{"id":15627,"date":"2022-03-30T10:00:00","date_gmt":"2022-03-30T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15627"},"modified":"2023-11-10T08:03:46","modified_gmt":"2023-11-10T08:03:46","slug":"create-lens-with-lens-web-builder","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/create-lens-with-lens-web-builder\/","title":{"rendered":"How to create a Snapchat filter with Lens Web Builder"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15627\" class=\"elementor elementor-15627\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ccb3e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ccb3e04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3dad8d exad-glass-effect-no exad-sticky-section-no\" data-id=\"d3dad8d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8649c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa8649c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How <b>create a sponsored Lens<\/b> on Snapchat with Lens Web Builder?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-93ae320 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"93ae320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b188d78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b188d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9778177 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9778177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step1\">Step 1: Go to Lens Web Builder<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step2\">Step 2: Create a new Snapchat filter<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step3\">Step 3: Customise your Lens<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d6fd7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d6fd7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769e5c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"769e5c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step4\">Step 4: Finalize the Snapchat filter<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step5\">Step 5: Create the advertisement<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9654ddf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9654ddf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b8e78d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b8e78d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924e26d elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"924e26d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Recently, Snapchat released a tool for beginners to easily create a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/en\/social-media-tips\/lenses-snapchat\/\">Lens in augmented reality<\/a><\/span>. This platform is called Lens Web Builder and allows you to import an asset and\/or a layer created from Canva or Photoshop without any special extension or plugin. Lens Web Builder is dedicated to brands with a presence on Snapchat who want to launch an advertising campaign using a Snapchat filter. Lens Web Builder is therefore a filter editor in the same way as WordPress is a website creation editor (CMS).<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The web builder is intuitive &amp; offers to make Lenses easily and without having to code a single line. This means that brands can easily create filters and publish them on Snapchat without any coding knowledge or skills (Snapchat filters work with a different code language than HTML).\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Obviously, this tool can only be accessed by the brand itself and it cannot call on an agency to create the filter. The functionalities are therefore fairly limited and you won't be able to create a complete or qualitative Lens with Lens Web Builder; although this creation tool does allow you to edit, manage the layout and fill in the keywords for a Snapchat filter easily.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Indeed, Snapchat offers 2D (visual) or 3D assets in a library, but this means that everyone who creates a filter will also be able to reuse them. You can then choose to import your own assets but you will be restricted by the different Lenses activations that exist.<\/span><\/p><p style=\"text-align: left;\">This no-fee customisation tool lets you create customisable Snapchat filters that could be useful in your e-commerce strategy to generate clicks and attract users to an Url, all without plugins\/extensions and with the help of a tutorial.<\/p><p style=\"text-align: left;\">This web design software is one of the most important free tools and websites to create an Ecommerce shop window (for example on your Prestashop shop).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12015ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"12015ad\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Accessing Lens Web Builder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c83c481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c83c481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5c885f exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5c885f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed1f8de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ed1f8de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg\" class=\"attachment-large size-large wp-image-15630\" alt=\"lens-web-builder\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-600x213.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-300x107.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-768x273.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-18x6.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens.jpg 1152w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c153867 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c153867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To do this you need to log on to <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/ads.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Ads Manager<\/a><\/span> and click on the top left menu and select \"Create an Augmented Reality Lens\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3ebf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a3ebf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73332e6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"73332e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f95c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"04f95c3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/314Z2g?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_en\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94e8f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e94e8f0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Create a new filter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-25e8f4d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"25e8f4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-043494a exad-glass-effect-no exad-sticky-section-no\" data-id=\"043494a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg\" class=\"attachment-large size-large wp-image-15629\" alt=\"lens-web-builder-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-600x295.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-300x147.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-768x377.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1536x754.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg 1917w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa20278 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa20278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75516f6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"75516f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In order to make the use of Lens Web Builder easier and more efficient, Snapchat already offers ready-made filter templates where you just have to integrate your own elements afterwards. The second solution is to start a filter from scratch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8abd0d3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"8abd0d3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Customise your Lens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The next step is to add or remove layers in an unlimited way in your Lens depending on what you want to render. To do this you have access to a layer library which lists several categories such as eye and nose accessories, top of the head accessories, special effects or even add your make-up products for the try on.<\/span><\/p><p><span style=\"font-weight: 400;\">The platform is fun enough to understand what you need to do and where to insert your elements to customise the filter. Lens Web Builder has drag and drop functionality just like creating a site on a CMS. As explained above, using Lens Web Builder is very superficial and will not allow you to make a more precise filter than what this tool offers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can of course try out your Lens by clicking on the little Snapchat logo on the right of the preview. This way you will receive a notification on the Snapchat app to try out your filter.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"403\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg\" class=\"attachment-large size-large wp-image-15632\" alt=\"lens-web-builder-explication\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-600x303.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-768x387.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1536x774.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5b090 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0f5b090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before moving on to the next step, don't forget to record a demonstration video which will be important for the rest of the process. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f3488 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"73f3488\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243c529 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"243c529\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Finalise the Lens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-317d397 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"317d397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45e1623 exad-glass-effect-no exad-sticky-section-no\" data-id=\"45e1623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-417f678 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"417f678\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg\" class=\"attachment-large size-large wp-image-15631\" alt=\"create-lens-web-builder\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-600x302.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-768x386.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1536x773.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e4abd7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e4abd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f081b0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7f081b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After customising your filter, click on \"Next\" and then give your filter a name and import an icon to represent your Lens.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Then import the demonstration video you made earlier. <\/span><span style=\"font-weight: 400;\">Click on \"Create your Lens\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc140d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6fc140d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1096ee3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1096ee3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 - Create the advertisement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34436fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"34436fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you have created your Lens, you will be redirected to the ad creation page to enter the details.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As you can see, you can only use Lens Web Builder to create an advert behind it. Your filter will not be published in the Snapchat filter library for free.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although Lens Web Builder is a step forward for brands, it is still a very simplified tool and does not allow you to create unique, custom 100% filters. Furthermore, if you use Lens Web Builder, you are obliged to create an ad to publish the lens. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">If you want to develop a Snapchat filter that represents your brand image and is more technical, feel free to <span style=\"color: #000000;\">contact one of our experts<\/span> to find out more!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How do I create a sponsored Lens on Snapchat with Lens Web Builder? Step 1: Go to Lens Web Builder Step 2: Create a new Snapchat filter Step 3: Customise your Lens Step 4: Finalise the Snapchat filter Step 5: Create the ad Contact us Snapchat recently released a 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Lens Web Builder ?\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"93ae320\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"b188d78\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"9778177\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step1\\\">\\u00c9tape 1 : Se rendre sur Lens Web Builder<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step2\\\">\\u00c9tape 2 : Cr\\u00e9er un nouveau filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step3\\\">\\u00c9tape 3 : Personnaliser sa Lens<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"8d6fd7a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"769e5c9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step4\\\">\\u00c9tape 4 : Finaliser le filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step5\\\">\\u00c9tape 5 : Cr\\u00e9er la publicit\\u00e9<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9654ddf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6b8e78d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"924e26d\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Depuis peu, Snapchat a sorti un outil fait pour les d\\u00e9butants afin de cr\\u00e9er facilement une <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">Lens en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/a><\\\/span>. Cette plateforme s\\u2019appelle Lens Web Builder et permet d'importer un asset et\\\/ou un calque cr\\u00e9\\u00e9s depuis Canva ou Photoshop sans extension ou plugin particulier. Lens Web Builder est d\\u00e9di\\u00e9e aux marques pr\\u00e9sentes sur Snapchat qui souhaiteraient lancer une campagne de publicit\\u00e9 gr\\u00e2ce \\u00e0 un filtre Snapchat. Lens Web Builder est donc un \\u00e9diteur de filtre de la m\\u00eame fa\\u00e7on que Wordpress est un \\u00e9diteur de cr\\u00e9ation de sites web (CMS).<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Le web builder est intuitif &amp; propose de r\\u00e9aliser des Lenses facilement et sans avoir \\u00e0 coder une seule ligne. Ainsi, les marques peuvent donc facilement cr\\u00e9er des filtres et les publier sur Snapchat sans aucune connaissance ni notion de codage (les filtres Snapchat fonctionnent avec un autre langage de code tr\\u00e8s diff\\u00e9rent du code HTML).\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Bien \\u00e9videmment, cet outil n\\u2019est accessible que par la marque elle-m\\u00eame et elle ne peut pas faire appel \\u00e0 une agence pour cr\\u00e9er le filtre. Les fonctionnalit\\u00e9s sont donc assez limit\\u00e9es et vous ne pourrez pas cr\\u00e9er une Lens compl\\u00e8te ou qualitative avec Lens Web Builder; bien que cet outil de cr\\u00e9ation vous permette d'\\u00e9diter, g\\u00e9rer la mise en page et renseigner les mots-cl\\u00e9s d'un filtre Snapchat facilement.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">En effet, Snapchat propose des assets 2D (visuels) ou 3D dans une biblioth\\u00e8que mais cela veut dire que toutes les personnes cr\\u00e9ant un filtre pourront aussi les r\\u00e9utiliser. Vous pouvez alors faire le choix d\\u2019importer vos propres assets mais vous serez restreint par les diff\\u00e9rentes activations des Lenses qu\\u2019il existe.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\">Cet outil de personnalisation, qui n'est pas payant, vous permet de cr\\u00e9er des filtres Snapchat personnalisables qui pourraient \\u00eatre utiles dans votre strat\\u00e9gie E-commerce pour g\\u00e9n\\u00e9rer des clics et attirer les utilisateurs vers une Url, le tout sans plugins \\\/ extensions et \\u00e0 la faveur d'un tutoriel.<\\\/p><p style=\\\"text-align: left;\\\">Ce logiciel de cr\\u00e9ation sur le web fait partie des sites internet et outils gratuits indispensables pour vous cr\\u00e9er une vitrine Ecommerce (par exemple sur votre boutique Prestashop).<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"c153867\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Pour cela il faut vous connecter \\u00e0 <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"http:\\\/\\\/ads.snapchat.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Ads Manager<\\\/a><\\\/span> et cliquez sur le menu en haut \\u00e0 gauche puis s\\u00e9lectionner \\u201cCr\\u00e9er une Lens en r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip 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Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25e8f4d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"043494a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/2-lens-web-builder-creer-lens.jpg\",\"id\":15629,\"alt\":\"lens-web-builder-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"fa20278\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"75516f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Afin de rendre l\\u2019utilisation de Lens Web Builder plus simple et efficace, Snapchat propose d\\u00e9j\\u00e0 des templates de filtres d\\u00e9j\\u00e0 tout fait o\\u00f9 vous avez juste \\u00e0 int\\u00e9grer vos \\u00e9l\\u00e9ments \\u00e0 vous par la suite. La deuxi\\u00e8me solution est de commencer un filtre depuis le d\\u00e9but.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b8b6ef2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"fd537d4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8abd0d3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"step3\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"3- Personnaliser sa Lens\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tape suivante consiste \\u00e0 ajouter ou supprimer des calques de fa\\u00e7on illimit\\u00e9 dans votre Lens selon ce que vous voulez avoir comme rendu. 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La deuxi\u00e8me solution est de commencer un filtre depuis le d\u00e9but.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg\",\"width\":1917,\"height\":941}},{\"@type\":\"HowToStep\",\"name\":\"Personnalisez votre lens\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step3\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"L\u2019\u00e9tape suivante consiste \u00e0 ajouter ou supprimer des calques dans votre Lens selon ce que vous voulez avoir comme rendu. 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Cliquez sur \u201cCr\u00e9er votre Lens\u201d.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg\",\"width\":1920,\"height\":966}},{\"@type\":\"HowToStep\",\"name\":\"Cr\u00e9ez votre publicit\u00e9\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step5\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"Lorsque vous avez cr\u00e9\u00e9 votre Lens, vous allez \u00eatre redirig\u00e9 sur la page de cr\u00e9ation de la publicit\u00e9 afin de rentrer les d\u00e9tails. \"}}]}<\/script><!-- \/ Schema optimized by Schema Pro --><!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/\"},\"headline\":\"Comment cr\u00e9er un filtre Snapchat avec Lens Web Builder\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/01\/How-to-create-a-Snapchat-filter-with-lens-web-builder.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2022-03-30T10:00:00+0000\",\"dateModified\":\"2023-09-12T13:12:17+0000\",\"author\":{\"@type\":\"Person\",\"name\":\"Celia Albertone\",\"url\":\"https:\/\/filtermaker.fr\/author\/celia-albertone\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"470480","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts\/15627"}],"collection":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/comments?post=15627"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/posts\/15627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/media\/470480"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/media?parent=15627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/categories?post=15627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/en\/wp-json\/wp\/v2\/tags?post=15627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}