{"id":27742,"date":"2023-01-09T07:38:00","date_gmt":"2023-01-09T07:38:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=27742"},"modified":"2023-11-09T16:09:40","modified_gmt":"2023-11-09T16:09:40","slug":"integrer-un-filtre-snapchat-campagne-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/integrer-un-filtre-snapchat-campagne-marketing\/","title":{"rendered":"Warum sollten Sie einen Snapchat-Filter in Ihre Marketingkampagne integrieren?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"27742\" class=\"elementor elementor-27742\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Einen Snapchat-Filter in eine <b>Marketingkampagne<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6492e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6492e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6eeff exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd6eeff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8f36e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a8f36e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seit der Pandemie hat der E-Commerce eine v\u00f6llig neue Richtung eingeschlagen, und die Verbraucher sahen <\/span><b>ihre Konsumgewohnheiten \u00e4ndern<\/b><span style=\"font-weight: 400;\">. So m\u00fcssen die Marken ihrerseits die Verbesserung der Kaufreise beschleunigen, um angesichts des harten Wettbewerbs im Internet eine zunehmende Konversion zu gew\u00e4hrleisten. Einer der Hebel, der derzeit viel von sich reden macht, ist <strong>der Filter in Wirklichkeit<\/strong> <\/span><b>erh\u00f6ht<\/b><span style=\"font-weight: 400;\"> die in allen sozialen Netzwerken verf\u00fcgbar ist. Denn diese neue Technologie erm\u00f6glicht viel und ist <strong>ein Vorteil f\u00fcr Marken.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Snapchat hat k\u00fcrzlich ver\u00f6ffentlicht <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/fr-FR\/\" target=\"_blank\" rel=\"noopener\">Zahlen<\/a><\/span> auf <\/span><b>l\u2019efficacit\u00e9 d&rsquo;un <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/snapchat-filter\/\">Snapchat-Filter<\/a><\/span> in einer Marketingkampagne<\/b><span style=\"font-weight: 400;\"> der Marken, auf die wir in diesem Artikel n\u00e4her eingehen werden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b4bb68 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b4bb68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed89217 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ed89217\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat-Filter: Augmented Reality im Mittelpunkt der Snapchat-Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6303 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7db6303\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat-Filter, auch \"Lenses\" genannt, gibt es schon seit vielen Jahren in der App und sie entwickeln sich st\u00e4ndig weiter, um den Nutzern ein immer besseres Erlebnis zu bieten. In der Tat sind mehr als <\/span><b>75% der Nutzer senden t\u00e4glich Fotos und Videos mit Snapchat-Filtern<\/b><span style=\"font-weight: 400;\"> laut dem sozialen Netzwerk. Seit kurzem gibt es eine neue Funktion, Shoppable AR, die den E-Commerce auf dem sozialen Netzwerk ver\u00e4ndert. Mit dieser Funktion k\u00f6nnen Sie Ihr Produkt mit Try-On oder anderen Arten von Lens hervorheben und einen Call-to-Action hinzuf\u00fcgen, um das Produkt der Marke direkt zu kaufen. Dar\u00fcber hinaus ist es auch m\u00f6glich, diese Snapchat-Lens zu sponsern, um ihre Sichtbarkeitsrate zu erh\u00f6hen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19aab6 elementor-align-center elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"d19aab6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/snapchat-filter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Wo finde ich die Linsen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7e836 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9f7e836\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video2\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fac8f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fac8f7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e90b512 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e90b512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04cfc22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"04cfc22\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd1bf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0dd1bf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f99315a exad-glass-effect-no exad-sticky-section-no\" data-id=\"f99315a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac59d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3ac59d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min.png\" class=\"attachment-large size-large wp-image-27748\" alt=\"Grafik, die die Wirksamkeit eines Snapchat-Filters in einer Marketingkampagne zeigt\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min.png 816w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min-600x441.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min-300x221.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min-768x565.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-min-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ef8509 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8ef8509\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5b67b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6e5b67b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"parcourir\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbabb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5dbabb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shoppable AR - ein bew\u00e4hrtes Feature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7681548 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7681548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Laut Snapchat hat eine Kampagne, die einen Snapchat-Filter integriert, der f\u00fcr ein Produkt wirbt <\/span><b>2-mal so hohe Wahrscheinlichkeit, eine erh\u00f6hte Kaufabsicht zu erzeugen<\/b><span style=\"font-weight: 400;\"> im Vergleich zu herk\u00f6mmlichen Inhalten. Dies wird durch die Eigenschaften des immersiven Erlebnisses erkl\u00e4rt, die Teile des Gehirns stimulieren, die mit einer grundlegenden Kampagne eher schwer zu erreichen sind.<\/span><\/p><p><span style=\"font-weight: 400;\">In dieser Studie wollte Snapchat die Wirkung eines Snapchat-Filters in einer Kampagne analysieren, die Ads enthielt oder nicht. Sie f\u00fchrten dieses Experiment mit 10 verschiedenen Kampagnen durch.<\/span><\/p><p><span style=\"font-weight: 400;\">Was wir uns merken k\u00f6nnen, ist, dass ein Nutzer in den meisten F\u00e4llen auf zwei normale Adressen sto\u00dfen muss, bevor er eine Umwandlung erh\u00e4lt. Gold, <\/span>wenn eine Lens in die Kampagne integriert ist, reicht der Anblick einer einzigen Anzeige aus, um die Konversion in Gang zu setzen<span style=\"font-weight: 400;\"> zus\u00e4tzlich zum Snapchat-Filter. Endlich, <strong>das einmalige Sponsoring Ihres Snapchat-Filters erm\u00f6glicht die Umwandlung<\/strong> ohne Anzeigen in Ihrer Kampagne hinzuzuf\u00fcgen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2141b34 elementor-align-center elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2141b34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/de\/creation-filtre-reseaux-sociaux\/filtre-snapchat\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Einen Snapchat-Filter erstellen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ca8c68 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ca8c68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96f3228 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"96f3228\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min.png\" class=\"attachment-large size-large wp-image-27747\" alt=\"Grafik, die die Wirksamkeit eines Snapchat-Filters in einer Marketingkampagne zeigt\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min.png 816w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min-600x441.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min-300x221.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min-768x565.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/12\/snapchat-lenses-in-marketing-2-min-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fa8c1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fa8c1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38e309 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e38e309\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"galerie\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c364bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c364bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Schwierigkeit, die Leistung eines Snapchat-Filters in einer Marketingkampagne zu analysieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1323af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1323af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obwohl die KPIs der Snapchat-Filter sehr genau sind, ist es sehr schwierig, ihre Effektivit\u00e4t zu beweisen, wenn sie in eine Marketingkampagne integriert werden. Das liegt daran, dass <\/span><b>die Daten unterscheiden sich ziemlich stark von anderen, traditionelleren Inhalten<\/b><span style=\"font-weight: 400;\"> und es ist daher schwierig, ihre Effektivit\u00e4t zu vergleichen. Snapchat m\u00f6chte jedoch betonen, dass Lenses eine gro\u00dfe Wirkung haben, wenn sie in eine Marketingkampagne integriert werden. Sie sagen, dass <\/span><b>den Linsen werden 45% der Umwandlungen gutgeschrieben<\/b><span style=\"font-weight: 400;\"> auch wenn sie nicht die letzten Kontaktpunkte vor dem Kauf sind. Sie erkl\u00e4ren auch, dass Ads nur 16% gutgeschrieben werden, wenn ein Snapchat-Filter in die Kampagne eingebunden ist, laut ihrem Quartalsbericht von 2020.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b869654 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b869654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ee7286 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ee7286\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661a912 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"661a912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zusammenfassend l\u00e4sst sich sagen, dass die Erstellung eines Snapchat-Filters zur Bewerbung eines Produkts ein Hebel ist, der nicht vernachl\u00e4ssigt werden sollte. Neben dieser Snapchat-Studie bringen Lenses auch viele Vorteile f\u00fcr eine Marke mit sich und erm\u00f6glichen es, eine j\u00fcngere Zielgruppe zu erreichen, die \u00fcber andere soziale Netzwerke nicht erreichbar ist. Ein Snapchat-Filter reagiert auch <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/objectifs-realite-augmentee\/\">zu den Zielen<\/a><\/span> der Markenbekanntheit und der Sichtbarkeit der Marke bei Snapchat-Nutzern.<\/span><\/p><p><span style=\"font-weight: 400;\">Unsere Agentur Filter Maker ist auf die Erstellung von Snapchat-Filtern spezialisiert. Kontaktieren Sie uns, wenn Sie ein Projekt f\u00fcr Ihre Marke haben!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat-Filter in eine Marketingkampagne integrieren Kontaktieren Sie uns Seit der Pandemie hat der E-Commerce eine v\u00f6llig neue Richtung eingeschlagen und die Verbraucher haben gesehen, wie sich ihre Kaufgewohnheiten ver\u00e4ndert haben. So m\u00fcssen Marken ihrerseits die Verbesserung der Kaufreise beschleunigen, um eine wachsende Konversion angesichts der Konkurrenz zu gew\u00e4hrleisten, die sehr [...]].<\/p>","protected":false},"author":1,"featured_media":27755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-27742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"<iframe 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En effet, plus de <\\\/span><b>75% des utilisateurs envoient des photos et vid\\u00e9os avec des filtres Snapchat tous les jours<\\\/b><span style=\\\"font-weight: 400;\\\"> selon le r\\u00e9seau social. Depuis peu, une nouvelle fonctionnalit\\u00e9 a fait son apparition, le Shoppable AR, qui transforme le e-commerce sur le r\\u00e9seau social. Cette fonctionnalit\\u00e9 permet de mettre en avant votre produit avec du try-on ou autres types de lens et d\\u2019ajouter un call to action pour acheter directement le produit de la marque. 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preuves\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7681548\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon Snapchat, une campagne int\\u00e9grant un filtre Snapchat qui promouvoit un produit a <\\\/span><b>2 fois plus de chance de g\\u00e9n\\u00e9rer une augmentation de l\\u2019intention d\\u2019achat<\\\/b><span style=\\\"font-weight: 400;\\\"> par rapport \\u00e0 un contenu traditionnel. 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