{"id":17094,"date":"2022-04-20T09:00:00","date_gmt":"2022-04-20T09:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=17094"},"modified":"2023-11-10T07:58:44","modified_gmt":"2023-11-10T07:58:44","slug":"marketing-influence-strategie-marques","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/marketing-influence-strategie-marques\/","title":{"rendered":"Von Marken genutztes Influencer-Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17094\" class=\"elementor elementor-17094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7b7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd7b7a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b693af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b693af3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c68804 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5c68804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Warum sollten Sie Influencer Marketing in Ihre Strategie integrieren? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a258c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a258c69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a88d6ea elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a88d6ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2281d45 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2281d45\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0cbc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a0cbc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3631e exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd3631e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f4c4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f2f4c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Influencer Marketing bedeutet, dass man f\u00fcr sein Produkt\/seine Dienstleistung wirbt, indem man sich auf die Sichtbarkeit, den Bekanntheitsgrad und die Einflussm\u00f6glichkeiten von Pers\u00f6nlichkeiten st\u00fctzt: Experten, Meinungsf\u00fchrer, Influencer... Influencer Marketing kann verschiedene Formen annehmen, z. B. die Pr\u00e4sentation des Produkts\/der Dienstleistung in einer Story, einem Post, einem Video... Die Bedingungen werden je nach Austausch zwischen der Marke und dem Influencer festgelegt. Aber warum sollte man dann eine Influencer-Marketing-Strategie einf\u00fchren? Zur\u00fcck zu den 5 wichtigsten Gr\u00fcnden!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-96d813f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"96d813f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba22380 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba22380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c0081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"21c0081\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Influencer-Marketing, um die eigene Marke bekannt zu machen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433481b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"433481b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Die Uhrenmarke <a style=\"color: #000000;\" href=\"https:\/\/www.danielwellington.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Daniel Wellington<\/a> ist ein gutes Beispiel daf\u00fcr. Sie hat es n\u00e4mlich geschafft, durch eine effektive und starke Social-Media-Strategie bekannt zu werden. Indem sie Influencer einsetzt, verschafft die Marke ihren Produkten mehr Sichtbarkeit. Tats\u00e4chlich zeigen sich die Influencer in Stories und\/oder Posts mit einer Uhr der Marke, indem sie Hashtags verwenden und gleichzeitig einen Gutscheincode anbieten. Die Internetnutzer lernen so das Produkt und die Marke kennen und kaufen m\u00f6glicherweise das Produkt mit dem geteilten Gutscheincode: ideal f\u00fcr den Aufbau eines Markenimages!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5ccd14 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c5ccd14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0b6f0e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f0b6f0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"535\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png\" class=\"attachment-medium_large size-medium_large wp-image-17108\" alt=\"info reech marketing influence\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-600x418.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-300x209.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-1024x714.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK.png 1313w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97b46fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"97b46fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ea764 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5ea764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Die Einschaltung von Influencern ist eine echte Chance, um an Sichtbarkeit und Bekanntheit zu gewinnen. Denn sie pr\u00e4sentieren das Produkt oder die Dienstleistung der Marken, mit denen sie zusammenarbeiten, auf relativ nat\u00fcrliche Weise. Die Internetnutzer identifizieren sich daher sehr leicht mit ihnen und es entsteht eine Beziehung, die N\u00e4he und Vertrauen schafft. Die Nutzung von Influencer Marketing erm\u00f6glicht es also, zahlreiche und engagierte Communities zu erreichen. Wenn ein neues Produkt oder eine neue Dienstleistung vorgestellt wird, k\u00f6nnen sich die Nutzer anschlie\u00dfend \u00fcber die vorgestellte Marke informieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e110f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e110f28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056f1f6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"056f1f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc2b3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"0dc2b3d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d855767 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d855767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0200a exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b0200a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cf568 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1cf568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 2) Besseres Targeting, um den Einfluss zu erh\u00f6hen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3185a15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3185a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Eine Marketingstrategie basiert in erster Linie auf der Zielgruppe. Denn wenn Marken alle ansprechen wollen, sprechen sie letztlich niemanden an. Daher muss man bei der Zielgruppenansprache genau sein, um eine koh\u00e4rente und wirksame Strategie zu entwickeln. Folglich ist die Auswahl der Influencer ein wichtiger Schritt. Es ist notwendig, mit Influencern zu arbeiten, die mit dem eigenen Markenimage und der Kernzielgruppe \u00fcbereinstimmen. Die Internetnutzer werden sofort auf das vorgestellte Produkt reagieren, das ihren Hobbys, Zentren entspricht.\u00a0<\/span><span style=\"font-weight: 400;\">Interessen und Inspirationen. Eine gut durchdachte Strategie der Einflussnahme erm\u00f6glicht es, die eigene Position zu behaupten und sich von der Konkurrenz abzuheben.\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\">Die franz\u00f6sische Marke f\u00fcr nat\u00fcrliche Sch\u00f6nheitspflege <a style=\"color: #000000;\" href=\"https:\/\/www.respire.co\/\" target=\"_blank\" rel=\"noopener\">Atme <\/a>hat mit Spitzensportlern wie Laure Manaudou zusammengearbeitet. Mit dieser Art von Zusammenarbeit m\u00f6chte die Marke Sportler ansprechen, die auf ihren Konsum und die Herkunft ihrer Produkte achten. Indem sie diese Kooperationen in den Vordergrund stellt, f\u00fchrt die Marke eine Social-Media-Kampagne durch, die mit ihren Werten und ihrem Markenimage \u00fcbereinstimmt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-863a990 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"863a990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1d83b exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce1d83b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bef0d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1bef0d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08d4baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"08d4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b1f00 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49b1f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Kunden binden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aca2ac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3aca2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die gr\u00f6\u00dfte Macht der Influencer ist das Vertrauen ihrer Communities und die N\u00e4he, die sie zueinander pflegen. Dank dieses Vertrauens bauen Influencer Gemeinschaften von treuen Internetnutzern auf, die auf die erteilten Ratschl\u00e4ge und Referenzen h\u00f6ren: \"92% der Verbraucher vertrauen Influencern, es baut sich ihrer Meinung nach auf einer pers\u00f6nlichen und glaubw\u00fcrdigen Beziehung zwischen der Marke, dem Influencer und ihnen auf.\" <\/span><a style=\"color: #000000;\" href=\"https:\/\/blog.hubspot.fr\/marketing\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">laut den von Hubspot ver\u00f6ffentlichten Zahlen zum Influencer Marketing 2022<\/span><span style=\"font-weight: 400;\">. <\/span><\/a><span style=\"font-weight: 400;\">Influencer erscheinen daher als echte Botschafter, mit denen man seine Kunden gewinnen und an sich binden kann.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0265b2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e0265b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f04b058 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f04b058\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) H\u00f6heres Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7c42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05e7c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p30\">Der Erfolg in sozialen Netzwerken h\u00e4ngt von der Anzahl der Abonnenten und deren Engagement ab.<\/span><span id=\"p31\">\u00a0Likes, Kommentare und Freigaben sind sehr wichtig.<\/span><span id=\"p32\">\u00a0Denn es erm\u00f6glicht den Marken, in den Netzwerken sichtbarer zu werden und an Bekanntheit zu gewinnen.<\/span><span id=\"p33\">\u00a0Das Influencer-Marketing wird genau dieses Engagement ankurbeln.<\/span><span id=\"p34\">\u00a0Influencer stellen die Marken, mit denen sie zusammenarbeiten, in den Vordergrund, um dann die Nutzer auf ihre Accounts weiterzuleiten.<\/span><span id=\"p35\">\u00a0Dann gilt es, ihre Aufmerksamkeit zu gewinnen, indem man originelle und fesselnde Inhalte anbietet.<\/span><span id=\"p36\"> Die Internetnutzer werden neugierig auf die Inhalte der Marke sein, die \u00fcber das Produkt\/die Dienstleistung hinausgehen, die sie zuvor entdeckt haben.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8200b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8200b7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b4796e exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b4796e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb76796 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bb76796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Originelle Inhaltserstellung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d23acbc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d23acbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd37732 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd37732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12ac9c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c12ac9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png\" class=\"attachment-medium size-medium wp-image-14065\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png 188w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-8x12.png 8w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd575b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd575b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd82e57 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd82e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p40\">Eine Zusammenarbeit bietet die M\u00f6glichkeit, originelle und eindrucksvolle Inhalte zu erstellen.<\/span><span id=\"p41\">\u00a0Influencer haben innovative und ansprechende Ideen f\u00fcr die Internetnutzer.<\/span><span id=\"p42\">\u00a0Man muss also seine Kollaborationen nutzen.<\/span><span id=\"p43\">\u00a0Am wichtigsten ist es, relevante und qualitative Inhalte zu erstellen, die sich an die Internetnutzer wenden und deren Erwartungen erf\u00fcllen.<\/span><span id=\"p44\"><\/span><\/p><p><span id=\"p45\">Die Formate zu variieren ist sehr interessant, um die Aufmerksamkeit der Nutzer in sozialen Netzwerken zu gewinnen.<\/span><span id=\"p46\">\u00a0Der Filter ist insbesondere auf Instagram sehr beliebt geworden.<\/span><span id=\"p47\">\u00a0Es bietet eine neue und einzigartige immersive Erfahrung!<\/span><span id=\"p48\">\u00a0Es ist m\u00f6glich, einen Filter in einer Story zu bewerben, aber auch Influencer einzusetzen.<\/span><span id=\"p49\">\u00a0Sie probieren dann den Filter aus und teilen ihn ihrer Gemeinschaft mit.<\/span><span id=\"p50\">\u00a0Die Abonnenten k\u00f6nnen es sp\u00e4ter nutzen und die Marke kennenlernen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d7982 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"23d7982\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer Marketing ist also eine interessante Entwicklungsm\u00f6glichkeit f\u00fcr Marken. Sie k\u00f6nnen es nutzen, um ihre Sichtbarkeit zu erh\u00f6hen, ihre Zielgruppe zu verfeinern, Nutzer zu binden und zu halten, aber auch, um originelle Inhalte zu erstellen. Insbesondere Augmented-Reality-Filter sind gute Werkzeuge. Sie bieten eine effektive Influencer-Strategie, die Originalit\u00e4t mit einer einzigartigen Nutzererfahrung verbindet. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Warum sollten Sie Influencer Marketing in Ihre Strategie integrieren? Kontaktieren Sie uns Beim Influencer Marketing geht es darum, f\u00fcr sein Produkt\/seine Dienstleistung zu werben, indem man sich auf die Sichtbarkeit, den Bekanntheitsgrad und die Einflussm\u00f6glichkeiten von Pers\u00f6nlichkeiten st\u00fctzt: Experten, Meinungsf\u00fchrer, Influencer... Influencer Marketing kann verschiedene Formen annehmen, wie z. B. die Pr\u00e4sentation des Produkts\/der Dienstleistung in einer Story, einem Post, [...]].<\/p>","protected":false},"author":1,"featured_media":470562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-17094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Le marketing d\\u2019influence consiste \\u00e0 faire la promotion de son produit\\\/service en s\\u2019appuyant sur la visibilit\\u00e9, notori\\u00e9t\\u00e9 et pouvoir d\\u2019influence de personnalit\\u00e9s : experts, leaders d\\u2019opinion, influenceurs\\u2026 Le marketing d\\u2019influence peut prendre diff\\u00e9rentes formes telles que la pr\\u00e9sentation du produit\\\/service en story, en post, en vid\\u00e9o\\u2026 Les conditions seront fix\\u00e9es en fonction des \\u00e9changes entre la marque et l\\u2019influenceur. Mais alors pourquoi mettre en place une strat\\u00e9gie de marketing d'influence ? Retour sur les 5 raisons principales !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"96d813f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"ba22380\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"21c0081\",\"elType\":\"widget\",\"settings\":{\"title\":\"1) Le marketing d'influence pour faire conna\\u00eetre sa marque\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"433481b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La marque de montre <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.danielwellington.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Daniel Wellington<\\\/a> est un bon exemple. En effet, elle a r\\u00e9ussi \\u00e0 se faire conna\\u00eetre gr\\u00e2ce \\u00e0 une strat\\u00e9gie social media efficace et puissante. En faisant appel \\u00e0 des influenceurs, la marque donne de la visibilit\\u00e9 \\u00e0 ses produits. En effet, les influenceurs s'affichent en stories et\\\/ou posts avec une montre de la marque en utilisant des hashtags tout en proposant un code promo. Les internautes d\\u00e9couvrent alors le produit, la marque et ach\\u00e8teront potentiellement le produit avec le code promo partag\\u00e9 : l'id\\u00e9al pour d\\u00e9velopper son image de marque !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c5ccd14\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"f0b6f0e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/influ-reech-OK.png\",\"id\":17108,\"alt\":\"info reech marketing influence\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"97b46fb\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d5ea764\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Faire appel aux influenceurs est une r\\u00e9elle opportunit\\u00e9 pour gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9. En effet, ils pr\\u00e9sentent de fa\\u00e7on relativement naturelle le produit ou service des marques avec lesquelles ils travaillent. Les internautes s\\u2019identifient donc tr\\u00e8s facilement, une relation de proximit\\u00e9 et de confiance se met en place. Avoir recours au marketing d\\u2019influence permet donc de toucher des communaut\\u00e9s nombreuses et engag\\u00e9es. En effet, lors de la pr\\u00e9sentation d\\u2019un nouveau produit\\\/service, les internautes peuvent par la suite aller se renseigner sur la marque pr\\u00e9sent\\u00e9e : un moyen de gagner des abonn\\u00e9s et acqu\\u00e9rir de nouveaux leads !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e110f28\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"056f1f6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0dc2b3d\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d855767\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5b0200a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"c1cf568\",\"elType\":\"widget\",\"settings\":{\"title\":\" 2) Mieux cibler pour augmenter son influence\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3185a15\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Une strat\\u00e9gie marketing se base avant tout sur la cible. En effet, en voulant s\\u2019adresser \\u00e0 tout le monde, les marques s\\u2019adressent finalement \\u00e0 personne. Il faut donc \\u00eatre pr\\u00e9cis dans son ciblage afin de mettre en place une strat\\u00e9gie coh\\u00e9rente et efficace. Par cons\\u00e9quent, la s\\u00e9lection des influenceurs est une \\u00e9tape importante. Il est n\\u00e9cessaire de travailler avec des influenceurs en coh\\u00e9rence avec son image de marque et son c\\u0153ur de cible. Les internautes seront tout de suite r\\u00e9actifs au produit pr\\u00e9sent\\u00e9 correspondant \\u00e0 leurs loisirs, centres\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">d\\u2019int\\u00e9r\\u00eats et inspirations. Une strat\\u00e9gie d\\u2019influence bien men\\u00e9e permet ainsi d\\u2019affirmer son positionnement et se d\\u00e9marquer de la concurrence.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La marque fran\\u00e7ais de soins d'hygi\\u00e8ne-beaut\\u00e9 naturel <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.respire.co\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Respire <\\\/a>a collabor\\u00e9 avec des sportifs de haut niveau, tel que Laure Manaudou. Avec ce genre de collaboration la marque souhaite cibler des sportifs, attentifs \\u00e0 leur consommation et l'origine de leur produit. En mettant en avant ces collaborations, la marque m\\u00e8ne une campagne social media en accord avec ses valeurs et l'image de marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"863a990\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"ce1d83b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1bef0d3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"08d4baf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"49b1f00\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Fid\\u00e9liser ses clients\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3aca2ac\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le principal pouvoir des influenceurs est la confiance de leur communaut\\u00e9 et la relation de proximit\\u00e9 qu\\u2019ils entretiennent. Gr\\u00e2ce \\u00e0 cette confiance, les influenceurs d\\u00e9veloppent des communaut\\u00e9s d'internautes fid\\u00e8les, \\u00e0 l\\u2019\\u00e9coute des conseils et r\\u00e9f\\u00e9rences d\\u00e9livr\\u00e9s :\\u00a0 \\u201c92% des consommateurs font confiance aux influenceurs, elle se construit selon eux sur une relation personnalis\\u00e9e et cr\\u00e9dible entre la marque, l'influenceur et eux.\\u201d <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/blog.hubspot.fr\\\/marketing\\\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">selon les chiffres du marketing d\\u2019influence de 2022 publi\\u00e9s par Hubspot<\\\/span><span style=\\\"font-weight: 400;\\\">. <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">Les influenceurs apparaissent donc comme de r\\u00e9els ambassadeurs permettant de conqu\\u00e9rir et fid\\u00e9liser ses clients.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"e0265b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"f04b058\",\"elType\":\"widget\",\"settings\":{\"title\":\"4)  Hausse de l\\u2019engagement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"05e7c42\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p30\\\">La r\\u00e9ussite sur les r\\u00e9seaux sociaux d\\u00e9pend du nombre d\\u2019abonn\\u00e9s et de leur engagement.<\\\/span><span id=\\\"p31\\\">\\u00a0Les likes, commentaires et partages sont tr\\u00e8s importants.<\\\/span><span id=\\\"p32\\\">\\u00a0En effet, il permet aux marques de gagner en visibilit\\u00e9 et gagner en notori\\u00e9t\\u00e9 sur les r\\u00e9seaux.<\\\/span><span id=\\\"p33\\\">\\u00a0Le marketing d\\u2019influence va justement booster cet engagement.<\\\/span><span id=\\\"p34\\\">\\u00a0Les influenceurs mettent en avant les marques avec lesquelles ils travaillent, pour ensuite rediriger les internautes vers leurs comptes.<\\\/span><span id=\\\"p35\\\">\\u00a0Il faut ensuite capter leur attention en proposant un contenu original et captivant.<\\\/span><span id=\\\"p36\\\"> Les internautes seront curieux d\\u2019aller d\\u00e9couvrir le contenu de la marque au-del\\u00e0 du produit\\\/service qu\\u2019ils ont d\\u00e9couvert au pr\\u00e9alable.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8200b7b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"8b4796e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"bb76796\",\"elType\":\"widget\",\"settings\":{\"title\":\"5) Cr\\u00e9ation de contenu originale\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d23acbc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"fd37732\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"c12ac9c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/puma-om-filtre.png\",\"id\":14065,\"alt\":\"\",\"source\":\"library\"},\"image_size\":\"medium\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"cd575b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"dd82e57\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p40\\\">Une collaboration est l'opportunit\\u00e9 de cr\\u00e9er du contenu original et impactant.<\\\/span><span id=\\\"p41\\\">\\u00a0Les influenceurs ont des id\\u00e9es novatrices et attrayantes pour les internautes.<\\\/span><span id=\\\"p42\\\">\\u00a0Il faut donc se servir de ses collaborations.<\\\/span><span id=\\\"p43\\\">\\u00a0Le plus important est de cr\\u00e9er un contenu pertinent et qualitatif tourn\\u00e9 vers les internautes et r\\u00e9pondant \\u00e0 leurs attentes.<\\\/span><span id=\\\"p44\\\"><\\\/span><\\\/p><p><span id=\\\"p45\\\">Varier les formats est tr\\u00e8s int\\u00e9ressant pour attirer l\\u2019attention des utilisateurs sur les r\\u00e9seaux sociaux.<\\\/span><span id=\\\"p46\\\">\\u00a0Le filtre est notamment devenu tr\\u00e8s populaire sur Instagram.<\\\/span><span id=\\\"p47\\\">\\u00a0Il propose une exp\\u00e9rience immersive nouvelle et unique !<\\\/span><span id=\\\"p48\\\">\\u00a0Il est possible de promouvoir un filtre en story, mais \\u00e9galement de faire appel \\u00e0 des influenceurs.<\\\/span><span id=\\\"p49\\\">\\u00a0Ils essayeront alors le filtre et le partageront \\u00e0 leur communaut\\u00e9.<\\\/span><span id=\\\"p50\\\">\\u00a0Les abonn\\u00e9s pourront par la suite l\\u2019utiliser et d\\u00e9couvrir la marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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