{"id":19584,"date":"2022-06-20T07:00:00","date_gmt":"2022-06-20T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19584"},"modified":"2023-11-09T16:40:43","modified_gmt":"2023-11-09T16:40:43","slug":"realite-augmentee-cosmetiques","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/realite-augmentee-cosmetiques\/","title":{"rendered":"RA in Kosmetika"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19584\" class=\"elementor elementor-19584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9204f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9204f4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd341d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cd341d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb501fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fb501fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die <b>erweiterte Realit\u00e4t<\/b> in der Welt der <b>Kosmetika<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e909c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e909c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fe4163 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0fe4163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405c1b4 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"405c1b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee4ae3e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee4ae3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b28b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1b28b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b3b79 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80b3b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Augmented Reality setzt seine Entwicklung fort und begeistert immer mehr Menschen <\/span><b>Kosmetikmarken<\/b><span style=\"font-weight: 400;\">. Diese Technologie wird sogar zum besten Freund vieler Marken. Aber was sind die Vorteile? Und was setzen die Marken um? Wir verraten Ihnen mehr!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1f7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1f7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5dd15a exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5dd15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality in der Kosmetik, wie sieht das aus?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30143ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"30143ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In der Kosmetikbranche ist es notwendig, die Produkte zu sehen und zu testen. Denn die Textur, die Farbt\u00f6ne, die Anwendung und sogar der Beh\u00e4lter werden von den K\u00e4ufern ber\u00fccksichtigt. Die <b>digitale Pr\u00e4senz<\/b> Da auch die Nachfrage nach Lebensmitteln sehr hoch ist, ist es f\u00fcr Marken interessant, Erlebnisse anzubieten, die ebenso wichtig sind wie die Nachfrage nach Lebensmitteln. <b>immersiv und interaktiv<\/b> \u00fcber den digitalen Weg. Das Ziel ist es, auch ohne physischen Kontakt ebenso reichhaltige und umfassende Erfahrungen und Produktvorschl\u00e4ge zu machen. Um dies zu erreichen, ist es dann interessant, die <b>erweiterte Realit\u00e4t<\/b> um den Internetnutzern eine einzigartige Erfahrung zu bieten und sie in diese einzutauchen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59dd1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59dd1ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66c76d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c66c76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad57e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9ad57e0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1753c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1753c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61705e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61705e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cbdb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"71cbdb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"454\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png\" class=\"attachment-large size-large wp-image-19598\" alt=\"ar-telephone\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png 731w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-600x373.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-300x186.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-18x12.png 18w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0225235 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0225235\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Die Verwendung des <b>digital<\/b> und Augmented Reality beschleunigte sich mit der Gesundheitskrise und den Gesundheitseinschr\u00e4nkungen, die es nicht mehr erlaubten, in die Gesch\u00e4fte zu gehen. Bereits jetzt aktuell, da <b>Technologien<\/b> Die Augmented-Reality-L\u00f6sungen haben sich weiterentwickelt und werden von immer mehr Menschen genutzt. Marken wie Benefit, Lanc\u00f4me, Make up For Ever, Urban Decay und viele andere haben sich direkt darauf eingestellt und bieten ihren Kunden digitalisierte L\u00f6sungen an. Dieser Vorschlag ist also m\u00f6glich dank <b>aux virtual try-on<\/b>Ein Effekt, bei dem 2D\/3D-Elemente in die Realit\u00e4t integriert werden. Konkret kann eine Person die neue Lippenstiftreihe, die eine Marke gerade herausgebracht hat, einfach mithilfe von <b>sein Smartphone<\/b>eine sehr praktische Funktion. Das bietet zum Beispiel <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/de\/portfolio\/\" target=\"_blank\" rel=\"noopener\">Yves-Saint Laurent<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> mit einem <\/span><strong><span style=\"color: #ffffff;\"><a style=\"background-color: #90a8ed; color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/de\/creation-filtre-reseaux-sociaux\/instagram-filter\/\" target=\"_blank\" rel=\"noopener\">Instagram-Filter<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> die verschiedene Lippenstiftfarben hervorhebt. Mit dem Effekt k\u00f6nnen die Nutzer herausfinden, welcher Farbton am besten zu ihnen passt. Der Filter wird so zu einem echten Hilfsmittel, das in die <b>der Kaufprozess<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6358ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6358ff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998e91e exad-glass-effect-no exad-sticky-section-no\" data-id=\"998e91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135533d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"135533d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neben der reinen Digitalisierung ist es auch m\u00f6glich, physische und digitale Medien zu verbinden.\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/5-actions-phygitales-marketing\/\" target=\"_blank\" rel=\"noopener\">phygital<\/a><\/span>. Die Kunden finden dann in den <b>physische Verkaufsstellen<\/b> Instrumente, die es erm\u00f6glichen, die Nutzung digitaler Medien fortzusetzen, die viele Funktionen bieten und daher sehr praktisch sind, w\u00e4hrend die Verbindung und der physische Kontakt im Gesch\u00e4ft bei Bedarf erhalten bleiben. Die Nutzung dieser gro\u00dfen Themenbereiche erm\u00f6glicht es tats\u00e4chlich <b>auf die Bed\u00fcrfnisse eingehen<\/b> von allen und<b>das Kundenerlebnis bereichern<\/b> von Anfang bis Ende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e80c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e2e80c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3664db exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3664db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed5a01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6ed5a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die von den Marken umgesetzten Ma\u00dfnahmen \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-01c4960 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"01c4960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d272e4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d272e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784aaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b784aaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-19599\" alt=\"esseyage-virtuelle-make-up\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-600x398.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-300x199.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface.png 925w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79498ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"79498ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2a163 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c2a163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Or\u00e9al<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f501f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Der franz\u00f6sische Kosmetikkonzern, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\" target=\"_blank\" rel=\"noopener\">l'Or\u00e9al<\/a><\/span><\/strong>Das Unternehmen ist durch verschiedene Ma\u00dfnahmen in einer Digitalisierungsstrategie verankert. Unter anderem kaufte der Konzern 2018 das Start-up-Unternehmen <\/span><span style=\"color: #fc411d;\"><a style=\"color: #fc411d;\" href=\"https:\/\/modiface.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff; text-decoration: underline;\">ModiFace<\/span><\/span><\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">, ein kanadisches Unternehmen, das sich auf Augmented Reality spezialisiert hat. Durch diese \u00dcbernahme kann der Konzern <\/span><b>virtuelle 3D-Make-up-Anproben<\/b><span style=\"font-weight: 400;\">Sie k\u00f6nnen Ihre Haut f\u00e4rben und sogar Hautdiagnosen durch Gesichtstracking durchf\u00fchren. Die ModiFace AR-Technologie ist unter anderem \u00fcber Amazon, Google und Youtube zug\u00e4nglich. Die Internetnutzer k\u00f6nnen die Frontkamera ihres Smartphones benutzen, um die Produkte ihrer Wahl virtuell auszuprobieren: ideal, um sich vorzustellen und das Produkt auszuw\u00e4hlen, das perfekt zu den eigenen Bed\u00fcrfnissen passt. L'or\u00e9al setzt also die Entwicklung seiner digitalen Strategie fort und verfeinert diese Vorschl\u00e4ge im Laufe der Jahre.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd4eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478165 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b478165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7674ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7674ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sephora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd64b4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd64b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sephora.fr\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a><\/span> hat auch gestartet <\/span><b>eine Augmented-Reality-Kampagne<\/b><span style=\"font-weight: 400;\">. Die Marke wollte in diese Technologie investieren und ihren Kunden ein einzigartiges und spielerisches Erlebnis bieten, indem sie ihnen hilft, sich zu projizieren. Die Verbraucher k\u00f6nnen dann Gesichtsmasken aus der Sephora Collection ausprobieren. Diese Option wurde 2018 auf verschiedenen Websites wie Au F\u00e9minin, Grazia, Vanity Faire oder Marie Claire eingef\u00fchrt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-439de64 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"439de64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec684e exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ec684e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5ce72 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e5ce72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2814a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d2814a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Augmented Reality ist ein sehr interessantes Instrument f\u00fcr eine Produkteinf\u00fchrung. Die Marke Nuxe hat dies k\u00fcrzlich f\u00fcr ihre 3-in-1-Creme fra\u00eeche genutzt. Die Creme wird in den Vordergrund gestellt. <\/span><b>\u00fcber Snapchat<\/b><span style=\"font-weight: 400;\"> um ihnen das Produkt und seine <\/span><b>verschiedene Vorteile<\/b><span style=\"font-weight: 400;\">. Der Effekt zeigt die drei Verwendungsm\u00f6glichkeiten der Creme: Feuchtigkeitscreme, Make-up-Entferner und Maske. Um die Vorteile des Produkts zu demonstrieren, wurde ein <\/span><b>Snapchat-Filter<\/b><span style=\"font-weight: 400;\"> vorher\/nachher erscheint auf dem Bildschirm der Nutzer, um zu sehen, wie das Produkt aussieht <\/span><b>virtuell<\/b><span style=\"font-weight: 400;\">. Mit der Einf\u00fchrung seiner Snapchat Lens m\u00f6chte Nuxe also auf eine vollst\u00e4ndig digitale Kommunikation mit innovativen und wirkungsvollen Aktivierungen setzen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85d997 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c85d997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schlussfolgerung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84426aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84426aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented Reality entwickelt sich also weiter, insbesondere in der Kosmetikbranche. Durch die Digitalisierung ihrer Strategie bieten die Marken der Branche neue, innovative Funktionen an, von denen eine interessanter als die andere ist, um die Internetnutzer bei ihrer Entscheidungsfindung zu begleiten und zu unterst\u00fctzen. Wenn Sie Fragen haben und Ratschl\u00e4ge ben\u00f6tigen, wenden Sie sich bitte an unsere Experten!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La r\u00e9alit\u00e9 augment\u00e9e dans l&rsquo;univers des cosm\u00e9tiques Contactez-nous La r\u00e9alit\u00e9 augment\u00e9e continue son d\u00e9veloppement et s\u00e9duit de plus en plus les marques de cosm\u00e9tiques. Cette technologie devient m\u00eame le meilleur ami de nombreuses marques. Mais alors quels sont les b\u00e9n\u00e9fices ? Et qu\u2019est-ce que les marques mettent en place? On vous en dit plus !\u00a0 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C\\u2019est par exemple ce que propose <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves-Saint Laurent<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> avec un <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"background-color: #90a8ed; color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Instagram<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> mettant en avant diff\\u00e9rentes teintes de rouge \\u00e0 l\\u00e8vre. Avec l\\u2019effet, les utilisateurs peuvent alors se rendre compte la teinte qu\\u2019il leur convient le mieux. 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Le groupe a notamment achet\\u00e9 en 2018 la start-up <\\\/span><span style=\\\"color: #fc411d;\\\"><a style=\\\"color: #fc411d;\\\" href=\\\"https:\\\/\\\/modiface.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong><span style=\\\"text-decoration: underline;\\\"><span style=\\\"color: #ffffff; text-decoration: underline;\\\">ModiFace<\\\/span><\\\/span><\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">, une entreprise canadienne sp\\u00e9cialis\\u00e9e dans la r\\u00e9alit\\u00e9 augment\\u00e9e. En effectuant cette acquisition, le groupe peut proposer des <\\\/span><b>essayages virtuels 3D de maquillage<\\\/b><span style=\\\"font-weight: 400;\\\">, coloration et m\\u00eame faire des diagnostics de peau gr\\u00e2ce au tracking du visage. La technologie ModiFace AR est notamment accessible via Amazon, Google et Youtube. Il suffit aux internautes d'utiliser la cam\\u00e9ra avant de leur smartphone pour essayer virtuellement les produits de leur choix : l\\u2019id\\u00e9al pour se projeter et choisir le produit correspondant parfaitement \\u00e0 ses besoins. L\\u2019or\\u00e9al continue donc le d\\u00e9veloppement de sa strat\\u00e9gie num\\u00e9rique et affine ces propositions au fil des ann\\u00e9es.&nbsp;<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"fd4eed7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"b478165\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7674ce4\",\"elType\":\"widget\",\"settings\":{\"title\":\"Sephora\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"fd64b4a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sephora.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Sephora<\\\/a><\\\/span> a \\u00e9galement lanc\\u00e9 <\\\/span><b>une campagne de r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. La marque a souhait\\u00e9 investir dans cette technologie et proposer \\u00e0 ses clients une exp\\u00e9rience unique et ludique en les aidant \\u00e0 se projeter. Les consommateurs peuvent alors essayer des masques pour le visage tir\\u00e9s de la Sephora Collection. 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