{"id":27742,"date":"2023-01-09T07:38:00","date_gmt":"2023-01-09T07:38:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=27742"},"modified":"2023-11-09T16:09:40","modified_gmt":"2023-11-09T16:09:40","slug":"snapchat-filter-marketing-campaign","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/snapchat-filter-marketing-campaign\/","title":{"rendered":"Why integrate a Snapchat filter into your marketing campaign?"},"content":{"rendered":"
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Integrate a Snapchat filter into a marketing campaign<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Since the pandemic, e-commerce has taken a completely different turn and consumers have seen <\/span>their consumption habits change<\/b>. Thus brands in turn need to accelerate their improvement of the buying journey to ensure increasing conversion in the face of the tough competition on the internet. One of the levers that is getting a lot of attention is the filter in reality<\/strong> <\/span>enhanced<\/b> available on all social networks. Indeed, this new technology allows many things and is an advantage for brands.<\/strong><\/span><\/p>

Snapchat recently published figures<\/a><\/span> on <\/span>the effectiveness of a Snapchat filter<\/a><\/span> in a marketing campaign<\/b> of the brands that we will develop in this article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Snapchat filter: augmented reality at the heart of Snapchat's strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Snapchat filters, also known as \"lenses\", have been present on the application for many years and are constantly evolving to offer an ever more qualitative experience for users. Indeed, more than <\/span>75% of users send photos and videos with Snapchat filters every day<\/b> according to the social network. Recently, a new feature has appeared, the Shoppable AR, which transforms e-commerce on the social network. This feature allows you to showcase your product with try-on or other types of lens and add a call to action to buy the brand's product directly. In addition to this, it is also possible to sponsor this Snapchat lens to increase its visibility rate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWhere to find the lenses?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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