{"id":18721,"date":"2022-05-16T07:00:00","date_gmt":"2022-05-16T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18721"},"modified":"2023-11-09T16:46:54","modified_gmt":"2023-11-09T16:46:54","slug":"les-nft-de-nike","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/les-nft-de-nike\/","title":{"rendered":"Die NFTs von Nike"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18721\" class=\"elementor elementor-18721\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b50ffb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dcad66 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dcad66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88401e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c88401e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die Welt der Sneakers wird auf NFT umgestellt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78561a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"78561a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cc9ee4f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc9ee4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116e854 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"116e854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e037aed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e037aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ad9f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ad9f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77df604 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77df604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nike.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>Die gro\u00dfe amerikanische Sportswear-Marke hat vor kurzem die CyptoKicks, ihre digitalen Turnschuhe, herausgebracht. Auch andere Sportmarken investieren in NFTs und das Metaverse. Aber was sind die Herausforderungen und warum investieren Marken immer mehr in diese Welt? Lassen Sie uns das gemeinsam entschl\u00fcsseln!<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Die Frage war, ob die erweiterte Markenrealit\u00e4t die Verbraucher schneller als eine andere Marketingma\u00dfnahme zum Kauf beeinflusst.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"80dbfa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baff21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5baff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1375af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1375af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFT und das Metaversum bei Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00c4da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00c4da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405338a exad-glass-effect-no exad-sticky-section-no\" data-id=\"405338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-adidas-q507rzrcdxoutrmjpelt9bo6y70m6atqwgo36qmljc.png\" title=\"adidas-sandbox-metaverse\" alt=\"adidas-Metaverse\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f9939 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ab9 elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4765ab9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Eine weitere Starmarke im Bereich Sportswear, Adidas, ist ebenfalls in diesem neuen, gemeinsam genutzten virtuellen \u00d6kosystem vertreten. Die Marke hat sich daf\u00fcr entschieden, die Lifestyle-Sparte Adidas Originals in den Vordergrund zu stellen. Die Kollektion mit dem Namen <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/adidasoriginals\" target=\"_blank\" rel=\"noopener\">\"Into the Metaverse\"<\/a> besteht aus einer begrenzten Reihe von digitalen Produkten, die im Metaversum angeboten werden. <a style=\"color: #000000;\" href=\"https:\/\/www.sandbox.game\/en\/\" target=\"_blank\" rel=\"noopener\">The Sandbox<\/a>. Durch den Kauf dieser NFTs erhalten die Besitzer Zugang zu zahlreichen Vorteilen, wie z. B. einzigartige virtuelle Erlebnisse, Produkte oder Accessoires. So m\u00f6chte Adidas mithilfe neuer, innovativer Technologien mit diesen Mitgliedern kommunizieren, um neue Entwicklungsm\u00f6glichkeiten zu er\u00f6ffnen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c964f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c964f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099e79d exad-glass-effect-no exad-sticky-section-no\" data-id=\"099e79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d744fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2d744fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7199fad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7199fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d5f90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"39d5f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc38e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4dc38e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Ankunft von Decathlon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec41f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecec41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">NFT und das Metaversum begeistern weiterhin die Akteure des Sports, da Decathlon zuletzt den Fu\u00dfball mit einer Kollektion von Turnschuhen auf der Blockchain geehrt hat <a style=\"color: #000000;\" href=\"https:\/\/tezos.com\/\" target=\"_blank\" rel=\"noopener\">Tezos<\/a> (XTZ). Dieses Projekt mit dem Namen \"Kipsta Barrio\" konzentrierte sich auf eine Reihe von Turnschuhen, die dem Stra\u00dfenfu\u00dfball gewidmet waren. Diese NFT-Kollektion wurde unter anderem in Zusammenarbeit mit dem franz\u00f6sischen Fu\u00dfballer S\u00e9an Garnier, einer Gr\u00f6\u00dfe im Freestyle-Fu\u00dfball, erstellt. Das Ziel war es, jedes Paar mit einem NFT zu verkn\u00fcpfen, der in Form eines \"goldenen Tickets\" bei Tezos eingel\u00f6st werden kann. Dar\u00fcber hinaus werden diese NFTs mit \"personalisierten und exklusiven Erlebnissen\" verbunden: ideal f\u00fcr Fu\u00dfball- und NFT-Fans sowie f\u00fcr Menschen, die gerne neue Erfahrungen machen. Die franz\u00f6sische Sportkette betritt also die Welt der Blockchain und der NFTs und setzt ihren Weg fort, digitale und physische Erfahrungen miteinander zu verbinden. Dar\u00fcber hinaus bleibt der Konzern seinen Verpflichtungen treu, indem er Tezos als Blockchain insbesondere f\u00fcr sein Umweltengagement w\u00e4hlt. Wir freuen uns schon auf die n\u00e4chsten Projekte der Marke!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e45b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6e45b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac573b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ac573b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af01ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2af01ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFT und das Metaversum bei Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7ed65 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b7ed65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ece7f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ece7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-nike-ok2-q3lveyevs764bm8yjd04ljfg48as2km11b9lx79nyg.png\" title=\"basketball-digital-nike-nft\" alt=\"nft-nike\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66075a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"66075a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef745e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bef745e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Seit ihrer Explosion im Jahr 2021 sind NFTs in vielen Bereichen sehr beliebt geworden. Sowohl in der Welt der Kunst, der Videospiele als auch in der Mode werden NFTs von den Internetnutzern immer beliebter. Nike hat gerade aufgekauft <a style=\"color: #000000;\" href=\"https:\/\/rtfkt.com\/\" target=\"_blank\" rel=\"noopener\">RTFKT<\/a>, ausgesprochen \"Artefakt\", ist ein junges Studio, das zahlreiche NFT-Sammlungen erstellt. Das Studio ist verschiedene Partnerschaften eingegangen und hat verschiedene 3D-Avatare erstellt, von denen einer innovativer als der andere ist. Die \u00dcbernahme dieser digitalen Modemarke zeigt, dass Nike in diese neue Welt investieren und sich einen Platz erobern will.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f409 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"916f409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">NFTs funktionieren im Zusammenspiel mit Authentizit\u00e4t und Seltenheit, was perfekt zur Welt der Sneaker passt. Da sie virtuelle Sammelobjekte sind, ist es in der Tat \u00fcblich, NFTs auf die gleiche Weise zu kaufen, zu tauschen und zu verkaufen, wie es Sneakersammler tun. Da sie in der Blockchain gesperrt sind, sind diese Eigentumstitel nur in geringen Mengen verf\u00fcgbar, um einen Hype um das Paar und ein Gef\u00fchl der Exklusivit\u00e4t beim Erwerb zu erzeugen.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ver\u00f6ffentlicht im April 2022, die <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/rtfkt-nike-cryptokicks\" target=\"_blank\" rel=\"noopener\">CryptoKicks<\/a> sind die ber\u00fchmten digitalen Sneakers, die von der Marke entworfen wurden. Diese limitierten Auflagen sind personalisierbar und k\u00f6nnen so nach dem Geschmack jedes Einzelnen gestylt werden. Mit einem Verkaufspreis von \u00fcber 10.000 $ haben diese virtuellen Sneakerpaare ihre Fangemeinde gefunden. Die Marke hat auch ihr eigenes Metaversum innerhalb von Roblox entwickelt, <a style=\"color: #000000;\" href=\"https:\/\/www.roblox.com\/nikeland\" target=\"_blank\" rel=\"noopener\">Nikeland<\/a>Damit die K\u00e4ufer ihre CryptoKicks \"ausprobieren\" k\u00f6nnen. Diese Plattform ist ein kostenloser und v\u00f6llig freier Raum f\u00fcr Videospiele, in dem die Spieler an Minispielen teilnehmen k\u00f6nnen. Insbesondere k\u00f6nnen die Avatare \u00fcber den Shop nach Belieben eingekleidet werden. Kleidung und Schuhe k\u00f6nnen dann gekauft werden, insbesondere das Paar von Nike. Die Marke wollte ein qualitatives Komplettangebot anbieten. So wird beim Kauf eines NFT eine Box mit dem Namen \"Cryptokick\" mit einem von RTFKT erstellten Avatar verbunden, Avatare, die im Programm \"Clone-X\" entwickelt wurden, um die Box zu begleiten.\u00a0<\/span><span style=\"font-weight: 400;\">Nike setzt also die Entwicklung seiner digitalen Strategie insbesondere \u00fcber NFT und das Metaversum fort, indem es lustige und attraktive virtuelle Unterhaltungsangebote schafft.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Welt der Sneakers setzt auf NFT Kontaktieren Sie uns Nike, die gro\u00dfe amerikanische Sportswear-Marke, hat vor kurzem die CyptoKicks, ihre digitalen Sneakers, herausgebracht. Auch andere Sportmarken investieren in NFT und das Metaverse. Aber was steht dann auf dem Spiel und warum investieren die Marken immer mehr in diese Welt? 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nike.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nike<\\\/a>, la grande marque am\\u00e9ricaine de sportswear a derni\\u00e8rement sorti les CyptoKicks, ses baskets num\\u00e9riques. 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La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\\u00e9e <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/adidasoriginals\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\\u201cInto the Metaverse\\u201d<\\\/a> est compos\\u00e9e d\\u2019une s\\u00e9rie limit\\u00e9e de produits num\\u00e9riques propos\\u00e9s dans le m\\u00e9taverse <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sandbox.game\\\/en\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">The Sandbox<\\\/a>. L\\u2019achat de ces NFT permet aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 de nombreux avantages tels que des exp\\u00e9riences, des produits ou accessoires virtuels uniques. 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Nomm\\u00e9 \\u201cKipsta Barrio\\u201d, ce projet se focalise sur une gamme de baskets d\\u00e9di\\u00e9es au Street Football. Cette collection de NFT a notamment \\u00e9t\\u00e9 faite en collaboration avec le footballeur fran\\u00e7ais S\\u00e9an Garnier, une pointure dans le football freestyle. L\\u2019objectif \\u00e9tait donc de lier chaque paire \\u00e0 un NFT pr\\u00e9sent\\u00e9 sous forme de \\u201cgolden ticket\\u201d r\\u00e9cup\\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\\u00e9s \\u201cd\\u2019exp\\u00e9riences personnalis\\u00e9es et exclusives\\u201d : l'id\\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\\u00e9riences. L\\u2019enseigne de sport fran\\u00e7aise marque donc son entr\\u00e9e dans l\\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\\u00e9e en alliant exp\\u00e9rience num\\u00e9rique et physique. 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En effet, \\u00e9tant des actifs virtuels de collection, il est courant d\\u2019acheter, \\u00e9changer et vendre des NFT de la m\\u00eame fa\\u00e7on que le font les collectionneurs de sneakers. En effet, \\u00e9tant bloqu\\u00e9s sur la blockchain, ces titres de propri\\u00e9t\\u00e9 sont disponibles en faible quantit\\u00e9 afin de cr\\u00e9er de l'engouement autour de la paire et un sentiment d\\u2019exclusivit\\u00e9 lors de son acquisition.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Sorties en avril 2022, les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/rtfkt-nike-cryptokicks\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">CryptoKicks<\\\/a> sont ces fameuses baskets num\\u00e9riques cr\\u00e9\\u00e9es par la marque. Ces \\u00e9ditions limit\\u00e9es sont personnalisables et peuvent ainsi \\u00eatre stylis\\u00e9es au go\\u00fbt de chacun. Vendues \\u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\\u00e9 leur public. La marque a \\u00e9galement d\\u00e9velopp\\u00e9 son propre m\\u00e9taverse au sein de Roblox, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.roblox.com\\\/nikeland\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nikeland<\\\/a>, afin que les acheteurs puissent par la suite \\u201cessayer\\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \\u00e0 des mini-jeux. Les avatars peuvent notamment \\u00eatre habill\\u00e9s \\u00e0 la guise de chaque utilisateur via la boutique. Des v\\u00eatements et chaussures peuvent alors \\u00eatre achet\\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\\u00e8te qualitative. 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