{"id":19276,"date":"2022-06-01T07:00:00","date_gmt":"2022-06-01T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19276"},"modified":"2023-11-09T16:44:15","modified_gmt":"2023-11-09T16:44:15","slug":"brands-nft-collection","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/actuality\/brands-nft-collection\/","title":{"rendered":"Trademarks and NFTs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0eec122 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0eec122\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184ec72 exad-glass-effect-no exad-sticky-section-no\" data-id=\"184ec72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440c4ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"440c4ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New brands enter the NFT market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cff8152 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cff8152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b74cee7 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b74cee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d54922 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6d54922\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2cbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed2cbdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8084a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8084a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248c760 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"248c760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">The <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/en\/que-st-ce-que-le-web3\/nft-definition\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a> and the <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/en\/que-st-ce-que-le-web3\/the-metaverse\/\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> are technologies that are constantly developing. Brands are becoming aware of the importance of innovating and integrating Web 3.0 into their development strategy. New brands have recently developed their NFTs and are therefore entering the market. Let's take a look at what's new in NFT!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8288d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c8288d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401a6ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"401a6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f282d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a0f282d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roland Garros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b63ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3b63ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The world of sport is investing in NFTs and this is notably the case for <a style=\"color: #000000;\" href=\"https:\/\/www.rolandgarros.com\/fr-fr\/\" target=\"_blank\" rel=\"noopener\">Roland Garros<\/a>. The aim is to offer fans a virtual experience and to be totally immersed in the centre court via a 3D modelled platform. Named \"RG Game, Seat <\/span><span style=\"font-weight: 400;\">&amp; Match\", the development of this collection of NFTs bears witness to Rolland Garros' capacity for innovation. Already a pioneer in the organisation of eTennis competitions, the organisation wishes to develop its proposals notably through the sale of unique digital assets. 5,000 NFTs sold at a price of 200 euros each will be launched from 19 May 2022. Each NFT represents a virtual seat in the Philippe-Chatrier virtual court, ideal for tennis fans to live a new unique experience!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19b204c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19b204c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea24509 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea24509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e23eb1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7e23eb1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/314Z2g?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_en\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1368a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1368a11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5607fe2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5607fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b13ef5e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b13ef5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LVMH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f1e38 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21f1e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Luxury brands are moving into Web 3.0. By investing in blockchain, NFTs and the metaverse, the major brands want to position themselves as an innovative brand. This is particularly the case for <a style=\"color: #000000;\" href=\"https:\/\/www.lvmh.fr\/\" target=\"_blank\" rel=\"noopener\">LVMH<\/a>. The French house wants to offer unique immersive experiences to its customers. Work on virtual tours of the leather goods workshops or the setting up of digital fashion shows during which it will be possible to buy NFT previews is gradually being developed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-70ec000 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70ec000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8db79c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8db79c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680c2dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"680c2dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png\" class=\"attachment-medium_large size-medium_large wp-image-19286\" alt=\"nft-ex\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-600x401.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-300x200.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-1024x684.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH.png 1097w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7e8045 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7e8045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85feaa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85feaa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">For its 200th anniversary, Louis Vuitton has developed a video game called \"Louis: The Game\". Vivienne is the main character. You can follow her life and visualise the key moments of her life. 30 virtual objects can be purchased within the game. These NFTs are postcards of the history and past of Louis Vuitton. They were created by Beeple, a renowned American digital artist. This presence in the brand's new universe reinforces its storytelling strategy through an optimal virtual experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-795cda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"795cda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0692bec exad-glass-effect-no exad-sticky-section-no\" data-id=\"0692bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba51878 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba51878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starbucks <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569c33d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"569c33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">The famous American coffee chain <a style=\"color: #000000;\" href=\"https:\/\/www.starbucks.fr\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a> will enter the web 3.0 with its own NFT! The aim of the company is clearly to offer \"exclusive experiences and benefits\" for customers. The group wants to be part of the great NFT adventure by launching its collection during the year. But what is the concept? Focusing on \"coffee art and storytelling\", the creation of these NFTs would give owners access to unique experiences and exclusive benefits. New concepts will be added to strengthen the sense of community at Starbucks with \"new concepts like ownership and community membership models that you'll see developing in the Web 3 space,\" says Brady Brewer, Starbucks' chief marketing officer.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">The group wants to differentiate itself from other brands by investing in an \"environmentally sustainable\" blockchain. The Ethereum blockchain is the most common and the one generally used by brands. However, it is relatively energy intensive and therefore not very responsible and sustainable. In order to differentiate itself, Starbucks wants to invest in these new technologies while having a lower environmental impact and footprint. Starbucks has not yet revealed the blockchain selected, but is already announcing its ambitions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">From a creative and inspirational point of view, it is likely that the company will draw on its 50 years of existence, know-how and digital ecosystem. Indeed, the brand is targeting a young clientele that is adept at new technologies and on the lookout for novelties. A metaverse project is also in development, we can't wait to see what happens next!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff999d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff999d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443c62 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b443c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0d60c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2a0d60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monoprix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8ab1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f8ab1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">In mid-April, the French retailer launched two exclusive NFT collections. On the lookout for new trends, Monoprix has not hesitated to launch itself into augmented reality and virtual reality.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In collaboration with the designer Vincent Darr\u00e9 and the pastry chef Yazid Ichemrahen, the chain is offering a limited series of its NFTs in order to give Internet users unique experiences while learning about crypto-art. Indeed, for its 90th anniversary, Monoprix has decided to invest and develop its presence in new technologies with this arrival in the <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/en\/social-media-tips\/definition-explanation-web-3-0\/\"><span style=\"font-weight: 400;\">Web 3.0.<\/span><\/a><span style=\"font-weight: 400;\"> With the collaborations established, the company wishes to democratise NFTs, these digital assets that are constantly developing. To this end, explanations and support for customers are offered to guide them and help them better understand this new digital universe. Ferdinand Tomarchio, the group's Digital, Data and IT Director, explains that this release is part of the turnaround in e-commerce, the omnichannel and digital strategy developed.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398dd3d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"398dd3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b072982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b072982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2320a1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2320a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-monoprix-gateau-q3lv3nep5882olqp2o3jlha7imr03c53k62v0are6g.png\" title=\"nft-marque-monoprix\" alt=\"nft-monop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ca937 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ca937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60cbfd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e60cbfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">6 digital objects are available: 90 copies of a cake sold in digital form and 5 works of crypto-art which can be found in 18 copies. Yazid Ichemrahen proposes \"a unique work between design, simplicity, tradition and modernity\". For his part, Vincent Darr\u00e9 proposes a poetic stroll to follow through the works created. From a technical point of view, each NFT is sold for 0.09 ETH, the equivalent of 267 \u20ac via the Ethereum blockchain. <\/span><span style=\"font-weight: 400;\">Thus, by seizing these new technologies, Monoprix offers a unique immersive experience, ideal for the most curious, while highlighting its taste for innovation and creativity.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>New brands enter the NFT market Contact us NFT and the metaverse are technologies that continue to develop. Brands are becoming aware of the benefits of innovating and integrating Web 3.0 into their development strategy. New brands have recently developed their NFTs and are now entering the market. 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a> et le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">m\\u00e9taverse<\\\/a> sont des technologies qui ne cessent de se d\\u00e9velopper. Les marques prennent conscience de l'int\\u00e9r\\u00eat d\\u2019innover et d\\u2019int\\u00e9grer le web 3.0 \\u00e0 leur strat\\u00e9gie de d\\u00e9veloppement. De nouvelles marques ont derni\\u00e8rement d\\u00e9velopp\\u00e9 leur NFT et d\\u00e9barquent donc sur le march\\u00e9. Retour sur les nouveaut\\u00e9s NFT !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8c8288d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"401a6ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a0f282d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Roland Garros\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3b63ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le monde du sport investit dans les NFT et c\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.rolandgarros.com\\\/fr-fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Roland Garros<\\\/a>. L\\u2019objectif est de proposer aux fans une exp\\u00e9rience virtuelle et d\\u2019\\u00eatre totalement plong\\u00e9 dans le court central via une plateforme mod\\u00e9lis\\u00e9e en 3D. Nomm\\u00e9e\\u00a0 \\u201cRG Game, Seat <\\\/span><span style=\\\"font-weight: 400;\\\">&amp; Match\\u201d, le d\\u00e9veloppement de cette collection de NFT t\\u00e9moigne de la capacit\\u00e9 d\\u2019innovation de Rolland Garros. D\\u00e9j\\u00e0 pionnier dans l\\u2019organisation de comp\\u00e9titions en eTennis, l'organisation souhaite d\\u00e9velopper ses propositions notamment via la vente d'actifs num\\u00e9riques uniques. 5000 NFT vendus au prix de 200 euros l\\u2019unit\\u00e9 sont lanc\\u00e9s \\u00e0 partir du 19 mai 2022. Chaque NFT repr\\u00e9sente alors un si\\u00e8ge virtuel plac\\u00e9 dans le court virtuel Philippe-Chatrier, l'id\\u00e9al pour les fans de tennis de vivre une nouvelle exp\\u00e9rience unique !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"19b204c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"ea24509\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7e23eb1\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1368a11\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5607fe2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"b13ef5e\",\"elType\":\"widget\",\"settings\":{\"title\":\"LVMH\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"21f1e38\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Les enseignes de luxe se mettent au Web 3.0. En investissant dans la blockchain, les NFT et le m\\u00e9taverse, les grandes marques souhaitent se positionner en tant que marque innovante. C\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.lvmh.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">LVMH<\\\/a>. La maison fran\\u00e7aise veut proposer des exp\\u00e9riences immersives uniques \\u00e0 ses clients. Un travail sur des visites virtuelles des ateliers de maroquinerie ou alors la mise en place de d\\u00e9fil\\u00e9s num\\u00e9riques durant lesquels il sera possible d\\u2019acheter des NFT en avant-premi\\u00e8re se d\\u00e9veloppent petit \\u00e0 petit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"70ec000\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"8db79c8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"680c2dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/nft-LVMH.png\",\"id\":19286,\"alt\":\"nft-ex\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b7e8045\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"85feaa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Pour ses 200 ans, Louis Vuitton a d\\u00e9velopp\\u00e9 un jeu vid\\u00e9o nomm\\u00e9 \\u201cLouis : The Game\\u201d. Vivienne est le personnage principal. On peut alors le suivre dans sa vie et visualiser les moments cl\\u00e9s de sa vie. 30 objets virtuels peuvent \\u00eatre achet\\u00e9s au sein du jeu. Ces NFT sont des cartes postales revenant sur l\\u2019histoire et le pass\\u00e9 de Louis Vuitton. Elles ont \\u00e9t\\u00e9 r\\u00e9alis\\u00e9es par Beeple, un artiste num\\u00e9rique am\\u00e9ricain reconnu. Cette pr\\u00e9sence dans le nouvel univers de la marque permet ainsi de renforcer sa strat\\u00e9gie de storytelling gr\\u00e2ce \\u00e0 une exp\\u00e9rience virtuelle optimale.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"795cda8\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"0692bec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"ba51878\",\"elType\":\"widget\",\"settings\":{\"title\":\"Starbucks \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"569c33d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La fameuse cha\\u00eene de caf\\u00e9s am\\u00e9ricaine <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.starbucks.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Starbucks<\\\/a> va faire son arriv\\u00e9e dans le web 3.0 avec ses propres NFT ! L\\u2019objectif de l\\u2019enseigne est clairement de proposer des \\\"exp\\u00e9riences et des avantages exclusifs\\u201d pour les clients. Le groupe souhaite faire partie de la grande aventure des NFT en lan\\u00e7ant sa collection au cours de l\\u2019ann\\u00e9e. Mais alors quel est le concept ? Tourn\\u00e9e vers \\u201cl\\u2018art du caf\\u00e9 et la narration\\\", la cr\\u00e9ation de ces NFT permettrait aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences uniques et avantages exclusifs. De nouveaux concepts vont ainsi \\u00eatre ajout\\u00e9s afin de renforcer le sentiment d\\u2019appartenance \\u00e0 la communaut\\u00e9 Starbucks avec \\u201cde nouveaux concepts tels que la propri\\u00e9t\\u00e9 et les mod\\u00e8les d'adh\\u00e9sion communautaire que vous noyons se d\\u00e9velopper dans l'espace web 3\\u201d annonce Brady Brewer, le directeur du marketing de Starbucks.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Le groupe souhaite se diff\\u00e9rencier des autres marques notamment en investissant dans une blockchain \\\"\\u00e9cologiquement durable\\u201d. La blockchain Ethereum est la plus commune et celle g\\u00e9n\\u00e9ralement utilis\\u00e9e par les marques. Cependant, elle est relativement \\u00e9nergivore donc peu responsable et durable. Afin de se diff\\u00e9rencier, Starbucks souhaite donc investir ces nouvelles technologies tout en ayant un impact environnemental et une empreinte moindre. Starbucks n\\u2019a pas encore d\\u00e9voil\\u00e9 la blockchain s\\u00e9lectionn\\u00e9e, mais annonce d\\u00e9j\\u00e0 ses ambitions.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">D\\u2019un point de vue cr\\u00e9ation et inspiration, il y a fort \\u00e0 parier que l\\u2019entreprise s'appuiera sur ses 50 ans d\\u2019existence, de savoir-faire et son \\u00e9cosyst\\u00e8me num\\u00e9rique. En effet, la marque vise davantage une client\\u00e8le jeune adepte aux nouvelles technologies et \\u00e0 l'aff\\u00fbt des nouveaut\\u00e9s. Un projet de m\\u00e9taverse serait \\u00e9galement en d\\u00e9veloppement, on a h\\u00e2te de voir la suite !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff999d3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"b443c62\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"2a0d60c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Monoprix\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4f8ab1a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019enseigne de distribution fran\\u00e7aise s\\u2019est lanc\\u00e9e mi-avril dans les NFT avec deux collections exclusives. A l\\u2019aff\\u00fbt des nouvelles tendances, Monoprix n\\u2019a pas h\\u00e9sit\\u00e9 \\u00e0 se lancer dans la r\\u00e9alit\\u00e9 augment\\u00e9e et la r\\u00e9alit\\u00e9 virtuelle.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">En collaboration avec le designer Vincent Darr\\u00e9 et le p\\u00e2tissier Yazid Ichemrahen, l\\u2019enseigne propose une s\\u00e9rie limit\\u00e9e de ses NFT afin de faire vivre des exp\\u00e9riences uniques aux internautes tout en s'initiant au crypto-art. En effet, pour ses 90 ans, Monoprix a d\\u00e9cid\\u00e9 d\\u2019investir et d\\u00e9velopper sa pr\\u00e9sence sur les nouvelles technologies avec cette arriv\\u00e9e dans le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/le-web-3-0-definition\\\/\\\"><span style=\\\"font-weight: 400;\\\">Web 3.0.<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> Avec les collaborations \\u00e9tablies, l\\u2019enseigne souhaite d\\u00e9mocratiser les NFT, ces actifs num\\u00e9riques qui ne cessent de se d\\u00e9velopper. Pour cela, des explications et un accompagnement aupr\\u00e8s des clients sont propos\\u00e9s pour les guider et les aider \\u00e0 mieux comprendre ce nouvel univers digital. 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