{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"phygital-strategies-retailers","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/phygital-strategies-retailers\/","title":{"rendered":"Retailers' strategy to combine physical and virtual"},"content":{"rendered":"
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Phygital: developing complementary retail strategies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A study conducted by Meta<\/a> in June 2021 announces that 75 % of business leaders wish to implement augmented reality and virtual reality systems in their business strategy by 2023. Indeed, the digital revolution and transition as well as the arrival of new technologies (NFT metavers, web 3.0...) are turning retailers' strategies upside down. Phygital appears as the ideal and most complete strategy for brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AR and phygital: a magical immersive experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail has been one of the areas most affected and has had to transform itself along with technological developments. Hybrid models combining physical and digital have developed one after the other. Decoration, fashion, make-up<\/a>... There are many things that can be implemented in multiple sectors of activity. Providing an immersive experience so that users can project themselves has become an important factor for internet users, and even key to making a purchase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"filter-phygital\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Augmented reality is the ideal tool to achieve this. Internet users can simply take their smartphone without even leaving their home and visualise the products they want. AR can be used in different ways depending on the product and the needs of the users: 3D visualisation, try-on, immersive packaging, augmented reality games.... Many things can be put in place to seduce web users. These filters on social networks<\/a> are particularly popular for their entertainment and convenience. By combining the virtual and the physical, companies are offering complete omnichannel experiences. For example, it is possible to try on the lipstick of one's dreams thanks to augmented reality and then go to the shop to buy it in real life if the users wish.<\/span><\/span><\/p>

This is notably what the main players in the cosmetics sector, such as L'Or\u00e9al, have put in place. These phygital practices were amplified during the confinement and have since become part of consumer habits. The company <\/span>Castorama<\/span><\/a> has also used augmented reality. Very useful, the filters put online on social networks make it possible to project furniture, position them in one's interior or exterior and see the final result. This content is a success since there were 2.5 times more purchases and more memorable 40 % ads. This type of content appears to be a real help in the decision making process, while accompanying Internet users in their purchasing process.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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