{"id":5839,"date":"2021-03-18T18:21:11","date_gmt":"2021-03-18T18:21:11","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5839"},"modified":"2023-11-10T08:48:37","modified_gmt":"2023-11-10T08:48:37","slug":"augmented-reality-in-unserem-alltag","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/augmented-reality-in-unserem-alltag\/","title":{"rendered":"Augmented Reality erobert unseren Alltag"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5839\" class=\"elementor elementor-5839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57b239b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"57b239b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44eb3e2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44eb3e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7bac5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3b7bac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Augmented Reality erobert unseren Alltag<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a50a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a50a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77956da elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"77956da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8589a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3f8589a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbd7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3bbd7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a652d exad-glass-effect-no exad-sticky-section-no\" data-id=\"97a652d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961ab27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"961ab27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">W\u00e4hrend sich Augmented Reality immer mehr zu entwickeln beginnt, nutzen viele Branchen diese neue Technologie, um sie in unseren Alltag zu integrieren. Handel, Medizin, Kultur, Bildung und Videospiele haben die Vorz\u00fcge der Augmented Reality f\u00fcr sich entdeckt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-702b84b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"702b84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10c787b exad-glass-effect-no exad-sticky-section-no\" data-id=\"10c787b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bc5a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"22bc5a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality in der Allgemeinheit des Alltags<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570177f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"570177f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seit den 1990er Jahren gibt es eine neue Technologie: die erweiterte Realit\u00e4t.<br \/>Die Idee dahinter ist, dass der Nutzer durch die \u00dcberlagerung der realen Welt mit digitalen Inhalten in eine immersive Erfahrung eintaucht. Immer mehr Menschen nutzen Augmented Reality in ihrem Alltag, ohne sich dessen bewusst zu sein.<\/p><p>Im Allgemeinen wird Augmented Reality vor allem auf dem Smartphone eingesetzt. So k\u00f6nnen Sie beispielsweise mit der Funktion \"Messen\" auf IOS die Ma\u00dfe eines M\u00f6belst\u00fccks oder eines Raums messen, sich eine Route anzeigen lassen oder sogar den Standort Ihres Autos mithilfe der R\u00fcckkamera Ihres Smartphones finden.<br \/>F\u00fcr weitergehende Recherchen gibt es spezielle Apps, z. B. stellt Slice ein virtuelles Schnittmuster in Form einer Pizza zur Verf\u00fcgung, mit dem Sie genau die Anzahl an St\u00fccken schneiden k\u00f6nnen, die Sie ausgew\u00e4hlt haben. Andere Plattformen wie Ikea Place erm\u00f6glichen es Ihnen, Ihre Umgebung zu dekorieren und Ihre zuk\u00fcnftigen Eink\u00e4ufe zu Hause zu visualisieren. Aber auch Apps wie Skyview, die mehr auf Astronomie ausgerichtet sind, k\u00f6nnen Sie nutzen, um mit Ihrem Smartphone Sterne oder Sternbilder zu identifizieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a8f8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5a8f8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d832ca exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d832ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74eea3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f74eea3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"699\" height=\"410\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12213\" alt=\"reality-augmented-lunette\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg 699w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-600x352.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-300x176.jpeg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0021a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0021a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7a7e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e7a7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented Reality kann jedoch auch auf Sportler und Wartungsfachleute z\u00e4hlen, die ihre Nutzung unterst\u00fctzen. F\u00fcr sie hat sich die erweiterte Realit\u00e4t durch Brillen manifestiert. Ein Werkzeug, das es ihnen erm\u00f6glicht, die H\u00e4nde frei zu haben, w\u00e4hrend sie Informationen \u00fcber ihre k\u00f6rperlichen Anstrengungen und die Vorgehensweise bez\u00fcglich eines Ger\u00e4ts erhalten. Ein echter technologischer Vorteil, der ihnen die M\u00f6glichkeit bietet, mehrere Dinge gleichzeitig zu tun: ihre Daten zu analysieren und das, was angek\u00fcndigt wird, umzusetzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0058cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0058cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488bf1b exad-glass-effect-no exad-sticky-section-no\" data-id=\"488bf1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb6b6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"3eb6b6e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c08a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ad0c08a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1b06d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1b06d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146f229 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"146f229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erweiterte Realit\u00e4t in den Bereichen Kultur, Bildung und Umwelt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c48e3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0c48e3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Augmented Reality ist also ein Gewinn f\u00fcr die gesamte Gesellschaft, da sie im Alltag pr\u00e4sent ist. Dennoch interagiert die erweiterte Realit\u00e4t auch mit wichtigen Begriffen wie Kultur, Bildung und Umwelt. Weiterhin zu bilden und sich auf eine andere Art und Weise fortzubewegen, das ist es, was diese verschiedenen Sektoren erreichen wollen.<\/span><\/p><p><span style=\"color: #000000;\">In der Tat ist Augmented Reality im Kulturbereich aufgetaucht. Einige internationale Museen wie das MET, das Mus\u00e9e d'Orsay oder das Olympische Museum haben virtuelle Rundg\u00e4nge eingerichtet, bei denen bestimmte Ausstellungen und Tiere in Szene gesetzt werden.<\/span><\/p><p><span style=\"color: #000000;\">Dieses Prinzip ist auch in der App <a style=\"color: #000000;\" href=\"https:\/\/artsandculture.google.com\/partner?hl=fr\" target=\"_blank\" rel=\"noopener\">Kunst &amp; Kultur<\/a> die von Google entwickelt wurde und ihren Nutzern einige pr\u00e4historische Tiere in 3D zeigt. Eine realistische visuelle Interaktion, mit der sie mehr Abonnenten gewinnen k\u00f6nnen.<\/span><\/p><p><span style=\"color: #000000;\">Diese virtuellen Touren haben auch einen positiven Einfluss auf die \u00d6kologie, denn wie das Graceland Museum in Memphis erkl\u00e4rt, k\u00f6nnen viele Besucher aufgrund ihrer geografischen Entfernung keinen Zugang zu diesen Touren haben. Daher setzt es auf die Zug\u00e4nglichkeit dieses Systems, um mehr Besucher aus dem Ausland anzuziehen. Eine L\u00f6sung, die nicht nur f\u00fcr die Rentabilit\u00e4t des Museums, sondern auch f\u00fcr die Umwelt von Vorteil ist, da sie gleichzeitig zu weniger Fahrten und damit zu einer geringeren Umweltverschmutzung f\u00fchrt. Es sei auch angemerkt, dass immer mehr Veranstaltungen virtuell stattfinden und somit zu diesem Wandel beitragen.<\/span><\/p><p><span style=\"color: #000000;\">Dar\u00fcber hinaus wird Augmented Reality auch im Bildungsbereich eingesetzt, da einige Schulb\u00fccher mittlerweile digital sind und mit einem Smartphone interagieren, um multimediale Inhalte zu liefern. Auch die Presse und die Medien nutzen das System, allerdings \u00fcber einen QR-Code, der zus\u00e4tzliche Informationen anzeigt oder 3D-Objekte erscheinen l\u00e4sst, die mit dem geschriebenen Artikel in Verbindung stehen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-987eaad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"987eaad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c7af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1c7af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2aec9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d2aec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00f6glichkeiten der erweiterten Realit\u00e4t, die das Gesch\u00e4ft und das digitale Marketing bestimmter Gesch\u00e4fte entwickeln<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5a83668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented Reality wird auch wegen ihrer vielf\u00e4ltigen M\u00f6glichkeiten eingesetzt, so kann sie nach den W\u00fcnschen jedes Einzelnen angepasst und personalisiert werden. Das haben auch die Unternehmen erkannt. Verschiedene Marken nutzen dieses Werkzeug, um ihre Produkte zu bewerben und die Verbraucher zum Kauf zu bewegen. Ein Marketinginstrument, das aufgrund seiner kommerziellen Qualit\u00e4t gesch\u00e4tzt wird.<\/p><p>Von den verschiedenen Diensten, die Augmented Reality bietet, werden die folgenden von Unternehmen genutzt:<\/p><p><strong>Virtuelle Anprobe<\/strong>\u00a0 : Viele gro\u00dfe Ketten wie h&amp;m, asos, l'or\u00e9al oder optic 2000 haben ihren Nutzern angeboten, ihre Produkte direkt an ihnen selbst testen zu lassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e75e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e75e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e22c426 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e22c426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62dfdf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d62dfdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Sans-titre-2021-10-14T143843.736-1-q555ckd0u1mjcwb1p5ts27tgjg6pzcwz9k3hofsamw.png\" title=\"Assgard-mockup\" alt=\"Assgard-mockup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3771d53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3771d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e9e78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b8e9e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Produktvisualisierung in Augmented Reality<\/b> in der Umgebung des Benutzers: Mit der Ikea Place App kann nun jeder Kunde die Modelle, die ihn interessieren, in seinem Cockpit ausprobieren und es nach Farbe und Gr\u00f6\u00dfe anpassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4012f50 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4012f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Interaktion mit dem Klienten<\/strong> Spielwarengesch\u00e4fte sind die gr\u00f6\u00dften Nutzer mit dem Prinzip des 3D-Katalogs. Sie lassen einige ihrer Produkte f\u00fcr Kinder erscheinen und animieren, um eine Verbindung zu ihren Kunden herzustellen.<\/p><p><strong>Industrielle Unterst\u00fctzung<\/strong> Einige Hersteller, wie z. B. BMW, stellen ihren Mitarbeitern Augmented-Reality-Brillen zur Verf\u00fcgung, mit denen sie Hilfe bei den Schritten erhalten, die z. B. bei der Herstellung eines Teils zu befolgen sind. Eine wertvolle Hilfe, die sich als effektiv erwiesen hat und nun auch in anderen Bereichen eingesetzt wird.<\/p><p>Aus Marketingsicht ist Augmented Reality auch f\u00fcr Marken n\u00fctzlich geworden, die sie sinnvoll einsetzen:<\/p><p><strong>Immersive Marketing zu Informationszwecken<\/strong> Wie Museen richten einige Luxus- und Schmuckmarken in ihren Showrooms einen Open Space ein, in dem Informationen \u00fcber die Entstehungsgeschichte des Objekts ausgetauscht werden k\u00f6nnen. Dies kann auch bei Weinflaschen der Fall sein, die einen QR-Code auf dem Etikett haben, der die Zusammensetzung des Weins und das Weingut, in dem die Flasche hergestellt wurde, angibt.<\/p><p><strong>Merchandising in Augmented Reality<\/strong> : Das hat Nike vor kurzem mit seinem Prinzip des verbundenen Spiegels vorgeschlagen, der es den Besuchern erm\u00f6glichte, die Schuhe anzuprobieren, ohne sie selbst anprobieren zu m\u00fcssen.<\/p><p><strong>Marketing f\u00fcr Werbezwecke<\/strong> Die meisten Unternehmen bieten ein Gewinnspiel an, das durch Bilderkennung durchgef\u00fchrt wird, sobald das Produkt gescannt wird. Dies wird oft von Limonaden- oder Keksmarken angeboten, um eine m\u00f6glichst hohe Aufmerksamkeit zu erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26a27b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"26a27b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d94f494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d94f494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d2fb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49d2fb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immersive Erlebnisse f\u00fcr Videospiele<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaaa8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecaaa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spiele in der erweiterten Realit\u00e4t sind nat\u00fcrlich ein nicht zu vernachl\u00e4ssigender Aspekt der erweiterten Realit\u00e4t. Ein spielerischer Trumpf, der von zahlreichen Anwendungen entwickelt wurde. Vor allem mit der Anwendung Pokemon Go wurde die Augmented Reality demokratisiert. Die Nutzer konnten ihre Lieblings-Pok\u00e9mon in ihrer Umgebung fangen und anschlie\u00dfend an den legend\u00e4rsten Orten ihrer St\u00e4dte auf Pok\u00e9mon-Jagd gehen.\u00a0<\/p><p>Zuletzt war es Nintendo, das mit der Einf\u00fchrung des Spiels Mario Kart das Interesse der Nutzer weckte. Die von den Fans des Spiels lang ersehnte neue Version wird sie direkt auf die Kartbahn des Rennens bringen.<\/p><p>Verschiedene Spielprinzipien, die beide die Welt des Nutzers aufgreifen und sie an die Charaktere des Spiels anpassen, die inszeniert werden sollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a9e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"49a9e2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a052 exad-glass-effect-no exad-sticky-section-no\" data-id=\"237a052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292d928 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"292d928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein Fortschritt im Dienste der Medizin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b94bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5b94bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Dank seines reichen technologischen Fortschritts und der Forschung zahlreicher Ingenieure. Augmented Reality dringt auch in den medizinischen Sektor ein. In einigen Jahren werden einige Chirurgen von virtuellen Elementen, die dem K\u00f6rper des Patienten \u00fcberlagert sind, gef\u00fchrt werden k\u00f6nnen. Eine franz\u00f6sische 80-J\u00e4hrige wurde jedoch bereits von einem Chirurgen operiert, der mit einem Augmented-Reality-Headset ausgestattet war. Eine erfolgreiche Operation, die es dem Arzt erm\u00f6glichte, die Scans der Patientin w\u00e4hrend der Operation virtuell \u00fcbereinander zu legen und die genaue Lage des Gelenks durch einen Marker direkt auf ihrem K\u00f6rper zu sehen. Eine Information, die ihm somit zum Beispiel anzeigt, an welcher Stelle er genau schneiden muss.<\/span><\/p><p><span style=\"color: #000000;\">Dar\u00fcber hinaus plant die Augmented Reality eine Revolution der optischen Linsen mit dem <a style=\"color: #000000;\" href=\"https:\/\/www.mojo.vision\/\" target=\"_blank\" rel=\"noopener\">Projekt Mojo.<\/a> Eine Zusammenarbeit zwischen einem ehemaligen Google- und einem ehemaligen Apple-Mitarbeiter, die urspr\u00fcnglich f\u00fcr Sehbehinderte gedacht war, aber in den kommenden Jahren auch an die breite \u00d6ffentlichkeit verkauft werden soll. In diese Linsen wird ein 14.000-Pixel-Bildschirm integriert, der Augmented-Reality-Elemente extrem scharf darstellen und die Schnittstelle steuern kann, \u00e4hnlich wie bei Google Glass.<\/span><\/p><p>Vom Bildungsbereich \u00fcber Videospiele bis hin zu Handel und Marketing. Augmented Reality wird immer mehr zu einem Teil unseres Alltags und wird vor allem von einer Vielzahl von Branchen angenommen. Eine Technologie, die sich mit der Einf\u00fchrung von 5G, aber auch mit der Ausweitung des Marktes f\u00fcr Augmented Reality noch weiter entwickeln d\u00fcrfte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Augmented Reality erobert unseren Alltag Kontakt W\u00e4hrend Augmented Reality immer mehr zu wachsen beginnt, nutzen viele Branchen diese neue Technologie, um sie in unseren Alltag zu integrieren. Handel, Medizin, Kultur, Bildung und Videospiele haben die Vorz\u00fcge der Augmented Reality f\u00fcr sich entdeckt. Augmented Reality in 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Un r\\u00e9el atout technologique, qui leurs offrent la possibilit\\u00e9 de faire plusieurs choses en m\\u00eame temps : analyser leurs donn\\u00e9es et mettre en application ce qui est annonc\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0058cc7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"488bf1b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3eb6b6e\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad0c08a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"f1b06d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"146f229\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans le domaine de la culture, de l\\u2019\\u00e9ducation et de l\\u2019environnement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0c48e3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e est donc un b\\u00e9n\\u00e9fice pour l\\u2019ensemble de la soci\\u00e9t\\u00e9 \\u00e9tant donn\\u00e9 qu\\u2019elle est pr\\u00e9sente au quotidien. N\\u00e9anmoins, la r\\u00e9alit\\u00e9 augment\\u00e9e interagit aussi avec des notions essentielles telles que la culture, l\\u2019\\u00e9ducation ou encore l\\u2019environnement. Continuer \\u00e0 instruire, et \\u00e0 se d\\u00e9placer d\\u2019une diff\\u00e9rente mani\\u00e8re, c\\u2019est ce qu\\u2019ont voulu faire ces diff\\u00e9rents secteurs.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">En effet, c\\u2019est dans le domaine de la culture que la r\\u00e9alit\\u00e9 augment\\u00e9e a fait son apparition. Certains mus\\u00e9es internationaux tels que le MET, le mus\\u00e9e d'Orsay ou encore le mus\\u00e9e Olympique ont mis en place des visites virtuelles mettant en sc\\u00e8ne certaines expositions et animaux.Cela se r\\u00e9alise gr\\u00e2ce \\u00e0 la reconnaissance d\\u2019image, qui \\u00e0 l'aide de l\\u2019appareil photo d\\u00e9tecte le monument, pour ensuite afficher sur l\\u2019\\u00e9cran une description pr\\u00e9cise de celui-ci.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ce principe est aussi disponible sur l\\u2019application <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/artsandculture.google.com\\\/partner?hl=fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Art &amp; Culture<\\\/a> d\\u00e9velopp\\u00e9e par Google qui fait visualiser \\u00e0 ses utilisateurs certains animaux pr\\u00e9historiques en 3D. Une interaction visuelle r\\u00e9aliste leur permettant d'acqu\\u00e9rir plus d'abonn\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ces visites virtuelles ont aussi eu un impact positif sur l\\u2019\\u00e9cologie, car en effet comme le pr\\u00e9cise le mus\\u00e9e Graceland \\u00e0 Memphis, beaucoup de visiteurs ne peuvent pas y avoir acc\\u00e8s \\u00e0 cause de leurs \\u00e9loignements g\\u00e9ographique. C\\u2019est pourquoi il mise sur l'accessibilit\\u00e9 de ce syst\\u00e8me pour attirer plus de visiteurs \\u00e9trangers. Une solution profitable \\u00e0 la rentabilit\\u00e9 du mus\\u00e9e mais aussi \\u00e0 l\\u2019environnement puisque cela entra\\u00eene en m\\u00eame temps une baisse de trajet et donc une diminution de la pollution. Notons aussi que de plus en plus d'\\u00e9v\\u00e9nements se font en virtuels et contribuent ainsi \\u00e0 ce changement.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e \\u00e0 titre \\u00e9ducatif, \\u00e9tant donn\\u00e9 que certains manuels scolaires sont devenus num\\u00e9riques et interagissent avec un smartphone afin de proposer des contenus multim\\u00e9dias. La presse et les m\\u00e9dias utilisent aussi ce syst\\u00e8me mais au travers d\\u2019un QR code affichant des infos suppl\\u00e9mentaires ou faisant appara\\u00eetre des objets en 3D en lien avec l\\u2019article \\u00e9crit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"987eaad\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1c7af3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5d2aec9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les possibilit\\u00e9s de la r\\u00e9alit\\u00e9 augment\\u00e9e d\\u00e9veloppant le business et le marketing digital de certains commerces\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5a83668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e pour sa multitude de possibilit\\u00e9s, ainsi elle peut \\u00eatre\\u00a0 \\u00a0 adapt\\u00e9e et personnalis\\u00e9e selon les envies de chacun. C\\u2019est d\\u2019ailleurs ce qu\\u2019ont bien compris les entreprises. Effectivement, diff\\u00e9rentes marques se servent de cet outil pour promouvoir leurs produits et pousser de ce fait le consommateur \\u00e0 l\\u2019achat. Un outil marketing appr\\u00e9ci\\u00e9 pour sa qualit\\u00e9 commerciale.<\\\/p><p>Parmi les diff\\u00e9rents services que proposent la r\\u00e9alit\\u00e9 augment\\u00e9e, voici lesquelles sont utilis\\u00e9 par les entreprises :<\\\/p><p><strong>Essayage virtuel<\\\/strong>\\u00a0 :\\u00a0 De nombreuses grandes cha\\u00eenes comme h&amp;m, asos, l'or\\u00e9al, ou encore optic 2000 ont propos\\u00e9 \\u00e0 leurs utilisateurs de faire tester \\u00e0 leurs utilisateurs leurs produits directement sur eux m\\u00eames.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e75e62\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e22c426\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d62dfdf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Sans-titre-2021-10-14T143843.736-1.png\",\"id\":11241,\"alt\":\"\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aebc12d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"250\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3771d53\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b8e9e78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Visualisation des produits en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b> dans l\\u2019environnement de l\\u2019utilisateur : gr\\u00e2ce \\u00e0 l\\u2019application Ikea Place, chaque client peut maintenant essayer les mod\\u00e8les qui l'int\\u00e9ressent dans son habitacle et l\\u2019adapter selon la couleur et la taille voulue.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"4012f50\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Interaction avec le client<\\\/strong> :\\u00a0 les magasins de jouets en sont les plus gros utilisateurs avec le principe de catalogue en 3D. 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C\\u2019est souvent ce que proposent des marques de soda ou de biscuits afin d\\u2019obtenir un maximum de visibilit\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"26a27b1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"d94f494\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"49d2fb6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exp\\u00e9rience immersive pour les jeux vid\\u00e9os\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ecaaa8f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les jeux en r\\u00e9alit\\u00e9 augment\\u00e9e sont \\u00e9videmment un aspect de la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 ne pas n\\u00e9gliger. Un atout ludique d\\u00e9velopp\\u00e9 par de nombreuses applications. C\\u2019est surtout avec l\\u2019application Pokemon Go que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019est d\\u00e9mocratis\\u00e9e. Les utilisateurs pouvaient alors attraper leurs Pok\\u00e9mon pr\\u00e9f\\u00e9r\\u00e9s dans leur environnement et par la suite partir \\u00e0 la chasse au Pok\\u00e9mon dans des lieux les plus mythiques de leurs villes.\\u00a0<\\\/p><p>Derni\\u00e8rement c\\u2019est Nintendo qui a suscit\\u00e9 l'int\\u00e9r\\u00eat des utilisateurs pour le lancement du jeu Mario kart. 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Une information lui indiquant ainsi par exemple \\u00e0 quel endroit pr\\u00e9cis\\u00e9ment il doit inciser.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e a pr\\u00e9vu de r\\u00e9volutionner les lentilles optiques avec le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.mojo.vision\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">projet Mojo.<\\\/a> Une collaboration entre un ancien de Google et un autre d'Apple qui \\u00e9tait de base destin\\u00e9es aux mal-voyants mais devront \\u00eatre vendues au grand public dans les ann\\u00e9es \\u00e0 venir. 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