{"id":19584,"date":"2022-06-20T07:00:00","date_gmt":"2022-06-20T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19584"},"modified":"2023-11-09T16:40:43","modified_gmt":"2023-11-09T16:40:43","slug":"augmented-reality-cosmetics","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/augmented-reality-cosmetics\/","title":{"rendered":"RA in cosmetics"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19584\" class=\"elementor elementor-19584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9204f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9204f4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd341d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cd341d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb501fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fb501fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The <b>augmented reality<\/b> in the world of <b>cosmetics<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e909c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e909c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fe4163 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0fe4163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405c1b4 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"405c1b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee4ae3e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee4ae3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b28b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1b28b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b3b79 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80b3b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Augmented reality continues to develop and is becoming more and more attractive <\/span><b>cosmetic brands<\/b><span style=\"font-weight: 400;\">. This technology is even becoming the best friend of many brands. But what are the benefits? And what are brands putting in place? We tell you more!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1f7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1f7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5dd15a exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5dd15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does augmented reality in cosmetics mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30143ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"30143ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is necessary in the cosmetics sector to see and test products. Indeed, the texture, the shades, the use and even the container are elements taken into account by the buyers. The <b>digital presence<\/b> It is therefore interesting for brands to offer experiences that are equally important. <b>immersive and interactive<\/b> via digital. The aim is to offer equally rich and complete product experiences and proposals even without physical contact. To achieve this, it is interesting to use the <b>augmented reality<\/b> in order to offer and immerse Internet users in a unique experience.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59dd1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59dd1ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66c76d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c66c76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad57e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9ad57e0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/314Z2g?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_en\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1753c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1753c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61705e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61705e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cbdb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"71cbdb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"454\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png\" class=\"attachment-large size-large wp-image-19598\" alt=\"ar-telephone\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png 731w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-600x373.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-300x186.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-18x12.png 18w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0225235 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0225235\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">The use of <b>digital<\/b> and augmented reality has accelerated with the health crisis and the health restrictions that no longer allow people to go to the shops. Already topical, this is where <b>technologies<\/b> based on augmented reality have become even more widespread and have started to be used by more and more users. Brands such as Benefit, Lanc\u00f4me, Make up For Ever, Urban Decay and many others have directly adapted by offering digital solutions to customers. This proposal is possible thanks to <b>to virtual try-on<\/b>This effect consists of integrating 2D\/3D elements with reality. In concrete terms, it is possible for a person to try out the new range of lipsticks that a brand has just released simply by using <b>his smartphone<\/b>This is a very practical feature. For example, this is what is offered by <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/en\/portfolio-filter\/\" target=\"_blank\" rel=\"noopener\">Yves-Saint Laurent<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> with a <\/span><strong><span style=\"color: #ffffff;\"><a style=\"background-color: #90a8ed; color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/en\/creation-filter-social-media\/instagram-filter\/\" target=\"_blank\" rel=\"noopener\">Instagram filter<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> featuring different shades of lipstick. With the effect, users can then see which shade suits them best. The filter then becomes a real help in <b>the purchasing process<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6358ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6358ff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998e91e exad-glass-effect-no exad-sticky-section-no\" data-id=\"998e91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135533d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"135533d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to digital, it is also possible to link physical and digital: this is the\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/en\/actuality\/5-actions-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\">phygital<\/a><\/span>. The customers then find in the <b>physical outlets<\/b> tools that allow the continued use of digital, which offers many functionalities and is therefore very practical, while keeping the link and physical contact in the shop if necessary. The use of these major themes really allows to <b>meet the needs<\/b> of all and of<b>enriching the customer experience<\/b> from start to finish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e80c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e2e80c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3664db exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3664db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed5a01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6ed5a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actions implemented by the brands \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-01c4960 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"01c4960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d272e4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d272e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784aaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b784aaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-19599\" alt=\"virtual make-up-assist\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-600x398.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-300x199.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface.png 925w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79498ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"79498ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2a163 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c2a163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Or\u00e9al<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f501f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The French cosmetics group, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\" target=\"_blank\" rel=\"noopener\">l'Or\u00e9al<\/a><\/span><\/strong>is anchored in a digitalization strategy via various actions. In particular, in 2018 the group bought the start-up <\/span><span style=\"color: #fc411d;\"><a style=\"color: #fc411d;\" href=\"https:\/\/modiface.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff; text-decoration: underline;\">ModiFace<\/span><\/span><\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">a Canadian company specialising in augmented reality. By making this acquisition, the group can offer <\/span><b>3D virtual make-up fittings<\/b><span style=\"font-weight: 400;\">The technology is available through Amazon, Google and Youtube, among others. The ModiFace AR technology is accessible via Amazon, Google and Youtube. Internet users simply use the front camera of their smartphone to virtually try on the products of their choice: the ideal way to project themselves and choose the product that perfectly matches their needs. L'or\u00e9al is therefore continuing to develop its digital strategy and is refining its proposals over the years.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd4eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478165 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b478165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7674ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7674ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sephora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd64b4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd64b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sephora.fr\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a><\/span> also launched <\/span><b>an augmented reality campaign<\/b><span style=\"font-weight: 400;\">. The brand wanted to invest in this technology and offer its customers a unique and fun experience by helping them to project themselves. Consumers can then try on face masks from the Sephora Collection. This option was launched in 2018 on various sites such as Au F\u00e9minin, Grazia, Vanity Faire and Marie Claire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-439de64 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"439de64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec684e exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ec684e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5ce72 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e5ce72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2814a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d2814a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Augmented reality is a very interesting tool for a product launch. This is what the brand Nuxe has recently put in place for its 3-in-1 fresh cream. This cream is promoted <\/span><b>via Snapchat<\/b><span style=\"font-weight: 400;\"> to introduce them to the product and its <\/span><b>various benefits<\/b><span style=\"font-weight: 400;\">. The effect presents the 3 uses of the cream: moisturising, make-up remover and mask. To show the benefits of the product, a <\/span><b>Snapchat filter<\/b><span style=\"font-weight: 400;\"> before\/after appears on the users' screen to see how the product looks <\/span><b>virtually<\/b><span style=\"font-weight: 400;\">. With the launch of its Lens Snapchat, Nuxe wants to focus on a totally digital communication with innovative and impactful activations.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85d997 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c85d997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84426aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84426aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented reality continues to develop, particularly in the cosmetics sector. By digitising their strategy, brands in the sector are offering new and innovative features, each more interesting than the last, to accompany and help internet users in their decision-making. If you have any questions or need advice, do not hesitate to contact our experts!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Augmented reality in the world of cosmetics Contact us Augmented reality continues to develop and is becoming increasingly popular with cosmetics brands. This technology is even becoming many brands' best friend. But what are the benefits? And what are brands putting in place? We tell you all about it!  [...]<\/p>","protected":false},"author":1,"featured_media":470044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-19584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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C\\u2019est par exemple ce que propose <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves-Saint Laurent<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> avec un <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"background-color: #90a8ed; color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Instagram<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> mettant en avant diff\\u00e9rentes teintes de rouge \\u00e0 l\\u00e8vre. Avec l\\u2019effet, les utilisateurs peuvent alors se rendre compte la teinte qu\\u2019il leur convient le mieux. 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Le groupe a notamment achet\\u00e9 en 2018 la start-up <\\\/span><span style=\\\"color: #fc411d;\\\"><a style=\\\"color: #fc411d;\\\" href=\\\"https:\\\/\\\/modiface.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong><span style=\\\"text-decoration: underline;\\\"><span style=\\\"color: #ffffff; text-decoration: underline;\\\">ModiFace<\\\/span><\\\/span><\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">, une entreprise canadienne sp\\u00e9cialis\\u00e9e dans la r\\u00e9alit\\u00e9 augment\\u00e9e. En effectuant cette acquisition, le groupe peut proposer des <\\\/span><b>essayages virtuels 3D de maquillage<\\\/b><span style=\\\"font-weight: 400;\\\">, coloration et m\\u00eame faire des diagnostics de peau gr\\u00e2ce au tracking du visage. La technologie ModiFace AR est notamment accessible via Amazon, Google et Youtube. Il suffit aux internautes d'utiliser la cam\\u00e9ra avant de leur smartphone pour essayer virtuellement les produits de leur choix : l\\u2019id\\u00e9al pour se projeter et choisir le produit correspondant parfaitement \\u00e0 ses besoins. L\\u2019or\\u00e9al continue donc le d\\u00e9veloppement de sa strat\\u00e9gie num\\u00e9rique et affine ces propositions au fil des ann\\u00e9es.&nbsp;<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"fd4eed7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"b478165\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7674ce4\",\"elType\":\"widget\",\"settings\":{\"title\":\"Sephora\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"fd64b4a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sephora.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Sephora<\\\/a><\\\/span> a \\u00e9galement lanc\\u00e9 <\\\/span><b>une campagne de r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. La marque a souhait\\u00e9 investir dans cette technologie et proposer \\u00e0 ses clients une exp\\u00e9rience unique et ludique en les aidant \\u00e0 se projeter. Les consommateurs peuvent alors essayer des masques pour le visage tir\\u00e9s de la Sephora Collection. 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