading_font_size_1":null,"_xlwcty_video_show_btn_1":null,"_xlwcty_video_src_1":null,"xlwcty_rule":null,"_email_backgroundColor_settings":null,"_email_title_billing":null,"_email_title_shipping":null,"_yaymail_elements":null,"_yaymail_email_backgroundColor_settings":null,"_yaymail_email_order_item_download_title":null,"_yaymail_email_order_item_title":null,"_yaymail_email_textLinkColor_settings":null,"_yaymail_status":null,"_yaymail_template":null,"_edit_last":"13","_edit_lock":"1699606366:3","_trp_automatically_translated_slug_it_IT":"ikea-augmented-reality","_wp_old_slug":"","ekit_post_views_count":"1090","__elementor_forms_snapshot":null,"_aioseo_description":"D\u00e9couvrez comment IKEA a ax\u00e9 sa strat\u00e9gie sur la r\u00e9alit\u00e9 augment\u00e9e ! De son catalogue immersif \u00e0 des applications sp\u00e9cialement con\u00e7ues pour la r\u00e9alit\u00e9 augment\u00e9e","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"La strat\u00e9gie IKEA bas\u00e9e sur la r\u00e9alit\u00e9 augment\u00e9e","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_bsf_item_review_type":"","_bsf_post_type":"","_cmplz_scanned_post":"","_elementor_controls_usage":{"heading":{"count":4,"control_percent":2,"controls":{"content":{"section_title":{"title":4,"align":1,"header_size":1,"size":1}},"style":{"section_title_style":{"title_color":4,"typography_typography":4,"typography_font_family":4,"typography_font_size":4,"typography_font_weight":4}},"advanced":{"_section_style":{"_margin":3}}}},"text-editor":{"count":7,"control_percent":1,"controls":{"content":{"section_editor":{"editor":7}},"style":{"section_style":{"typography_typography":7,"typography_font_family":7,"typography_font_size":7,"typography_font_weight":7,"text_color":3}},"advanced":{"_section_style":{"_margin":1}}}},"button":{"count":2,"control_percent":3,"controls":{"content":{"section_button":{"text":2,"align":2,"size":2,"link":2,"align_mobile":1}},"style":{"section_style":{"typography_typography":2,"typography_font_family":2,"typography_font_weight":2,"button_text_color":2,"background_color":1,"hover_animation":2,"border_border":2,"border_width":2,"border_color":1,"border_radius":2,"typography_font_size":1}}}},"column":{"count":11,"control_percent":0,"controls":{"layout":{"layout":{"_inline_size":11,"space_between_widgets":1,"content_position":4,"align":1}},"advanced":{"_section_responsive":{"hide_mobile":1},"section_advanced":{"margin":3}},"style":{"section_style":{"background_background":3,"background_color":2},"section_border":{"border_border":2,"border_width":2,"border_color":2,"border_radius":2}}}},"section":{"count":9,"control_percent":1,"controls":{"style":{"section_background":{"background_background":1,"background_color":1},"section_border":{"border_border":2,"border_width":2,"border_color":2,"border_radius":1}},"layout":{"section_structure":{"structure":2}},"advanced":{"section_advanced":{"margin":2}}}},"video":{"count":1,"control_percent":2,"controls":{"content":{"section_video":{"youtube_url":1,"autoplay":1,"mute":1,"loop":1}},"advanced":{"trp_section_show":{"trp_language_restriction":1,"trp_restricted_languages":1}}}},"menu-anchor":{"count":2,"control_percent":0,"controls":{"content":{"section_anchor":{"anchor":2}}}},"shortcode":{"count":1,"control_percent":0,"controls":{"content":{"section_shortcode":{"shortcode":1}}}},"image":{"count":2,"control_percent":1,"controls":{"content":{"section_image":{"image":2,"image_size":2,"image_custom_dimension":2}},"style":{"section_style_image":{"space":2}}}}},"_elementor_css":{"time":1751525293,"fonts":["Work Sans"],"icons":[""],"dynamic_elements_ids":[],"status":"inline","0":"","css":".elementor-4899 .elementor-element.elementor-element-080b028:not(.elementor-motion-effects-element-type-background), .elementor-4899 .elementor-element.elementor-element-080b028 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FDC902;}.elementor-4899 .elementor-element.elementor-element-080b028{border-style:solid;border-width:0px 0px 2px 0px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-4899 .elementor-element.elementor-element-080b028, .elementor-4899 .elementor-element.elementor-element-080b028 > .elementor-background-overlay{border-radius:0px 0px 0px 0px;}.elementor-4899 .elementor-element.elementor-element-080b028 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-4899 .elementor-element.elementor-element-b24d7a9.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-4899 .elementor-element.elementor-element-b24d7a9.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-4899 .elementor-element.elementor-element-b24d7a9.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-4899 .elementor-element.elementor-element-b24d7a9 > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-4899 .elementor-element.elementor-element-b24d7a9 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-4899 .elementor-element.elementor-element-db3320c > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-4899 .elementor-element.elementor-element-db3320c{text-align:left;}.elementor-4899 .elementor-element.elementor-element-db3320c .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:42px;font-weight:400;color:#000000;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-4899 .elementor-element.elementor-element-73e4b3e{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:500;}.elementor-4899 .elementor-element.elementor-element-7be9621 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-4899 .elementor-element.elementor-element-b112cec .elementor-button{background-color:#FFFFFF;font-family:\"Work Sans\", Sans-serif;font-weight:500;fill:#000000;color:#000000;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:76px 76px 76px 76px;}.elementor-4899 .elementor-element.elementor-element-8c9cb86 > .elementor-widget-container{margin:14px 14px 14px 14px;}.elementor-4899 .elementor-element.elementor-element-8c9cb86{font-family:\"Work Sans\", Sans-serif;font-size:17px;font-weight:400;}.elementor-4899 .elementor-element.elementor-element-cf3b384 .elementor-wrapper{--video-aspect-ratio:1.77777;}.elementor-4899 .elementor-element.elementor-element-e5d8244 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-4899 .elementor-element.elementor-element-e5d8244 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-4899 .elementor-element.elementor-element-43be304{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-bc-flex-widget .elementor-4899 .elementor-element.elementor-element-fdc7f9b.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-4899 .elementor-element.elementor-element-fdc7f9b.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-4899 .elementor-element.elementor-element-3a61e6d img{max-width:62%;}.elementor-4899 .elementor-element.elementor-element-5b37be0:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:10px 10px 10px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-element-populated, .elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-element-populated > .elementor-background-overlay, .elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-4899 .elementor-element.elementor-element-5b37be0 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-4899 .elementor-element.elementor-element-8eaeb88{font-family:\"Work Sans\", Sans-serif;font-size:17px;font-weight:400;color:#000000;}.elementor-4899 .elementor-element.elementor-element-adfbf13 .elementor-button{font-family:\"Work Sans\", Sans-serif;font-size:15px;font-weight:500;fill:#000000;color:#000000;border-style:solid;border-width:2px 2px 2px 2px;border-radius:30px 30px 30px 30px;}.elementor-bc-flex-widget .elementor-4899 .elementor-element.elementor-element-2667ce9.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-4899 .elementor-element.elementor-element-2667ce9.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-4899 .elementor-element.elementor-element-8c02efb > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-4899 .elementor-element.elementor-element-8c02efb .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-4899 .elementor-element.elementor-element-1aae234{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-4899 .elementor-element.elementor-element-4b16e00.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-4899 .elementor-element.elementor-element-4b16e00.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-4899 .elementor-element.elementor-element-181b3db img{max-width:58%;}.elementor-4899 .elementor-element.elementor-element-f743681:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:10px 10px 10px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-element-populated, .elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-element-populated > .elementor-background-overlay, .elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-4899 .elementor-element.elementor-element-f743681 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-4899 .elementor-element.elementor-element-95d756b{font-family:\"Work Sans\", Sans-serif;font-size:17px;font-weight:400;color:#000000;}.elementor-4899 .elementor-element.elementor-element-6eb041f{font-family:\"Work Sans\", Sans-serif;font-size:17px;font-weight:400;}.elementor-4899 .elementor-element.elementor-element-dfa3d80{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-4899 .elementor-element.elementor-element-6732c07 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:42px;font-weight:400;color:#000000;}.elementor-4899 .elementor-element.elementor-element-ac1a029{font-family:\"Work Sans\", Sans-serif;font-size:17px;font-weight:400;}@media(max-width:1024px) and (min-width:768px){.elementor-4899 .elementor-element.elementor-element-7be9621{width:60%;}}@media(max-width:1024px){.elementor-4899 .elementor-element.elementor-element-db3320c .elementor-heading-title{font-size:30px;}.elementor-4899 .elementor-element.elementor-element-b112cec .elementor-button{font-size:15px;}}@media(max-width:767px){.elementor-4899 .elementor-element.elementor-element-db3320c .elementor-heading-title{font-size:28px;}}"},"_elementor_data":"[{\"id\":\"080b028\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"b24d7a9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"db3320c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Ikea : strat\\u00e9gie <b>bas\\u00e9e avant tout sur la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b>\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"73e4b3e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#zoom\\\">L'appli IKEA Place : le catalogue immersif<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#snap\\\">La plateforme Everyday Experiments : une mani\\u00e8re de repenser son int\\u00e9rieur<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"af680f8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7be9621\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"b112cec\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"09bdabb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"418acc0\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"d1e33f1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"e5a83f0\"}]},\"elements\":[{\"id\":\"8c9cb86\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>IKEA, l\\u2019embl\\u00e9matique entreprise su\\u00e9doise, a arr\\u00eat\\u00e9 <b>la fabrication de ses catalogues papiers<\\\/b> depuis le 7 d\\u00e9cembre 2020 apr\\u00e8s 70 ans de production. Il \\u00e9tait distribu\\u00e9 \\u00e0 plus de 200 millions de personnes en 2016, c'est-\\u00e0-dire, plus que la Bible et le Coran. Ce catalogue \\u00e9tait devenu un <b>produit embl\\u00e9matique pour tous<\\\/b> mais IKEA a vu le comportement des consommateurs changer, surtout avec les confinements que les populations ont v\\u00e9cu. Par exemple, en 2020, le <b>nombre de ventes depuis leur site internet a augment\\u00e9 de 45%<\\\/b> pour 4 milliards de visiteurs. Cependant, ces changements avaient d\\u00e9j\\u00e0 \\u00e9t\\u00e9 anticip\\u00e9s par IKEA et l\\u2019entreprise investissait d\\u00e9j\\u00e0 \\u00e9norm\\u00e9ment <b>dans le digital<\\\/b>. La marque su\\u00e9doise a lanc\\u00e9 <b>plusieurs applications mobiles gratuites<\\\/b> d\\u00e9di\\u00e9es aux consommateurs avec la pointe de la technologie comme de <b>la r\\u00e9alit\\u00e9 augment\\u00e9e, de l\\u2019intelligence artificielle<\\\/b>.<\\\/p><p>L\\u2019abandon de la production de catalogue n\\u2019est donc pas une marque de faiblesse mais bien <b>une conversion au digital<\\\/b>, certes brutale, mais r\\u00e9fl\\u00e9chie. Plusieurs applications sont d\\u00e9j\\u00e0 disponibles et certaines r\\u00e9volutionnent le monde de la vente en ligne.<\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"14\",\"right\":\"14\",\"bottom\":\"14\",\"left\":\"14\",\"isLinked\":true},\"ekit_all_conditions_list\":[{\"_id\":\"a16cf9f\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"cf3b384\",\"elType\":\"widget\",\"settings\":{\"youtube_url\":\"https:\\\/\\\/youtu.be\\\/brYckYpexaU\",\"vimeo_url\":\"https:\\\/\\\/vimeo.com\\\/235215203\",\"dailymotion_url\":\"https:\\\/\\\/www.dailymotion.com\\\/video\\\/x6tqhqb\",\"autoplay\":\"yes\",\"mute\":\"yes\",\"loop\":\"yes\",\"ekit_all_conditions_list\":[{\"_id\":\"e44de2d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"trp_language_restriction\":\"yes\",\"trp_restricted_languages\":\"fr_FR\"},\"elements\":[],\"widgetType\":\"video\"},{\"id\":\"89d76ac\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"zoom\",\"ekit_all_conditions_list\":[{\"_id\":\"cef2327\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"e5d8244\",\"elType\":\"widget\",\"settings\":{\"title\":\"L\\u2019appli IKEA Place : le catalogue immersif \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"43be304\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Cette application, lanc\\u00e9e en 2017 sur IOS, est gratuite et est en quelque sorte <b>le nouveau catalogue intelligent d\\u2019IKEA<\\\/b>. Gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et l\\u2019intelligence artificielle, l\\u2019application permet de <b>scanner l\\u2019int\\u00e9gralit\\u00e9 d\\u2019une pi\\u00e8ce pour supprimer des objets<\\\/b> et les remplacer par d<b>es produits IKEA<\\\/b> avec un fin niveau de d\\u00e9tail.<\\\/p><p>Dans ses d\\u00e9buts, l\\u2019entreprise a privil\\u00e9gi\\u00e9 <b>les produits les plus encombrants et les plus populaires<\\\/b> pour attirer le plus grand nombre d'utilisateurs, mais avec la suppression de leur catalogue, pratiquement tous <b>les produits seront disponibles<\\\/b> sur leur application.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b7d0d00\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"80f5522\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7c37e09\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ee5e9c3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"fdc7f9b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3a61e6d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ikea-place.jpg\",\"id\":12621,\"alt\":\"ikea place realite augmentee\",\"source\":\"library\",\"size\":\"\"},\"image_size\":\"2048x2048\",\"space\":{\"unit\":\"%\",\"size\":62,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"f11cd99\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_custom_dimension\":{\"width\":\"900\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"5b37be0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"8eaeb88\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/apps.apple.com\\\/us\\\/app\\\/ikea-place\\\/id1279244498\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>IKEA Place<\\\/strong><\\\/a> <\\\/span>est constitu\\u00e9e de <b>nombreuses fonctionnalit\\u00e9s<\\\/b> telles que la communication avec un <b>chatbot<\\\/b>, l\\u2019ajout de produits favoris, la <b>capture d\\u2019\\u00e9cran ou de vid\\u00e9o<\\\/b> pour partager ses envies mais aussi <b>la recherche visuelle<\\\/b>. Cette derni\\u00e8re caract\\u00e9ristique est un \\u00e9l\\u00e9ment phare de l\\u2019application puisqu\\u2019elle permet \\u00e0 l\\u2019application d\\u2019<b>identifier un meuble dans une pi\\u00e8ce et de proposer des articles ressemblant<\\\/b> \\u00e0 celui-ci dans le catalogue.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"cbf52f9\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"adfbf13\",\"elType\":\"widget\",\"settings\":{\"text\":\"D\\u00e9couvrir notre use case Castorama\",\"link\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/use-case-castorama\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align\":\"center\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_radius\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"30\",\"bottom\":\"30\",\"left\":\"30\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"725d805\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2667ce9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3e90ee2\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"snap\",\"ekit_all_conditions_list\":[{\"_id\":\"f0d4edc\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"8c02efb\",\"elType\":\"widget\",\"settings\":{\"title\":\"La plateforme Everyday Experiments : une mani\\u00e8re de repenser son int\\u00e9rieur\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1aae234\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4b16e00\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"181b3db\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/everyday-experiment_12.jpg\",\"id\":12624,\"alt\":\"\",\"source\":\"library\"},\"space\":{\"unit\":\"%\",\"size\":58,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"6a1df82\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"2048x2048\",\"image_custom_dimension\":{\"width\":\"1000\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"f743681\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"95d756b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Lanc\\u00e9e en juin 2017, <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.everydayexperiments.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Everyday Experiments<\\\/a> <\\\/span><\\\/strong>est munie de l\\u2019<b>intelligence artificielle<\\\/b>, l\\u2019apprentissage automatique, la <b>re\\u0301alite\\u0301 augmente\\u0301e<\\\/b> et l\\u2019<b>intelligence spatiale de pointe<\\\/b>. Elle propose aux utilisateurs de mieux conna\\u00eetre et de <b>s\\u2019approprier l\\u2019espace utilisable<\\\/b> de son foyer.<\\\/p><p>Et cela tombe \\u00e0 pic ! Pendant le premier confinement, la plupart des personnes ont pass\\u00e9 presque deux mois dans leur foyer. Les consommateurs ont donc compris la n\\u00e9cessit\\u00e9 d\\u2019avoir un foyer agr\\u00e9able et pratique, ils veulent donc am\\u00e9nager leur int\\u00e9rieur de fa\\u00e7on \\u00e0 se sentir bien.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"cbf52f9\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2756616\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"310a6c4\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"43ba0cb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"93494d9\"}]},\"elements\":[{\"id\":\"6eb041f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Pour r\\u00e9sumer, la plateforme d\\u2019IKEA propose plusieurs fonctionnalit\\u00e9s qui permettent de mesurer et red\\u00e9couvrir chaque pi\\u00e8ce de son logement de mani\\u00e8re simple. Par exemple, il existe \\u201c<b>Extreme Measures<\\\/b>\\u201d qui <b>d\\u00e9tecte les dimensions et le volume d\\u2019une pi\\u00e8ce<\\\/b> de fa\\u00e7on esth\\u00e9tique puisque la plateforme ins\\u00e8re un <b>\\u00e9l\\u00e9phant gonflable<\\\/b> tr\\u00e8s sympa \\u00e0 regarder dans la pi\\u00e8ce et vous donne les <b>dimensions exactes<\\\/b>. Une autre fonctionnalit\\u00e9 disponible est \\u201c<b>Light Filters<\\\/b>\\u201d qui permet de <b>visualiser une pi\\u00e8ce avec diff\\u00e9rentes luminosit\\u00e9s<\\\/b>. Cela permet d\\u2019\\u00eatre aiguill\\u00e9 sur le <b>choix de la lampe et de l\\u2019\\u00e9clairage<\\\/b> id\\u00e9al pour une pi\\u00e8ce.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"df9e936\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"dfa3d80\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"310a6c4\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"81d80ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"93494d9\"}]},\"elements\":[{\"id\":\"6732c07\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e : un levier important pour le marketing\",\"size\":\"large\",\"ekit_all_conditions_list\":[{\"_id\":\"2c4a487\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ac1a029\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>IKEA ne s\\u2019est pas arr\\u00eat\\u00e9 \\u00e0 la simple utilisation de la r\\u00e9alit\\u00e9 augment\\u00e9e pour vendre ses produits. Elle propose aussi une application <b>d\\u00e9di\\u00e9e aux enfants<\\\/b> qui <b>transforme les meubles en cr\\u00e9atures vivantes<\\\/b> pour stimuler l\\u2019imagination des petits. L\\u2019entreprise su\\u00e9doise a donc tr\\u00e8s bien compris que la r\\u00e9alit\\u00e9 augment\\u00e9e sera pr\\u00e9sente partout et qu\\u2019elle <b>r\\u00e9volutionnera le shopping en ligne<\\\/b>. Elle n\\u2019a pas voulu manquer cette opportunit\\u00e9 et aujourd\\u2019hui nous pouvons dire qu\\u2019elle s\\u2019est bien appropri\\u00e9e la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"df9e936\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]","_elementor_edit_mode":"builder","_elementor_page_assets":{"styles":["widget-heading","e-animation-rotate","widget-video","widget-menu-anchor","widget-image"],"scripts":["elementor-frontend"]},"_elementor_page_settings":"","_elementor_pro_version":"3.16.1","_elementor_template_type":"wp-post","_elementor_version":"3.16.6","_seopress_analysis_data":{"title":"Pour obtenir l\u2019aper\u00e7u de votre extrait Google, veuillez publier votre publication\u00a0!","link_preview":"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/ikea-realite-augmentee\/?no_admin_bar=1&preview=true"},"_trp_automatically_translated_slug_en_GB":"","_trp_automatically_translated_slug_es_ES":"","_wp_page_template":"default","_wp_old_date":"","_schema_json":"","_schema_json_timestamp":"","_schema_ref":"20536","_seopress_analysis_target_kw":"","_seopress_redirections_logged_status":"both","_seopress_redirections_type":"301","_seopress_redirections_value":"","_seopress_robots_canonical":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":"","_seopress_social_fb_img_height":"","_seopress_social_fb_img_width":"","_seopress_social_fb_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":"","_seopress_social_twitter_img_height":"","_seopress_social_twitter_img_width":"","_seopress_social_twitter_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","_trp_automatically_translated_slug_de_DE":"ikea-reality-augmented","_trp_automatically_translated_slug_en_US":"","_trp_automatically_translated_slug_ja":"%e3%82%a4%e3%82%b1%e3%82%a2-%e6%8b%a1%e5%bc%b5%e7%8f%be%e5%ae%9f","_trp_automatically_translated_slug_nl_NL":"ikea-augmented-reality","_trp_automatically_translated_slug_pl_PL":"ikea-augmented-reality","_trp_automatically_translated_slug_pt_PT":"ikea-augmented-realidade","_trp_automatically_translated_slug_ro_RO":"","_trp_translated_slug_de_DE":"","_trp_translated_slug_en_GB":"augmented-reality-ikea","_trp_translated_slug_en_US":"augmented-reality-ikea","_trp_translated_slug_es_ES":"ikea-realidad-aumentada","_trp_translated_slug_it_IT":"","_trp_translated_slug_ja":"","_trp_translated_slug_nl_NL":"","_trp_translated_slug_pl_PL":"","_trp_translated_slug_pt_PT":"","_trp_translated_slug_ro_RO":"realitate-augmentata-ikea","_wpsso_head_info_og_desc":"","_wpsso_head_info_og_img_thumb":"","_wpsso_head_info_og_type":"","_wpsso_head_info_schema_type":"","_wpsso_head_info_schema_type_name":"","cmplz_hide_cookiebanner":"","product-24038-avail":"","product-24038-avail-fieldtype":"","product-24038-brand-name":"","product-24038-brand-name-fieldtype":"","product-24038-currency":"","product-24038-currency-fieldtype":"","product-24038-description":"","product-24038-description-fieldtype":"","product-24038-image":"","product-24038-image-fieldtype":"","product-24038-mpn":"","product-24038-mpn-fieldtype":"","product-24038-name":"","product-24038-name-fieldtype":"","product-24038-price":"","product-24038-price-fieldtype":"","product-24038-price-valid-until":"","product-24038-price-valid-until-fieldtype":"","product-24038-product-review":"","product-24038-product-review-fieldtype":"","product-24038-rating":"","product-24038-rating-fieldtype":"","product-24038-review-count":"","product-24038-review-count-fieldtype":"","product-24038-sku":"","product-24038-sku-fieldtype":"","product-24038-url":"","product-24038-url-fieldtype":"","product-24043-avail":"","product-24043-avail-fieldtype":"","product-24043-brand-name":"","product-24043-brand-name-fieldtype":"","product-24043-currency":"","product-24043-currency-fieldtype":"","product-24043-description":"","product-24043-description-fieldtype":"","product-24043-image":"","product-24043-image-fieldtype":"","product-24043-mpn":"","product-24043-mpn-fieldtype":"","product-24043-name":"","product-24043-name-fieldtype":"","product-24043-price":"","product-24043-price-fieldtype":"","product-24043-price-valid-until":"","product-24043-price-valid-until-fieldtype":"","product-24043-product-review":"","product-24043-product-review-fieldtype":"","product-24043-rating":"","product-24043-rating-fieldtype":"","product-24043-review-count":"","product-24043-review-count-fieldtype":"","product-24043-sku":"","product-24043-sku-fieldtype":"","product-24043-url":"","product-24043-url-fieldtype":"","wp_schema_pro_optimized_structured_data":"<!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/filtermaker.fr\/es\/consejos-redes-sociales\/ikea-realidad-aumentada\/\"},\"headline\":\"Ikea : strat\u00e9gie bas\u00e9e avant tout sur la r\u00e9alit\u00e9 augment\u00e9e\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/01\/Ikea-_-strategy-based-primarily-on-augmented-reality.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2021-02-15T09:20:49\",\"dateModified\":\"2023-06-15T15:42:57\",\"author\":{\"@type\":\"Person\",\"name\":\"romaincochard\",\"url\":\"http:\/\/filtermaker.fr\/es\/author\/romaincochard\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"469849","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts\/4899"}],"collection":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/comments?post=4899"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts\/4899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/media\/469849"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/media?parent=4899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/categories?post=4899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/tags?post=4899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}