UFC X Fitness Coach
A partnership based on the ambassadors.
Objectives: To communicate on the partnership
Since June 2021, Fitness Coach and UFC have launched a new partnership to gain visibility in France. On the occasion of the fight between the two Fitness Coach ambassadors, Ciryl Gane and Francis NgannouThe two companies wanted to celebrate their partnership.
The Instagram filter aimed to involve the community in the fight between the two fighters. To do this, the effect had a picker that allowed people to choose sides with different animations.
In order to make this filter engaging, UFC and Fitness Coach used different activations.
In order to make the filter viral, the competition is a very effective lever. effective. Indeed, during this campaign, users could win 2 tickets for UFC 270 as well as the plane tickets to go there. It was a good way toencourage the community to post the filter in a story.
By highlighting the two ambassadors, Ciryl Gane and Francis Ngannou, this communication campaign was able to rely on the community of two well-supported fighters. Thus, in addition to bringing communities together Fitness Coach and UFC, two other large communities were affected by this campaign.