{"id":15661,"date":"2022-03-23T10:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15661"},"modified":"2023-11-10T08:05:05","modified_gmt":"2023-11-10T08:05:05","slug":"experience-immersive-publicite-realite-augmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/experience-immersive-publicite-realite-augmentee\/","title":{"rendered":"Immersive Erlebnisse: Augmented Reality bew\u00e4hrt sich"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15661\" class=\"elementor elementor-15661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb345dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fb345dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1ca1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa1ca1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8be2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"11c8be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Werbung in <b>erweiterte Realit\u00e4t<\/b> ist mehr <b>immersiv<\/b> als traditionelle Werbung<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d810bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d810bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba400b4 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba400b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44a18a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e44a18a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Zur Unterst\u00fctzung der Angebote f\u00fcr Augmented-Reality-Werbung auf <\/span><b>Snapchat-<\/b><span style=\"font-weight: 400;\">Das soziale Netzwerk f\u00fchrte eine internationale Verbraucherumfrage durch, um die Qualit\u00e4t einer <\/span><b>immersive Erfahrung<\/b><span style=\"font-weight: 400;\"> je nach Art des angebotenen Inhalts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was bedeutet eine immersive Erfahrung?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um zu charakterisieren <span style=\"color: #000000;\">eine <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/immersive-erfahrung\/\">sogenannte immersive Erfahrung<\/a><\/span>Wenn Sie sich auf die Wissenschaft des Gehirns konzentrieren wollen, sollten Sie das tun. Eine immersive Erfahrung verbindet n\u00e4mlich den kognitiven, affektiven und konativen Aspekt des Gehirns. Das hei\u00dft, wenn eine Person immersiv ist, konzentriert sie sich auf das Erlebnis, ist emotional involviert und ihr Ged\u00e4chtnis nimmt aktiv Informationen auf.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Eine immersive Erfahrung kann durch verschiedene <\/span><b>Technologien<\/b><span style=\"font-weight: 400;\"> deren <\/span><b>erweiterte Realit\u00e4t<\/b><span style=\"font-weight: 400;\"> die immer mehr Raum in den <\/span><b>Werbung in sozialen Netzwerken<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0764f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d0764f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e2ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd8e2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a309f08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a309f08\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Studie zeigt den Erfolg von Augmented-Reality-Werbung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In dieser Studie wurden den Verbrauchern 350 verschiedene Werbungen (Fernsehen, Kino, Musik, Spiele, Sport und AR) nach dem Zufallsprinzip gezeigt und vorgespielt.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um den Grad der<\/span><b>Immersion<\/b><span style=\"font-weight: 400;\"> der Person wurde mithilfe einer Uhr die Herzfrequenz ermittelt, um festzustellen, ob sich die Person in einem immersiven Zustand befand. Die Skala des Immersionsniveaus reichte von 0 bis 100 und erm\u00f6glichte es, jeden Herzschlag einer Person zu kartografieren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Den Ergebnissen und Analysen zufolge zeigt die Studie deutlich, dass Augmented Reality eine immersive Erfahrung ist, da sie die Nutzer fesselt und ihnen Folgendes bietet <\/span><b>viel st\u00e4rker ausgepr\u00e4gte Emotionen<\/b><span style=\"font-weight: 400;\">. Zur Veranschaulichung: Der Immersionsindex f\u00fcr eine AR-Werbung, die auf den Plattformen (TikTok, Instagram, Facebook und Snapchat) verf\u00fcgbar ist, liegt im Durchschnitt bei 48. Bei anderen herk\u00f6mmlichen Werbeanzeigen liegt der Immersionsindex im Durchschnitt bei 45.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fb01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"918fb01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um zu erkl\u00e4ren, warum eine immersivere Werbung f\u00fcr Marken wichtig ist, muss man sich vergegenw\u00e4rtigen, dass Immersion einer Person Folgendes erm\u00f6glicht <\/span><b>sich leichter erinnern<\/b><span style=\"font-weight: 400;\"> ihrer Erfahrung und ist daher sp\u00e4ter eher dazu bereit, sich <\/span><b>Kunde<\/b><span style=\"font-weight: 400;\"> einer Marke zu verdeutlichen. Daher ist es f\u00fcr Unternehmen wichtig, in Werbeanzeigen mit Augmented-Reality-Inhalten zu investieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbedfd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1cbedfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc28ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15662\" alt=\"erfahrung-immersive-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg 650w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-600x508.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-300x254.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-14x12.jpg 14w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e8b5a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8b5a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00e4ngere Aufmerksamkeitsregelm\u00e4\u00dfigkeit durch AR-Inhalte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neben der Steigerung der Immersion in eine Augmented-Reality-Werbung wurde ein weiterer sehr interessanter Punkt in dieser Studie hervorgehoben. Denn w\u00e4hrend traditionelle Werbung die Verbraucher unregelm\u00e4\u00dfig fesselt, erm\u00f6glicht Augmented Reality Folgendes <\/span><b>das emotionale Engagement und die Aufmerksamkeit hoch halten<\/b><span style=\"font-weight: 400;\"> w\u00e4hrend der gesamten Werbung. So ist sie eindringlicher und das Ged\u00e4chtnis hat es leichter, diese immersive Erfahrung zu behalten. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8023ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8023ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05665 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f05665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15663\" alt=\"experience-immersive\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg 557w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-279x300.jpg 279w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-11x12.jpg 11w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3001e3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"3001e3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2d18c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2d18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Immersive Werbung: Snapchat hebt sich von anderen sozialen Netzwerken ab<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae646cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae646cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Laut der Studie w\u00e4re Snapchat das soziale Netzwerk, das die beste immersive Erfahrung f\u00fcr die Nutzer bietet. Tats\u00e4chlich lag der Wert f\u00fcr den Immersionsindex bei Snapchat bei 73, w\u00e4hrend f\u00fcr andere AR-Erfahrungen in anderen sozialen Netzwerken 43 erreicht wurde.<\/span><\/p><p><span style=\"font-weight: 400;\">Dies l\u00e4sst sich durch die <\/span><b>Hochtechnologie<\/b><span style=\"font-weight: 400;\"> die Snapchat in seiner App f\u00fcr Augmented Reality entwickelt hat. Es gibt viele Funktionen, mit denen sich Snapchat von seinen Konkurrenten abhebt und immer einen gro\u00dfen Vorsprung bei Updates in Bezug auf Augmented Reality hat.<\/span><\/p><p><span style=\"font-weight: 400;\">So erm\u00f6glicht sie es, ein qualitatives und interessantes immersives Erlebnis f\u00fcr Marken anzubieten. Dar\u00fcber hinaus ist seit kurzem<span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/snapchat-ar-shopping\/\" target=\"_blank\" rel=\"noopener\"><strong>die Try-on-Funktion auf Snapchat hat sich weiterentwickelt<\/strong><\/a><\/span> und erm\u00f6glicht es, einen CTA hinzuzuf\u00fcgen, um direkt auf die Website des H\u00e4ndlers zu gelangen. Neben der Bereitstellung von immersiven Inhalten kann die Marke die Nutzer schnell zum Kauf des jeweiligen Produkts bewegen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Zusammenfassend l\u00e4sst sich also sagen, dass es f\u00fcr Marken wichtig ist, Inhalte mit Augmented Reality anzubieten. Diese Technologie ist ein wichtiger Hebel, der sich f\u00fcr das Marketing immer wieder bew\u00e4hrt. <span style=\"color: #000000;\">Kontaktieren Sie einen unserer Experten<\/span> um mehr zu erfahren! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Augmented-Reality-Werbung ist immersiver als herk\u00f6mmliche Werbung Kontaktieren Sie uns Um die Angebote f\u00fcr Augmented-Reality-Werbung auf Snapchat zu unterst\u00fctzen, hat das soziale Netzwerk eine internationale Verbraucherumfrage durchgef\u00fchrt, um die Qualit\u00e4t einer immersiven Erfahrung je nach Art des angebotenen Inhalts zu analysieren. Was bedeutet ein immersives Erlebnis? F\u00fcr [...].<\/p>","protected":false},"author":1,"featured_media":470474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Ce qui revient \\u00e0 dire que lorsqu\\u2019une personne est en immersion, elle se concentre sur l\\u2019exp\\u00e9rience, qu\\u2019elle est \\u00e9motionnellement engag\\u00e9e et que sa m\\u00e9moire re\\u00e7oit activement des informations.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une exp\\u00e9rience immersive peut \\u00eatre r\\u00e9alis\\u00e9e gr\\u00e2ce \\u00e0 diverses <\\\/span><b>technologies<\\\/b><span style=\\\"font-weight: 400;\\\"> dont la <\\\/span><b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui prend de plus en plus de place dans les <\\\/span><b>publicit\\u00e9s sur les r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d0764f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bd8e2ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a309f08\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une \\u00e9tude qui montre la r\\u00e9ussite des publicit\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans cette \\u00e9tude, les consommateurs ont \\u00e9t\\u00e9 amen\\u00e9s \\u00e0 regarder et \\u00e9couter 350 publicit\\u00e9s diff\\u00e9rentes (t\\u00e9l\\u00e9vision, cin\\u00e9ma, musique, jeux, sport et AR) de mani\\u00e8re al\\u00e9atoire.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Pour mesurer le niveau d\\u2019<\\\/span><b>immersion<\\\/b><span style=\\\"font-weight: 400;\\\"> de la personne, une montre permettait de conna\\u00eetre la fr\\u00e9quence cardiaque afin de savoir si la personne \\u00e9tait engag\\u00e9e dans un \\u00e9tat immersif. L'\\u00e9chelle du niveau d\\u2019immersion \\u00e9tait de 0 \\u00e0 100 et elle permettait de cartographier chaque \\u00e9volution cardiaque d\\u2019une personne.<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Selon les r\\u00e9sultats et les analyses faites, l\\u2019\\u00e9tude montre clairement que la r\\u00e9alit\\u00e9 augment\\u00e9e est une exp\\u00e9rience immersive car elle captive les utilisateurs et leur procure <\\\/span><b>des \\u00e9motions bien plus prononc\\u00e9es<\\\/b><span style=\\\"font-weight: 400;\\\">. Pour donner un ordre d\\u2019id\\u00e9e, l\\u2019indice immersif pour une publicit\\u00e9 AR disponible sur les plateformes (TikTok, Instagram, Facebook et Snapchat) est de 48 en moyenne. 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Il est donc important pour les entreprises d\\u2019investir dans des publicit\\u00e9s avec des contenus en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1cbedfd\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7fc28ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561},\"elements\":[{\"id\":\"4be77c8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-snapchat-publicite\\u0301.jpg\",\"id\":15662,\"alt\":\"experience-immersive-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"cc62615\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0e8b5a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9gularit\\u00e9 de l\\u2019attention plus longue gr\\u00e2ce au contenu AR\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En plus de mettre en avant l\\u2019augmentation de l\\u2019immersion dans une publicit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e, un autre point tr\\u00e8s int\\u00e9ressant est ressorti de cette \\u00e9tude. En effet, alors que la publicit\\u00e9 traditionnelle captive les consommateurs de fa\\u00e7on non r\\u00e9guli\\u00e8re, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de <\\\/span><b>maintenir l\\u2019engagement \\u00e9motionnel et l\\u2019attention \\u00e9lev\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> tout au long de la publicit\\u00e9. Ainsi, elle est plus percutante et la m\\u00e9moire a plus de facilit\\u00e9 \\u00e0 retenir cette exp\\u00e9rience immersive. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8023ce0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7f05665\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-publicite\\u0301.jpg\",\"id\":15663,\"alt\":\"experience-immersive\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"3001e3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"fc2d18c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 immersive : Snapchat se d\\u00e9marque des autres r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae646cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon l\\u2019\\u00e9tude, Snapchat serait le r\\u00e9seau social qui proposerait la meilleure exp\\u00e9rience immersive pour les utilisateurs. En effet, le score de l\\u2019indice d\\u2019immersion \\u00e9tait de 73 sur Snapchat alors que pour les autres exp\\u00e9riences AR sur les les autres r\\u00e9seaux sociaux est de 43.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ceci peut s\\u2019expliquer par la <\\\/span><b>haute technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> que Snapchat a d\\u00e9velopp\\u00e9 sur son application pour la r\\u00e9alit\\u00e9 augment\\u00e9e. Il existe de nombreuses fonctionnalit\\u00e9s qui permettent \\u00e0 Snapchat de se d\\u00e9marquer de ses concurrents et ont toujours une grande avance sur les mises \\u00e0 jour en termes de r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi elle permet de proposer une exp\\u00e9rience immersive qualitative et int\\u00e9ressante pour les marques. De plus, depuis peu,<span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>la fonctionnalit\\u00e9 try-on sur Snapchat a \\u00e9volu\\u00e9<\\\/strong><\\\/a><\\\/span> et permet d\\u2019ajouter un CTA pour se rendre directement sur le site du commer\\u00e7ant. 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