{"id":18106,"date":"2022-04-28T14:09:36","date_gmt":"2022-04-28T14:09:36","guid":{"rendered":"https:\/\/filtermaker.fr\/?page_id=18106"},"modified":"2023-05-31T07:18:31","modified_gmt":"2023-05-31T07:18:31","slug":"avantages-metaverse-marques","status":"publish","type":"page","link":"https:\/\/filtermaker.fr\/de\/qu-est-ce-que-le-web3\/das-metaversum\/avantages-metaverse-marques\/","title":{"rendered":"Der Nutzen des Metaversums f\u00fcr Marken"},"content":{"rendered":"
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Die Vorteile<\/b> des Metaversums f\u00fcr Marken<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entdecken Sie die M\u00f6glichkeiten, die das Metaversum f\u00fcr Marken bietet.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definition<\/a><\/span><\/p>

Vorteile des Metaversums<\/a><\/span><\/span><\/p>

Beispiele von Marken auf The SandBox<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Das Metaversum: Definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein Konzept, das sich in den letzten Jahren st\u00e4ndig weiterentwickelt und an Bedeutung gewinnt, ist die\u00a0Metaversum<\/span><\/span><\/a>\u00a0vereint gemeinsame virtuelle Welten, in denen sich die Spieler mit Hilfe von Avataren wiederfinden k\u00f6nnen. Diese virtuellen R\u00e4ume erm\u00f6glichen es den Nutzern, sich auszutauschen, zu teilen, zu arbeiten oder auch gemeinsam zu spielen. Es k\u00f6nnen also viele Dinge getan werden. Das Metaversum \u00e4hnelt bereits existierenden Videospielen, wie z. B.\u00a0Fortnite<\/a><\/span><\/span>,\u00a0Minecraft<\/a><\/span><\/span>\u00a0oder auch\u00a0Second Life<\/span><\/span><\/a>. Denn diese virtuellen und geteilten Welten sind dauerhaft und bleiben auch dann bestehen, wenn die Nutzer die Plattform verlassen.<\/p>

Das Metaversum ist daher eine sehr beliebte Technologie, die bei der j\u00fcngeren Generation erfolgreich ist. Diese neuen Trends und Technologien m\u00fcssen von den Marken ber\u00fccksichtigt werden, um sich anzupassen und auf die beste Art und Weise zu kommunizieren.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metavers-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Sandbox<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Die Vorteile des Metaversums<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Vorteile des Metaversums f\u00fcr die Verbraucher sind vielf\u00e4ltig<\/b>. Denn diese Technologie, die eine einzigartige digitale Erfahrung f\u00fcr Internetnutzer<\/b> dank einer totales Eintauchen<\/b>. Die Nutzer haben die M\u00f6glichkeit, Produkte in diesen verbundenen virtuellen Welten zu sehen: eine gute M\u00f6glichkeit, ein Produkt zu visualisieren, bevor sie potenziell zum Kauf \u00fcbergehen. Die Grenze zwischen der physischen und der virtuellen Welt verschwimmt also noch mehr zum Vorteil der Marken und ihrer Entwicklung.<\/p>

Das Metaversum bietet auch zahlreiche Vorteile f\u00fcr Marken, insbesondere mit\u00a0The Sandbox<\/a><\/span><\/span>. Es ist ein Metaversum, das in 3D-Pixeln dargestellt wird und in dem die Internetnutzer herumlaufen, Dinge mieten und sogar mithilfe von Kryptow\u00e4hrung kaufen k\u00f6nnen. In der Tat der Inhalt kann auf der Plattform durch NFTs monetarisiert werden<\/b>die sogenannten nicht fungiblen Token. Virtuelle Gateways k\u00f6nnen als NFT (zertifizierter Kauf durch Eintragung in die Blockchain) erworben werden, um sp\u00e4ter H\u00e4user, Gesch\u00e4fte bauen...<\/b> Alles ist m\u00f6glich! Eigent\u00fcmer k\u00f6nnen ihr Land nach Belieben nutzen, um \"Spiele zu verbreiten, zu erstellen Mehrspielererfahrungen<\/b>, Wohnungen oder Gemeinschaften\". The Sandbox z\u00e4hlt heute \u00fcber 200 Marken aus verschiedenen Branchen wie Adidas, Ubisoft, Warner Music, Gucci...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Die Marken, die auf The SandBox vertreten sind<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"thesandbox-\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Warner Music: Eine virtuelle Welt, die der Musik gewidmet ist<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Vorteile des Metaversums f\u00fcr die Musikgruppe\u00a0Warner<\/a><\/span><\/strong>\u00a0sind vielf\u00e4ltig. In der Tat hat die Marke ihre Partnerschaft mit The Sandbox am 27. Januar 2022 angek\u00fcndigt. \"Warner Music Group LAND\" wird Konzerte und alle anderen musikalischen Attraktionen anbieten, in denen die Internetnutzer miteinander interagieren und an den angebotenen Aktivit\u00e4ten teilnehmen k\u00f6nnen. \u00dcber das Spiel hinaus k\u00f6nnen Fans auch benachbarte Grundst\u00fccke von Warner Music erwerben, um ihre eigenen virtuellen Erlebnisse zu schaffen. Das Ziel der Gruppe ist es, ein innovatives und einnehmendes Erlebnis mit Live-Konzerten, VIP-Veranstaltungen usw. zu bieten und gleichzeitig in virtuelle Immobilien zu investieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas\u00a0<\/span>unterzeichnete seinen Eintritt in das Metaversum im Jahr 2021 auf der Plattform. Die Marke hat in Partnerschaft mit dem Kryptow\u00e4hrungsunternehmen Coinbase und Sandbox in 144 virtuelle Parzellen investiert. Der deutsche Sportartikelkonzern bietet NFTs mit exklusiven digitalen Produkten wie Sweatshirts an, die auch mit physischen Produkten verkn\u00fcpft sind. Adidas-Kunden k\u00f6nnen digitale Produkte kaufen, um Zugang zu Erfahrungen innerhalb der Plattform zu erhalten, aber auch um Zugang zu einem physischen Angebot der vielf\u00e4ltigen Vorteile zu erhalten, die das Metaversum bietet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"adidas-Metaverse\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas<\/a><\/span><\/strong>\u00a0unterzeichnete seinen Eintritt in das Metaversum im Jahr 2021 auf der Plattform. Die Marke hat in Partnerschaft mit dem Kryptow\u00e4hrungsunternehmen Coinbase und Sandbox in 144 virtuelle Parzellen investiert. Der deutsche Sportartikelkonzern bietet NFTs mit exklusiven digitalen Produkten wie Sweatshirts an, die auch mit physischen Produkten verkn\u00fcpft sind. Adidas-Kunden k\u00f6nnen digitale Produkte kaufen, um Zugang zu Erfahrungen innerhalb der Plattform zu erhalten, aber auch um Zugang zu einem physischen Angebot der vielf\u00e4ltigen Vorteile zu erhalten, die das Metaversum bietet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metaverse-gucci-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gucci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die italienische Luxusmarke bietet einen neuartigen Concept Store an, in dem einzigartige und historische St\u00fccke gekauft werden k\u00f6nnen. Der Concept Store mit dem Namen \"Gucci Vault\" soll die Form einer Schatulle haben. Vergleichbar mit einer Zeitkapsel findet man dort Vintage-Artikel rund um die 60er und 80er Jahre. Au\u00dferdem bringt die Marke in Zusammenarbeit mit Superplastic eine Reihe von speziellen NFTs auf den Markt. Die Hauptfiguren der Marke werden mit ikonischen Motiven von\u00a0Gucci<\/a><\/span><\/strong>. Als kleines Extra hat jeder NFT seine eigene handgefertigte Skulptur, die sp\u00e4ter an die Besitzer verschickt wird, ein weiterer Vorteil, der durch das Metaversum erm\u00f6glicht wird.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wie wir Ihnen bereits gesagt haben, k\u00f6nnen sich alle Branchen im Metaversum ansiedeln. Die franz\u00f6sische Versicherungsbranche\u00a0Axa<\/span><\/strong><\/a>\u00a0hat unter anderem seinen allerersten virtuellen Laufsteg auf The Sandbox gekauft. Die Versicherungsgesellschaft m\u00f6chte in dieser virtuellen Parallelwelt neue R\u00e4ume f\u00fcr den Austausch von Talenten und Kunden schaffen. So will Axa seinen Innovationsgeist insbesondere dadurch hervorheben, dass sie an gro\u00dfen technologischen Fortschritten teilnimmt. Neue Dienstleistungen, die speziell an die virtuelle Welt angepasst sind, k\u00f6nnten dann \u00fcber eine virtuelle Agentur angeboten werden.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverse-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wie wir Ihnen bereits gesagt haben, k\u00f6nnen sich alle Branchen im Metaversum ansiedeln. Die franz\u00f6sische Versicherungsbranche\u00a0Axa<\/span><\/strong><\/a>\u00a0hat unter anderem seinen allerersten virtuellen Laufsteg auf The Sandbox gekauft. Die Versicherungsgesellschaft m\u00f6chte in dieser virtuellen Parallelwelt neue R\u00e4ume f\u00fcr den Austausch von Talenten und Kunden schaffen. So will Axa seinen Innovationsgeist insbesondere dadurch hervorheben, dass sie an gro\u00dfen technologischen Fortschritten teilnimmt. Neue Dienstleistungen, die speziell an die virtuelle Welt angepasst sind, k\u00f6nnten dann \u00fcber eine virtuelle Agentur angeboten werden.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"horizon-worlds-metavers\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horizont<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00d6ffentliche Pers\u00f6nlichkeiten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Auch weltbekannte Pers\u00f6nlichkeiten sind im Metaversum vertreten. Dies gilt insbesondere f\u00fcr den S\u00e4nger Snoop Dogg, der in The Sandbox sein eigenes Herrenhaus nachgebaut hat. Zuletzt hat der S\u00e4nger in The Sandbox eine eigene Sammlung seiner 10.000 Doggies eingef\u00fchrt, Avatare, die den S\u00e4nger darstellen. Sie erm\u00f6glichen es den Besitzern, Konzerte zu besuchen, das Metaversum zu erkunden, Quests zu erledigen oder einfach nur Zeit mit seinen Freunden zu verbringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vorteile des Metaversums f\u00fcr Marken Entdecken Sie die M\u00f6glichkeiten, die das Metaversum f\u00fcr Marken bietet. Definition Vorteile des Metaversums Markenbeispiele auf The SandBox Das Metaversum: Definition Das Metaversum ist ein Konzept, das in den letzten Jahren immer mehr an Bedeutung gewonnen hat. Es umfasst gemeinsame virtuelle Welten, in denen die Spieler 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.elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-2a70977 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-6f94738 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-6f94738{margin-top:50px;margin-bottom:50px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-1285d26 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18106 .elementor-element.elementor-element-5a7041e > .elementor-widget-container{margin:10px 0px 5px 10px;}.elementor-18106 .elementor-element.elementor-element-5a7041e{text-align:left;}.elementor-18106 .elementor-element.elementor-element-5a7041e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:20px;font-weight:600;color:#000000;}.elementor-18106 .elementor-element.elementor-element-e3c56b0 > .elementor-widget-container{margin:19px 0px 10px 10px;padding:0px 0px 0px 0px;}.elementor-18106 .elementor-element.elementor-element-e3c56b0{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:400;color:#000000;}.elementor-18106 .elementor-element.elementor-element-3fa7f72 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-3fa7f72{margin-top:50px;margin-bottom:20px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-c216676.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-c216676 > .elementor-widget-wrap > 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.elementor-element.elementor-element-14d7c9a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:20px 0px 62px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > 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D\\u00e9finition<\\\/a><\\\/span><\\\/p>

Avantages du m\\u00e9taverse<\\\/a><\\\/span><\\\/span><\\\/p>

Exemples de marques sur The SandBox<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.4,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"be4ce5b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.292,\"content_position_tablet\":\"center\",\"_inline_size_tablet\":30,\"_inline_size_mobile\":20},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"97266e9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"c63d366\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"238842e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d3f15a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : d\\u00e9finition\",\"align\":\"center\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"625f852\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Concept qui ne cesse de se d\\u00e9velopper et prendre de l\\u2019ampleur depuis ces derni\\u00e8res ann\\u00e9es, le\\u00a0m\\u00e9taverse<\\\/span><\\\/span><\\\/a>\\u00a0rassemble des univers virtuels partag\\u00e9s au sein desquels les joueurs peuvent se retrouver gr\\u00e2ce \\u00e0 des avatars. Ces espaces virtuels permettent aux utilisateurs d\\u2019\\u00e9changer, partager, travailler ou encore jouer ensemble. Beaucoup de choses peuvent donc \\u00eatre faites. Le m\\u00e9taverse se rapproche de jeux vid\\u00e9o d\\u00e9j\\u00e0 existants, tels que\\u00a0Fortnite<\\\/a><\\\/span><\\\/span>,\\u00a0Minecraft<\\\/a><\\\/span><\\\/span>\\u00a0ou encore\\u00a0Second Life<\\\/span><\\\/span><\\\/a>. En effet, ces univers virtuels et partag\\u00e9s sont permanents et restent existants m\\u00eame lorsque les utilisateurs quittent la plateforme.<\\\/p>

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The Sandbox<\\\/span><\\\/em><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"92b2825\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"content_position\":\"center\",\"space_between_widgets\":0,\"_inline_size_tablet\":55,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false}},\"elements\":[{\"id\":\"8931640\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"advantages\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"de28ad8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages du m\\u00e9taverse\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"5\",\"left\":\"10\",\"isLinked\":false},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cfe39b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les avantages du m\\u00e9taverse pour les consommateurs sont multiples<\\\/b>. En effet, cette technologie proposant une exp\\u00e9rience num\\u00e9rique unique aux internautes<\\\/b> gr\\u00e2ce \\u00e0 une immersion totale<\\\/b>. Les utilisateurs ont la possibilit\\u00e9 de voir des produits dans ces mondes virtuels connect\\u00e9s : un bon moyen de visualiser un produit avant de passer potentiellement \\u00e0 l\\u2019achat. La fronti\\u00e8re entre le monde physique et virtuel s\\u2019estompe donc encore davantage au profit des marques et leur d\\u00e9veloppement.<\\\/p>

Le m\\u00e9taverse offre \\u00e9galement de nombreux avantages pour les marques notamment avec\\u00a0The Sandbox<\\\/a><\\\/span><\\\/span>. C\\u2019est un m\\u00e9taverse repr\\u00e9sent\\u00e9 en pixels 3D au sein duquel les internautes peuvent se balader, louer, et m\\u00eame acheter des \\u00e9l\\u00e9ments via la crypto-monnaie. En effet, le contenu peut \\u00eatre mon\\u00e9tis\\u00e9 sur la plateforme gr\\u00e2ce aux NFT<\\\/b>, les fameux jetons non-fongibles. Des passerelles virtuelles peuvent \\u00eatre achet\\u00e9es sous forme de NFT (achat certifi\\u00e9 gr\\u00e2ce \\u00e0 l\\u2019inscription dans la blockchain) afin de construire par la suite des maisons, magasins\\u2026<\\\/b> Tout est possible ! Les propri\\u00e9taires peuvent exploiter leur terrain comme ils le souhaitent pour \\u201cdiffuser des jeux, cr\\u00e9er des exp\\u00e9riences multijoueur<\\\/b>, des logements, ou encore des communaut\\u00e9s\\u201d. 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