{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-actions-phygital-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/actuality\/5-actions-phygital-marketing\/","title":{"rendered":"The phygital - 5 marketing operations"},"content":{"rendered":"
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The phygital<\/b> 5 examples ofmarketin operations<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1- Mobile applications and billboards<\/a><\/span><\/p>

2- Immersive catalogue<\/a><\/span><\/p>

3- 3D representation<\/a><\/span><\/p>

4- In-store interactive kiosk<\/a><\/span><\/p>

5- Postal letters<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What is phygital? This term refers to the combination of <\/span>digital world to the physical world : phy(sical)(di)gital. This technique is part of an approach <\/span>of omnichannelity, this means using several channels. It is true that with the multiplication of <\/span>distribution channels and <\/span>communication materialscompanies need to adapt in order to offer a <\/span>rich customer experience and<\/span> attractive. In addition, the <\/span>consumption habits and <\/span>purchase are changing. Thus, for <\/span>meet the needs of their customers, companies are adapting, notably by offering <\/span>additional services. But how does the phygital materialise in reality, and what are today's companies putting in place? We tell you everything!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1) Application and advertising poster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This can be compared to Burger King<\/a><\/strong><\/span> to the boss of the <\/span>marketing operations. The famous fast-food chain is bursting at the seams with creativity to always offer <\/span>innovative and exciting new concepts. Among the various operations implemented, the company used in 2019 the <\/span>augmented reality to... \"burn\" its competitors, yes you heard right!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"application-burger-king\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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To achieve this, Burger King has integrated a button into its application that allows a competitor's poster to be captured and burned. The ultimate goal is to earn current and potential consumers a voucher for a free whopper. As a result, 500,000<\/span> whoppers are distributed, and only 1 per consumer.\u00a0<\/span><\/p>

The campaign, which is called \"Burn This Ad is based on a strong element of the brand: fire. It was only introduced in Brazil to promote the new technological tool<\/span> Burger King Express Pre-order and pick up your order without too much waiting, ideal!<\/span><\/p>

For this campaign, Burger King made perfect use of augmented reality. It is by combining the <\/span>advertising posters and augmented reality via its application, that Burger King has set up an attractive and innovative phygital action.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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