{"id":28100,"date":"2023-01-23T07:00:00","date_gmt":"2023-01-23T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=28100"},"modified":"2023-11-09T16:08:10","modified_gmt":"2023-11-09T16:08:10","slug":"quest-ce-que-la-gamification-dans-le-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/quest-ce-que-la-gamification-dans-le-marketing\/","title":{"rendered":"Was ist Gamification im Marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28100\" class=\"elementor elementor-28100\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alles \u00fcber Gamification \/ Ludifizierung<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc272f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc272f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#definition\">Definition<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#support\">Art des Mediums<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#examples\">Beispiele<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38844a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"38844a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"definition\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fe04d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d5fe04d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie lautet seine Definition?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699c192 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"699c192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gamification ist die Anwendung von <\/span><b>Spielmechanismen<\/b><span style=\"font-weight: 400;\"> in einer Strategie der <\/span><b>digitales Marketing<\/b><span style=\"font-weight: 400;\"> um bestimmte Ziele zu erreichen. Auch bekannt als die <\/span><b>spielerisch<\/b><span style=\"font-weight: 400;\">Diese Praxis ist inspiriert von <\/span><b>gaming<\/b><span style=\"font-weight: 400;\"> die von der j\u00fcngeren Generation stark praktiziert wird. In der Tat fliehen junge Menschen zunehmend vor der \u00dcberreizung durch Werbung und werden immer hermetischer gegen\u00fcber herk\u00f6mmlicher Werbung.<\/span><\/p><p><span style=\"font-weight: 400;\">Gamification ist eine Marketingtechnik, die es also erm\u00f6glicht<\/span><b>ein junges Publikum erreichen, das mit Werbeinhalten schwerer zu erreichen ist<\/b><span style=\"font-weight: 400;\"> zu einfach ist. Ludifizierung ist also das Anbieten von Werbeinhalten, aber in einem <\/span><b>spielerische Spielwelt<\/b><span style=\"font-weight: 400;\">. Der Nutzer wird sich st\u00e4rker einbezogen f\u00fchlen und dank eines Spiels mit der Marke, die es anbietet, interagieren k\u00f6nnen. Am h\u00e4ufigsten wird Gamification durch Folgendes erreicht <\/span><b>die Teilnehmer belohnen<\/b><span style=\"font-weight: 400;\"> die sich an dem Spiel beteiligen. Die Belohnung kann in Form von Geschenken erfolgen, aber auch in Form von Abzeichen f\u00fcr jeden Sch\u00fcler. <\/span><b>Herausforderung<\/b><span style=\"font-weight: 400;\"> erhoben.<\/span><\/p><p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/wandsparis.com\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\" target=\"_blank\" rel=\"noopener\">Studien<\/a><\/span> zeigen, dass <\/span><b>die Mittelbindungsquote ist 100% h\u00f6her<\/b><span style=\"font-weight: 400;\"> sobald eine Spielmechanik in eine digitale Kampagne eingebaut wird.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4226b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4226b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fb1d9f exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb1d9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"228f13f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8453 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4fb8453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc2572 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cc2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806af3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a806af3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"support\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cb29 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0c4cb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die verschiedenen Arten von Gamification<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c595958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es gibt verschiedene Arten von <\/span><b>Unterst\u00fctzung bei der Erstellung einer Gamification-Strategie<\/b><span style=\"font-weight: 400;\">. Wir werden die digitalen Medien ausbauen, aber das Spielen ist auch \u00fcber physische Medien m\u00f6glich. Zun\u00e4chst einmal ist es wichtig zu wissen, dass jedes Medium die M\u00f6glichkeit bietet, sich zu am\u00fcsieren.<\/span><b>unterschiedliche Ziele erreichen<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3fa8c1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fa8c1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c364bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c364bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Webseiten <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1323af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1323af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Erstellen Sie gamifizierte Inhalte auf <\/span><b>eine Internetseite<\/b><span style=\"font-weight: 400;\"> erm\u00f6glicht das Erreichen von Zielen <\/span><b>E-Commerce und SEO<\/b><span style=\"font-weight: 400;\">. Tats\u00e4chlich wird Ihre Website dank der Ludifizierung eine <\/span><b>Anstieg von qualifiziertem Traffic<\/b><span style=\"font-weight: 400;\"> da neue Besucher mit der Absicht kommen werden, Zeit auf Ihrer Website zu verbringen (um mit dem <\/span><b>spielerischer Inhalt<\/b><span style=\"font-weight: 400;\">). Ihre durchschnittliche Zeit pro Sitzung wird dann erh\u00f6ht und die <\/span><b>Anzahl der neuen Nutzer<\/b><span style=\"font-weight: 400;\"> auch.\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">Ein Konversionsziel ist auch mithilfe von Gamification erreichbar. Durch gut organisierte und erstellte Inhalte ist es m\u00f6glich <b>einen einfachen Besucher in einen Kunden verwandeln<\/b>. Da der Nutzer bereits auf einer Landing Page Ihrer Website ist, m\u00fcssen Sie ihn nur noch weiterleiten, um ihn dazu zu bringen, Ihre Produkte und Dienstleistungen zu entdecken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9fb3ae4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb3ae4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d73932b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d73932b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soziale Netzwerke<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec3212 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dec3212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die <\/span><b>soziale Netzwerke<\/b><span style=\"font-weight: 400;\"> sind die am besten geeigneten Medien f\u00fcr Gamification. Denn die j\u00fcngeren Generationen beherrschen diese Anwendungen perfekt und die sozialen Netzwerke sorgen daf\u00fcr, dass sie Folgendes anbieten <\/span><b>eine digitale und umfassende Erfahrung<\/b><span style=\"font-weight: 400;\"> mit einer Vielzahl von Funktionen. Hier werden die Ziele, die mithilfe von Spielen erreicht werden k\u00f6nnen, vielmehr um Ihre\u00a0<\/span><b>Gemeinschaft<\/b><span style=\"font-weight: 400;\">. Das hei\u00dft, das Ziel dieser Strategie wird darauf basieren, Ihre Community zu vergr\u00f6\u00dfern oder Ihre N\u00e4he zu ihr zu verbessern. Mithilfe von Gamification k\u00f6nnen Sie also<\/span><b>Ihre Sichtbarkeit erh\u00f6hen <\/b>um Ihre Gemeinschaft zu vergr\u00f6\u00dfern<span style=\"font-weight: 400;\"> und der\u00a0<\/span><b>f\u00f6derieren <\/b><span style=\"font-weight: 400;\">fest.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ee6780 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5ee6780\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ba17e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28ba17e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Anwendungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e112e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02e112e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Erstellen <\/span><b>eine Anwendung<\/b><span style=\"font-weight: 400;\"> um Ihre Inhalte zu gamifizieren, verlangt die Durchf\u00fchrung einer <\/span><b>ernsthaftere und weiterentwickelte Spielmechanik<\/b><span style=\"font-weight: 400;\"> als auf anderen Medien. Sie k\u00f6nnen entweder \u00fcber Ihre bereits bestehende App gehen oder eine neue, spezielle App erstellen. Diese Art von Medium erm\u00f6glicht es Ihnen, eine echte <\/span><b>engagierte Gemeinschaft und eine echte Begeisterung<\/b><span style=\"font-weight: 400;\"> gegen\u00fcber Ihrer gamifizierten Anwendung. Denn die Verwendung dieses Mediums k\u00f6nnte in gewisser Weise Folgendes schaffen <\/span><b>eine neue Marke<\/b><span style=\"font-weight: 400;\"> zu der die Nutzer eine viel gr\u00f6\u00dfere N\u00e4he haben werden. Dies ist m\u00f6glich, da die Teilnehmer diese Anwendung nicht mit der Werbung einer bestimmten Marke in Verbindung bringen werden, sondern eher mit<\/span><b> eine Anwendung, die nur zum Spielen erstellt wurde<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f499e elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1f499e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf88b9f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf88b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8290b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"f8290b8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117c181 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"117c181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beispiele f\u00fcr Gamification<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce0552 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2ce0552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/jeu-concours-filtre-subway-pw5li0afuod5rpkw743xwph7qpv70vraxo8r5fcn42.jpg\" title=\"gewinnspiel-subway-filter\" alt=\"illustration subway-gewinnspiel - gamification\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-078ca2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"078ca2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a64ca6e exad-glass-effect-no exad-sticky-section-no\" data-id=\"a64ca6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9ca1b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7e9ca1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gewinnspiele auf Webseiten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181f478 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"181f478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Das h\u00e4ufigste Beispiel f\u00fcr eine Gamification ist ein <\/span><b>Gewinnspiel, das sich auf einer Landing Page befindet<\/b><span style=\"font-weight: 400;\">. Es gibt zahlreiche Gewinnspiele, mit denen sich Marken von der Masse abheben k\u00f6nnen. Hier geht es darum, dass die Teilnehmer verschiedene Etappen durchlaufen, indem sie gebeten werden <\/span><b>Herausforderungen annehmen<\/b><span style=\"font-weight: 400;\"> verschiedenen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-725dba2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"725dba2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29bd95 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c29bd95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filter in sozialen Netzwerken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3ef47 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c3ef47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\"><b>Filter in sozialen Netzwerken<\/b><\/a><\/span><span style=\"font-weight: 400;\"> sind die Inhalte, die sich am besten f\u00fcr eine spielerische Gestaltung eignen. In der Tat <\/span><b>erweiterte Realit\u00e4t<\/b><span style=\"font-weight: 400;\"> mit der die Filter erstellt werden, ist eine Technologie, die die <\/span><b>immersive Erlebnisse<\/b><span style=\"font-weight: 400;\">. So kann ein Effekt erstellt werden, um ein AR-Spiel in sozialen Netzwerken anzubieten. Filter in sozialen Netzwerken sind sehr spielerisch und k\u00f6nnen die Teilnehmer in <\/span><b>einzigartige virtuelle Markenwelten<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57e8dc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"57e8dc3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f62a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e8f62a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spiele auf Apps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"03b2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die h\u00e4ufigste Anwendung von Ludifizierung sind die <\/span><b>Herausforderungen, denen man sich t\u00e4glich stellen muss<\/b><span style=\"font-weight: 400;\"> oder der <\/span><b>Sportherausforderungen<\/b><span style=\"font-weight: 400;\">. Es gibt zum Beispiel Anwendungen, die die Anzahl der Schritte z\u00e4hlen und Sie <\/span><b>belohnen mit Abzeichen oder Punkten<\/b><span style=\"font-weight: 400;\"> wenn Sie verschiedene Ebenen erreichen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ae54b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"98ae54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1c470d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1c470d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd280ba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd280ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie Sie sehen, ist Gamification von entscheidender Bedeutung und muss in Ihre Marketingstrategie integriert werden, um eine j\u00fcngere Zielgruppe zu erreichen. Bei <b>Filter Maker<\/b>Wir schaffen die <b>Filter f\u00fcr Snapchat, Instagram und TikTok<\/b>. Kontaktieren Sie uns f\u00fcr weitere Informationen!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alles \u00fcber Gamifizierung \/ Ludifizierung Definition Medientyp Beispiele Kontaktieren Sie uns Was ist die Definition? Gamification ist die Anwendung von Spielmechanismen in einer digitalen Marketingstrategie, um bestimmte Ziele zu erreichen. Diese auch als Ludifizierung bezeichnete Praxis ist vom Gaming inspiriert, das von jungen Leuten sehr 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.elementor-heading-title{font-size:22px;}}"},"_elementor_data":"[{\"id\":\"605553d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"da420a1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"32ad091\",\"elType\":\"widget\",\"settings\":{\"title\":\"Tout savoir sur la gamification \\\/ ludification\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dc272f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#definition\\\">D\\u00e9finition<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#support\\\">Type de support<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#examples\\\">Exemples<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"81f1972\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9ee312a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"83e47b3\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"da81c8c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"565def8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"38844a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d5fe04d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelle est sa d\\u00e9finition ?\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"699c192\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La gamification est le fait d\\u2019appliquer des <\\\/span><b>m\\u00e9canismes de jeu<\\\/b><span style=\\\"font-weight: 400;\\\"> dans une strat\\u00e9gie de <\\\/span><b>marketing digital<\\\/b><span style=\\\"font-weight: 400;\\\"> pour atteindre des objectifs sp\\u00e9cifiques. Aussi appel\\u00e9e la <\\\/span><b>ludification<\\\/b><span style=\\\"font-weight: 400;\\\">, cette pratique s\\u2019inspire du <\\\/span><b>gaming<\\\/b><span style=\\\"font-weight: 400;\\\"> qui est tr\\u00e8s pratiqu\\u00e9 par les jeunes g\\u00e9n\\u00e9rations. En effet, les jeunes fuient de plus en plus la sur-sollicitation publicitaire et deviennent de plus en plus herm\\u00e9tique aux publicit\\u00e9s traditionnelles.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La gamification est une technique marketing qui permet donc d\\u2019<\\\/span><b>atteindre une audience jeune et plus difficile \\u00e0 toucher avec des contenus promotionnels<\\\/b><span style=\\\"font-weight: 400;\\\"> trop simple. La ludification est donc le fait de proposer un contenu promotionnel mais dans un <\\\/span><b>univers de jeu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">. L\\u2019utilisateur va se sentir plus impliqu\\u00e9 et gr\\u00e2ce \\u00e0 un jeu, il pourra interagir avec la marque qui le propose. Le plus souvent, la gamification passe par le fait de <\\\/span><b>r\\u00e9compenser les participants<\\\/b><span style=\\\"font-weight: 400;\\\"> qui se pr\\u00eatent au jeu. Les r\\u00e9compensent peuvent se traduire par des cadeaux mais elles peuvent \\u00eatre aussi traduites par des badges \\u00e0 chaque <\\\/span><b>d\\u00e9fi<\\\/b><span style=\\\"font-weight: 400;\\\"> relev\\u00e9.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/wandsparis.com\\\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\\\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Des \\u00e9tudes<\\\/a><\\\/span> montrent que <\\\/span><b>le taux d\\u2019engagement est 100% sup\\u00e9rieur<\\\/b><span style=\\\"font-weight: 400;\\\"> d\\u00e8s qu\\u2019une m\\u00e9canique de jeu est int\\u00e9gr\\u00e9e dans une campagne digitale.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4226b7f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9fb1d9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"228f13f\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4fb8453\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0cc2572\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"a806af3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"support\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0c4cb29\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les diff\\u00e9rents types de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c595958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il existe plusieurs types de <\\\/span><b>support pour cr\\u00e9er une strat\\u00e9gie de gamification<\\\/b><span style=\\\"font-weight: 400;\\\">. Nous allons d\\u00e9velopper les supports digitaux mais la ludification est aussi r\\u00e9alisable en passant par des supports physiques. Avant tout, il faut savoir que chaque support permet d\\u2019<\\\/span><b>atteindre des objectifs diff\\u00e9rents<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"acf4629\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"3fa8c1a\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"3c364bc\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les sites internet \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1323af9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er un contenu gamifi\\u00e9 sur <\\\/span><b>un site internet<\\\/b><span style=\\\"font-weight: 400;\\\"> permet d\\u2019atteindre des objectifs <\\\/span><b>e-commerce et SEO<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, gr\\u00e2ce \\u00e0 la ludification, votre site internet va avoir une <\\\/span><b>hausse de trafic qualifi\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> puisque les nouveaux visiteurs viendront avec une intention de passer du temps sur votre site internet (pour interagir avec le <\\\/span><b>contenu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">). Votre temps moyen par session sera alors augment\\u00e9e et le <\\\/span><b>nombre de nouveaux utilisateurs<\\\/b><span style=\\\"font-weight: 400;\\\"> aussi.\\u00a0<\\\/span><span style=\\\"color: var( --e-global-color-text );\\\">Un objectif de conversion est aussi r\\u00e9alisable gr\\u00e2ce \\u00e0 la gamification. Gr\\u00e2ce \\u00e0 un contenu bien organis\\u00e9 et cr\\u00e9\\u00e9, il est possible de <b>transformer un simple visiteur en client<\\\/b>. L\\u2019utilisateur \\u00e9tant d\\u00e9j\\u00e0 sur une landing page de votre site internet, il vous suffira de l\\u2019aiguiller pour l\\u2019inciter \\u00e0 d\\u00e9couvrir vos produits et services.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"9fb3ae4\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"d73932b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les R\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dec3212\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><b>r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\"> sont les supports les plus adapt\\u00e9s pour la gamification. En effet, les jeunes g\\u00e9n\\u00e9rations maitrisent parfaitement bien ces applications et les r\\u00e9seaux sociaux font en sorte de proposer <\\\/span><b>une exp\\u00e9rience digitale et compl\\u00e8te<\\\/b><span style=\\\"font-weight: 400;\\\"> avec de nombreuses fonctionnalit\\u00e9s. Ici, les objectifs qui peuvent \\u00eatre atteint gr\\u00e2ce \\u00e0 la ludification seront bien plus bas\\u00e9s autour de votre\\u00a0<\\\/span><b>communaut\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\">. C\\u2019est \\u00e0 dire que le but de cette strat\\u00e9gie sera bas\\u00e9 sur l\\u2019augmentation de votre communaut\\u00e9 ou l\\u2019am\\u00e9lioration de votre proximit\\u00e9 avec elle. Ainsi, la gamification vous permettra de d\\u2019<\\\/span><b>augmenter votre visibilit\\u00e9 <\\\/b>afin d'agrandir votre communaut\\u00e9<span style=\\\"font-weight: 400;\\\"> et de la\\u00a0<\\\/span><b>f\\u00e9d\\u00e9rer <\\\/b><span style=\\\"font-weight: 400;\\\">solidement.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"5ee6780\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"28ba17e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les applications\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"02e112e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er <\\\/span><b>une application<\\\/b><span style=\\\"font-weight: 400;\\\"> pour gamifier votre contenu demande de r\\u00e9aliser une <\\\/span><b>m\\u00e9canique de jeu plus s\\u00e9rieuse et pouss\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> que sur les autres supports. En effet, vous pouvez passer par votre application d\\u00e9j\\u00e0 existante ou alors cr\\u00e9er une nouvelle application d\\u00e9di\\u00e9e. Ce type de support vous permettra de cr\\u00e9er une vraie <\\\/span><b>communaut\\u00e9 engag\\u00e9e et un vrai engouement<\\\/b><span style=\\\"font-weight: 400;\\\"> envers votre application gamifi\\u00e9e. En effet, le fait d\\u2019utiliser ce support pourrait cr\\u00e9er en quelque sorte <\\\/span><b>une nouvelle marque<\\\/b><span style=\\\"font-weight: 400;\\\"> \\u00e0 laquelle les utilisateurs seront beaucoup plus proche. Ceci est possible puisque les participants n\\u2019associeront pas cette application \\u00e0 une publicit\\u00e9 d\\u2019une certaine marque mais plut\\u00f4t \\u00e0<\\\/span><b> une application uniquement cr\\u00e9\\u00e9e pour jouer<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d1f499e\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"cf88b9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"f8290b8\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"examples\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"117c181\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exemples de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2ce0552\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/jeu-concours-filtre-subway.jpg\",\"id\":23590,\"alt\":\"illustration jeu concours de subway - gamification\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"078ca2a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"a64ca6e\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"7e9ca1b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux concours sur les sites internet\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"181f478\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019exemple le plus commun d\\u2019une gamification est un <\\\/span><b>jeu concours se trouvant sur une landing page<\\\/b><span style=\\\"font-weight: 400;\\\">. Il existe de nombreux jeux concours qui permettent aux marques de se d\\u00e9marquer. Ici, l\\u2019id\\u00e9e est de faire passer des \\u00e9tapes aux participants en leur demandant de <\\\/span><b>relever des d\\u00e9fis<\\\/b><span style=\\\"font-weight: 400;\\\"> diff\\u00e9rents.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"725dba2\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c29bd95\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les filtres sur les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8c3ef47\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/\\\"><b>filtres sur les r\\u00e9seaux sociaux<\\\/b><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> sont les contenus qui se pr\\u00eatent le plus \\u00e0 la ludification. En effet, <\\\/span><b>la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui permet de cr\\u00e9er les filtres est une technologie qui rend les <\\\/span><b>exp\\u00e9riences immersives<\\\/b><span style=\\\"font-weight: 400;\\\">. Ainsi, un effet peut \\u00eatre cr\\u00e9\\u00e9 pour proposer un jeu AR sur les r\\u00e9seaux sociaux. Les filtres sur les r\\u00e9seaux sociaux sont tr\\u00e8s ludiques et permettent de transporter les participants dans <\\\/span><b>des univers virtuels uniques \\u00e0 la marque<\\\/b><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"57e8dc3\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"e8f62a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux sur application\\n\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"03b2ed7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le plus commun des applications de ludification sont les <\\\/span><b>d\\u00e9fis \\u00e0 relever quotidiennement<\\\/b><span style=\\\"font-weight: 400;\\\"> ou des <\\\/span><b>d\\u00e9fis sportifs<\\\/b><span style=\\\"font-weight: 400;\\\">. 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