{"id":5061,"date":"2021-02-17T18:02:41","date_gmt":"2021-02-17T18:02:41","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5061"},"modified":"2023-11-10T08:52:16","modified_gmt":"2023-11-10T08:52:16","slug":"guide-filtre-instagram","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/guide-filtre-instagram\/","title":{"rendered":"Der ultimative Leitfaden f\u00fcr alles, was du \u00fcber Instagram-Filter wissen musst"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5061\" class=\"elementor elementor-5061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0202885 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0202885\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512cab9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"512cab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acdb05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7acdb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Der Leitfaden, um alles \u00fcber Instagram-Filter zu erfahren<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9107e5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9107e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a37bccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abeb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82abeb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Die Merkmale eines Instagram-Filters: Definition, Daten, Typologie<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre2\">Die Vorteile von instagram-Filtern f\u00fcr Ihre Kommunikation<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre3\">Fehler, die Sie bei der Erstellung eines Filters nicht wiederholen sollten<\/a>\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre4\">Elemente, um einen viralen Filter zu erstellen<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d78d33f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d78d33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee57b2 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ee57b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca99c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0fca99c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64be80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e64be80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4075159 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4075159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b103f42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b103f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Einf\u00fchrung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d931d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seit 2020 ist ein neues Marketinginstrument aufgetaucht: die <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/instagram-filtereffekt-2\/\">Instagram-Filter<\/a><\/span>.<\/p><p>Immer mehr Marken nutzen diese Art von Bildern, um auf ihren Konten zu kommunizieren. F\u00fcr einige ist der Nutzen von Instagram-Filtern jedoch noch nicht ganz klar, weshalb wir Ihnen unseren Leitfaden f\u00fcr alles, was Sie \u00fcber Filter wissen m\u00fcssen, zur Verf\u00fcgung stellen. Wir gehen auf die Eigenschaften, die Typologie und die Vorteile f\u00fcr Ihre Kommunikation ein und erl\u00e4utern die Do's und Don'ts, die Sie bei der Erstellung eines Filters nicht wiederholen sollten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa3c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3aa3c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"358\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"filter-instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg 612w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-600x351.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-300x175.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e6a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"da0e6a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08028 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c08028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Die Merkmale eines instagram-Filters: Definition, Vokabular, Typologie  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6ede5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b6ede5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein Instagram-Filter ist von seiner Definition her ein Modell zur Schaffung von Geschichten. Er ver\u00e4ndert nicht nur das Aussehen eines Bildes, sondern auch die Wirkung, die es auf den Nutzer hat, der es betrachtet. Durch diese Filter kann der Nutzer auch Markeninhalte durch eine Nachricht, visuelle Elemente oder einen Link, der das Instagram-Konto der Marke und den erstellten Filter verbindet, einbinden.<\/p><p>Um herauszufinden, ob Ihr Filter genutzt wird oder nicht, stehen Ihnen verschiedene Erkenntnisse zur Verf\u00fcgung, mit denen Sie die Wirksamkeit Ihres Effekts messen k\u00f6nnen. Hier sind die Erkl\u00e4rungen zu diesen verschiedenen Begriffen:<\/p><ul><li>Impressions : cela mesure le nombre total de fois o\u00f9 l&rsquo;effet est apparu<\/li><li>\u00d6ffnungen: bezeichnet die Anzahl der Male, die der Effekt verwendet wurde.<\/li><li>Captures: dient dazu, herauszufinden, wie oft der Effekt aufgenommen wurde.<\/li><li>Shares: bestimmt, wie oft der Effekt geteilt wurde<\/li><\/ul><p>\u00a0<\/p><p>Anhand der Daten aus dem Ausdruck kann man den Filter kategorisieren und so eine Analyse seiner Wirksamkeit ableiten. Daher k\u00f6nnen die Effekte in drei Kategorien unterteilt werden:<\/p><ul><li>Effekte, die nicht zu sehr abheben, haben durchschnittlich 5.000 Impressionen.\u00a0<\/li><li>Effekte, die etwa 50.000 Mal aufgetaucht sind, aber nur aufgrund von Werbema\u00dfnahmen abheben<\/li><li>Effekte mit mehr als 50.000 Impressionen werden als virale Effekte kategorisiert.<\/li><\/ul><p>\u00a0<\/p><p>Wir k\u00f6nnen also feststellen, dass das Ziel eines Filters darin besteht, 50.000 Impressionen zu erreichen. Um dieses Ziel zu erreichen, ist es wichtig zu beachten, dass es normalerweise die Viralit\u00e4t des Filters ist, die seine St\u00e4rke ausmacht.<\/p><p>Dennoch k\u00f6nnen wir auch sehen, dass die Filter nach ihrer Typologie klassifiziert werden k\u00f6nnen. Jeder Filter ist einzigartig und entspricht einer bestimmten Funktionsweise:<\/p><ul><li>Les effets face tracker : caract\u00e9ris\u00e9 par des effets de cam\u00e9ra mettent l\u2019accent sur l&rsquo;utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\/li><li>St\u00e4rker bearbeitete Effekte, die auf Bilderkennung basieren: definiert durch eine Kamera, die z. B. ein Objekt auf einer ebenen Fl\u00e4che platziert und daher besondere Arbeitsbedingungen erfordert (normale Beleuchtung, gleichm\u00e4\u00dfige Oberfl\u00e4che ohne Blendung).<\/li><li>Spiele: Ein attraktives System, mit dem die Marke eine interaktive Verbindung zum Nutzer herstellen kann. Es ist jedoch zu beachten, dass einige Plattformen f\u00fcr diese Art von Filter weniger geeignet sind. Dies gilt insbesondere f\u00fcr Instagram, das als soziales Netzwerk eher f\u00fcr Selfie-Filter mit k\u00fcrzeren Inhalten geeignet ist.<\/li><li>3D-Effekte: Sie erm\u00f6glichen es, insbesondere die Produkte einer Marke in der erweiterten Realit\u00e4t zu betrachten oder auch immersive Besichtigungen f\u00fcr eher kulturelle Orte. Diese Art von Filter wird eher f\u00fcr die Werbung f\u00fcr ein Produkt verwendet, um dem K\u00e4ufer die M\u00f6glichkeit zu geben, ein Produkt vor dem Kauf auszuprobieren und dann zu konfigurieren.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b2ba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"79b2ba6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2b231 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2b231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Die Vorteile von Instagram-Filtern f\u00fcr Ihre digitale Kommunikation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0eb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ee0eb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dank der vielen M\u00f6glichkeiten, die Filter bieten, sind sie eine echte Bereicherung f\u00fcr Ihre Kommunikation. Sie k\u00f6nnen n\u00e4mlich :<\/p><ul><li>G\u00e9n\u00e9rer du contenu personnalis\u00e9 en d\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \u00e0 identifier par votre communaut\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\u00e8de de nombreux \u00e9l\u00e9ments de branding, c&rsquo;est pourquoi ce genre de filtre n&rsquo;est pas tr\u00e8s viral, sauf si l&rsquo;un de vos utilisateurs veut montrer son appartenance \u00e0 votre communaut\u00e9. \u00a0<\/li><li>G\u00e9n\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\u00e9quent, si vous proposez un filtre qui pla\u00eet \u00e0 un maximum de personnes, cela am\u00e8nera des nouveaux utilisateurs \u00e0 d\u00e9couvrir votre marque, \u00e0 s&rsquo;abonner \u00e0 votre compte Instagram et ainsi gagner en visibilit\u00e9.<\/li><li>Cr\u00e9er une strat\u00e9gie digitale de contenu de marque gr\u00e2ce \u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \u00e0 gagner. Cela vous permettra d&rsquo;am\u00e9liorer votre e-r\u00e9putation avec un retour sur investissement pertinent.<\/li><\/ul><div>\u00a0<\/div><p>Wir k\u00f6nnen also sagen, dass Instagram-Filter ein sehr spezifisches Werkzeug darstellen, um ein neues Publikum zu generieren und zu aktivieren. Vor allem aber kann es Ihnen helfen, sich durch eine digitale Marketingstrategie von Ihren Mitbewerbern abzuheben, indem Sie Ihre Community an sich binden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f066 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"407\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12683\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-600x318.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-300x159.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-1024x542.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2.jpg 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad516bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ad516bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06ec9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b06ec9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fehler, die Sie bei der Erstellung eines Filters nicht wiederholen sollten :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc90ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bcc90ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Um die Vorteile dieses Instruments nutzen zu k\u00f6nnen, ist es jedoch wichtig, die Fehler aufzulisten, die man nicht begehen sollte.\u00a0<\/p><p dir=\"ltr\">In der Tat sind Instagram-Filter, die kaum eine Chance haben, an Bekanntheit zu gewinnen, haupts\u00e4chlich auf Designfehler zur\u00fcckzuf\u00fchren, die :\u00a0<\/p><ul><li dir=\"ltr\" role=\"presentation\">Eine zu aufdringliche und allgegenw\u00e4rtige Marke: Obwohl Filter ein starkes Werbemittel darstellen, das auf dem Prinzip der Personalisierung beruht, sollte man dennoch darauf achten, wie dies geschehen soll, indem man beispielsweise etwas Unauff\u00e4lligeres anbietet.<\/li><li dir=\"ltr\" role=\"presentation\">Une technique b\u00e2cl\u00e9e : cr\u00e9er un filtre demande un certain savoir, qu\u2019il est important de ma\u00eetriser afin d&rsquo;\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\u2019image de la marque\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Zu viel Kreativit\u00e4t: Angesichts der vielen Filter in sozialen Netzwerken ist es notwendig, etwas Kreatives zu machen, um sich von anderen abzuheben. Aber man sollte sich immer in die Rolle des Publikums versetzen, um nicht Gefahr zu laufen, etwas zu durchdacht zu machen.\u00a0\u00a0\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Eine komplexe Mechanik, die von einem begrenzten Publikum verstanden werden kann\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28c11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d28c11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec4b4f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elemente, um einen viralen Filter zu erstellen :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc060 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b7fc060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sobald dieses Tool jedoch richtig eingesetzt wird, kann es eine echte Viralit\u00e4t rund um Ihre Community erzeugen und so zu einem echten Pluspunkt f\u00fcr Ihre Kommunikationsstrategie werden. Hier sind die wichtigsten Elemente, um einen Filter viral und f\u00fcr alle nutzbar zu machen.<\/p><p>Gem\u00e4\u00df der zuvor gesehenen Definition ist es offensichtlich, dass Filter von der breiten \u00d6ffentlichkeit verwendet werden. Wenn eine Marke einen Filter erstellen m\u00f6chte, sollte sie daher daran denken, dass der Filter vor allem von seinem Publikum gesch\u00e4tzt werden und den Merkmalen seiner Zielgruppe entsprechen muss. Instagram-Filter sind Hebel, die eine einnehmende Inhaltsstrategie erm\u00f6glichen.<\/p><p>Wir nennen Ihnen einige Kriterien, die zu dieser Viralit\u00e4t beitragen:\u00a0<\/p><ul><li>Er soll den Nutzer attraktiver machen, wodurch der Nutzer bei seinen Abonnenten Reaktionen auf sein Aussehen und sein Image hervorrufen wird.<\/li><li>Il doit faire sourire l&rsquo;utilisateur, ce qui lui permettra de mettre en valeur son sens de l\u2019humour et faire rire son public<\/li><li>Il doit impacter le ressenti de l\u2019utilisateur sur son image, en utilisant le filtre l\u2019utilisateur doit se sentir mieux. Il peut par exemple s\u2019identifier \u00e0 un groupe ou exprimer son soutien par rapport \u00e0 un sujet d&rsquo;actualit\u00e9.<\/li><li>Il peut aussi donner la possibilit\u00e9 \u00e0 l\u2019utilisateur de jouer, de s&rsquo;occuper ou de gagner un prix au travers d\u2019un filtre<\/li><li>Es soll dem Nutzer helfen, sich nostalgisch zu f\u00fchlen<\/li><li>Es muss dem Nutzer helfen, sich mit Inhalten, die sein Image widerspiegeln und f\u00fcr etwas Neues stehen, kreativ zu f\u00fchlen.<\/li><li>Es muss dem Nutzer erm\u00f6glichen, sich dem aktuellen Trend anzuschlie\u00dfen\u00a0<\/li><\/ul><p>Zusammenfassend l\u00e4sst sich sagen, dass der Nutzer einen Filter viral machen wird, wenn er sich dadurch besser f\u00fchlt, sein Selbstbewusstsein st\u00e4rkt und die Aufmerksamkeit seiner Gemeinschaft auf sich zieht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd72454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12686\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-600x340.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-300x170.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple.jpg 883w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"24fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schlussfolgerung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2b43 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aac2b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er un filtre pour le compte Instagram de votre marque, peut donc \u00eatre un r\u00e9el plus \u00e0 exploiter dans votre strat\u00e9gie de communication sur les r\u00e9seaux sociaux. N\u00e9anmoins, celui-ci doit \u00eatre utilis\u00e9 de mani\u00e8re intelligente et r\u00e9fl\u00e9chie par l&rsquo;\u00e9quipe de community management.&nbsp;<\/p>\n<p>Que le filtre cr\u00e9\u00e9 soit une modification de la colorim\u00e9trie de l&rsquo;image ou qu&rsquo;il soit r\u00e9alis\u00e9 en r\u00e9alit\u00e9 augment\u00e9e, il est important de d\u00e9finir une strat\u00e9gie digitale r\u00e9alisable, de concilier les attentes de votre communaut\u00e9 et la qualit\u00e9 du rendu. Un filtre est appr\u00e9ci\u00e9, utilis\u00e9 et diffus\u00e9 des lorsqu&rsquo;il pla\u00eet \u00e0 votre audience. Les avantages que l&rsquo;on peut lister sont les suivant : la fid\u00e9lisation de votre communaut\u00e9, un meilleur taux de conversion pour les prospects cibles sur Instagram.<\/p>\n<p>Dieses Tool wird jedoch immer noch weiterentwickelt und bietet regelm\u00e4\u00dfig neue Funktionen, um die Filtererstellungssoftware zu optimieren. <span style=\"color: #000000;\">: <a style=\"color: #000000;\" href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" target=\"_blank\" rel=\"noopener\">Spark AR<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e98781 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e98781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653b46d exad-glass-effect-no exad-sticky-section-no\" data-id=\"653b46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55dc13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d55dc13\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le guide pour tout savoir sur les filtres Instagram Les caract\u00e9ristiques d\u2019un filtre instagram : d\u00e9finition, donn\u00e9s, typologie Les atouts des filtres instagram pour votre communication Les erreurs \u00e0 ne pas reproduire lors de la cr\u00e9ation d&rsquo;un filtre\u00a0 Les \u00e9l\u00e9ments pour cr\u00e9er un filtre viral Contactez-nous Introduction Depuis 2020, un nouvel outil marketing a fait 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":31,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d78d33f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3ee57b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0fca99c\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e64be80\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4075159\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"b103f42\",\"elType\":\"widget\",\"settings\":{\"title\":\"Introduction\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"28d931d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis 2020, un nouvel outil marketing a fait son apparition : les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/instagram-effet-filtre\\\/\\\">filtres Instagram<\\\/a><\\\/span>.<\\\/p><p>De plus en plus de marques ont fait appel \\u00e0 ce type de visuel pour communiquer sur leurs comptes. Cependant pour certains, l\\u2019utilit\\u00e9 des filtres instagram reste encore un peu floue, c\\u2019est pourquoi on vous partage notre guide pour tout savoir sur les filtres. On \\u00e9voquera alors ses caract\\u00e9ristiques, sa typologie et ses atouts pour votre communication, puis les do\\u2019s et dont\\u2019 \\u00e0 ne pas reproduire pour la cr\\u00e9ation d\\u2019un filtre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a3aa3c7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/instagram-filtres-animes-612x358-1.jpg\",\"id\":12682,\"alt\":\"filtre-instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"74f4398\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"da0e6a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre1\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"1c08028\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les caract\\u00e9ristiques d\\u2019un filtre instagram : d\\u00e9finition, vocabulaire, typologie  \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1b6ede5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De par sa d\\u00e9finition, un filtre Instagram repr\\u00e9sente un mod\\u00e8le de cr\\u00e9ation d'histoires, il modifie non seulement l'apparence d'une image, mais aussi l'effet qu'elle produit sur l'utilisateur qui la regarde. Au travers ces filtres, l\\u2019utilisateur peut aussi int\\u00e9grer le contenu d'une marque gr\\u00e2ce \\u00e0 un message, des \\u00e9l\\u00e9ments visuels ou un lien reliant le compte Instagram de la marque et le filtre cr\\u00e9\\u00e9.<\\\/p><p>Afin de savoir si votre filtre est utilis\\u00e9 ou pas, plusieurs insights sont mis \\u00e0 votre disposition dans le but de mesurer l\\u2019efficacit\\u00e9 de votre effet. Voici les explications\\u00a0 de ces diff\\u00e9rentes notions:<\\\/p><ul><li>Impressions : cela mesure le nombre total de fois o\\u00f9 l'effet est apparu<\\\/li><li>Ouvertures : d\\u00e9signe\\u00a0 le nombre de fois o\\u00f9 l\\u2019effet a \\u00e9t\\u00e9 utilis\\u00e9<\\\/li><li>Captures :\\u00a0 sert \\u00e0 savoir le nombre de fois o\\u00f9 l\\u2019effet \\u00a0a \\u00e9t\\u00e9 enregistr\\u00e9<\\\/li><li>Partages :\\u00a0 d\\u00e9termine combien de fois l\\u2019effet \\u00a0a \\u00e9t\\u00e9 partag\\u00e9<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>C\\u2019est \\u00e0 partir des donn\\u00e9es de l'impression que l\\u2019on peut cat\\u00e9goriser le filtre et ainsi d\\u00e9gager une analyse sur son efficacit\\u00e9. De ce fait, les effets peuvent \\u00eatre divis\\u00e9s en 3 cat\\u00e9gories :<\\\/p><ul><li>les effets n\\u2019ayant pas trop d\\u00e9coll\\u00e9 comptabilisent en moyenne 5 000 impressions\\u00a0<\\\/li><li>les effets qui sont apparu environ 50 000 fois mais qui d\\u00e9collent uniquement gr\\u00e2ce \\u00e0 une activit\\u00e9 promotionnelle<\\\/li><li>les effets ayant une impression sup\\u00e9rieure \\u00e0 50 mille impressions, quant \\u00e0 eux sont cat\\u00e9goris\\u00e9s comme des effets viraux.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Nous pouvons donc constater que le but d\\u2019un filtre est d\\u2019atteindre les 50 milles impressions. Pour y parvenir il est important de noter que c\\u2019est normalement\\u00a0 la viralit\\u00e9 du filtre qui en fait sa force.<\\\/p><p>N\\u00e9anmoins nous pouvons aussi voir que les filtres peuvent \\u00eatre class\\u00e9s selon leurs typologies. En effet chaque filtre est unique et correspond \\u00e0 un fonctionnement particulier :<\\\/p><ul><li>Les effets face tracker : caract\\u00e9ris\\u00e9 par des effets de cam\\u00e9ra mettent l\\u2019accent sur l'utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\\\/li><li>Les effets plus travaill\\u00e9s\\u00a0 bas\\u00e9 sur la reconnaissance d\\u2019image : d\\u00e9fini par une cam\\u00e9ra\\u00a0 pla\\u00e7ant par exemple un objet sur une surface plane et, par cons\\u00e9quent, n\\u00e9cessitant des conditions de travail particuli\\u00e8res (\\u00e9clairage normal, surface uniforme sans \\u00e9blouissement)<\\\/li><li>Les jeux : un syst\\u00e8me attrayant permettant \\u00e0 la marque de cr\\u00e9er un lien interactif avec l\\u2019utilisateur. Cependant il faut noter que certaines plateformes sont moins adapt\\u00e9es pour ce type de filtre. C\\u2019est notamment le cas d\\u2019Instagram, qui est un r\\u00e9seau social plus adapt\\u00e9 pour les filtres de type selfie avec un contenu plus court.<\\\/li><li>Les effets 3D : permettant de visualiser notamment des produits d\\u2019une marque en r\\u00e9alit\\u00e9 augment\\u00e9e ou encore des visites immersives pour des lieux plus culturels. Ce type de filtre est plus utilis\\u00e9 pour la promotion d\\u2019un produit afin de donner la possibilit\\u00e9 \\u00e0 l\\u2019acheteur d\\u2019essayer, puis de configurer un produit avant de l\\u2019acheter<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"79b2ba6\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre2\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"fc2b231\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les atouts des filtres Instagram pour votre communication digitale\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1ee0eb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce aux multitudes possibilit\\u00e9s, les filtres sont de vrais atouts pertinents \\u00e0 adopter dans votre communication. En effet, ils permettent de :<\\\/p><ul><li>G\\u00e9n\\u00e9rer du contenu personnalis\\u00e9 en d\\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \\u00e0 identifier par votre communaut\\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\\u00e8de de nombreux \\u00e9l\\u00e9ments de branding, c'est pourquoi ce genre de filtre n'est pas tr\\u00e8s viral, sauf si l'un de vos utilisateurs veut montrer son appartenance \\u00e0 votre communaut\\u00e9. \\u00a0<\\\/li><li>G\\u00e9n\\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\\u00e9quent, si vous proposez un filtre qui pla\\u00eet \\u00e0 un maximum de personnes, cela am\\u00e8nera des nouveaux utilisateurs \\u00e0 d\\u00e9couvrir votre marque, \\u00e0 s'abonner \\u00e0 votre compte Instagram et ainsi gagner en visibilit\\u00e9.<\\\/li><li>Cr\\u00e9er une strat\\u00e9gie digitale de contenu de marque gr\\u00e2ce \\u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \\u00e0 gagner. Cela vous permettra d'am\\u00e9liorer votre e-r\\u00e9putation avec un retour sur investissement pertinent.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Nous pouvons donc dire que les filtres Instagram constituent un outil tr\\u00e8s sp\\u00e9cifique pour g\\u00e9n\\u00e9rer et activer un nouveau public. Mais surtout cela peut vous aider \\u00e0 vous d\\u00e9marquer de vos concurrents gr\\u00e2ce \\u00e0 une strat\\u00e9gie marketing digital qui vous permettra de fid\\u00e9liser votre communaut\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e5f066\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/image1-2.jpg\",\"id\":12683,\"alt\":\"instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aed9ae6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"ad516bd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre3\",\"ekit_all_conditions_list\":[{\"_id\":\"8d4d624\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"b06ec9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les erreurs \\u00e0 ne pas reproduire lors de la cr\\u00e9ation d\\u2019un filtre :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcc90ca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\">Toutefois pour arriver \\u00e0 tirer avantage de cet outil, il est important de lister les erreurs \\u00e0 ne pas commettre.\\u00a0<\\\/p><p dir=\\\"ltr\\\">Effectivement les filtres Instagram qui ont peu de chances de gagner en notori\\u00e9t\\u00e9 sont principalement d\\u00fb \\u00e0 des erreurs de conception mettant en avant :\\u00a0<\\\/p><ul><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une marque trop intrusive et omnipr\\u00e9sente : malgr\\u00e9 le fait que les filtres repr\\u00e9sentent un fort outil publicitaire fonctionnant sur le principe de personnalisation, il faut tout de m\\u00eame rester vigilant sur la fa\\u00e7on dont cela doit \\u00eatre fait, en proposant par exemple quelques choses de plus discret<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une technique b\\u00e2cl\\u00e9e : cr\\u00e9er un filtre demande un certain savoir, qu\\u2019il est important de ma\\u00eetriser afin d'\\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\\u2019image de la marque\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une cr\\u00e9ativit\\u00e9 trop pouss\\u00e9e : vu la multitude de filtres pr\\u00e9sents sur les r\\u00e9seaux sociaux, il est n\\u00e9cessaire de faire quelque chose de cr\\u00e9atif pour se diff\\u00e9rencier des autres. Mais il faut toujours se mettre dans la peau du public pour ne pas risquer de faire quelque chose de trop r\\u00e9fl\\u00e9chi\\u00a0\\u00a0\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une m\\u00e9canique complexe compr\\u00e9hensible par un public restreint\\u00a0<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d28c11c\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre4\",\"ekit_all_conditions_list\":[{\"_id\":\"77105dd\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"ec4b4f2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9l\\u00e9ments pour cr\\u00e9er un filtre viral :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b7fc060\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En revanche, d\\u00e8s que cet outil est bien utilis\\u00e9, il peut cr\\u00e9er une\\u00a0 v\\u00e9ritable viralit\\u00e9 autour de votre communaut\\u00e9 et ainsi\\u00a0 devenir un r\\u00e9el atout pour votre strat\\u00e9gie de communication. Voici les principaux \\u00e9l\\u00e9ments pour rendre un filtre viral et utilisable par tous.<\\\/p><p>Selon la d\\u00e9finition vue pr\\u00e9c\\u00e9demment, il est \\u00e9vident que les filtres sont utilis\\u00e9s par le grand public. C\\u2019est pourquoi, lorsqu\\u2019une marque veut cr\\u00e9er un filtre, elle doit penser au fait que le filtre doit surtout \\u00eatre appr\\u00e9ci\\u00e9 par son public et r\\u00e9pondre aux caract\\u00e9ristiques de sa cible. Les filtres Instagram sont des leviers qui permettent de mettre en place une strat\\u00e9gie de contenu engageante.<\\\/p><p>Nous vous donnons quelques crit\\u00e8res contribuant \\u00e0 cette viralit\\u00e9 :\\u00a0<\\\/p><ul><li>Il doit rendre l\\u2019utilisateur plus attrayant, de ce fait l\\u2019utilisateur va susciter des r\\u00e9actions de la part de ses abonn\\u00e9s sur son apparence et son image<\\\/li><li>Il doit faire sourire l'utilisateur, ce qui lui permettra de mettre en valeur son sens de l\\u2019humour et faire rire son public<\\\/li><li>Il doit impacter le ressenti de l\\u2019utilisateur sur son image, en utilisant le filtre l\\u2019utilisateur doit se sentir mieux. 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