{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-actions-phygitales-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/5-actions-phygitales-marketing\/","title":{"rendered":"Phygital - 5 Marketingoperationen"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15360\" class=\"elementor elementor-15360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb0936 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdb0936\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8904d41 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8904d41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbe1e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6fbe1e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die <b>phygital<\/b> : 5 Beispiele f\u00fcr<b>Marketin-Operationen<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7373f05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7373f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#application\">1- Mobile Anwendungen und Werbeplakate<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#catalogue\">2- Immersiver Katalog<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3d\">3- 3D-Darstellung<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#borne\">4- Interaktiver Terminal im Gesch\u00e4ft<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#lettre\">5- Postbriefe<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a21ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a21ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae9eb46 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ae9eb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8093 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1bf8093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4de845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4de845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed9c5b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ed9c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7f94a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a7f94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Was ist Phygital? Dieser Begriff bezieht sich auf die Verbindung von <\/span>digitale Welt zur physischen Welt<span style=\"font-weight: 400;\"> : phy(sique)(di)gital. Diese Technik ist Teil einer <\/span>von Omnichannel<span style=\"font-weight: 400;\">oder die Nutzung mehrerer Kan\u00e4le. Es ist wahr, dass mit der Zunahme von <\/span>Vertriebskan\u00e4le<span style=\"font-weight: 400;\"> und <\/span>Kommunikationsmedien<span style=\"font-weight: 400;\">Die Unternehmen m\u00fcssen sich anpassen, um eine bessere Qualit\u00e4t zu bieten. <\/span>reiche Kundenerfahrung <span style=\"font-weight: 400;\">und<\/span> attraktiv<span style=\"font-weight: 400;\">. Au\u00dferdem <\/span>Konsumgewohnheiten <span style=\"font-weight: 400;\">und <\/span>Kauf<span style=\"font-weight: 400;\"> entwickeln sich weiter. So gilt f\u00fcr <\/span>auf die Bed\u00fcrfnisse eingehen <span style=\"font-weight: 400;\">ihrer Kunden, passen sich die Unternehmen an, indem sie vor allem <\/span>Zusatzdienste<span style=\"font-weight: 400;\">. Aber wie sieht das Phygital in der Realit\u00e4t aus und was setzen die Unternehmen heute um? Wir verraten es Ihnen!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-afcfe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"afcfe11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685c5ba exad-glass-effect-no exad-sticky-section-no\" data-id=\"685c5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b74d49c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b74d49c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"application\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Bewerbung und Werbeplakat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-15369\" alt=\"poster-brenner-applikation-urger-kng\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-600x333.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-300x167.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1.png 1017w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c51075e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51075e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Man kann vergleichen <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.burgerking.fr\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a><\/strong><\/span> zum Boss der <\/span>Marketingma\u00dfnahmen<span style=\"font-weight: 400;\">. Die ber\u00fchmte Fast-Food-Kette spr\u00fcht vor Kreativit\u00e4t, um immer wieder neue <\/span>neue, innovative und fesselnde Konzepte<span style=\"font-weight: 400;\">. Unter den verschiedenen umgesetzten Operationen setzte die Marke 2019 insbesondere die <\/span>erweiterte Realit\u00e4t <span style=\"font-weight: 400;\">um... seine Konkurrenten zu \"verbrennen\", ja Sie haben richtig geh\u00f6rt!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-efd23b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"efd23b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbb4fa6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dbb4fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb69f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bb69f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"696\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png\" class=\"attachment-medium_large size-medium_large wp-image-15370\" alt=\"application-burger-king phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png 676w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-600x618.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-291x300.png 291w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-12x12.png 12w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7231d21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7231d21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994fc89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"994fc89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um dies zu erreichen, hat Burger King in seine App eine Schaltfl\u00e4che eingebaut, mit der man das Plakat eines konkurrierenden Fast-Food-Restaurants einfangen und verbrennen kann. Das Endziel ist, dass aktuelle und potenzielle Kunden einen Gutschein f\u00fcr einen kostenlosen Whopper gewinnen. Auf diese Weise wurden 500.000<\/span> <span style=\"font-weight: 400;\"> whoppers werden verteilt, und zwar nur einer pro Verbraucher.\u00a0<\/span><\/p><p>Diese Kampagne, die den Namen \"Burn This Ad\" tr\u00e4gt<span style=\"font-weight: 400;\"> basiert auf einem starken Element der Marke: dem Feuer. Sie wurde nur in Brasilien eingef\u00fchrt, um f\u00fcr das neue technologische Werkzeug<\/span> Burger King Express <span style=\"font-weight: 400;\">Vorbestellung und Abholung der Bestellung ohne lange Wartezeit - ideal!<\/span><\/p><p><span style=\"font-weight: 400;\">F\u00fcr diese Kampagne hat Burger King die Augmented Reality perfekt eingesetzt. Es ist durch die Verbindung von <\/span>Werbeplakate<span style=\"font-weight: 400;\"> seiner Konkurrenten und der erweiterten Realit\u00e4t \u00fcber seine App, dass Burger King eine attraktive und innovative phygitale Aktion eingef\u00fchrt hat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6336382 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6336382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be5aa8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8be5aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c45c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a0c45c9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4217a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4217a1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f2982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20f2982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80255aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"80255aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"catalogue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cc4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4397cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Immersiver Katalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-070dd55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"070dd55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d7806d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d7806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93f1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"8c93f1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LlqNdiZ3eeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-joueclub.png&quot;,&quot;id&quot;:15587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/logo-joueclub.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video abspielen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce41ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ce41ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e137204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e137204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/catalogue-immersif-realite-augmentee\/\" target=\"_blank\" rel=\"noopener\">immersiver Katalog<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> ist ein zunehmend begehrtes Instrument. Sowohl wegen seiner einfachen Handhabung als auch wegen der v\u00f6llig neuen, immersiven Erfahrung, die er bietet, ist es f\u00fcr Marken vorteilhaft, diese Art von Katalog einzuf\u00fchren. Die Verbraucher m\u00fcssen nur ihr Smartphone oder ihren Tablet-PC in die Hand nehmen, um die Produkte im Katalog in 3D zu sehen. Diese Technologie basiert auf Augmented Reality. Sie erm\u00f6glicht es den Marken, die Verbraucher in ihre Welt eintauchen zu lassen und sie auf eine Reise zu schicken.\u00a0<\/span><span style=\"font-weight: 400;\">Dies wird insbesondere umgesetzt durch <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.joueclub.fr\/\" target=\"_blank\" rel=\"noopener\">Jou\u00e9club<\/a><\/strong><\/span> f\u00fcr seine Weihnachtskataloge. Mit dem Slogan \"La magie de No\u00ebl s'invite dans ton Jou\u00e9Club...\" will die Kette eindeutig die Kinder zum Tr\u00e4umen bringen. <\/span><\/p><p><span style=\"font-weight: 400;\">Wie kann man das tun? Scannen Sie einfach die Seiten des Katalogs und Sie erhalten Zugang zu den Produktbeschreibungen der Spielzeuge, 3D-Animationen, Spielherausforderungen, die Sie annehmen k\u00f6nnen, die M\u00f6glichkeit, Ihre Wunschliste zu erstellen und sie sogar mit Ihrer Familie zu teilen, oder eine Disney-Schatzsuche zu verfolgen: eine Vielzahl von Funktionen, eine innovativer als die andere. Diese Art von immersiven Katalogen l\u00e4sst die Grenze zwischen der realen und der virtuellen Welt verschwinden: eine Herausforderung, die angenommen wurde!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d91da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d91da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6917e45 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6917e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6a17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"03e6a17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3d\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a642a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a642a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) 3D-Darstellung\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9cceaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cceaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1287107 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1287107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a18073 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4a18073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Digital-Box-Lego-q552frcwmudnem4v5ex7jjrslf7bwnly682tm97qn4.png\" title=\"digital-box-lego\" alt=\"Ddigital-box-lego\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1784dac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1784dac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e946c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14e946c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die Gesundheitskrise hatte einen starken Einfluss auf den E-Commerce und die Konsumgewohnheiten. Viele Marken haben die Covid als Chance genutzt, um sich neu zu erfinden und erg\u00e4nzende physische und digitale Dienstleistungen anzubieten. <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/lego-snapchat-lens-connected\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> <\/span><\/strong>!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nach der Gruppe, <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/viuz.com\/annonce\/2021\/03\/10\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\/\" target=\"_blank\" rel=\"noopener\">die Verbraucherverk\u00e4ufe von 2020 stiegen um 21%<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">im Vergleich zum Vorjahr. Tats\u00e4chlich beschleunigte die Gesundheitskrise den Verkauf von Bausteinen, insbesondere \u00fcber das Internet. Diese Verk\u00e4ufe halfen dabei, die Schlie\u00dfung der physischen Gesch\u00e4fte auszugleichen und die vielen Ver\u00e4nderungen zu bew\u00e4ltigen, die durch die Gesundheitskrise verursacht wurden.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Die Marke m\u00f6chte diese Verbindung zwischen dem Physischen und dem Digitalen durch verschiedene Aktionen fortsetzen. Insbesondere setzt sie in den Lego Stores Augmented Reality ein. Zu diesem Zweck hat die Marke eine <strong><span style=\"color: #ffffff;\">\"<\/span><\/strong><\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=-N85srjA-GQ\" target=\"_blank\" rel=\"noopener\">Digital Box\"<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">auf dem Bildschirm eine <\/span>3D-Darstellung<span style=\"font-weight: 400;\"> der vom Kunden ausgew\u00e4hlten Lego-Box. Die Tatsache, dass das Produkt im Voraus visualisiert und in Aktion gesetzt wird, erm\u00f6glicht Folgendes <\/span>den Kunden beruhigen<span style=\"font-weight: 400;\"> \u00fcber seinen bevorstehenden Kauf. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fff2b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fff2b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae58fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"dae58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9653846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9653846\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"borne\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf14f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eaf14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 4) Interaktiver Terminal im Gesch\u00e4ft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc39e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fdc39e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f967e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f967e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2531 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"36d2531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Shoowroom-Decathlon-q552f1zh3yyf8usj6vut29fuu3enzaqphfnkrznir0.png\" title=\"shoowroom-decathlon\" alt=\"decathlon-showrooming\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe798b exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fe798b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714fd56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"714fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/thunderstone.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Thunderstone<\/strong><\/a> <\/span>ist ein Marktplatz, der es Mehrmarkengesch\u00e4ften erm\u00f6glicht, ihren Kunden zu versichern, dass sie das Produkt finden, das sie wollen, und somit den Marken, keinen Verkauf mehr zu verpassen!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Die Marke hat insbesondere einen Showroom-Bereich im Decathlon in Limoges eingerichtet: eine i<\/span>einzigartige phygitale Initiative<span style=\"font-weight: 400;\"> die bisher noch nie vom Einzelh\u00e4ndler eingerichtet worden war. Dieser Raum von <\/span><span style=\"font-weight: 400;\">15 m2<\/span><span style=\"font-weight: 400;\"> vereint 7 franz\u00f6sische Sportmarken, die \u00f6kologisch verantwortungsvolle Werte vertreten. Musterartikel, die jemals von <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener\">Decathlon<\/a> <\/strong><\/span>Die Kunden k\u00f6nnen die Produktpalette des Unternehmens erg\u00e4nzen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d858a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d858a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0457c exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb0457c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4196966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Das interaktive Terminal, das den Kunden zur Verf\u00fcgung gestellt wird, ist mit dem E-Commerce-Lager der Marken verbunden. Dadurch kann das von den Kunden ausgew\u00e4hlte Produkt direkt bestellt werden. Auf diese Weise haben sie Zugang zum gesamten Katalog der im Showroom ausgestellten Marken. Diese phygitale 100%-Erfahrung erm\u00f6glicht es, den Platz zu optimieren, da es keine Lagerungsbeschr\u00e4nkungen gibt, und gleichzeitig das bestellte Produkt direkt an die Wohnung des Kunden zu schicken.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Diese neue Regelung erm\u00f6glicht es Decathlon, neue Marken in seine Marke aufzunehmen, das Verkaufsvolumen zu erh\u00f6hen und gleichzeitig den Marken einen neuen Vertriebskanal zu er\u00f6ffnen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b35a5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b35a5cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353b24 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e353b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c880bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c880bd7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lettre\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ccb76 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1ccb76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Postbriefe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-045b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"045b9b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a14741c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a14741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4bbec34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/filtre-insta-carte-voeux-q552fyvn07tc0s2p5j1jvbwbzvfkfaakgtercuxnh0.png\" title=\"filter-insta-karte-wunsch\" alt=\"filter-Instagram-qr-code\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b8cda exad-glass-effect-no exad-sticky-section-no\" data-id=\"55b8cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1371d8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1371d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In einem Zeitalter der E-Mails und des Massenversands von E-Mails ist es notwendig, sich neu zu erfinden und insbesondere seine <\/span>Kundenbeziehungen<span style=\"font-weight: 400;\">. <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.manuscry.com\/\" target=\"_blank\" rel=\"noopener\">Manuskript<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> ist eine Marke, die den Versand von <\/span>handgeschriebene Karten<span style=\"font-weight: 400;\"> an ihre Kundinnen und Kunden. <\/span><span style=\"font-weight: 400;\">F\u00fcr <\/span>Kundenbindungskampagnen<span style=\"font-weight: 400;\">oder sogar <\/span>Erwerb<span style=\"font-weight: 400;\">Wenn Sie eine solche Karte verschicken, k\u00f6nnen Sie tats\u00e4chlich <\/span>das Kundenerlebnis personalisieren<span style=\"font-weight: 400;\">. So finden Sie hier eine echte Alternative zu E-Mail viel mehr <\/span>authentisch, pers\u00f6nlich und damit wirksam.\u00a0<\/p><p><span style=\"font-weight: 400;\">Anl\u00e4sslich der Weihnachtsfeiertage arbeitete Filter Maker unter anderem mit <\/span>Manuskript<span style=\"font-weight: 400;\">. Ziel war es, eine Karte an unsere Kunden zu schicken, um ihnen f\u00fcr die <\/span>Kooperationen <span style=\"font-weight: 400;\">etabliert, und die <\/span>Vertrauen <span style=\"font-weight: 400;\">abgestimmt. So findet sich auf dieser Karte ein handgeschriebenes Wort, das auf den jeweiligen Kunden zugeschnitten ist, und ein <\/span>QR-Code<span style=\"font-weight: 400;\"> unten rechts.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Die<\/span> QR-Code ist ein zweidimensionaler Strichcode. Wird von Smartphones und Tablets gescannt<span style=\"font-weight: 400;\">In diesem Fall kann man auf eine Seite, z. B. eine Website, weitergeleitet werden, um zus\u00e4tzliche Informationen zu \u00fcbermitteln. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b9f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b9f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba8a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4aba8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048e567 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"048e567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wenn der Kunde den QR-Code scannt, erscheint ein Instagram-Filter mit verschiedenen dynamischen Elementen, mit denen er sich bei den Mitarbeitern f\u00fcr das entgegengebrachte Vertrauen bedanken kann.<\/span> <span style=\"font-weight: 400;\">die<\/span> physische Karte<span style=\"font-weight: 400;\"> und <\/span>AR-Erfahrung.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5b3d081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Wenn Sie mehr \u00fcber das Erstellen von Filtern oder \u00c4hnliches erfahren m\u00f6chten, z\u00f6gern Sie bitte nicht <\/span><span style=\"color: #000000;\">kontaktieren Sie<\/span><span style=\"font-weight: 400;\"> unsere Experten.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Phygital: 5 Beispiele f\u00fcr Marketingma\u00dfnahmen 1- Mobile Anwendungen und Werbeplakate 2- Immersiver Katalog 3- 3D-Darstellung 4- Interaktives Terminal in Gesch\u00e4ften 5- Postbriefe Kontaktieren Sie uns Was ist Phygital? Dieser Begriff bezieht sich auf die Verbindung der digitalen Welt mit der physischen Welt: phy(sique)(di)gital. Diese Technik ist Teil eines Omnichannel-Ansatzes, d.h. 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Qu\\u2019est-ce-que le phygital ? 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Tant pour sa simplicit\\u00e9 d\\u2019utilisation que pour l\\u2019exp\\u00e9rience immersive in\\u00e9dite qu\\u2019il propose, il est b\\u00e9n\\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\\u2019appuie sur la r\\u00e9alit\\u00e9 augment\\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce que met en place <span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.joueclub.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Jou\\u00e9club<\\\/a><\\\/strong><\\\/span> pour ses catalogues de No\\u00ebl. Avec son slogan \\u201cLa magie de No\\u00ebl s\\u2019invite dans ton Jou\\u00e9Club\\u2026\\u201d, l\\u2019enseigne veut clairement faire r\\u00eaver les enfants. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \\u201cjeux\\u201d \\u00e0 relever, la possibilit\\u00e9 des cr\\u00e9er sa liste de cadeaux, et m\\u00eame la partager \\u00e0 sa famille, ou encore suivre une chasse au tr\\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. 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En effet, la crise sanitaire a acc\\u00e9l\\u00e9r\\u00e9 la vente des briques, notamment via Internet. Ces ventes ont permis de compenser la fermeture des magasins physiques, et de faire face aux nombreux changements caus\\u00e9s par la crise sanitaire.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La marque souhaite continuer cette alliance entre le physique et le digital \\u00e0 travers diff\\u00e9rentes actions. Elle utilise notamment la r\\u00e9alit\\u00e9 augment\\u00e9e dans les Lego Stores. Pour cela, la marque a mis en place une <strong><span style=\\\"color: #ffffff;\\\">\\u201c<\\\/span><\\\/strong><\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.youtube.com\\\/watch?v=-N85srjA-GQ\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Digital Box\\u201d<\\\/a> <\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">faisant appara\\u00eetre sur l\\u2019\\u00e9cran une <\\\/span>repr\\u00e9sentation 3D<span style=\\\"font-weight: 400;\\\"> de la bo\\u00eete Lego s\\u00e9lectionn\\u00e9e par le client. 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