{"id":12784,"date":"2021-11-03T15:27:14","date_gmt":"2021-11-03T15:27:14","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=12784"},"modified":"2023-11-10T08:26:22","modified_gmt":"2023-11-10T08:26:22","slug":"immersive-experience","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/en\/social-media-tips\/immersive-experience\/","title":{"rendered":"Digital marketing: what is an immersive experience?"},"content":{"rendered":"
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The immersive experience, a digital strategy<\/b> that proves its worth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"immersive\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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What is an immersive experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Immersive experience is the combination of <\/span>the cognitive, affective and conative aspects of a person through the implementation of an experience<\/b>.<\/span><\/p>

In order to understand what this term means, we will define the following three words: <\/span>cognitive, affective and conative<\/b>.\u00a0<\/span><\/p>

The term cognitive means that the user <\/span>will keep a trace, a memory in his mind<\/b>. The affective aspect allows to <\/span>reflect an image that is accurate and positive to the person<\/b>. Finally, the conative aspect is the fact of <\/span>make the person want to own or experience something<\/b> who lives this experience.<\/span><\/p>

The immersive experience brings together these three categories of sensation\/emotion that the person living this experience will be able to feel. We can therefore obviously speak of<\/span>immersion of the consumer in the universe that the brand wants to transmit and share<\/b>. As you will have understood, the aim of this experience is not to directly promote a product by presenting it directly, but rather to create a universe, a story around this product or the brand.<\/span><\/p>

Of course, the immersive experience can be <\/span>created through different technologies such as virtual reality but especially augmented reality<\/b>. Indeed, as AR is available on different media and only requires a smartphone or tablet to be used, it is virtually accessible to all and free of charge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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