{"id":15182,"date":"2022-03-14T08:51:53","date_gmt":"2022-03-14T08:51:53","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15182"},"modified":"2023-11-10T08:06:36","modified_gmt":"2023-11-10T08:06:36","slug":"5-tendances-reseaux-sociaux-2022","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/de\/aktuelle-nachrichten-2\/5-tendances-reseaux-sociaux-2022\/","title":{"rendered":"Die 5 wichtigsten Trends in sozialen Netzwerken im Jahr 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15182\" class=\"elementor elementor-15182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19caaa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19caaa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca7244 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bca7244\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522269e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"522269e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hootsuite-Bericht: Was sind die 5 wichtigsten Trends in sozialen Netzwerken im Jahr 2022?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7871d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7871d52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-606af49 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"606af49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5936aa8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5936aa8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c18c696 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c18c696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd21946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd21946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab1290 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9ab1290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.hootsuite.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><span style=\"font-weight: 400;\"> hat seinen sechsten Bericht mit den f\u00fcnf wichtigsten Trends in sozialen Netzwerken 2022 ver\u00f6ffentlicht. Durch die Analyse von 18.000 Marketingexperten zeigt der Bericht Verhaltensweisen und neue Regeln auf. Aber was sind diese neuen Trends? Und wie kann man sich an sie anpassen? Wir machen gemeinsam eine Bestandsaufnahme!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d85a29b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d85a29b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c82e971 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c82e971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d923579 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d923579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158c6e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"158c6e1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-158c6e1{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c386524 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c386524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da58d30 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da58d30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1486b exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b1486b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aff19f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6aff19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Bedeutung von Tik Tok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e87e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b69e87e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Tik Tok<\/a><span style=\"font-weight: 400;\"> zum siebtbeliebtesten sozialen Netzwerk der Welt geworden ist. <\/span>Die Anwendung<span style=\"font-weight: 400;\"> z\u00e4hlt seit September 2021 mehr als eine Milliarde Nutzer. Wenn man Messaging-Netzwerke ausschlie\u00dft, ist Tik Tok das viertbeliebteste soziale Netzwerk der Welt, nach <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook-<\/a> <span style=\"font-weight: 400;\">(2,7 Milliarden), <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><span style=\"font-weight: 400;\"> (2,4 Milliarden) und<\/span><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\"> Instagram-Filter<\/a><span style=\"font-weight: 400;\"> (1,2 Milliarden).\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die Anzahl der<\/span>Nutzer<span style=\"font-weight: 400;\"> immer weiter ansteigt. Tats\u00e4chlich wurde im Januar 2021 gez\u00e4hlt, <\/span>689 Millionen monatlich aktive Nutzer<span style=\"font-weight: 400;\"> mit einem Anstieg von 45% in weniger als einem Jahr. Im Vergleich dazu sah Instagram seinen <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">Anzahl der monatlichen Abonnenten<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0bis 2020 auf 6% ansteigen.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Ein weiterer Indikator, der den Erfolg von Tik Tok widerspiegelt, ist die Anzahl der Suchanfragen in Suchmaschinen. In den letzten 12 Monaten ist die Anzahl der Suchanfragen um 173% gestiegen, w\u00e4hrend die Suchanfragen f\u00fcr Instagram Reels nur um 22% gestiegen sind und f\u00fcr Stories sogar um 33% gesunken sind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Trotz dieser beeindruckenden Zahlen z\u00f6gern die Unternehmen weiterhin, in dieses Netzwerk zu investieren. Unternehmen investieren weiterhin in Netzwerke wie Instagram und Facebook, aber 35% der Befragten gaben an, dass sie in den n\u00e4chsten 12 Monaten planen, ihre Investitionen in Tik Tok zu erh\u00f6hen.<\/span><\/p><p><span style=\"font-weight: 400;\">Diese Zahlen spiegeln also die Bedeutung von Tik Tok und den Platz, den dieses Netzwerk in der Marketingstrategie von Unternehmen einnehmen wird, wider. 24% der Befragten glauben, dass Tik Tok das effektivste soziale Netzwerk ist, um ihre Ziele zu erreichen, d. h. ein Anstieg um 700% im Vergleich zu 2020.<\/span><\/p><p><span style=\"font-weight: 400;\">Um dieser steigenden Nachfrage gerecht zu werden, f\u00fchrt Tik Tok daher in den Jahren 2020 und 2021 neue n\u00fctzliche Gesch\u00e4ftsinstrumente f\u00fcr Gesch\u00e4ftsprofile, Werbung und einen Marktplatz f\u00fcr Gr\u00fcnder ein.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62920bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62920bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee47ae exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ee47ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9034a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9034a37\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-856b5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"856b5bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710e936 exad-glass-effect-no exad-sticky-section-no\" data-id=\"710e936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753f730 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"753f730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Werbeausgaben, die auf kleinere soziale Netzwerke ausgerichtet sind<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57439d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57439d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die Wirkung von Werbeanzeigen entwickelt sich weiter und wird in Netzwerken wie Tik Tok immer effektiver, <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.pinterest.fr\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> <span style=\"font-weight: 400;\">oder <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\">Snapchat-<\/a><span style=\"font-weight: 400;\">. Denn diese Netzwerke sind weniger mit Werbung \u00fcbers\u00e4ttigt, als es beispielsweise bei Instagram oder Facebook der Fall sein kann.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9e4e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e9e4e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76cae1d exad-glass-effect-no exad-sticky-section-no\" data-id=\"76cae1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"399\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg\" class=\"attachment-large size-large wp-image-15205\" alt=\"Hootsuite Grafik zu Investitionen in soziale Netzwerke im Jahr 2022\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg 500w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-300x239.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-15x12.jpg 15w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11b019e exad-glass-effect-no exad-sticky-section-no\" data-id=\"11b019e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c1bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57c1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Dieser neue Trend wird insbesondere durch die folgenden drei Studien best\u00e4tigt:\u00a0<\/span><\/p><ul><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die Studie <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\">Kantar<\/a><span style=\"font-weight: 400;\">Die von Tik Tok in Auftrag gegebene Studie zeigt, dass die Nutzer die Tik Tok-Werbung im Vergleich zu anderen Netzwerken als inspirierender und angenehmer empfinden.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die Untersuchung von <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.nielsen.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a><span style=\"font-weight: 400;\"><strong>,<\/strong> die von Snapchat in Auftrag gegeben wurde, belegt, dass Werbung auf Snapchat eine gr\u00f6\u00dfere Wirkung hat als Fernsehwerbung. Dies \u00e4u\u00dfert sich vor allem in einem h\u00f6heren Bekanntheitsgrad und einer gr\u00f6\u00dferen Kaufabsicht.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Die Studie <\/span><a style=\"color: #000000;\" href=\"https:\/\/business.pinterest.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Business<\/span><\/a><span style=\"font-weight: 400;\"> zeigt, dass Anzeigen auf Pinterest eine h\u00f6here Kapitalrendite und niedrigere Konversionsraten aufweisen als Anzeigen, die in anderen sozialen Netzwerken geschaltet werden.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a043 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c1a043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Diese Studien best\u00e4tigen den Trend zu kleineren Netzwerken f\u00fcr die Schaltung von Werbung, die f\u00fcr die Nutzer nat\u00fcrlicher, unterhaltsamer und attraktiver erscheint.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4701a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd4701a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1628f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1628f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30b1bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e30b1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eine Tendenz, direkt \u00fcber soziale Netzwerke einzukaufen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90560d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90560d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Die Zeit der Telearbeit erzeugte einen Anstieg der Nutzung von sozialen Netzwerken. Folglich stieg auch die Zahl der Eink\u00e4ufe \u00fcber soziale Netzwerke. Laut dem <a style=\"color: #000000;\" href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>In den USA wird der soziale Handel bis 2025 eine 80-Milliarden-Dollar-Industrie darstellen.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Die meisten sozialen Netzwerke integrieren in ihre Plattformen In-App-K\u00e4ufe, um den steigenden Erwartungen gerecht zu werden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2355e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2355e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a5cf4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"89a5cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac9236 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1ac9236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Erfolg der bezahlten Werbung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b173aa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b173aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Bezahlte Werbung erg\u00e4nzt die nat\u00fcrliche Reichweite, die r\u00fcckl\u00e4ufig ist. Tats\u00e4chlich geben 44% der Befragten an, dass die Werbebudgets erh\u00f6ht werden m\u00fcssen, um dem R\u00fcckgang der nat\u00fcrlichen Reichweite in sozialen Netzwerken entgegenzuwirken.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Es ist immer noch m\u00f6glich, ohne ein Budget viral zu werden, z. B. auf Tik Tok. Dennoch m\u00fcssen Unternehmen unabh\u00e4ngig vom Budget lernen, ihre Inhalte zu boosten, um die auf den verschiedenen sozialen Netzwerken gewonnenen Communities weiter auszubauen.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Sie k\u00f6nnen bezahltes Sponsoring in Netzwerken auf verschiedene Weise aktivieren. Es ist zum Beispiel m\u00f6glich <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/de\/tipps-zu-sozialen-netzwerken\/comment-sponsoriser-un-filtre-instagram-en-story\/\" target=\"_blank\" rel=\"noopener\">seinen Filter in einer Story auf Instagram und Facebook sponsern.<\/a><span style=\"font-weight: 400;\"> Wenn Sie also Ihren Filter sponsern, verleihen Sie ihm mehr Sichtbarkeit. Er erscheint im Feed der Stories, um eine weite Verbreitung und mehr Impressionen zu gew\u00e4hrleisten.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e009f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e009f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a06092 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a06092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea97399 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea97399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein telefonischer Kundenservice, der eher in den Hintergrund r\u00fcckt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c6a07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9c6a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Laut einer von Facebook in Auftrag gegebenen Nielsen-Studie gaben 64% der Befragten an, dass sie lieber eine Nachricht schicken w\u00fcrden, als ein Unternehmen anzurufen. Dar\u00fcber hinaus <a style=\"color: #000000;\" href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> erkl\u00e4rt, dass 60% aller Kundenserviceanfragen bis 2023 \u00fcber digitale Kan\u00e4le abgewickelt werden. Somit wird es notwendig, einen effektiven Kundenservice in sozialen Netzwerken einzurichten, um der steigenden Nachfrage der Nutzer gerecht zu werden.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cad0933 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cad0933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cde5957 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cde5957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4bf088 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c4bf088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15206\" alt=\"Hootsuite Unternehmensgrafik\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg 620w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-100x100.jpg 100w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-600x600.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-12x12.jpg 12w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ad017f exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ad017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491452f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"491452f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Laut dem Hootsuite-Bericht Trends 2022 haben 36% der Organisationen noch nicht damit begonnen, in einen Kundenservice in sozialen Medien zu investieren, und 34% planen nicht einmal, dies zu tun. Der Bericht legt auch nahe, dass sich dieser Trend weiterentwickelt und ver\u00e4ndert. So stimmten 59% der Befragten zu, dass der Kundenservice in sozialen Netzwerken f\u00fcr ihre Organisation an Wert gewonnen hat.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">So sind die Bedeutung von Tik Tok, der Anstieg der Werbeausgaben f\u00fcr kleine soziale Netzwerke, die Zunahme des Einkaufs \u00fcber Netzwerke, der Erfolg der bezahlten Werbung oder auch der Kundenservice per Telefon, der eher in den Hintergrund tritt, also die wichtigsten Trends in sozialen Netzwerken, die man sich f\u00fcr 2022 merken sollte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c49e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7c49e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f611118 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f611118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1744493 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1744493\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5b3dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e5b3dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa08ebc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa08ebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default translation-block\">Wir werden in <b>wenigen Minuten \u2714<\/b> auf Sie zur\u00fcckkommen.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hootsuite-Bericht: Was sind die 5 wichtigsten Trends in sozialen Netzwerken im Jahr 2022? Kontaktieren Sie uns Hootsuite hat seinen sechsten Bericht ver\u00f6ffentlicht, in dem die 5 wichtigsten Trends in sozialen Netzwerken 2022 vorgestellt werden. Dank der Analyse von 18.000 Marketingfachleuten zeigt der Bericht Verhaltensweisen und neue Regeln auf. Aber was sind dann die 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En effet, ces r\\u00e9seaux sont moins satur\\u00e9s de publicit\\u00e9s que peuvent l\\u2019\\u00eatre Instagram ou Facebook par exemple.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e9e4e5d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"76cae1d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/graphique-Hootsuite.jpg\",\"id\":15205,\"alt\":\"Graphique Hootsuite d\\u00e9cryptant l'investissement sur les r\\u00e9seaux sociaux en 2022\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"11b019e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"57c1bba\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Cette nouvelle tendance se confirme notamment avec les 3 \\u00e9tudes suivantes :\\u00a0<\\\/span><\\\/p><ul><li><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.kantar.com\\\/fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kantar<\\\/a><span style=\\\"font-weight: 400;\\\">, command\\u00e9e par Tik Tok, met en avance l\\u2019app\\u00e9tence des utilisateurs pour les publicit\\u00e9s Tik Tok, les consid\\u00e9rant davantage inspirantes et agr\\u00e9ables par rapport aux publicit\\u00e9s d\\u2019autres r\\u00e9seaux.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nielsen.com\\\/fr\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nielsen<\\\/a><span style=\\\"font-weight: 400;\\\"><strong>,<\\\/strong> mandat\\u00e9e par Snapchat, prouve que les publicit\\u00e9s sur Snapchat ont plus d\\u2019effet que les publicit\\u00e9s t\\u00e9l\\u00e9vis\\u00e9es. Cela se traduit notamment par une plus grande notori\\u00e9t\\u00e9 et des intentions d\\u2019achat accrues.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/business.pinterest.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Pinterest Business<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> indique que les annonces sur Pinterest pr\\u00e9sentent un meilleur retour sur investissement et des taux de conversion moins \\u00e9lev\\u00e9s que les annonces diffus\\u00e9es sur d\\u2019autres r\\u00e9seaux sociaux.<\\\/span><\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5c1a043\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">Ces \\u00e9tudes confirment la tendance des plus petits r\\u00e9seaux pour la diffusion de publicit\\u00e9s, qui apparaissent plus naturelles, divertissantes et attractives pour les utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"dd4701a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1628f9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e30b1bf\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une tendance \\u00e0 acheter directement sur les r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"90560d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La p\\u00e9riode de t\\u00e9l\\u00e9travail a g\\u00e9n\\u00e9r\\u00e9 une augmentation de l\\u2019utilisation des r\\u00e9seaux sociaux. Par cons\\u00e9quent, les achats via les r\\u00e9seaux sociaux ont augment\\u00e9. Selon le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.emarketer.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">eMarketer<\\\/a>, le commerce social repr\\u00e9sentera une industrie de 80 milliards de dollars d\\u2019ici 2025.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La plupart des r\\u00e9seaux sociaux int\\u00e8grent \\u00e0 leur plateforme des solutions d\\u2019achats int\\u00e9gr\\u00e9s afin de r\\u00e9pondre aux attentes croissante de la demande.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2355e08\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"89a5cf4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1ac9236\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le succ\\u00e8s de la publicit\\u00e9 payante\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b173aa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La publicit\\u00e9 payante vient compl\\u00e9ter la port\\u00e9e naturelle qui est en d\\u00e9clin. En effet, 44% des personnes interrog\\u00e9es indiquent qu\\u2019il est n\\u00e9cessaire d'augmenter les budgets publicitaires pour faire face au d\\u00e9clin de la port\\u00e9e naturelle sur les r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Il est toujours possible de devenir viral sans allouer de budget, sur Tik Tok par exemple. Cependant, il reste n\\u00e9cessaire pour les entreprises d'apprendre \\u00e0 booster leur contenus, quel que soit le budget allou\\u00e9, afin de continuer \\u00e0 d\\u00e9velopper les communaut\\u00e9s acquises sur les diff\\u00e9rents r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Vous pouvez activer la sponsorisation payante sur les r\\u00e9seaux de diff\\u00e9rentes fa\\u00e7ons. Il est par exemple possible de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/comment-sponsoriser-un-filtre-instagram-en-story\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">sponsoriser son filtre en story sur Instagram et Facebook.<\\\/a><span style=\\\"font-weight: 400;\\\"> Ainsi, en sponsorisant votre filtre vous lui donnerez davantage de visibilit\\u00e9. Il appara\\u00eet dans le feed des stories, afin d\\u2019assurer une large diffusion et un nombre d\\u2019impressions en hausse.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4e009f0\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"6a06092\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"ea97399\",\"elType\":\"widget\",\"settings\":{\"title\":\"Un service client par t\\u00e9l\\u00e9phone qui tend \\u00e0 s\\u2019effacer\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b9c6a07\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Selon une \\u00e9tude Nielsen mandat\\u00e9e par Facebook, 64% des personnes interrog\\u00e9es ont d\\u00e9clar\\u00e9 qu'elles pr\\u00e9f\\u00e9reraient envoyer un message plut\\u00f4t que d\\u2019appeler une entreprise. De plus, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.gartner.com\\\/en\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Gartner<\\\/a> d\\u00e9clare que 60% de toutes les demandes de service client seront g\\u00e9r\\u00e9es par des canaux num\\u00e9riques d\\u2019ici 2023. Ainsi, il devient n\\u00e9cessaire de mettre en place un service client efficace sur les r\\u00e9seaux sociaux afin de r\\u00e9pondre \\u00e0 la demande croissante des utilisateurs.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"cad0933\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"cde5957\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"c4bf088\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/graphique-2-hootsuite.jpg\",\"id\":15206,\"alt\":\"Graphique Hootsuite entreprise\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"1ad017f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"491452f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Selon le rapport Trends 2022 Hootsuite, 36% des organisations n\\u2019ont pas encore commenc\\u00e9 \\u00e0 investir un service client sur les m\\u00e9dias sociaux, et 34% ne pr\\u00e9voient m\\u00eame pas de le faire. 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