{"id":16704,"date":"2022-04-08T10:25:00","date_gmt":"2022-04-08T10:25:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=16704"},"modified":"2023-11-10T08:00:47","modified_gmt":"2023-11-10T08:00:47","slug":"snapchat-lenses-sony-sound","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/actuality\/snapchat-lenses-sony-sound\/","title":{"rendered":"Snapchat partners with Sony Music Entertainment to create sound lenses"},"content":{"rendered":"
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Snapchat partners with Sony Music Entertainment to create augmented reality sound lenses<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Snapchat and Sony Music Entertainment have announced a partnership that will allow for the creation of soundtrack lenses with Sony Music music.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sound lenses arrive to compete with Instagram and TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The aim of this partnership is to develop sound lenses to encourage users to share musical content in the same way as on other social networks such as TikTok and Instagram. Short videos have become a very popular and widely-shared form of content, and Snapchat has not yet come up with a format to position itself around them. Snapchat therefore wants to offer sound lenses with a song selected with augmented reality effects, as well as Cameo sound lenses for inserting visual effects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For Snapchat, sound lenses will be heavily used in light of the traditional lenses that already have over 200 million users each day. In addition, the social network claims that these sound lenses will allow for even more immersive experiences.<\/span><\/p>

Thanks to this partnership with Sony Music Entertainment, Snapchat will have a real advantage over its competitors, as it is the only company to hold the licences for this music. Users will then be able to share licensed sound lenses with other users and also on Spotlight.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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